scholarly journals Online Advertising in Nigeria: an Examination of Approaches in Facebook and Instagram

2020 ◽  
Vol 2 (2) ◽  
pp. 87-122
Author(s):  
Silas Udenze ◽  
Olisa Junior Aduba
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Qualitative Method ◽  
Online Advertising ◽  
Business Owners ◽  
Structured Interviews ◽  
Diffusion Of Innovation Theory ◽  
Internet Users ◽  
The Media ◽  
Use Of Social Media

The study examined online advertising in Nigeria; it also sought to ascertain an examination of approaches in Facebook and Instagram. The aim of the research is to analyse the extent Nigerian businesses are utilizing social media to advertise their products. The theory adopted to anchor the study is Diffusion of Innovation Theory. Mixed methodology was employed to generate data for the study. Survey designed was used for the quantitative method while semi-structured interviews were conducted for the qualitative method. Online questionnaires were employed to get data from 375 Internet-users; representing consumers of these online advertisements, while 6 business owners making use of online advertising through social media, were interviewed under the qualitative method. The results of the study show that Nigerians make use of social media sites like Facebook and Instagram as advertising platforms to a little extent despite the huge number of consumers using these networks in the country. The research recommends that business owners should change their perception about social media as just a platform for fun or social activities, but to start considering it as an avenue to marketing and profit making. Also, the work recommends Nigerian businesses to engage the media professionals to handle their online activities; taking into the account that social media is so powerful it can build or destroy any business or brand. The work further recommends more effort put into the Consumer Protection Council with regards to online advertising activities. This will aid to online consumers protection and also to a large extent curb the cyber fraud.

scholarly journals Archives Use of Social Media  to Develop Connections  with Family Historians

2021 ◽  
Author(s):  
◽  
Julie Paterson
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Online Community ◽  
Qualitative Methodology ◽  
Instant Messaging ◽  
Media Use ◽  
Structured Interviews ◽  
Research Project ◽  
Diffusion Of Innovation Theory ◽  
Use Of Social Media

<p>The purpose of this paper is to report the results of a research project designed to investigate how social media is being used by archives to develop connections with family historians. This research used qualitative methodology and utilised Skype and Instant Messaging to conduct semi-structured interviews with participants from six archives. The research uses Rogers’ Diffusion of Innovation theory as a framework. The research found the interviewees were using social media in various combinations to serve different purposes. In the majority of cases these tools were being used to achieve maximum access to the wider online community. The study highlights issues and concerns discussed by participants when using social media. There were limited examples of social media use to make connections with family historians during the study. Nonetheless this paper provides three detailed instances of its use to illustrate how archives can make these connections.</p>

scholarly journals Archives Use of Social Media  to Develop Connections  with Family Historians

2021 ◽  
Author(s):  
◽  
Julie Paterson
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Online Community ◽  
Qualitative Methodology ◽  
Instant Messaging ◽  
Media Use ◽  
Structured Interviews ◽  
Research Project ◽  
Diffusion Of Innovation Theory ◽  
Use Of Social Media

<p>The purpose of this paper is to report the results of a research project designed to investigate how social media is being used by archives to develop connections with family historians. This research used qualitative methodology and utilised Skype and Instant Messaging to conduct semi-structured interviews with participants from six archives. The research uses Rogers’ Diffusion of Innovation theory as a framework. The research found the interviewees were using social media in various combinations to serve different purposes. In the majority of cases these tools were being used to achieve maximum access to the wider online community. The study highlights issues and concerns discussed by participants when using social media. There were limited examples of social media use to make connections with family historians during the study. Nonetheless this paper provides three detailed instances of its use to illustrate how archives can make these connections.</p>

scholarly journals Social Media and Public Relations Counselling Of Higher School Top Management in Nigeria

2021 ◽  
Vol 9 (2) ◽  
pp. 39-52
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Diffusion Of Innovation ◽  
School Management ◽  
Higher Learning ◽  
Corporate Policies ◽  
Diffusion Of Innovation Theory ◽  
Public Relations Practitioners ◽  
Institutions Of Higher Learning ◽  
Use Of Social Media

