scholarly journals Who's Contributing? Do Personality Traits Influence the Level and Type of Participation in Online Community?

2021 ◽  
Author(s):  
◽  
Sarah Morse

<p>Purpose: The purpose of this research paper is to find out if personality traits have any influence on the level and type of participation in online communities. Aim: The aim of this paper is to find out if the small number of active participants in online communities are dominated by a particular personality trait, and if personality traits influence how much and what type of participation an individual undertakes in online communities. Method: An online survey was used to gather both participation types and levels and to measure personality, using the Big Five Inventory, 44 item tool. Findings: Personality does have an influence on what type of participation individuals undertake in online communities. Individuals displaying high in extraversion traits are less likely to be active in online communities but when they do they identify with a sense of friendship. Individuals displaying high in neurotic traits are less likely to be active in online communities but when they do they are motivated by a sense of belonging. Individuals high in conscientiousness traits are more likely to be motivated to participate by sharing useful information. Individuals high in a combination of conscientiousness and agreeable traits were motivated to participate to share useful information. There was no evidence to suggest that those that do participate are dominated by a particular personality type. What was evident was that individuals high in certain personality traits are less likely to participate in certain content activity. This means that communities that engage in specific content type or activity may be skewed to particular personality types. More in- depth research would be required on one type of community in order to investigate this further.</p>

2021 ◽  
Author(s):  
◽  
Sarah Morse

<p>Purpose: The purpose of this research paper is to find out if personality traits have any influence on the level and type of participation in online communities. Aim: The aim of this paper is to find out if the small number of active participants in online communities are dominated by a particular personality trait, and if personality traits influence how much and what type of participation an individual undertakes in online communities. Method: An online survey was used to gather both participation types and levels and to measure personality, using the Big Five Inventory, 44 item tool. Findings: Personality does have an influence on what type of participation individuals undertake in online communities. Individuals displaying high in extraversion traits are less likely to be active in online communities but when they do they identify with a sense of friendship. Individuals displaying high in neurotic traits are less likely to be active in online communities but when they do they are motivated by a sense of belonging. Individuals high in conscientiousness traits are more likely to be motivated to participate by sharing useful information. Individuals high in a combination of conscientiousness and agreeable traits were motivated to participate to share useful information. There was no evidence to suggest that those that do participate are dominated by a particular personality type. What was evident was that individuals high in certain personality traits are less likely to participate in certain content activity. This means that communities that engage in specific content type or activity may be skewed to particular personality types. More in- depth research would be required on one type of community in order to investigate this further.</p>


Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Selim Aren ◽  
Hatice Nayman Hamamci ◽  
Safvan Özcan

Purpose The aim of this study, the moderating effect of pleasure-seeking and loss aversion, was investigated in relation to the big five personality traits with regard to risky investment intentions. Design/methodology/approach In the study, the data was obtained between January and November 2019 via an online survey with convenience sampling. The total number of subjects is 886. The authors used IBM SPSS Statistics for analysis. Exploratory factor analysis, correlation analysis, regression analysis and discriminant analysis were performed. Findings Significant relationships were found between five personality traits and risky investment intentions. In these relationships, the moderator effect of pleasure-seeking for extraversion, conscientiousness and neuroticism personality traits was also determined. Besides, investment preferences for choosing “unknown and new investment” against “known and experienced investment”, which is a typical feature of the balloon periods, were modeled with big five personality traits and motivation variables (pleasure-seeking and loss aversion) and the equation was formed. As a result, high accuracy classification success was obtained. Originality/value The study is unique owing to its findings. In addition, general risk aversion and risky investment intention were investigated simultaneously to explain the different findings in the literature regarding the attitude of big five personality traits to risk and personality traits that show consistent approach were identified.


2015 ◽  
Vol 33 (2) ◽  
pp. 122-142 ◽  
Author(s):  
Vishal Mishra ◽  
Sridhar Vaithianathan

Purpose – The purpose of this paper is to examine the influence of customer personality and customer relationship proneness (CRP) on customer’s relationship satisfaction (CS) with the firm in emerging economies context. In the study, the authors state that the relationship proneness of the customer (CRP) would be influenced by personality trait of the customer. To examine the argument on personality trait, the authors have adopted Big Five personality trait theory in this study. The authors also argue that CRP would influence CS. Furthermore the authors put forth that customer’s perception of marketer’s relationship orientation (RMO) would mediate the relationship between CRP and CS. Design/methodology/approach – Data for the study were collected through structured questionnaire. A sample of 428 respondents was obtained through questionnaire survey (response rate 41.19 percent) and the hypotheses depicting the aforementioned relationships were empirically tested in the context of banking services in India. Structural equation modeling (SEM) technique was used for data analysis. Findings – The results confirm that personality traits influences CRP. Further, customer’s perception of RMO is found to have a mediating effect. Research limitations/implications – The study utilizes cross-sectional data, so the results of the study might vary depending upon the context (country/sector). Practical implications – The outcomes of the study can be utilized by the marketers, particularly in the emerging economies like India for formulating targeted strategies in accordance with the personality type of the customers. Originality/value – The relationship between CRP, personality traits and CS of the customer using Big Five personality theory has been empirically analysed in the context of an emerging economy.


