Social media application in digital libraries

2014 ◽  
Vol 38 (4) ◽  
pp. 502-523 ◽  
Author(s):  
Iris Xie ◽  
Jennifer Stevenson
Keyword(s):  
Social Media ◽  
Digital Libraries ◽  
Public Libraries ◽  
Current Status ◽  
Content Type ◽  
Representative Sampling ◽  
Different Types ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Media Applications

Purpose – The purpose of this paper is to investigate the applications of social media in digital libraries and identify related problems. Design/methodology/approach – A total of ten institutions were selected from the following cultural institution types – public libraries, academic libraries, museums, government, and international organisations – to represent a variety of digital libraries developed or sponsored by different types of organisations. The social media applications were examined with regard to the following aspects: types of social media, placement of social media, updating social media, types of interactions, and types of functions. Findings – This study presents the types of social media applications in the selected digital libraries and further characterises their placements, update frequency, types of interactions between digital librarians and users, as well as various types of roles they played. In the process of analysis the authors also identified problems related to lack of standards, creating two-way communication channels, and the lack of education functions. Research limitations/implications – Further research needs to expand the selection of institutions and digital libraries to have more representative sampling, in particular institutions that are outside North America and Europe. It is also important to perform in-depth content analysis of social media to identify patterns and functions that social media perform. Moreover the authors will compare specific social media tools, such as Twitter, Facebook, etc., across institutions. In order to explore fully the reason why certain social media tools are implemented in digital libraries, it is important to survey or interview digital librarians of digital libraries in different types of cultural institutions. In addition users can be interviewed to solicit their perspectives about their usage of social media in digital libraries. Originality/value – This study not only examines the current status and problems of social media application in digital libraries but also offers suggestions on making good use of social media to connect users and digital libraries.

Engaging fans through social media: implications for team identification

2015 ◽  
Vol 5 (3) ◽  
pp. 199-217 ◽  
Author(s):  
Matthew D. Meng ◽  
Constantino Stavros ◽  
Kate Westberg
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Team Identification ◽  
Sport Organizations ◽  
Content Type ◽  
Online Comments ◽  
Different Types ◽  
Use Of Social Media ◽  
Direct Use ◽  
Practical Implications

Purpose – The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team identification. The purpose of this paper is to contribute to emerging research on the nature of social media use by sport organizations by examining the platforms adopted over a three-year period by National Basketball Association (NBA) teams and the way in which social media is used to communicate and engage with fans. Design/methodology/approach – A content analysis was used to examine online comments posted by all 30 teams in the NBA on Facebook and Twitter during the off-season. Findings – The results demonstrate that NBA teams have embraced social media, primarily using four different types of communication to engage fans: Informing, Marketing, Personalizing and Activating. Practical implications – The authors establish that social media is an effective vehicle for sport organizations to engage with fans and to enhance team identification. The data suggests that teams should make a concerted effort in their communications, where possible, to personalize communications, genuinely inform and involve fans and provide relevant marketing communications, all of which can be effectively implemented within existing marketing efforts. Originality/value – This is the first study to examine the direct use of social media by sport organizations and its potential for enhancing team identification.

Understanding public libraries’ challenges, motivators, and perceptions toward the use of social media for marketing

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Namjoo Choi ◽  
Soohyung Joo
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Public Libraries ◽  
Public Library ◽  
Content Type ◽  
The Public ◽  
Current State ◽  
The Usa ◽  
Use Of Social Media ◽  
Library Marketing

Purpose The purpose of this paper is to identify challenges and motivators to social media adoption for marketing purposes in public libraries and to investigate how these libraries perceive the importance of social media marketing. Design/methodology/approach A nation-wide online survey on public libraries in the USA was conducted to carry out this study, and a total number of 470 responses were used for data analysis. Findings This study determined a range of challenges and motivators to implementing social media for marketing in public libraries. The results also showed that public libraries perceive social media as an important tool for their library marketing and intend to increase their use. Practical implications The findings from this study can serve as a guideline for public libraries when employing social media for marketing purposes in their libraries. Originality/value This study assessed the current state of social media use for marketing in the public library context, a context that has been under-researched in the literature, from three perspectives: challenges, motivators, and perceptions.