Social media have improved the operations of public relations. The ability of social media to elicit immediate feedback has made social media veritable tools in the hands of public relations practitioners in counselling school management on corporate policies. This study explores the pattern of social media usage by public relations practitioners. It shows the level of impact made with the use of social media in public relations practice in influencing management on corporate policies. The study was guided by diffusion of innovation theory and system theory. Diffusion of innovation theory offers a solid and replicable framework for the process of moving an innovation through a social system over time. System theory deals with the interactivity that exist in an organisation as a social system. Using the descriptive design, questionnaire was administered on 170 purposively selected public relations practitioners in some selected institutions of higher learning across the country but only 120 responded. Findings show that public relations practitioners use social media in influencing top school management on corporate policies. This is evident as all the respondents affirmed that they use social media such as WhatsApp, Facebook, Twitter, Youtube, Instagram, among others to inform and influence top school management on corporate policies. The study concludes that social media are potent tools in influencing school’s policy formulation and implementation. The study recommends that institutions of higher learning should formulate and implement productive ICT policies and public relations practitioners should be trained regularly on the use of social media with a consequent expectation of migrating from the analogue to digital culture.

scholarly journals Groupthink Antecedent Conditions of the Social Media Team of the Ministry of Finance of the Republic of Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 51-58
Author(s):  
Aditya Arifiyanto ◽  
Prahastiwi Utari ◽  
Andre Noevi Rahmanto
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Structured Interviews ◽  
Antecedent Conditions ◽  
External Pressures ◽  
The Social ◽  
Policy Information ◽  
Ministry Of Finance ◽  
The Republic ◽  
Use Of Social Media

The use of information technology to communicate has become a new culture in recent years, one of which is the use of social media in communication. No exception government agencies also use to disseminate government policy information. At the Ministry of Finance of the Republic of Indonesia, there is a team that specializes in managing the Ministry of Finance's social media accounts. Through this research will reveal whether the social media team of the Ministry of Finance of the Republic of Indonesia has the potential to indicate groupthink in the process of group communication in order to make effective decisions. This study will use Antecedent Conditions as a guideline for the main indicators. This study uses a descriptive qualitative method with semi-structured interviews as a way to retrieve data. Informants involved in this study were five people consisting of members of the Ministry of Finance's social media team from the January 2017 to December 2018 period. The results revealed that the Ministry of Finance social media team had the potential to Groupthink, this was known from group cohesion, organizational structure faults and external pressures that affect them at work.

The Diffusion of Social Media Among State Governments in Mexico

2018 ◽  
Vol 5 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Rodrigo Sandoval-Almazan ◽  
David Valle-Cruz ◽  
Andrea L. Kavanaugh
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
State Government ◽  
Diffusion Theory ◽  
State Governments ◽  
Diffusion Of Innovation Theory ◽  
Factors Affecting ◽  
Mexican State ◽  
Significant Difference ◽  
Use Of Social Media

Most of the research about how state governments use social media focuses on services, comparative perspectives or assessment of e-governments. The authors' focus is on the adoption of social media by state governments in Mexico. Many state governments may be slow to adopt social media due to a lack guidance on where their efforts may lead. The purpose of this research is to provide some insight into the factors affecting adoption of social media by state governments in Mexico. Guided by diffusion of innovation theory, the authors analyzed data from Twitter and Facebook accounts of all 32 Mexican state governments from 2010 to 2015. According to diffusion theory, the results find that only one state government in the sample is classified as an innovator, four state governments are early adopters, eleven are early majority, eleven are late majority, and five are laggards. The use of social media by state governments in Mexico is in its infancy, and there is a significant difference in the use of social media among the different states.

scholarly journals Perilaku Berbasis Teknologi di Sosial Media pada Digital Nattive

2020 ◽  
Vol 5 (1) ◽  
pp. 76-88
Author(s):  
Laelatus Syifa Sari Agustina
Keyword(s):  
Social Media ◽  
Social Life ◽  
Qualitative Method ◽  
Female Gender ◽  
Digital Natives ◽  
Social Consequences ◽  
Structured Interviews ◽  
The Social ◽  
The Media ◽  
Direct Feedback

Social media has become a new way for people to communicate with others. Social media is media on the internet that allows users to present themselves, work together, share, communicate with other users form social bonds virtually, and express themselves. Their identity is built by offline and online interaction. This condition makes its uniqueness when someone behaves in communicating and expressing themselves on social media. This study aims to describe internet-based behavior on digital natives, especially in posting content on social media. This research used a descriptive qualitative method, through structured interviews with 84 students aged 18-23 years, male and female gender. The data obtained analyzed by coding. The results show that the media gives satisfaction and makes them survive to use it actively and provides the availability of information, entertainment, and connection with their social life. Feelings of insecurity in using social media are closely related to the social consequences that will get and manifested through restrictions on access is allowed to view account content. The purpose of posting is different, but many illustrate needed for self-expression and desire to provide social influence in the form of direct feedback or the delivery of their thoughts to fellow users.

