scholarly journals FACTORS AFFECTING ONLINE IMPULSE BUYING OF CONSUMERS IN HUE CITY

2020 ◽  
Vol 129 (5A) ◽  
Author(s):  
Nguyen Uyen Thuong
Keyword(s):  
Structural Equation ◽  
Negative Influence ◽  
Impulse Buying ◽  
Online Retail ◽  
Factors Affecting ◽  
Moderation Effect ◽  
Independent Variables ◽  
Retail Manager ◽  
Online Trading ◽  
Online Buying

Abstract: this study investigates the influence of independent variables, including scarcity, serendipity and trust on online impulse buying. Besides, the paper examines the moderation role of two variables (stimulating shopping and relaxation shopping) in the interaction effects between those independent variables on online impulse buying. Data are collected from a sample of 209 consumers in Hue city. Structural equation is used to test the hypothesized relationships. The results suggest that while serendipity is significantly positive impacts on online impulse purchasing, scarcity has a significant negative influence on that one. Trust impacts on online buying as proved in some previous studies, but it has an insignificant influence in the context of impulsively online purchasing. Furthermore, stimulating shopping moderate the interaction effect between independent variables (scarcity and serendipity) on online impulse buying. However, relaxation shopping is not significant with moderation effect. By examining different type of drivers, this paper enriches knowledge on online impulse buying and suggest some implications for online retail manager and online trading platforms to attract more consumers and encourage more unplanned consumption. Keywords: Online impulse buying, Scarcity, Serendipity, Stimulating shopping, Relaxation shopping

Factors affecting tender price in the Ghanaian construction industry

2017 ◽  
Vol 22 (3) ◽  
pp. 252-268 ◽  
Author(s):  
Ernest Kissi ◽  
Theophilus Adjei-Kumi ◽  
Edward Badu ◽  
Emmanuel Bannor Boateng
Keyword(s):  
Construction Industry ◽  
Structural Equation ◽  
Construction Projects ◽  
Negative Influence ◽  
Positive Influence ◽  
The Body ◽  
Content Type ◽  
Factors Affecting ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose Tender price remains an imperative parameter for clients in deciding whether to invest in a construction project, and it serves as a basis for tender price index (TPI) manipulations. This paper aims to examine the factors affecting tender price in the construction industry. Design/methodology/approach Based on the literature review, nine independent constructs and one dependent construct relating to tender pricing were identified. A structured questionnaire survey was conducted among quantity surveyors in Ghana. Partial least squares structural equation modelling (PLS-SEM) examined the influences of various constructs on tender price development (TPD) and the relationships among TPD and TPI. Findings Results showed that cultural attributes, client attributes, contractor attributes; contract procedures and procurement methods; consultant and design team; external factors and market conditions; project attributes; sustainable and technological attributes; and TPI have a positive influence on tender price, whereas fraudulent attributes exert a negative influence. Practical implications The findings offer construction professionals broader understanding of factors that affect tender pricing. The results may be used in professional decision-making in the pricing of construction projects, as they offer clearer causal relations between how each construct will influence pricing. Originality/value This study adds to the body of construction pricing knowledge by establishing the relationships and degree of influences of various factors on tender price. These findings provide a valuable reference for practitioners.

scholarly journals Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network

2021 ◽  
Vol 12 ◽  
Author(s):  
Weibin Deng ◽  
Ting Su ◽  
Yiming Zhang ◽  
Chunli Tan
Keyword(s):  
Bayesian Network ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Management Decision ◽  
Perceived Benefits ◽  
Online Search ◽  
Online Retail ◽  
Factors Affecting

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.

scholarly journals An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

2020 ◽  
Author(s):  
Subhajit Bhattacharya ◽  
Vijeta Anand
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Trust ◽  
Market Place ◽  
Online Retail ◽  
Marketing Environment ◽  
Factors Affecting ◽  
Brand Engagement

