Online Delivery of Tourism Services

2011 ◽  
pp. 1-25 ◽  
Author(s):  
John W. Houghton
Keyword(s):  
Service Delivery ◽  
Online Marketing ◽  
Online Service ◽  
Online Delivery ◽  
Tourism Sector ◽  
Recent Developments ◽  
Key Policy ◽  
Internal Efficiency ◽  
Tourism Enterprises ◽  
Tourism Services

This chapter presents an overview of recent developments in online delivery of tourism services, highlighting major issues and challenges. Many tourism services are highly amenable to online delivery and, in OECD countries, the adoption of e-commerce and online service delivery in tourism has been rapid. The tourism sector is among the leaders in online marketing and sales, but considerable potential remains, with the sector lagging in the adoption of supply chain related systems and the use of ICTs for internal efficiency. The Internet brings new opportunities and challenges, with both disintermediation and the emergence of new intermediaries. Key policy issues include the need to carefully monitor the competition effects of online service delivery and take advantage of the potential for the development of destination management systems that provide an integrated front-end for small to medium sized tourism enterprises.

scholarly journals Innovations and Online Marketing Services Trends in Albanian Tourism Sector

2016 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Elton Noti ◽  
Brunela Trebicka
Keyword(s):  
Tourism Industry ◽  
Online Marketing ◽  
Communist Regime ◽  
The Internet ◽  
Economic Sectors ◽  
The Balkans ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Tourism Enterprises ◽  
Tourism Services

Albania is a rich country with a lot of nature and cultural tourism resources situated in the in the Balkans region where there are much opportunities for developing different types of tourism. After a long period of transition, since the fall of the communist regime in 1990, the tourism industry began to be considered as one of the economic sectors with potential for development in the future. But, tourism enterprises had to be faced with a high competition from other countries in the region and a lack of experience in the field of tourism services. This study aims to identify the attitudes of senior management of tourism enterprises (Accommodation units, Travel Agencies and Restaurants) on the adoption of new services on the Internet, the use of ICT to sell the services offered and how much they were aware of the benefits that online marketing brought using their websites etc. To realize the aim, are raised the research questions and hypotheses. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of tourism enterprises at five districts of Albania, respectively: Tirana, Durres, Shkodra, Vlore and Saranda .The results show that the entrepreneurs/managers make a very good job for the creation of new services via the Internet, also they support significantly the use of ICT-s to sell their services, they were aware of the benefits that brought a website to the marketing of tourism services and there was a great interest to learn more about the internet.

LOJALUMO PROGRAMŲ PATRAUKLUMAS TURIZMO PASLAUGŲ VARTOTOJAMS

2014 ◽  
Vol 2 (4) ◽  
pp. 1-12
Author(s):  
Regina Navickienė ◽  
Daiva Paplauskaitė
Keyword(s):  
Data Storage ◽  
Economic Benefits ◽  
Added Value ◽  
Loyalty Programs ◽  
Main Question ◽  
Loyalty Program ◽  
Tourism Sector ◽  
Tourism Enterprises ◽  
Tourism Service ◽  
Tourism Services

Research background. In order to enhance the company's competitiveness and efficiency, there is a strong focus on customers’ loyalty formation by using a variety of loyalty programs, which not only help to retain existing customers but also to attract the new ones. Loyalty programs are widely used in various business sectors by investing finances, material, human and time resources, developing customer habits, behavioural analysis, IT, filing, and data storage applications. Actually loyalty programs work in many spheres of activity and organizations can feel the economic benefits of it. No exception is the tourism sector where the clients have recently become very price sensitive because tourism services have changed. However, the main question is if they are effective. Such studies have not been conducted in Lithuania (tourism enterprises itself analyse programs for attractiveness of tourism services to consumers and at the same time see the benefit for the organization). The aim of the research was to find out whether the loyalty programs of tourism sector are attractive to consumers of tourism services. This paper analyses the concept of loyalty programs and their attractiveness to consumers of tourism services. The definitions (found in literature) of loyalty programs allow to classify them into two groups where the first group emphasizes the added value and benefits of the development and the second one – increasing loyalty of customers. Research methods. An empirical study (questionnaire survey) was made in summer of 2013 with 413 participants, also the literature material was applied. Research results showed that the users of tourism service, regardless of their age, appreciated loyalty programs applied in the tourism market. The most recognized short-term loyalty promotion means are gifts and prizes, as they provide a good luck by switching, improve mood, cheer. They can influence a person’s choice of the tourism business and encourage to purchase. Respondents also expect a special price, lower price, and higher quality of services. However, Loyalty programs which require more time and bigger involvement, and participation are in form of contest or point accumulation programs are valued by customers as less attractive. To sum up, it can be said that loyalty programs is an effective tool in tourism markets in Lithuania. Keywords: loyalty, loyalty program, tourism.

