scholarly journals The impact of media convergence on The ZHetysu tv channel

2021 ◽  
Vol 62 (4) ◽  
Author(s):  
Zh. B. Yessenbek ◽  
А. A. Mamet
Keyword(s):  
Media Convergence ◽  
The Impact

scholarly journals KONSEP TRANSMEDIA STORYTELLING PADA IKLAN CETAK MOBIL VOLKSWAGEN DENGAN MEDIA AUGMENTED REALITY

2017 ◽  
Vol 2 (02) ◽  
Author(s):  
Ardhariksa Zukhruf Kurniullah
Keyword(s):  
Augmented Reality ◽  
New Media ◽  
Technology Development ◽  
Research Approach ◽  
Media Convergence ◽  
Transmedia Storytelling ◽  
Tv Program ◽  
Type Data ◽  
The Impact ◽  
Selection Of

New media or convergence, in a few years we often hear, especially the convergence of media that are often associated with new media that is now developing, particularly media-related technology development. The rapidly of media convergence growthto advances in technology these days, especially when the advent of the Internet and the digitization of information. This media convergence brings together the name "three-C" (computing, communication, and content). Once of product a media convergence is transmediaa, in the paradigm of Transmedia, no longer known specific profession. Eg profession as creators of the film, director, screenwriter, animator, producer of the TV program, game creators, content developers, comic artist, broadcaster, author, novelist even journalists. Everything sublimate into a new capacity, the Story Teller. Selection of the research issue at Volkswagon simulation of interactive digital advertising is a new study in the field of advertising in Indonesia, especially on the concept of transmedia storytelling approach to advertising and media convergence. This study use qualitative research approach. While research method used in this research is the method of observation with descriptive type. Data collection techniques in this study using advertising document observation that in this case the advertisement print of Volkswagen Augmented Reality and literature studies / literature. From the results of research conducted can be obtained conclusion that the power of Transmedia Storytelling on this Volkwagon print reinforces a story. The impact is that consumers will be more emotionally attached to the main products and variants and derivatives. The concept of transmedia storytelling advertising can be effective in the process of imaging and delivery of advertising messages, so that the audience can engage fully in augmented reality.. Keywords: convergence, transmedia,storytelling, digital, augmented reality

Interface Trends in Human Interaction, the Internet of Things, and Big Data

2018 ◽  
pp. 4210-4222
Author(s):  
William J. Gibbs
Keyword(s):  
Big Data ◽  
Internet Of Things ◽  
Television News ◽  
Information Services ◽  
Human Interaction ◽  
The Internet ◽  
Media Convergence ◽  
The Impact ◽  
The Internet Of Things

In this chapter, I examine trends in today's news-orientated interfaces and the impact of digital interfaces on news consumption. Digital interfaces will be differentiated from traditional informational sources such as newspapers and television news. Additionally, I will explore several major characteristics or trends germane to today's news interfaces and their implications for how people consume news and, more generally, for how they transform information services: a) rapid innovation, b) interactivity, c) social, d) standardization, e) scale, f) media convergence and, g) the Internet of Things and Big Data.

The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach

2017 ◽  
Vol 12 (01) ◽  
Author(s):  
Priya Handa ◽  
Ruhi Lal
Keyword(s):  
Psychological Impact ◽  
Communication Strategy ◽  
Work Place ◽  
Media Convergence ◽  
Semiotic Approach ◽  
The Face ◽  
The Media ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.

scholarly journals Formation of sociological views on the processes of media convergence

2018 ◽  
Vol 24 (3) ◽  
pp. 7-23
Author(s):  
O. I. Molchanova
Keyword(s):  
Media Convergence ◽  
Sociological Research ◽  
Important Research ◽  
Media Environment ◽  
Research Areas ◽  
Scientific Disciplines ◽  
History Of ◽  
The Media ◽  
The Impact ◽  
Sociological Aspect

The purpose of this article is to examine the process of emergence and views of foreign and Russian researchers on the problem of the processes of media convergence. Focuses on the sociological aspect of the phenomenon. Provided basic concepts, the trends and prospects in the study of media convergence as a modern phenomenon. Rethinking the concept of convergence began with the publications in which knowledge and technology have been named as key components of future economy, convergence has become a phenomenon to be reckoned with, which will soon become a defining concept in the context of globalization. Considering the media environment as a system consisting of means of communication, foreign sociologists have radically changed the view of modern media, of their possibilities, their degree of influence on the society. The impact of media convergence on the life of each person, his worth in society, his mind, the ways of communication, to the professional world, and to leisure is only a part of important research areas. In general, the history of the development of sociological views on the processes of media convergence adjusts to multicontextual in the study of media. Today should be studied in the aggregate of all modern scientific disciplines, in both theoretical and practical applied aspects. In the end, the author has compiled a table that presented the stages of development of sociological views on the processes of media convergence with a brief description of each of them. The main trends and promising sociological research relevant to the challenges of the present time.

