The Diffusion of Social Media Among State Governments in Mexico

2018 ◽  
Vol 5 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Rodrigo Sandoval-Almazan ◽  
David Valle-Cruz ◽  
Andrea L. Kavanaugh
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
State Government ◽  
Diffusion Theory ◽  
State Governments ◽  
Diffusion Of Innovation Theory ◽  
Factors Affecting ◽  
Mexican State ◽  
Significant Difference ◽  
Use Of Social Media

Most of the research about how state governments use social media focuses on services, comparative perspectives or assessment of e-governments. The authors' focus is on the adoption of social media by state governments in Mexico. Many state governments may be slow to adopt social media due to a lack guidance on where their efforts may lead. The purpose of this research is to provide some insight into the factors affecting adoption of social media by state governments in Mexico. Guided by diffusion of innovation theory, the authors analyzed data from Twitter and Facebook accounts of all 32 Mexican state governments from 2010 to 2015. According to diffusion theory, the results find that only one state government in the sample is classified as an innovator, four state governments are early adopters, eleven are early majority, eleven are late majority, and five are laggards. The use of social media by state governments in Mexico is in its infancy, and there is a significant difference in the use of social media among the different states.

scholarly journals Archives Use of Social Media  to Develop Connections  with Family Historians

2021 ◽  
Author(s):  
◽  
Julie Paterson
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Online Community ◽  
Qualitative Methodology ◽  
Instant Messaging ◽  
Media Use ◽  
Structured Interviews ◽  
Research Project ◽  
Diffusion Of Innovation Theory ◽  
Use Of Social Media

<p>The purpose of this paper is to report the results of a research project designed to investigate how social media is being used by archives to develop connections with family historians. This research used qualitative methodology and utilised Skype and Instant Messaging to conduct semi-structured interviews with participants from six archives. The research uses Rogers’ Diffusion of Innovation theory as a framework. The research found the interviewees were using social media in various combinations to serve different purposes. In the majority of cases these tools were being used to achieve maximum access to the wider online community. The study highlights issues and concerns discussed by participants when using social media. There were limited examples of social media use to make connections with family historians during the study. Nonetheless this paper provides three detailed instances of its use to illustrate how archives can make these connections.</p>

scholarly journals Social Media and Public Relations Counselling Of Higher School Top Management in Nigeria

2021 ◽  
Vol 9 (2) ◽  
pp. 39-52
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Diffusion Of Innovation ◽  
School Management ◽  
Higher Learning ◽  
Corporate Policies ◽  
Diffusion Of Innovation Theory ◽  
Public Relations Practitioners ◽  
Institutions Of Higher Learning ◽  
Use Of Social Media

Social media have improved the operations of public relations. The ability of social media to elicit immediate feedback has made social media veritable tools in the hands of public relations practitioners in counselling school management on corporate policies. This study explores the pattern of social media usage by public relations practitioners. It shows the level of impact made with the use of social media in public relations practice in influencing management on corporate policies. The study was guided by diffusion of innovation theory and system theory. Diffusion of innovation theory offers a solid and replicable framework for the process of moving an innovation through a social system over time. System theory deals with the interactivity that exist in an organisation as a social system. Using the descriptive design, questionnaire was administered on 170 purposively selected public relations practitioners in some selected institutions of higher learning across the country but only 120 responded. Findings show that public relations practitioners use social media in influencing top school management on corporate policies. This is evident as all the respondents affirmed that they use social media such as WhatsApp, Facebook, Twitter, Youtube, Instagram, among others to inform and influence top school management on corporate policies. The study concludes that social media are potent tools in influencing school’s policy formulation and implementation. The study recommends that institutions of higher learning should formulate and implement productive ICT policies and public relations practitioners should be trained regularly on the use of social media with a consequent expectation of migrating from the analogue to digital culture.

scholarly journals Archives Use of Social Media  to Develop Connections  with Family Historians

2021 ◽  
Author(s):  
◽  
Julie Paterson
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Online Community ◽  
Qualitative Methodology ◽  
Instant Messaging ◽  
Media Use ◽  
Structured Interviews ◽  
Research Project ◽  
Diffusion Of Innovation Theory ◽  
Use Of Social Media

<p>The purpose of this paper is to report the results of a research project designed to investigate how social media is being used by archives to develop connections with family historians. This research used qualitative methodology and utilised Skype and Instant Messaging to conduct semi-structured interviews with participants from six archives. The research uses Rogers’ Diffusion of Innovation theory as a framework. The research found the interviewees were using social media in various combinations to serve different purposes. In the majority of cases these tools were being used to achieve maximum access to the wider online community. The study highlights issues and concerns discussed by participants when using social media. There were limited examples of social media use to make connections with family historians during the study. Nonetheless this paper provides three detailed instances of its use to illustrate how archives can make these connections.</p>

scholarly journals Online Advertising in Nigeria: an Examination of Approaches in Facebook and Instagram

