scholarly journals Consumer’s Buying Decision-Making Process in E-Commerce

2018 ◽  
Vol 31 ◽  
pp. 11003
Author(s):  
Nia Budi Puspitasari ◽  
Susatyo Nugroho W P ◽  
Deya Nilan Amyhorsea ◽  
Aries Susanty
Keyword(s):  
Decision Making ◽  
Risk Perception ◽  
Social Identity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Decision Variable ◽  
Positive Relation ◽  
Significant Relation ◽  
Factors Affecting ◽  
Online Buying

The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today’s biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing. This research is aimed to describe factors affecting online buying decision- making in the e-commerce Lazada. The type of this research is confirmatory research. The variable used is following conceptual model i.e. Electronic Word of Mouth (EWOM), social identity, risk perception, trust, and purchase intention. The data were obtained through the questionnaire with Likert scale 1-5. There are 104 people researching sample who meets the criteria as Lazada consumer that, at least do a transaction in recent six months. Data analyzing were done using Structural Equation Modelling (SEM) method by Analysis of Moment Structures (AMOS) software. The results showed that the purchase intention has positively related to the purchase decision. Variable EWOM toward trust has positive relation, variable social identity and risk perception have no any significant relation to trust. Variable risk perception toward purchase intention has no significant relation, while the variable trust has significant positive relation to purchase intention.

Influence of cartoon characters on generation alpha in purchase decisions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ashish Gupta ◽  
Jitender Kumar ◽  
Tavishi Tewary ◽  
Nirmaljeet Kaur Virk
Keyword(s):  
Decision Making ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Relation ◽  
Consumer Market ◽  
Content Type ◽  
Cartoon Characters ◽  
Practical Implications

Purpose This study aims to understand the influence of cartoon characters on the generation alpha (GA) in purchase decision-making, supported by the theory of planned behaviour. Design/methodology/approach Quantitative study was used to collect data from 294 Indian parents on behalf of their children (between 8 and 12 years) using convenience sampling and 20 items Likert scale questionnaire. Partial least squares-structural equation modelling was used to analyse the data and for hypothesis testing. Findings The study shows the favourable impact of cartoon characters to influence the behaviour of GA while making the final purchase decision. The likability was found to be significantly related to the recall, willingness to try/buy. The recall was significantly related to willingness to try/buy and purchase intention. Willingness to try/but was significantly related to purchase intention, but it has no significant relation with the final purchase decision, whereas purchase intention had significant relation with the final purchase decision. Practical implications The study indicates that generating likability for cartoon characters among GA is important. Managers should recognize that although parents make the final purchase decision, however, children play an influential role. Advertisers should plan their communication accordingly. An emotional connection with cartoons can influence GA, which further impacts recall, willingness to try/buy, purchase intention and decision. Originality/value Various studies have been conducted in western countries, but very few studies have been conducted in emerging markets like India, highlighting cartoon characters’ influence on GA’s purchase decision-making, with theoretical underpinnings. The study also explores the importance of GA, an emerging consumer market in today’s digitalized era, which is highly influenced by technological gadgets. It becomes challenging for marketers to promote their products on television to influence GA purchase behaviour.

The Influence of Social Support on Customer Satisfaction Based on the Consumer Experience Theory

2020 ◽  
Vol 11 (4) ◽  
pp. 70-81
Author(s):  
Pinghao Ye ◽  
Liqiong Liu ◽  
Linxia Gao ◽  
Quanjun Mei
Keyword(s):  
Social Support ◽  
Customer Satisfaction ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Consumer Experience ◽  
Factors Affecting ◽  
Customer Feedback ◽  
Support Theory ◽  
The Social

Customer satisfaction (CS) is an important factor determining the success of online clothing shopping. This document tries to analyze factors affecting CS towards online clothing shopping through a systematic study, in a bid to help online clothing retailers improve CS for higher sales. Based on the social support theory, the authors created a model of factors affecting CS towards online clothing shopping and conducted a questionnaire survey to obtain customer feedback, which was then analyzed through a structural equation model. The analysis results indicate that sensory experience (SE), quality experience (QE), trust (TR), and recommendation (RE) exerted favorable effects on CS towards online clothing shopping, and CS, as a mediating variable, affected customer loyalty (CL), and purchase intention (PI) positively.