The Consumer buying criterion has reformed massively in this present digitized marketing environment. The growing importance & popularity of online buying is very much substantial and quite evident in India these days. This study attempts to investigate the relationships between brand trust, social linkages, brand awareness, online retail brand engagement and final brand selection & purchase intention. The current research also examined the linkages among brand trust, social linkages, brand awareness and online retail brand engagement and in creating the final brand selection & purchase intention relating to Indian online retail market. Data from 252 observations were analyzed using the structural equation modeling method. The outcome of this research paper shows how an effective online retail brand engagement environment can be created to boost the final brand selection & purchase intention in the Indian online market place.  

scholarly journals Consumer’s Buying Decision-Making Process in E-Commerce

2018 ◽  
Vol 31 ◽  
pp. 11003
Author(s):  
Nia Budi Puspitasari ◽  
Susatyo Nugroho W P ◽  
Deya Nilan Amyhorsea ◽  
Aries Susanty
Keyword(s):  
Decision Making ◽  
Risk Perception ◽  
Social Identity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Decision Variable ◽  
Positive Relation ◽  
Significant Relation ◽  
Factors Affecting ◽  
Online Buying

The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today’s biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing. This research is aimed to describe factors affecting online buying decision- making in the e-commerce Lazada. The type of this research is confirmatory research. The variable used is following conceptual model i.e. Electronic Word of Mouth (EWOM), social identity, risk perception, trust, and purchase intention. The data were obtained through the questionnaire with Likert scale 1-5. There are 104 people researching sample who meets the criteria as Lazada consumer that, at least do a transaction in recent six months. Data analyzing were done using Structural Equation Modelling (SEM) method by Analysis of Moment Structures (AMOS) software. The results showed that the purchase intention has positively related to the purchase decision. Variable EWOM toward trust has positive relation, variable social identity and risk perception have no any significant relation to trust. Variable risk perception toward purchase intention has no significant relation, while the variable trust has significant positive relation to purchase intention.

scholarly journals Factors affecting the employability of private university graduates: an exploratory study on Bangladeshi employers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md Sajjad Hosain ◽  
Mohitul Ameen Ahmed Mustafi ◽  
Tania Parvin
Keyword(s):  
Structural Equation ◽  
Private University ◽  
Primary Data ◽  
Equation Modeling ◽  
University Graduates ◽  
Problem Solving Skills ◽  
Content Type ◽  
Factors Affecting ◽  
Independent Variables ◽  
Hiring Managers

Purpose This paper aims to identify the factors that can affect the overall graduate employability (OGE) of the private university graduates of Bangladesh. The authors carefully selected six such employable factors after searching the existing literature. Those six factors: academic performance (AP), technical skills (TS), communication skills (CS), personality (PE), leadership & motivational skills (LMS); and teamwork and problem solving skills (TPSS), had been considered as the independent variables while OGE had been considered as the single dependent variable. Design/methodology/approach The authors collected the primary data from a valid sample of 360 employers through a structured questionnaire working as the hiring managers. Those respondents were selected on a random basis. The authors used exploratory factor analysis to validate the items under those independent variables and structural equation modeling with AMOS (24) to test the hypothesized relationship between each independent variable and the dependent one. Findings After proper statistical analysis, the results revealed that AP, PE, CS and TPSS can positively and significantly influence the OGE of Bangladeshi graduates while LMS and TS have positive but insignificant influence over OGE. Research limitations/implications Based on the findings, this paper can help scholars in further investigating the employability factors. Practical implications This explorative study will guide the fresh graduates in developing their required employability skills while assisting the employers in recruiting suitable candidates with the required skills and performance. Originality/value This is one of the few attempts that focused on the employability factors of private university graduates in Bangladesh. The authors are well confident that this empirical paper can shed some light on the fresh graduates’ employability and conducting further investigations on it.

scholarly journals PENGARUH CONTROLLABILITY ATTRIBUTION DAN STABILITY ATTRIBUTION TERHADAP SATISFACTION MELALUI FIRM RESPONSIBILITY DAN RECOVERY EXPECTATION