BJGP Open ◽  
2018 ◽  
Vol 2 (3) ◽  
pp. bjgpopen18X101604
Author(s):  
Vince Demeur ◽  
Sarah Devos ◽  
Esther Jans ◽  
Birgitte Schoenmakers

BackgroundAggression against GPs has increased in the past decade. Depending on experience, interpretation, and personality, the interpretation of aggressive patient behaviour will differ among doctors.AimTo investigate how often GPs experience aggression in a 1-year time span and what the relationship is between the GP's personality (based on the 'Big Five' personality traits) and the reporting of aggression. Secondly, to investigate how personality is related to feeling safe.Design & settingFlemish (Belgian Federal State) GPs were questioned in a cross-sectional design by online survey. GPs were recruited and questioned in their professional environment.MethodOutcome measures were the 'Big Five' personality traits ('reserved' versus 'outgoing', 'compassionate' versus 'challenging', 'efficient' versus 'careless', 'confident' versus 'nervous', and 'cautious' versus 'innovative', based on Cattel's 'Big Five' model of personality), the type of aggression, the reporting of aggression, and feeling safe.ResultsBoth (n = 247) male and female doctors considered physical contact and verbal intimidation as aggression. Female doctors were more likely to consider sexual harassment as aggression. The majority of GPs were confronted with verbal aggression. More than half considered physical aggression as the most threatening. GPs with 'reserved' and 'careless' personality types were more likely to experience aggression. GPs with 'innovative', 'challenging', or 'confident' personality types were also at increased risk, but to a lesser extent than those with 'reserved' and 'careless' personalities. GPs with 'efficient' and 'innovative' personalities were more likely to report incidents. Male GPs and those with 'efficient' personalities felt safer. GPs with 'confident' and 'cautious' personalities were more likely to feel unsafe.ConclusionThe results of this study might help future interventions and support strategies (designed to prevent aggressive incidents or help GPs cope with them) to target the vulnerable groups. Further research should therefore explore the results of these data in depth and on a larger sample size.


2017 ◽  
Vol 45 (4) ◽  
pp. 227-239 ◽  
Author(s):  
Chen Chen ◽  
Rong Du ◽  
Jin Li ◽  
Weiguo Fan

Purpose Though online communities offer unprecedented opportunities to involve people in knowledge sharing, the reasons why users would like to participate in those activities in online communities have still been under-explored. In this research, the authors aim to use the value co-creation theory to build and test a continuance usage model, which focuses more on experiential values resulted from the knowledge sharing behavior. Design/methodology/approach An integrative research model is built to investigate how knowledge sharing behavior affects users’ co-creation value and then drives their continuance usage in online communities. Online survey data collected from 239 Sina Microblog users in China are utilized to validate the proposed model and hypotheses. Findings Empirical results indicate that the knowledge sharing behavior helps improve users’ co-creation value, including customer learning value, social integrative value and hedonic value. This co-creation value can subsequently affect users’ future participation intention in online communities. Originality/value This paper seeks to fill the research gap by examining customers’ motivations or perceptions underlying their knowledge sharing behavior at the usage-stage, instead of the pre-usage stage mainly concentrated on by previous studies. The managerial implications can be utilized for policy making to encourage customers’ participation and operate a better online community.


2020 ◽  
Vol 3 (2) ◽  
pp. 189-208
Author(s):  
Ella Wehrmeyer ◽  
Sarita Antunes

Abstract Until recently, the translator’s personality was a relatively unexplored area of research, but growing evidence points to the influence of personality on the translator’s decisions. Although findings are not always statistically significant, empirical research indicates that professional translators’ profiles differ from that of the local population, and that certain personality types are more likely to make creative translation choices. This article explores the relationship between personality traits as defined by the Big Five Inventory (Costa & McCrae 1989), and translation choices as defined by Baker (2018) and Molina & Hurtado (2002). The findings indicate that professional translators with a dominant neurotic personality trait are the most creative, whereas those with a dominant conscientious personality trait prefer literal translation choices. However, the findings also indicate that age and experience are competing variables, both indicating a preference for literal translation.