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

Determining Consumer Purchase Intention Toward Counterfeit Luxury Goods Based on the Perceived Risk Theory

2022 ◽  
pp. 316-339
Author(s):  
Cláudio Félix Canguende-Valentim
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Financial Risk ◽  
Social Risk ◽  
Luxury Goods ◽  
Intention To Purchase ◽  
Consumer Purchase Intention ◽  
Perception Theory

This study aims to understand the impact of financial, psychological, and social risk dimensions on attitude and intention to purchase counterfeit luxury goods. Data were collected through a questionnaire conducted with 116 Angolan consumers and were treated with structural equation modeling. The results revealed that only financial risk and social risk were influential in attitude toward counterfeit luxury goods. Attitude had a significant influence on the intention to purchase counterfeit luxury goods. The research contributes to the literature because there has been no previous study in an African country that seeks to understand the purchase intention of counterfeit luxury goods according to risk perception theory. On the other hand, this study is one of the few to report that social risk perception positively impacts attitudes towards counterfeit luxury goods.

scholarly journals Exploring Innovation Adoption Behavior for Sustainable Development: The Case of Hungarian Food Sector

Agronomy ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 612
Author(s):  
József Tóth ◽  
Giuseppina Migliore ◽  
Jeremiás Máté Balogh ◽  
Giuseppina Rizzo
Keyword(s):  
Decision Making ◽  
Sustainable Development ◽  
Structural Equation ◽  
Innovation Process ◽  
Equation Modeling ◽  
Food Sector ◽  
Factors Affecting ◽  
Innovative Products ◽  
Planned Behavior Theory ◽  
Personal Skills

Innovation plays a key role in the success and sustainable development of businesses. The innovation process derives from the combination of personal skills and company resources that influence food company managers in their choices on innovation (the decision-making process). This study is an attempt to try to understand which psychological constructs affect innovation decision-making in the Hungarian food sector, using the empirical data from a 2017 survey conducted in Hungary among the largest food processing companies. Planned behavior theory (TPB) was applied to the study of factors affecting innovation decision-making. Structural Equation Modeling (SEM) was used for data analysis. The results show that the positive attitude of Hungarian food business leaders towards innovation, evaluation of innovation and the strategic intention of placing innovative products and processes on the market have a positive relationship with innovation performance; however, the lack of adequate research skills, plus specific knowledge and skills is hindering the development of the hoped for process.

scholarly journals Drivers of local food consumption: a comparative study

2015 ◽  
Vol 117 (9) ◽  
pp. 2282-2299 ◽  
Author(s):  
Constanza Bianchi ◽  
Gary Mortimer
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Local Food ◽  
Extended Model ◽  
Content Type ◽  
Factors Affecting ◽  
Food Purchase ◽  
Positive Attitudes

Purpose – The purpose of this paper is to empirically explore antecedents of local food purchase intention in two food producing countries with different cultural backgrounds. Design/methodology/approach – An online survey was employed to collect data from consumers located in Chile (n=283) and Australia (n=300). A proposed model is tested with structural equation modelling. Findings – Attitude towards consuming local food is a strong and direct driver of intentions to purchase local food in both countries. Attitude towards supporting local agri-businesses and consumer ethnocentrism are found to positively impact attitude towards consuming local food in both countries. Attitude towards local agri-businesses also has a direct effect on intentions to purchase local food in Australia, but not in Chile. Interestingly, subjective norms are not found to affect intentions to consume local food in either country. Research limitations/implications – The paper examines factors affecting the attitude towards and behavioural intention regarding local food consumption and develops an extended model of local food consumption. An outcome of this new model is the inclusion of personal variables, which influence local food purchasing behaviour. Practical implications – Producers and retailers need to develop campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption. Originality/value – This is the first study to demonstrate that positive attitudes towards local foods are important drivers of local food purchase behaviour, independent of the cultural characteristics or level of economic development within a country.