2009 ◽  
Vol 2 (2) ◽  
pp. 23
Author(s):  
Ahmad Sukmawan
Keyword(s):  
Data Analysis ◽  
Customer Service ◽  
Call Center ◽  
Structural Equation ◽  
Negative Influence ◽  
Volitional Control ◽  
Customer Expectations ◽  
Independent Variables ◽  
Equation Modelling ◽  
Customer Misbehavior

<p>Objectives of this research was to investigate how and why other-customer misbehavior has a negative influence on customer satisfaction with the service firm. The design of this research applies a survey in Telkomsel to interview the customers for testing the hypothesis. Meanwhile the required data consist of five variables are controllability attribution, stability attribution as independent variables, firm responsibility, and recovery expectation as intervening variable. Finally, satisfaction as dependent variable. The aggregate numbers of customer being respondent of the study are 130 customers. Data analysis used in this research was consists of Structural Equation Modelling by AMOS 6.0 as software. Result of this research concludes that people consider another customer's failure to be the firm's responsibility when they perceive that the failure is under the firm's volitional control (i.e. controllability attribution). This controllability attribution leads to customer expectations of compensation for recovery from dissatisfaction.<br />Keywords: Call center, customer service, controllability attribution, service satisfaction, recovery expectation.</p>

scholarly journals ANALYSIS OF FACTORS AFFECTING THE AUDIT DELAY IN MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE IN 2013-2015

2019 ◽  
Vol 7 (12) ◽  
pp. 289-297
Author(s):  
Dimas Rijalul Fanny ◽  
Ratna Septiyanti ◽  
Usep Syaippudin
Keyword(s):  
Firm Size ◽  
Sampling Method ◽  
Stock Exchange ◽  
Secondary Data ◽  
Negative Influence ◽  
Manufacturing Companies ◽  
Analysis Method ◽  
Financial Reports ◽  
Factors Affecting ◽  
Independent Variables

This study aims to examine the factors that affect audit delay of financial reports on the manufacturing companies listed in the Indonesia Stock Exchange. The examined factors of this research are profitability, solvability and firm size as the independent variables while audit delay as the dependent variable. Audit delay measured from the year of closure years of the book to the date issued the audit report. The sample in this research was secondary data and selected by using purposive sampling method consisting of 246 companies listed in the Indonesia Stock Exchange (IDX) and submitted financial reports consistently in the period 2013-2015. The analysis method of this research used multiple regression analysis.The result of this research showed that profitability and firm size had negative influence to audit delay. Meanwhile solvability did not have any effect to audit delay.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER RETENTION: KASUS DARI LINKAJA [FACTORS AFFECTING CUSTOMER RETENTION: CASE OF LINKAJA]

2021 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Hezekiah Andersen Yang ◽  
Dewi S. S. Wuisan
Keyword(s):  
Structural Equation ◽  
Customer Retention ◽  
Equation Modeling ◽  
Website Design ◽  
Factors Affecting ◽  
Independent Variables ◽  
Equation Modelling ◽  
Collection Data ◽  
The Impact ◽  
Bahasa Indonesia