scholarly journals “Why not use it more?” Sources of self-efficacy in researchers’ use of social media for knowledge sharing

2018 ◽  
Vol 74 (6) ◽  
pp. 1274-1292 ◽  
Author(s):  
Hussain Alshahrani ◽  
Diane Rasmussen Pennington
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Self Efficacy ◽  
Academic Staff ◽  
Structured Interviews ◽  
Content Type ◽  
Personal Mastery ◽  
Mastery Experience ◽  
Use Of Social Media ◽  
Postdoctoral Researchers

Purpose The purpose of this paper is to investigate the sources of self-efficacy that researchers rely on when using social media for knowledge sharing and to explore how these sources impact their use. Design/methodology/approach The study employed 30 semi-structured interviews with researchers at a major Scottish university. The authors analysed the interview transcriptions using directed content analysis. Findings The researchers relied on the four sources of self-efficacy proposed by Bandura (1977) when using social media for knowledge sharing. These sources lead researchers to use social media effectively and frequently for sharing knowledge, although some may discourage its use. Research limitations/implications It extends the self-efficacy integrative theoretical framework of Bandura (1977) by presenting the relative amount of the influence of these sources for researchers to share their ideas, experiences, questions and research outputs on social media. While the participants included academic staff, postdoctoral researchers, and PhD students, the majority were PhD students. Practical implications The findings can help universities understand how to promote productive use of social media. For example, academic staff who have high personal mastery experience could mentor those who do not. Originality/value This is the first known study to investigate the sources of self-efficacy that impact researchers’ use of social media for knowledge sharing.

scholarly journals Global South teacher educators in digital landscape: implications on professional learning

2019 ◽  
Vol 11 (2) ◽  
pp. 19-28
Author(s):  
Maria Antonietta Impedovo ◽  
Sufiana Khatoon Malik ◽  
Kinley Kinley
Keyword(s):  
Social Media ◽  
Professional Learning ◽  
Teaching And Learning ◽  
Teacher Educators ◽  
Pedagogical Practices ◽  
Structured Interviews ◽  
Digital Resources ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
Digital Landscape

Abstract This article explores Pakistani and Bhutanese teacher educators’ digital competences about the use of social media, digital resources and professional online communities and implications of this on professional learning. The two countries, less discussed in international educational literature, are facing a growing use of the Internet in teaching and learning. Data include a survey completed by 67 teacher educators from Pakistan and 37 teachers from Bhutan, as well as semi-structured interviews from both countries. This study provides evidence of how teachers’ interaction on social networks and the use of digital resources play a central role in the introduction of innovative pedagogical practices of teacher educators, and teacher educators remain interested in knowledge sharing through social media for their professional learning.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals EMBRACING SOCIAL MEDIA TO IMPROVE EFL LEARNERS' ENGLISH SKILL

2021 ◽  
Vol 4 (4) ◽  
pp. 704
Author(s):  
Dwi Iswahyuni
Keyword(s):  
Social Media ◽  
Research Method ◽  
Qualitative Method ◽  
Reading Skill ◽  
Efl Learners ◽  
Listening Skill ◽  
Writing Skill ◽  
Speaking Skill ◽  
Use Of Social Media ◽  
Almost All

Regarding the importance of exploring the use of social media to enhance English skill, this study investigated the use of social media to improve English skill of EFL learners especially non-English college students. The objective of this study was to find out in what ways social media can contribute to the improvement of EFL learners’ English skill. The research method employed in this study was descriptive qualitative method. In gaining data, this study used questionnaire and observation. The results showed that almost all respondents took advantage of social media to learn English. Some social media used were YouTube, WhatsApp, Instagram, Facebook, Twitter, TikTok, etc. The respondents revealed that by the use of social media, their reading skill (97.3% of the respondents), their writing skill (94.6% of the respondents), their vocabulary mastery (91.9% of the respondents), their listening skill (89.2% of the respondents), their speaking skill (86.5% of the respondents), their grammar mastery (83.8% of the respondents) could be improved. Based on the findings of the study, it can be inferred that social media can contribute to the improvement of EFL learners’ English skill in many ways including reading skill, writing skill, vocabulary mastery, listening skill, speaking skill, and grammar mastery. Keywords:  EFL Learners, English Skill, Social Media

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