Analysis of the Impact of 5G Network Technology on Promoting the Construction of Media Convergence Center

2020 ◽  
Vol 2 (3) ◽  
pp. 67
Author(s):  
Yushui Xiao ◽  
Norriza Hussin
Keyword(s):  
High Speed ◽  
Mobile Internet ◽  
Media Convergence ◽  
Network Technology ◽  
5G Networks ◽  
Media Center ◽  
5G Network ◽  
The Media ◽  
Fierce Competition ◽  
The Impact

In the age of high-speed mobile Internet, the construction of media convergence center will face more fierce competition in market as the in-depth promotion of 5G networks and the application of 5G products and technologies. In face of a new round of technological innovation, the program production and broadcasting, data transmission and processing in media convergence center will be supported by more advanced technologies. The 5G network technology will bring unprecedented transformation and development opportunities for the construction of the media center.

What Makes News Newsworthy: An Experimental Test of Where a News Story Is Published (or Not) and Its Perceived Newsworthiness

2020 ◽  
pp. 194016122094732
Author(s):  
Hans J. G. Hassell
Keyword(s):  
Experimental Test ◽  
News Item ◽  
News Story ◽  
Media Convergence ◽  
Causal Relationships ◽  
Significant Positive Effect ◽  
Publication History ◽  
Political Journalists ◽  
The Impact ◽  
Positive Effect

Previous research has attributed media convergence to, among other things, where the news was originally published. That research, however, has struggled to identify causal relationships between a news item’s publication in a particular outlet and journalists’ perceptions of a story’s newsworthiness. This relationship is difficult to identify because of the correlation between publication in a particular outlet and many other factors that also impact newsworthiness. This paper uses an experiment embedded within a survey of over 1,500 U.S. political journalists to test the impact of a news story’s previous publication history on journalists’ views of the newsworthiness of that news item. Compared with previously unpublished stories, the publication of a news story in a national paper has no significant positive effect on the perceived newsworthiness of a story. The origin of a story in a local outlet, however, causes journalists to perceive that story to be less newsworthy.

scholarly journals Making News, Making the Economy: Technological Changes and Financial Pressures in Brazil

2016 ◽  
Vol 11 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Tomás Undurraga
Keyword(s):  
Real Time ◽  
Science And Technology Studies ◽  
Science And Technology ◽  
Cultural Sociology ◽  
Media Convergence ◽  
Time Service ◽  
Technology Studies ◽  
Financial Pressure ◽  
Journalistic Field ◽  
The Impact

Media convergence and growing financial pressure on the journalistic field have triggered significant changes in newsmaking cultures across the world. This article examines the challenges of media convergence in the newsroom of Valor Econômico, the main economic newspaper in Brazil. In particular, it explores how the introduction in 2013 of Valor Pro, a real time news service oriented to the financial market, changed newsmaking practices at Valor Econômico. The introduction of Valor Pro meant that journalists from the whole newsroom had to report news simultaneously for three platforms: the real time service, the online website and the printed paper. This shift not only intensified journalists’ workloads and altered the manufacture of news, but also increased financial pressure on the paper’s agenda. I argue that this shift – from producing news for the public towards producing news for the market – cannot be explained solely with reference to traditional political economic factors such as ideological decisions at editorial level and the structural properties of the Brazilian media sphere. Instead, drawing on resources from cultural sociology and from science and technology studies, I provide a richer explanation that acknowledges the impact of technological innovation, the shifting nature of news values, and the agency of journalists themselves. This article elaborates on seven months of ethnographic fieldwork in Valor Econômico’s newsroom in São Paulo between 2013 and 2015 and contributes to the literature on cultural sociology, media studies and science and technology studies.

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