<p>This study uses trust, reliability, responsiveness, website design, convenience, and personalisation as independent variables to determine the impact on customer retention on LinkAja users and help discover the problem that shifted LinkAja's position from the second largest in Indonesia, to the fourth. LinkAja is one of the online payment applications in Indonesia similar to that of Gopay, DANA, OVO, etc. This study also seeks to provide recommendations on how LinkAja can improve its position and be more competitive. This study uses questionnaire for data collection. Data analysis used is structural equation modeling (SEM) with SmartPLS and using reliability, validity, and multicollinearity analysis. The actual data collected used comprise of 140 women and 140 men. The results showed, in the case of female users, trust, reliability, and responsiveness were had no effect on customer retention. While for men, trust and website design have no effect on customer retention.</p><p><strong>BAHASA INDONESIA ABSTRACT:</strong></p><p>Penelitian ini menggunakan <em>Trust, Reliability, Responsiveness, Website Design, Convenience, </em>dan <em>Personalisation </em>sebagai variabel independen untuk mengetahui dampak terhadap <em>Customer Retention </em>pada pengguna LinkAja dan membantu masalah tergesernya posisi LinkAja yang tadinya pada urutan kedua terbesar di Indonesia, menjadi urutan ke 4 di mana LinkAja merupakan salah satu aplikasi pembayaran online di Indonesia seperti Gopay, DANA, OVO, dan lainnya. Memberikan rekomendasi mengenai bagaimana cara LinkAja dapat menaikkan posisinya dan dapat lebih kompetitif dengan perusahaan-perusahaan pesaing. Pada penelitian ini menggunakan kuesioner untuk data. Analisis data digunakan dengan menggunakan <em>structural equation modelling (SEM) </em>melalui SmartPLS dan menggunakan <em>reliability, validity,</em> dan <em>multicollinearity</em> analisis. Data aktual dibagikan kuesioner sebanyak 140 kepada wanita dan 140 kepada laki-laki. Hasil penelitian menunjukan, pada responden wanita, variabel <em>trust, reliability, </em>dan <em>responsiveness </em>adalah variabel yang tidak berpengaruh terhadap <em>customer retention</em>. Sedangkan pada laki-laki, <em>trust </em>dan <em>website design </em>merupakan variabel yang tidak berpengaruh terhadap <em>customer retention</em>.</p>

scholarly journals Impact of COVID-19 Pandemic on Consumers Purchase Behaviour Through Social Media

2021 ◽  
Vol 1 (1) ◽  
pp. 14-19
Author(s):  
Lim Kah Boon ◽  
Yeo Sook Fern ◽  
Tan Cheng Ling ◽  
Wong Wei Wen
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Product Variety ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Digital Tool ◽  
Online Retail ◽  
Factors Affecting ◽  
The Public

Social media refers to any digital tool that allows users to quickly create and share content with the public. The COVID-19 pandemic has indirectly changed consumers' purchasing habits, causing them to shift from traditional store purchases to online retail store purchases. Social media also changes the specialized strategies among sellers and purchasers. The main objective of this study is to investigate the factors affecting consumer purchase behaviour through social media during the COVID-19 outbreak. A set of the self-administered questionnaire has been distributed to 215 targeted young adults in three states of Malaysia which are Johor, Melaka and Selangor. The four independent variables are price, convenience, product variety and risk, are tested on their relationship towards the dependent variable, which is the purchase behaviour of consumers during the COVID-19 outbreak. The collected data were keyed into SPSS version 26 and followed by using Partial Least Square Structural Equation Modeling (PLS-SEM 3.3.3) to assess the hypothesis.  The analysis result showed that all hypotheses are supported. Lastly, the result of this research will benefit the marketers for their information to understand the consumer purchase behaviour through social media during the COVID-19 pandemic.

scholarly journals Factors influencing consumers’ impulse television buying decision at Best Buy Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Nguyen thi Hong Mo
Keyword(s):  
Structural Equation Modelling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Impulse Buying ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Factors Influencing ◽  
Equation Modelling ◽  
The Impact

This research aims to investigate the impact of the factors influencing consumers’ impulse television buying decision at Best Buy Vietnam (BBVN), by interviewing 560 consumers. The methods of Cronbach’s Alpha, EFA, CFA together with the Structural Equation Modelling (SEM) are used by the programs of SPSS and AMOS.The result shows that there are 03 factors affecting Impulse buying urge – in order of the decreasing importance: Attributes of company and products, Time available for watching television, Attraction of program host and celebrity. Impulse buying urge has a weaker impact on impulse television buying decision than Perceived risk, so that the research could raise some solutions for BBVN Management to serve the consumers better.

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