2020 ◽  
Vol 2 (2) ◽  
pp. 87-122
Author(s):  
Silas Udenze ◽  
Olisa Junior Aduba
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Qualitative Method ◽  
Online Advertising ◽  
Business Owners ◽  
Structured Interviews ◽  
Diffusion Of Innovation Theory ◽  
Internet Users ◽  
The Media ◽  
Use Of Social Media

The study examined online advertising in Nigeria; it also sought to ascertain an examination of approaches in Facebook and Instagram. The aim of the research is to analyse the extent Nigerian businesses are utilizing social media to advertise their products. The theory adopted to anchor the study is Diffusion of Innovation Theory. Mixed methodology was employed to generate data for the study. Survey designed was used for the quantitative method while semi-structured interviews were conducted for the qualitative method. Online questionnaires were employed to get data from 375 Internet-users; representing consumers of these online advertisements, while 6 business owners making use of online advertising through social media, were interviewed under the qualitative method. The results of the study show that Nigerians make use of social media sites like Facebook and Instagram as advertising platforms to a little extent despite the huge number of consumers using these networks in the country. The research recommends that business owners should change their perception about social media as just a platform for fun or social activities, but to start considering it as an avenue to marketing and profit making. Also, the work recommends Nigerian businesses to engage the media professionals to handle their online activities; taking into the account that social media is so powerful it can build or destroy any business or brand. The work further recommends more effort put into the Consumer Protection Council with regards to online advertising activities. This will aid to online consumers protection and also to a large extent curb the cyber fraud.

Student nurses’ unethical behavior, social media, and year of birth

2016 ◽  
Vol 23 (8) ◽  
pp. 910-918 ◽  
Author(s):  
Gloria Copeland Smith ◽  
Troy Keith Knudson
Keyword(s):  
Social Media ◽  
Nursing Students ◽  
Unethical Behavior ◽  
Ethics Education ◽  
Student Nurses ◽  
Clinical Cohort ◽  
Follow Up Study ◽  
Significant Difference ◽  
Use Of Social Media

Background: This study is the result of findings from a previous dissertation conducted by this author on Student Nurses’ Unethical Behavior, Boundaries, and Social Media. The use of social media can be detrimental to the nurse–patient relationship if used in an unethical manner. Method: A mixed method, using a quantitative approach based on research questions that explored differences in student nurses’ unethical behavior by age (millennial vs nonmillennial) and clinical cohort, the relationship of unethical behavior to the utilization of social media, and analysis on year of birth and unethical behavior. A qualitative approach was used based on a guided faculty interview and common themes of student nurses’ unethical behavior. Participants and Research Context: In total, 55 Associate Degree nursing students participated in the study; the research was conducted at Central Texas College. There were eight faculty-guided interviews. Ethical considerations: The main research instrument was an anonymous survey. All participants were assured of their right to an informed consent. All participants were informed of the right to withdraw from the study at any time. Findings: Findings indicate a significant correlation between student nurses’ unethical behavior and use of social media (p = 0.036) and a significant difference between student unethical conduct by generation (millennials vs nonmillennials (p = 0.033)) and by clinical cohort (p = 0.045). Further findings from the follow-up study on year of birth and student unethical behavior reveal a correlation coefficient of 0.384 with a significance level of 0.003. Discussion: Surprisingly, the study found that second-semester students had less unethical behavior than first-, third-, and fourth-semester students. The follow-up study found that this is because second-semester students were the oldest cohort. Conclusion: Implications for positive social change for nursing students include improved ethics education that may motivate ethical conduct throughout students’ careers nationally and globally for better understanding and promotion of ethics and behavior.

scholarly journals Investigating social media statistics of usage and its determinant factors in students of Kurdistan University of Medical Sciences in 2018: A cross-sectional study.