scholarly journals Business tourism - a sustainable form to relaunch Romanian tourism

2017 ◽  
Vol 11 (1) ◽  
pp. 1101-1110
Author(s):  
Manuela Liliana Mureşan ◽  
Bogdan Cristian Chiripuci ◽  
Puiu Nistoreanu
Keyword(s):  
Czech Republic ◽  
Environmental Impacts ◽  
Necessary Conditions ◽  
Sustainable Tourism ◽  
Ecological Balance ◽  
Travel And Tourism ◽  
Economic Phenomenon ◽  
Tourism Sector ◽  
Tourism Services

AbstractSustainable tourism should be achieved in a balanced environment with standards that guarantee the preservation of ecological balance and prevent overuse of resources, pollution and other negative environmental impacts. In Romania, the tourism as social and economic phenomenon integrates in the unitary economy of the country having the necessary conditions for enhanced development and optimization of the tourism fund’s explotation. This paper aims to highlight different perspectives to relaunch tourism services and will be the identification of factors which contributing to the sustainability of the tourism business. In addition, there will be comparisons of competitiveness in travel and tourism sector in countries such as Bulgaria, Czech Republic, Hungary and Romania.

Strategic map for the development of tourism industry in the Republic of Azerbaijan

2020 ◽  
Vol 1 (1) ◽  
pp. 102-107
Author(s):  
Ulfat Aliyev ◽  
Keyword(s):  
Tourism Industry ◽  
High Quality ◽  
Local Markets ◽  
Tourism Sector ◽  
The Republic ◽  
Tourism Services

The article highlights the important role of tourism in the development of specialized tourism industry in the Republic of Azerbaijan. The Strategic Roadmap aims to support the development of the tourism sector within the stipulated time, providing high quality and competitive tourism services in international and local markets.

Marketing Meets Social Media

2014 ◽  
pp. 1-28
Author(s):  
Anteneh Ayanso ◽  
Kaveepan Lertwachara ◽  
Brian Mokaya
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Academic Research ◽  
Digital Technologies ◽  
Internet Marketing ◽  
Online Marketing ◽  
Web Technologies ◽  
Media Technologies ◽  
Recent Developments

In Internet marketing, organizations leverage the Internet and related technologies to promote themselves, their products, their services, and their brands. In virtually all sectors, recent advances in Web technologies have dramatically changed the nature and volume of Internet marketing. Competition in online advertising is currently very intense as organizations have shifted their focus from print and other traditional advertising media to emails, search engines, and social media outlets for most of their promotional activities. However, due to the growing convergence of digital technologies, distinguishing one form of online marketing from another is becoming increasingly difficult. The current practice shows that there is a significant overlap of technologies as well as activities in most of the online marketing and advertising outlets. This chapter attempts to provide a classification of the major forms of Internet marketing (or online advertising) available, and discuss the key technological trends, practices, and academic research in each area. In particular, the chapter highlights the changing trends in Internet marketing due to recent developments in Web 2.0 and social media technologies.

scholarly journals Tourism and Security in Nepal

2018 ◽  
Vol 1 (1) ◽  
pp. 32-47
Author(s):  
Rup Kumar Chhetri
Keyword(s):  
Business Education ◽  
Leisure Activity ◽  
Research Process ◽  
Tourism Industry ◽  
Security Sector ◽  
Cognitive Improvement ◽  
Tourism Sector ◽  
Research Questions ◽  
Tourism Enterprises ◽  
Education Culture

This paper discusses the concept of tourism and security in Nepal and focuses on the association in between tourism and security aspects. Tourism is important for leisure, business, education, culture and recreation. Tourism industry is a fast developing sector for the economy worldwide and becoming a popular global leisure activity. As a fast growing industry in the today’s world, tourism industry events are getting more attraction for study and appropriate intervention. The key question this paper raises is whether there is association between tourism and security in Nepal. It answers rationally to its prime research questions like; what are the dimensions of tourism and security in Nepal? What is the association in between tourism and security in Nepal? In order to look for the answers of these questions, Thamel area was chosen for study site as it is popular among people and the major tourism hub in Nepal. The findings of the study show varied association in between tourism sector and tourism security sector on the specifics such as tourism, hospitality, events and security in Nepal. Although tourism enterprises increasingly realize the aspects of tourism, hospitality, events management and relevant security parameters, but the extent to which they are strategically used varies. The assessment revealed the impacts of tourism on security aspects and vice versa. So, the impacts of security situation on tourism sector have a certain and intermingled association. Even the findings aligned with above said statement which reflects the limitations and gap in between the tourism sector and tourism security sector in term of setups, coordination and execution. That is why, it roves and looking for the rational, empirical and cognitive improvement and development on those identified aspects which are keenly observed during the research process.