Use and measurement of social media for SMEs

2015 ◽  
Vol 22 (2) ◽  
pp. 273-287 ◽  
Author(s):  
Margaret McCann ◽  
Alexis Barlow
Keyword(s):  
Social Media ◽  
Economic Value ◽  
Content Type ◽  
Academic Literature ◽  
True Value ◽  
Current Thinking ◽  
The Social ◽  
Use Of Social Media ◽  
Media Applications ◽  
Goals And Objectives

Purpose – The purpose of this paper is to investigate why small- and medium-sized enterprises (SMEs) are using social media and how they should measure its return on investment (ROI). The measurement of economic value associated with the use of social media by business is discussed in order to construct a model designed for analysing the ROI of social media for SMEs. The importance of a planned entry into the social media arena, formulation of measurable goals and objectives and understanding the business process are presented as vital pre-cursors to measuring, and indeed attaining, ROI. Design/methodology/approach – A literature review was compiled to explore the current thinking that exists on business use and measurement of social media in mainstream academic literature and other business-oriented publications. Primary research in the form of a survey was conducted with SMEs to determine the usefulness of social media and how SMEs measure its ROI. Findings – SMEs find some social media applications more valuable than others but 65 per cent of the companies surveyed did not measure the ROI. An overarching framework, aimed at SMEs, is presented which advocates that SMEs should take a strategic focus and plan their use of social media, and draw insight from both quantitative and qualitative data when measuring ROI. Originality/value – Most existing research on social media is related to large organisations and tends to focus on technical and commercial use rather than examining the value and ROI gained from social media from an SME perspective. This paper offers a simple framework to help SMEs plan their use of social media as well as measure its true value.

Twitter and TV events: an exploration of how to use social media for student-led research

2014 ◽  
Vol 66 (3) ◽  
pp. 297-312 ◽  
Author(s):  
Magdalena Bober
Keyword(s):  
Social Media ◽  
Learning Experience ◽  
Research Process ◽  
Content Type ◽  
Audience Studies ◽  
Television Programming ◽  
Formula One ◽  
Different Types ◽  
Use Of Social Media ◽  
Twitter Activity

Purpose – The purpose of this paper is twofold. First, it investigates the relationship between television, its audiences and Twitter around the creation of social TV events. Here it contributes to knowledge by charting usage in relation to different types of programmes and by comparing Twitter to Facebook data. Second, it evaluates the way in which student-led research can be used to conduct audience studies with the help of Twitter. Design/methodology/approach – The research applies a quantitative approach, measuring the volume of Twitter messages before, during and after two different types of television programmes, i.e. Reality TV (The X Factor and The Only Way is Essex) and sports broadcasts (football and Formula One). Brief comparisons are also drawn with data collected from Facebook. The pedagogical evaluation of the research is based on self-reflection by the author/tutor. Findings – The research established similar trends and patterns of viewer engagement for both types of television programming, with key activity during and towards the end of a broadcast which points to viewers using Twitter, or Facebook, while watching the event. The findings are compared to previous studies on television programmes and Twitter use. The study also identified that student research using Twitter can lead to a valuable learning experience as it allows students to use their own knowledge of social media to inform the research process. Originality/value – This research makes a contribution to the small yet growing body of studies examining Twitter activity in relation to TV events. It also contributes to knowledge on the educational use of social media by providing an account of how Twitter can be applied as a research tool by students.

User engagement in social media – an explorative study of Swedish fashion brands

2016 ◽  
Vol 20 (2) ◽  
pp. 177-190 ◽  
Author(s):  
Andrea Geissinger ◽  
Christofer Laurell
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Empirical Support ◽  
User Engagement ◽  
Fashion Industry ◽  
Content Type ◽  
Explorative Study ◽  
Different Types ◽  
Media Applications ◽  
Over Time

Purpose – The purpose of this paper is to add to the literature by exploring how curvilinear manifestations of user engagement can be explained in the setting of fashion-oriented social media. Design/methodology/approach – This study analyses how ten Swedish fashion brands have been integrated in expressions of user engagement in social media. In total, a material of 11,173 user-generated contents from different types of social media applications over a period of 12 weeks was collected and analysed. Findings – The results of this paper show that user engagement fluctuates considerably over time in social media. It also shows that the degree of engagement varies between different forms of social media applications. Originality/value – This study contributes to the literature on fashion marketing and user engagement by adding empirical support for the suggestion that expressions of engagement found in social media are curvilinear in their nature. It also concludes that highly involved and engaged users, instead of being brand activists, tend to be variety seekers in the studied setting that when taken together represents an emerging managerial challenge for the fashion industry and particularly fashion firms.