2018 ◽  
Vol 52 (5/6) ◽  
pp. 1154-1184 ◽  
Author(s):  
Tom Chen ◽  
Judy Drennan ◽  
Lynda Andrews ◽  
Linda D. Hollebeek

PurposeThis paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service network. The authors propose and empirically examine a user experience sharing model (UESM) that explicates customer-to-customer (C2C) UES and its impacts on firm-desired customer-based outcomes in online communities.Design/methodology/ApproachBased on an extensive review, the authors conceptualize UES and UESM. By using online survey data collected from mobile app users in organic online communities, the authors performed structural equation modeling analyses by using AMOS 24.FindingsThe results support the proposed UESM, showing that C2C UES acts as a key driver of both firm-desired customer efforts and customer insights. The results also confirmed that service-dominant (S-D) logic-informed motivational drivers exert a significant impact on C2C UES. Importantly, C2C UES mediates the relationship between S-D logic-informed motivational drivers and firm-desired customer-based outcomes.Originality/valueThis study offers a pioneering attempt to develop an overarching concept, UES, which reflects customers’ initiation of value co-creation, and to empirically examine C2C UES. The empirical evidence supports the key contention that firms should proactively facilitate C2C UES.


2017 ◽  
Vol 121 (5) ◽  
pp. 920-931 ◽  
Author(s):  
Shuhei Iimura ◽  
Kanako Taku

Prior work has indicated that female adolescents mature more quickly than males with regard to the various personality dimensions. From the developmental perspectives, this study aimed to explore gender differences in the relationships between resilience and the Big Five personality traits in Japanese adolescents. Middle school students ( N = 310, 155 females, age range = 14–15 years) participated in an online survey. The results demonstrated that females had higher Conscientiousness than males. Stepwise regression analyses indicated that Neuroticism was the most influential predictor of resilience in females, whereas Extraversion was the most important predictor in males. Multigroup path analysis demonstrated that the effect of Neuroticism on resilience was greater for females; however, the effects of all other variables did not differ across genders. Considering gender differences is important to understand the relationship between resilience and the Big Five dimensions among adolescents.


2021 ◽  
pp. e20210051
Author(s):  
Andrea J. Kunze ◽  
Christopher Seals

We examined differences in valued Big Five personality traits of small animal veterinarians between members and nonmembers of the veterinary medicine community. Between fall 2019 and spring 2020, data were collected from an online survey sent to eligible persons across a US midwestern state. Eligible persons included veterinary office clients (i.e., pet owners) and persons practicing/training in veterinary medicine. Participants completed demographic questions and 10 Likert scale items about which Big Five personality characteristics they prefer in a veterinarian. Descriptive data were determined and checked for assumptions of linearity and normality. Data for the primary analyses were analyzed using Spearman’s correlations and Kruskal–Wallis H tests. Participants who were members of the veterinary community of practice valued the characteristic openness more than clients but valued emotional stability less than clients. Moreover, tests revealed that young adults (aged 18–24) valued extraversion more than all other age groups but least valued agreeableness. Last, participants aged 55 and older valued agreeableness and emotional stability more than the 18–44 age groups. Findings indicate individuals from different membership and age groups have varying preferences in what personality traits they expect in a veterinarian. Clients care more about their veterinarian being able to handle adversity. Older adults want their veterinarian to be trusting and creative. These findings encourage veterinary medical education to spotlight the development of skills congruent with these desired personality traits. Gaining such skills will be useful for veterinarians who seek to grow or build lasting relationships with clientele and colleagues.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Greeni Maheshwari

PurposeThe purpose of the paper is to investigate the influence of personality traits, individual factors and theory of planned behaviour (TPB) components (personal attitude, subjective norms and perceived behavioural control) on entrepreneurial intentions of university students. The study further aims to determine which factors have a higher influence on the entrepreneurial intentions of the students.Design/methodology/approachThe data was collected using an online survey from 164 students studying in universities in Vietnam. The study used confirmatory factor analysis and hierarchical regression to analyse the data.FindingsResults suggested that educational support has no impact on entrepreneurial intentions but individual factors such as self-efficacy, risk propensity and need for power and all the TPB components influenced entrepreneurial intentions. The TPB components had a higher influence on entrepreneurial intentions of students as compared to individual factors.Originality/valueOnly a few studies have been conducted to determine the strength of factors affecting entrepreneurial intensions of the students. This study demonstrates that TPB components have the highest influence on entrepreneurial intentions. Moreover, the study introduces an independent variable, need for power which is rarely used in any such studies and this adds a new component to the already existing research framework and in academic literature.


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