scholarly journals Knowledge Graphs for Online Marketing and Sales of Touristic Services

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 253 ◽  
Author(s):  
Anna Fensel ◽  
Zaenal Akbar ◽  
Elias Kärle ◽  
Christoph Blank ◽  
Patrick Pixner ◽  
...  
Keyword(s):  
Value Chain ◽  
Small And Medium Enterprises ◽  
Direct Marketing ◽  
Semantic Content ◽  
Content Management ◽  
Online Marketing ◽  
Tourism Sector ◽  
Knowledge Graphs ◽  
Web Social ◽  
Medium Enterprises

Direct online marketing and sales are nowadays an essential part of almost any business that addresses an end consumer, such as in tourism. On the downside, the data and content required for such marketing and sales are typically distributed, and difficult to identify and use, especially for small and medium enterprises. Further, a combination of content management and semantics for automated online marketing and sales is becoming practically feasible now, especially with the global adoption of knowledge graphs. A design and feasibility pilot of a solution implementing semantic content and data value chain for online direct marketing and sales, basing on knowledge graphs, and efficiently addressing multiple channels and stakeholders, is provided and evaluated with the end-users. The implementation is shown to be suitable for the use on the Web, social media and mobile channels. The proof of concept addresses the tourism sector, exploring, in particular, the case of touristic service packaging, and is applicable globally. The typically encountered challenges, particularly, the ones related to data quality, are identified, and the ways to overcome them are discussed. The paper advances the knowledge of employment of knowledge graphs in online marketing and sales, and showcases its related innovative practical application, co-created by the industry providing marketing and sales solutions for Austria, one of the world’s leading touristic regions.

The Status of Technology-Enhanced Education and Service Delivery in Rehabilitation Counselor Education

2015 ◽  
Vol 29 (3) ◽  
pp. 194-207 ◽  
Author(s):  
Gina R. Oswald ◽  
Mary J. Huber ◽  
Josephine F. Wilson ◽  
Jared Embree
Keyword(s):  
Service Delivery ◽  
Counselor Education ◽  
Online Service ◽  
Education Programs ◽  
Rehabilitation Counselor ◽  
Transferable Skills ◽  
Online Coursework ◽  
Rehabilitation Counselor Education ◽  
The Status ◽  
Technological Skills

Purpose:The purpose of this article is to discuss the upsurge of technology-enhanced rehabilitation education programs and telerehabilitation services, to provide examples of these advancements, and to discuss the implications of this technology for education and the field including the unique advantage to developing technological skills through participation in effective online coursework allowing rehabilitation graduates the requisite transferable skills for competent online service delivery.Method:The authors completed a thorough review of the available literature on online technology-enhanced education programs and online telerehabilitation services.Results:Rehabilitation counselor education and the delivery of rehabilitation services have capitalized on recent technological advancements and provide opportunities to reach students and consumers via the Internet.Conclusion:It is clear that technology-enhanced education and clinical services will have an expanding role in the future of rehabilitation counselor education and practice. There is a unique advantage for students to develop technological skills through participation in effective online coursework. The skills learned from completing online courses are transferable skills for competent online service delivery.

scholarly journals Orderliness in Tourism Enterprise Dynamics in United States Micropolitan Statistical Areas

2021 ◽  
Vol 13 (11) ◽  
pp. 6180
Author(s):  
Daan Toerien
Keyword(s):  
United States ◽  
Significant Negative Correlation ◽  
The United States ◽  
Economic Systems ◽  
Tourism Sector ◽  
Economic Forces ◽  
Community Poverty ◽  
Tourism Enterprises ◽  
Relationship Of ◽  
The Relationship

Micropolitan statistical areas (micropolitans) are important elements in understanding the small-town economic forces operating in the United States. This study focuses on the tourism enterprise dynamics of micropolitans. These dynamics are an oft-neglected element in tourism analyses and reports. Power law (log-log) regression analyses are central to the examination of complex socio-economic systems, and have been used here. Micropolitan tourism enterprises are ubiquitous and there is much non-linear orderliness in the interplay between their demographic and entrepreneurial characteristics. The dynamics of the orderliness result in important differences. For instance, total micropolitan employment increases sub-linearly (more slowly) than increases in tourism enterprise numbers, while tourism employment increases super-linearly (more rapidly). This difference could be important in considerations of micropolitan employment. The relationship of tourism and poverty has often been debated. Here, a statistically significant negative correlation was observed between the number of tourism enterprises and a measure of community prosperity/wealth of the micropolitans. Expansion of the tourism sector apparently reduces community poverty in micropolitans. However, community poverty is also lower in larger micropolitans. Therefore, further analyses are needed to examine the potentially spurious correlation. Overall, future decision-making could be supported by the quantified information about the tourism dynamics of micropolitans.

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