scholarly journals System of monitoring of Internet resources as instrument of digital marketing

2019 ◽  
pp. 20-23 ◽  
Author(s):  
N. B. Zemlyanskaya ◽  
D. A. Komonov ◽  
M. V. Sazonova
Keyword(s):  
Digital Technologies ◽  
Digital Marketing ◽  
Operating Mechanism ◽  
Web Analytics ◽  
Working Process ◽  
Interactive Marketing ◽  
Goods And Services ◽  
Internet Resources ◽  
The Operating Mechanism

The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improvement of content of the website and optimization of sales propositions has been shown. The main indicators of web analytics, including its analytical cycle have been considered in detail. The fundamental objectives, tools and services of web analytics, allowing to organize effectively its work, have been determined.

scholarly journals Modern digital technologies in promoting goods and services

2021 ◽  
Vol 2021 (1) ◽  
pp. 40-48
Author(s):  
Maria Vladimirovna Shendo ◽  
Elena Viktorovna Sviridova ◽  
Svetlana O. Gordienko
Keyword(s):  
Revenue Management ◽  
Statistical Data ◽  
Digital Technologies ◽  
Communication Technologies ◽  
Production Costs ◽  
Digital Marketing ◽  
The Internet ◽  
Pricing Policy ◽  
Goods And Services ◽  
Self Learning

The article considers the modern trends in promoting goods and services by using digital marketing technologies. There have been given the statistical data from the state program Digital Economy and the assumptions on its further development. The attention is focused on the fact of availability of the Internet in the country, which is the basis for digitalization of the economy, there are provided the statistical data on availability of the Internet in Russia and in the world. It is noted that in Russia the rate of Internet use is lower than in Western countries. The aspects of using digital technologies in business are defined in terms of applying various sensors collected in a single system for analyzing large and continuous data, integrating self-learning systems into production, developing the Internet of Things, which can transfer the enterprise to a new level of profitability, contribute to the modernization of goods following the changing needs of customers. A relatively new concept of revenue-management is considered as based on forecasting demand and developing an enterprise's pricing policy. The most effective digital marketing technologies (wireless communication technologies, neuro technologies, block chain, artificial intelligence, big data, revenue-management, etc.) that ensure the promotion of goods and services in the markets and the corresponding marketing tools that allow the enterprise to optimize production costs, form new sources of income, and build up from competitors by more carefully studying the needs of customers are highlighted.

Insights into the phenomenon of ‘bubble-free’ electrocatalytic oxygen evolution from water

2021 ◽  
Author(s):  
George Tsekouras ◽  
Richard Terrett ◽  
Zheyin Yu ◽  
Zhenxiang Cheng ◽  
Gerhard F. Swiegers ◽  
...  
Keyword(s):  
Water Splitting ◽  
Oxygen Evolution ◽  
Operating Mechanism ◽  
Evolved Gas ◽  
The Operating Mechanism

Understanding of the operating mechanism of a ‘breathable’ water-splitting electrode, which extracts evolved gas without forming bubbles, is advanced.

Prospects Of Development And Problems Of Introducing Digitalization In The Economy Of Uzbekistan

2021 ◽  
Vol 03 (04) ◽  
pp. 55-62
Author(s):  
Martabo Makhmudovna Dadajonova ◽  
Keyword(s):  
Economic Model ◽  
Small Businesses ◽  
Digital Technologies ◽  
Digital Economy ◽  
High Importance ◽  
Goods And Services

Realizing the high importance of digital technologies, Uzbekistan, along with many countries, creates conditions for the transition to a digital economy. The task of the new economic model is to improve the lives of citizens by improving the quality of goods and services produced using modern digital technologies and to bring small businesses to the level of innovative entrepreneurship.

scholarly journals Impact of Digital Marketing on Consumer Purchase Decision

2019 ◽  
Vol 9 (2S2) ◽  
pp. 453-455
Keyword(s):  
Distribution Channels ◽  
Ease Of Use ◽  
Digital Marketing ◽  
Survey Method ◽  
Purchase Decision ◽  
Goods And Services ◽  
Price Range ◽  
Digital Generation ◽  
The Gift ◽  
The Look

promoting is a trifling exchange of goods and services for cost but advertising and marketing is the phenomenon that allows keeping clients other than attracting them. Within the gift era among the numerous modes of marketing, digital marketing occurs to generate the maximum fee. It could be as the mechanism of reaching consumers through the use of diverse virtual distribution channels. The present observes aims to observe the effect of digital marketing and advertising on client purchase conduct and additionally makes an attempt to investigate as to in what ways are the clients absolutely privy to the diverse digital marketing and advertising mediums inside the gift digital generation. The look at is primarily based on the survey method. A questionnaire is prepared and covered 786 respondents for evaluation. The effects of the look at discovered the information that the purchasers are privy to the digital mediums available to them. It also confirmed the results that most of the customers opt to shop online due to its ease of use and in your price range mode of buying. Because of the technological upliftment in the gift generation, digital mediums and digital marketing are gaining significance and is enormously prevalent via each stratum of the society.

scholarly journals The architecture and operating mechanism of a cnidarian stinging organelle