Analysis of content topics, user engagement and library factors in public library social media based on text mining

2020 ◽  
Vol 44 (1) ◽  
pp. 258-277 ◽  
Author(s):  
Soohyung Joo ◽  
Kun Lu ◽  
Taehun Lee
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Topic Model ◽  
Public Libraries ◽  
Public Library ◽  
User Engagement ◽  
Linear Modeling ◽  
Content Type ◽  
Summer Reading ◽  
Use Of Social Media

Purpose The purpose of this paper is to explore topics of Facebook posts created by public libraries using the bi-term topic model, and examine the relationships between types of topics and user engagement. The authors further investigated the effects of three library factors, namely, staff size, budget and urbanization degrees, on Facebook content and user engagement based on multilevel generalized linear modeling. Design/methodology/approach This study suggested a novel method, a combination of the bi-term topic modeling and MGLM, to enhance the understanding of social media in the context of public libraries. Findings The findings revealed that posts related to community events, awards and photos were likely to receive more likes and shares, whereas posts about summer reading programs received relatively more comments. In addition, the authors found that a larger staff size and the inclusion of multimedia had positive impacts on user engagement. Originality/value This study analyzed the content of public library-generated social media based on text mining. Then, the authors examined the effects of contextual library-level factors on social media practice in public libraries. Based on empirical findings, the study suggested a range of practical implications for effective use of social media in public libraries.

Why and how are social media used in a B2B context, and which stakeholders are involved?

2017 ◽  
Vol 32 (8) ◽  
pp. 1098-1108 ◽  
Author(s):  
Svante Andersson ◽  
Niclas Wikström
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Relationships ◽  
Content Type ◽  
Study Approach ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
New Applications ◽  
Business To Business

Purpose This study aims to explore why and how business-to-business (B2B) companies use social media and which users and stakeholders they communicate with. Design/methodology/approach The study employs a case study approach because of its exploratory nature. Data from three companies consisted of interviews and observation of websites. The analysis includes within-case and cross-case displays to find patterns and themes in the data. Findings The study shows that companies in a B2B contexts use social media as communication to enhance customer relationships, support sales and build their brands, in line with prior research. However, they also use social media as a recruiting tool, a seeking tool and a product information and service tool. Research limitations/implications The findings confirm extant literature showing that B2B companies can directly influence content through corporate user accounts. Furthermore, firms in early stages of social media do not target any special stakeholders with broader messages, while more experienced social media users develop special messages for different stakeholders. Practical implications This study contributes by shedding light on how B2B companies use social media. It also shows how different channels are effective with different stakeholders. Originality/value Few studies have investigated the use of social media in a B2B context. This study goes beyond prior work by detailing how different social media tools are used, identifying different users and stakeholders, and explaining why different tools are used for different purposes targeted towards different stakeholders. New applications of the use of social media are also identified.

scholarly journals How 'Social' Are New Zealand Public Libraries?: An Evaluation of the Use of Social Media for Relationship Marketing

2021 ◽  
Author(s):  
◽  
Diane Henjyoji
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Relationship Marketing ◽  
Urban Areas ◽  
Public Libraries ◽  
Library Users ◽  
Social Media Tools ◽  
Social Media Presence ◽  
Use Of Social Media ◽  
Quantitative And Qualitative Methods