2021 ◽  
Author(s):  
Hiva Bozorgpanah ◽  
Ghobad Moradi ◽  
Pourya Bahrami ◽  
Elham Noori ◽  
Mohammad Pourya Ezati ◽  
...  
Keyword(s):  
Social Media ◽  
Age Groups ◽  
Cross Sectional Study ◽  
Medical Sciences ◽  
Cross Sectional ◽  
Determinant Factors ◽  
Significant Difference ◽  
Improper Use ◽  
Spss Software ◽  
Use Of Social Media

Abstract Background and Aim: the present study was conducted to investigate social media statistics of usage and its determinant factors in students of Kurdistan University of Medical Sciences in 2018.Materials and Methods: This study is a cross-sectional-analytical study. The total of 380 students of Kurdistan University of Medical Sciences were randomly selected by Probability Proportional to Size Sampling method, from the lists of the students in each faculty. The data collection tool was a researcher-made questionnaire, organized in four sections. Data analysis was done using descriptive and inferential statistics by SPSS software version 21.Results: Based on the results of this study 373 (98.2%) of the sample students were on social media, which the most popular ones among them were Telegram (94.1%), Instagram (78.8%) and Whatsapp (61.9%), respectively. The average time spent on social media among students was reported to be 2.78 hours per day and is a significant difference between age groups in terms of attitudes toward using social media (P = 0.031).Conclusion: the results of this study suggested that the majority of students use social media. Since improper use of social media can exert unfortunate effects on different aspects of life of students, and negatively influence their education.

Diffusion of Innovation Theory and the Problem of Context for Inter-Organizational Information Systems

2012 ◽  
pp. 209-221
Author(s):  
Luke Houghton ◽  
Don Kerr
Keyword(s):  
Information Systems ◽  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Diffusion Of Innovations ◽  
Diffusion Theory ◽  
Contextual Factors ◽  
Research Literature ◽  
Future Research ◽  
Diffusion Of Innovation Theory ◽  
Acceptance Model

This chapter argues that diffusion theory models like the technology acceptance model (TAM) need to be rethought of in light of contextual factors that are becoming increasingly important in modern inter-organisational settings. This is due to the growing complexity of organizations with respect to different organisational types, contexts, and political structures that have been shown in research literature to hinder information systems acceptance. The chapter looks at possible contextual factors that are ignored by TAM by critiquing its parent diffusion theory (diffusion of innovations). This approach was considered best as there are many variations of TAM, but the diffusion of innovations (DOI) theory underlies all these variations. The chapter also recommends a way forward for research into inter-organisational information systems by examining an example situation of Feral Information Systems (FIS) to illustrate the problem. The chapter concludes with a discussion about future research directions.

scholarly journals Investigation of Affinity towards Social Media and Expectations for Success of University Students

2019 ◽  
Vol 5 (2) ◽  
pp. 73
Author(s):  
Nilay Çelik Ercoşkun ◽  
Ceyhun Ozan ◽  
Remzi Y. Kıncal
Keyword(s):  
Social Media ◽  
University Students ◽  
First Grade ◽  
General Point ◽  
Study Results ◽  
Significant Difference ◽  
Science And Theology ◽  
Use Of Social Media ◽  
Faculties Of Education ◽  
Senior Students

The aim of this study is to investigate university students’ affinity towards social media and expectations for success. This research is a descriptive study of general survey. Universe of the study includes first grade students from the faculties of Education, which training teachers, Literature, Science and Theology, where the students receive the pedagogical formation program. Criteria sampling method, one of the purpose sampling methods, was used in the research and 1450 students were included in freshman and senior students studying at these faculties making the sample of the research. It is seen when the study results are considered that university students’ affinity in social media differ significantly in terms of gender, faculty, use of social media, and frequency of using social media while there is no significant difference between class grade and general point average. While university students’ expectations for success were significantly different according to the variables of gender and general point average; faculty, class grade, use of social media and frequency of using social media did not differ significantly. It was found in the study that there is no significant relationship between university students’ affinity towards social media and expectations for success.

scholarly journals The relationship between social network usage and some personality traits

2017 ◽  
Vol 14 (3) ◽  
pp. 2219 ◽  
Author(s):  
Mehmet Bilgin ◽  
Asena Yılmaz
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Big Five ◽  
Personal Information ◽  
Big Five Personality ◽  
The Social ◽  
Significant Difference ◽  
Use Of Social Media ◽  
Personality Features ◽  
The Relationship

The aim of the research, is to examine the relationship between adolescents' five-factor personality features by use of Social Media. As for sample, there are 548 girl and 441 boy students and they are between the ages of 11-18.  Adolescents’ data participating in the study, are determined by Big Five Factor personality traits Scale. Prepared data on the use of social media called "Personal Information Form" has been obtained by researcher. In the analysis of data, understanding of social media use times whether it differs according to big five personality traits, According to the social media using time, there was no significant difference between the agreeableness and openness subscales. On the other hand, there is a significant differences between conscientiousness, extraversion and neuroticism.  In association with five personality traits of social media purpose, it was found that there are significant differences with different personality traits for each purpose.

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