2021 ◽  
Author(s):  
Matthew Gibson ◽  
Ahmet Karabulut ◽  
Melainia McClain ◽  
Boris Rubinstein ◽  
Sean McKinney
Keyword(s):  
Structural Complexity ◽  
Super Resolution ◽  
Operating Mechanism ◽  
Sea Anemones ◽  
Form And Function ◽  
3D Electron Microscopy ◽  
Genetic Perturbations ◽  
Resolution Imaging ◽  
The Operating Mechanism ◽  
And Function

Abstract The stingers of jellyfish, sea anemones and other cnidarians, known as nematocysts, are remarkable cellular weapons used for both predation and defense1. Nematocysts are specialized organelles which consist of a pressurized capsule containing a coiled harpoon-like thread2. These structures are in turn built within specialized cells known as nematocytes3. When triggered4, the capsule explosively discharges, ejecting the coiled thread which punctures the target and rapidly elongates by turning inside out in a process called eversion5,6. Due to the structural complexity of the thread and the extreme speed of discharge, the precise mechanics of nematocyst firing have remained elusive7. Here, using a combination of live and super-resolution imaging, 3D electron microscopy and genetic perturbations, we define the step-by-step sequence of nematocyst operation in the model sea anemone Nematostella vectensis. This analysis reveals the complex biomechanical transformations underpinning the operating mechanism of nematocysts, one of the nature’s most exquisite biological micro-machines. Further, this study will provide insight into the form and function of related cnidarian organelles and serve as a template for the design of bioinspired microdevices.

Classification of Digital Technologies in the Sphere of Public Procurement and corporate Readiness for Their Implementation

2021 ◽  
pp. 26-33
Author(s):  
M. Umnova ◽  
A. Kokoreva ◽  
O. Ikonnikov
Keyword(s):  
Public Procurement ◽  
Big Data Analytics ◽  
Digital Technologies ◽  
Government Procurement ◽  
Full Potential ◽  
Business World ◽  
Goods And Services ◽  
Two Sides ◽  
The Internet Of Things

The digitalization of public procurement is a popular topic of discussion in both the scientific and business world. Currently, government procurement of goods and services in Russia does not use the full potential of digital technologies and is at the stage of electronization and automation. Technologies such as big data analytics, the Internet of Things, cloud computing, and additive manufacturing are not yet widely used. This article examines this problem from two sides. First, the existing and promising digital technologies of public procurement are studied, their classification is given by complexity, level of application and functions. The directions for the development of digital technologies are discussed using examples in Russian and foreign practice. Secondly, attention is also paid to the problem of organizations' readiness for digital transformation in technological and organizational aspects, taking into account the influence of environmental factors.

Impact of Digitalization on the Efficiency of Supply Chain Management in the Digital Economy

2021 ◽  
Vol 17 (3) ◽  
pp. 34-46
Author(s):  
Anna Mikhaylova ◽  
Tatyana Sakulyeva ◽  
Tamara Shcherbina ◽  
Natalia Levoshich ◽  
Yuri Truntsevsky
Keyword(s):  
Supply Chain ◽  
Swot Analysis ◽  
Composite Index ◽  
Digital Technologies ◽  
Supply Management ◽  
Federal Republic Of Germany ◽  
Chain Management ◽  
Republic Of China ◽  
Goods And Services ◽  
The Russian Federation

The study considers digital supply management from the perspective of the involvement in international trade. A SWOT analysis of the concept has been carried out; the concept strengths, weaknesses, opportunities, and threats have been highlighted. The hypothesis has been thoroughly considered through the example of the following countries: the Russian Federation (RF), the People's Republic of China, and the Federal Republic of Germany (FRG); in particular, the correlation between the volume of external traffic and the investment in SCM software was built. It has been revealed that in some countries an increase in the volume of external traffic due to an increase in investment in SCM software is associated with the complication and globalization of supply chains, which increases the competitiveness of goods and services of these countries. A composite index that takes into account the efficiency of the supply chain using digital technologies has been developed.

Privacy Concerns and Customers' Information-Sharing Intentions

2018 ◽  
pp. 108-123
Author(s):  
Monica Grosso ◽  
Sandro Castaldo
Keyword(s):  
Information Sharing ◽  
Cultural Differences ◽  
Ethical Issues ◽  
Personal Information ◽  
Digital Technologies ◽  
Privacy Concerns ◽  
Goods And Services ◽  
Potential Customers

Today companies are more and more interested in collecting personal information from customers in order to deliver goods and services effectively and to improve their Marketing database and CRM efficacy. However, the ease with which data can be acquired and disseminated, also thanks to the digital technologies, has led to many potential customers demonstrating growing concerns and ethical issues about disclosing personal information. On this topic it is difficult to make too many generalizations, since the cultural differences and the different country regulations seem to weigh significantly.

Privacy Concerns and Customers' Information-Sharing Intentions

2019 ◽  
pp. 75-90
Author(s):  
Monica Grosso ◽  
Sandro Castaldo
Keyword(s):  
Information Sharing ◽  
Cultural Differences ◽  
Ethical Issues ◽  
Personal Information ◽  
Digital Technologies ◽  
Privacy Concerns ◽  
Goods And Services ◽  
Potential Customers

Today companies are more and more interested in collecting personal information from customers in order to deliver goods and services effectively and to improve their Marketing database and CRM efficacy. However, the ease with which data can be acquired and disseminated, also thanks to the digital technologies, has led to many potential customers demonstrating growing concerns and ethical issues about disclosing personal information. On this topic it is difficult to make too many generalizations, since the cultural differences and the different country regulations seem to weigh significantly.

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