<p>Introduction: The use of social media by businesses to communicate with their customers and to encourage repeat business is growing. Are New Zealand public libraries strategically employing social media in order to develop relationships with their users for the purpose of marketing the library? Aim: To determine which New Zealand public libraries are using social media. Also to determine the extent to which some New Zealand public libraries are optimizing their use of social media to create relationships with their users. Methods: Four public libraries in New Zealand were selected, based on their active social media presence on Facebook, Twitter and blogs. Quantitative and qualitative methods were used to examine the Facebook posts, Tweets and blog posts as well as the comments and library replies. Topsy (Topsy.com) was used to locate some of the Tweets. Information about the library users that communicated with the library using SM was obtained by examining Facebook, LinkedIn, Twitter accounts and user blogs/websites, as well as the search engine Google and the New Zealand White Pages.The use of three social media tools by four New Zealand public libraries in urban areas was examined for evidence of strategy and purpose, particularly in enhancing their relationships with their users. Results: The four New Zealand public libraries in urban centres were found to be using social media, but not always strategically. Each of the libraries applied aspects of social media optimization to use one tool more effectively than the other available tools.</p>

scholarly journals Exploring Libraries’ Efforts in Inclusion and Outreach Activities Using Social Media

Libri ◽  
2015 ◽  
Vol 65 (1) ◽  
Author(s):  
Noorhidawati Abdullah ◽  
Samuel Chu ◽  
Sandhya Rajagopal ◽  
Abigail Tung ◽  
Yeung Kwong-Man
Keyword(s):  
United States ◽  
Social Media ◽  
United Kingdom ◽  
New Zealand ◽  
United States Of America ◽  
Social Inclusion ◽  
Public Libraries ◽  
Top Down ◽  
Social Media Tools ◽  
Use Of Social Media

AbstractThe main purpose of this study was to investigate the use of social media tools to enhance inclusion and outreach activities in libraries. The study also examined the existence of policies that encouraged the use of social media and the challenges that libraries face when integrating social media into their services. Invitations to participate in a survey were sent to 110 libraries in Greater China, Switzerland, United States of America, United Kingdom, Australia and New Zealand to investigate the use of social media tools in their inclusion/outreach programmes and librarians’ perceptions of their usefulness. Libraries were selected on the basis of indicating on their websites that they used social media. From the 110 libraries that were invited to participate in the survey, 28 responses were received and analysed. Among these, academic libraries made up 68% of the respondents, and the remaining 32% were from public libraries. The findings indicated that the libraries had already incorporated social media tools into their services, and, to some extent, for inclusion/outreach activities. In general, participants in this study indicated an acknowledgement of the benefits of using social media and an inclination to apply social media in the future, although the libraries and librarians faced the challenge of equipping themselves well in order to keep abreast of these technologies. The study highlighted the lack of specific policies that clarified the responsibilities of libraries in promoting social inclusion. Institutionalizing specific policies on the use of social media tools in libraries could be done either using a top-down and/or a bottom-up approach.

How researchers view altmetrics: an investigation of ISSI participants

2020 ◽  
Vol 72 (3) ◽  
pp. 361-378
Author(s):  
Xiaojuan Liu ◽  
Yu Wei ◽  
Zhuojing Zhao
Keyword(s):  
Social Media ◽  
Research Evaluation ◽  
Content Type ◽  
Positive Attitudes ◽  
Academic Activities ◽  
Different Types ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Questionnaire Method ◽  
Depth Interviews

PurposeThe purpose of this study is to explore informetrics researchers' use of social media for academic activities, their attitudes to the applicability of altmetrics in research evaluation, the factors influencing their attitudes, and the main opportunities and weaknesses of using altmetrics.Design/methodology/approachA survey using a questionnaire was conducted with researchers who participated in the 16th International Conference on Scientometrics and Informetrics ISSI 2017 and a sample of 125 respondents was obtained.FindingsProgressively more researchers are using social media for different types of academic activities. The study found that many factors affect informetrics researchers' attitudes in different application scenarios with respect to research evaluation. Researchers who have studied altmetrics and who began using social media platforms recently or frequently have more positive attitudes. Academic users and social users have statistically significantly disparate attitudes toward altmetrics in different disciplines and different application scenarios.Research limitations/implicationsOur study only focused on 125 informetrics researchers, who participated in ISSI 2017. We mainly used the questionnaire method, but did not conduct in-depth interviews with the researcher's views.Originality/valueInformetrics researchers are participants in social media and major researchers of altmetrics. Previous research has examined their use of social media, and this study combines this use of social media with their attitudes to altmetrics to explore the value of altmetrics from a particular perspective. The paper also provides suggestions for the application of altmetrics in research evaluation.

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