A Systematic Review of the Factors Affecting the Cyclone Evacuation Decision Process in Bangladesh

2016 ◽  
Vol 11 (4) ◽  
pp. 742-753 ◽  
Author(s):  
Md. Nasif Ahsan ◽  
◽  
Kuniyoshi Takeuchi ◽  
Karina Vink ◽  
Miho Ohara ◽  
...  
Keyword(s):  
Decision Making ◽  
At Risk ◽  
Content Analysis ◽  
Risk Perception ◽  
Early Warning ◽  
Cultural Context ◽  
Risk Perceptions ◽  
Cultural Issues ◽  
Factors Affecting ◽  
Warning Messages

Researchers are investigating a broad spectrum of factors affecting positively and/or negatively the evacuation decision-making process occurring after people at risk receive cyclone warnings and advisories. Previous studies suggest that early warnings themselves do not propagate evacuation processes to be investigated but, rather, that human risk perceptions do so. This in turn encourages the sociopsychological dimensions of risk perception to be evaluated, which must be done within a country’s own cultural context. In applying content analysis here, we review the literature on evacuation decision-making processes during rapidonset hazards, i.e., tropical cyclones, in coastal Bangladesh. We focus on three broad overlapping themes – early warning, risk perception, and evacuation decision-making. Major content-analysis findings suggest that two things – a lack of credibility in early warning messages and an inefficient dissemination process – tend to affect the risk perception of people at risk and are likely to eventually determine the success of evacuation decision-making. Findings also show that different socioeconomic and socio-cultural issues related to risk perception appear to be more influential than formal warning messages in propagating decisions to evacuate during a cyclone. Based on these results, we suggest specific policy recommendations for improving local evacuation efficiency.

scholarly journals Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network

2021 ◽  
Vol 12 ◽  
Author(s):  
Weibin Deng ◽  
Ting Su ◽  
Yiming Zhang ◽  
Chunli Tan
Keyword(s):  
Bayesian Network ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Management Decision ◽  
Perceived Benefits ◽  
Online Search ◽  
Online Retail ◽  
Factors Affecting

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.

scholarly journals An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

2020 ◽  
Author(s):  
Subhajit Bhattacharya ◽  
Vijeta Anand
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Trust ◽  
Market Place ◽  
Online Retail ◽  
Marketing Environment ◽  
Factors Affecting ◽  
Brand Engagement

The Consumer buying criterion has reformed massively in this present digitized marketing environment. The growing importance & popularity of online buying is very much substantial and quite evident in India these days. This study attempts to investigate the relationships between brand trust, social linkages, brand awareness, online retail brand engagement and final brand selection & purchase intention. The current research also examined the linkages among brand trust, social linkages, brand awareness and online retail brand engagement and in creating the final brand selection & purchase intention relating to Indian online retail market. Data from 252 observations were analyzed using the structural equation modeling method. The outcome of this research paper shows how an effective online retail brand engagement environment can be created to boost the final brand selection & purchase intention in the Indian online market place.  

scholarly journals FACTORS AFFECTING ONLINE IMPULSE BUYING OF CONSUMERS IN HUE CITY

2020 ◽  
Vol 129 (5A) ◽  
Author(s):  
Nguyen Uyen Thuong
Keyword(s):  
Structural Equation ◽  
Negative Influence ◽  
Impulse Buying ◽  
Online Retail ◽  
Factors Affecting ◽  
Moderation Effect ◽  
Independent Variables ◽  
Retail Manager ◽  
Online Trading ◽  
Online Buying

Abstract: this study investigates the influence of independent variables, including scarcity, serendipity and trust on online impulse buying. Besides, the paper examines the moderation role of two variables (stimulating shopping and relaxation shopping) in the interaction effects between those independent variables on online impulse buying. Data are collected from a sample of 209 consumers in Hue city. Structural equation is used to test the hypothesized relationships. The results suggest that while serendipity is significantly positive impacts on online impulse purchasing, scarcity has a significant negative influence on that one. Trust impacts on online buying as proved in some previous studies, but it has an insignificant influence in the context of impulsively online purchasing. Furthermore, stimulating shopping moderate the interaction effect between independent variables (scarcity and serendipity) on online impulse buying. However, relaxation shopping is not significant with moderation effect. By examining different type of drivers, this paper enriches knowledge on online impulse buying and suggest some implications for online retail manager and online trading platforms to attract more consumers and encourage more unplanned consumption. Keywords: Online impulse buying, Scarcity, Serendipity, Stimulating shopping, Relaxation shopping

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