scholarly journals Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

2021 ◽  
Author(s):  
◽  
Jayne Krisjanous
Keyword(s):  
Pregnant Women ◽  
Health Behaviour ◽  
Survey Design ◽  
Life Stage ◽  
Cross Sectional ◽  
Main Research ◽  
Health Lifestyle ◽  
Novel Approach ◽  
First Time ◽  
The Way

<p>The purpose of this thesis is to contribute a new health psychographic/ lifestyle segmentation of pregnant women in New Zealand who are in transition to first time motherhood. It provides a better understanding of the make up of the market and the way it aggregates into health lifestyle segments. By using a wide selection of pre-existing and pregnancy related health and attitude dimensions, it complements existing understanding and classifications of pregnancy health lifestyle. First, the study richly describes pregnancy health behaviour within a representative cohort of pregnant women in a transitional lifestyle using a holistic framework. It takes into account lifestyle as made up of a combination of factors and underlying motivations. Furthermore, it establishes the application of 'lifestyle' as it is used in marketing as legitimate for the study of a transitional health lifestyle. The research is cross disciplinary, and for that reason, integrates two perhaps seemingly disparate (marketing and health) understandings of lifestyle, using a somewhat novel approach. It is inclusive of high risk pregnant women and a much less oft studied group, normal, healthy or low risk women. Second, a key component of this study is the seminal development of a segmentation typology that classifies women's health in pregnancy through a situation specific psychographic approach. This typology has been termed 'Gravidographics', and identifies segments of pregnant women, who have distinct or unique identifiers in regard to their pregnancy health lifestyle. This knowledge will be useful for health behaviour change through social marketing and also the design and targeting of products and services to specific groups of pregnant consumers. A third focus of the study is the examination of health lifestyle within the concept of life stage transition. As pregnancy marks the transit into a new life stage, there are many adaptations that need to be made, and several underlying factors influence the way such a journey is approached and achieved. The study is exploratory and the conceptual framework, derived predominantly from the marketing and health literature, guides the study and informs development of the data collection tools. Eight main research questions are explored. The study uses a survey design and is cross sectional, with quantitative enquiry the dominant logic. A survey using a self administered health psychographic questionnaire was distributed by Lead Maternity Carers to pregnant women in their care. A sample of 478 women was obtained for this stage of the study. Quantitative analysis was undertaken through descriptive statistics and bi-variate analyses. Secondly, two step clustering was undertaken to develop pregnancy health lifestyle clusters. Four health lifestyle segments were identified. These segments were then profiled against additional variables and data that led to rich descriptions of each segment. Several managerial recommendations are made that will assist in the delivery and positioning of maternity health goods and services particularly in regard to healthcare marketing and segmentation. Secondly, recommendations for future marketing communication strategies targeting pregnant women are made. Through this work, the study's ultimate aim; making an academic contribution to knowledge that will lead to improved health outcomes for mother and baby, has been achieved.</p>

scholarly journals Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

2021 ◽  
Author(s):  
◽  
Jayne Krisjanous
Keyword(s):  
Pregnant Women ◽  
Health Behaviour ◽  
Survey Design ◽  
Life Stage ◽  
Cross Sectional ◽  
Main Research ◽  
Health Lifestyle ◽  
Novel Approach ◽  
First Time ◽  
The Way

<p>The purpose of this thesis is to contribute a new health psychographic/ lifestyle segmentation of pregnant women in New Zealand who are in transition to first time motherhood. It provides a better understanding of the make up of the market and the way it aggregates into health lifestyle segments. By using a wide selection of pre-existing and pregnancy related health and attitude dimensions, it complements existing understanding and classifications of pregnancy health lifestyle. First, the study richly describes pregnancy health behaviour within a representative cohort of pregnant women in a transitional lifestyle using a holistic framework. It takes into account lifestyle as made up of a combination of factors and underlying motivations. Furthermore, it establishes the application of 'lifestyle' as it is used in marketing as legitimate for the study of a transitional health lifestyle. The research is cross disciplinary, and for that reason, integrates two perhaps seemingly disparate (marketing and health) understandings of lifestyle, using a somewhat novel approach. It is inclusive of high risk pregnant women and a much less oft studied group, normal, healthy or low risk women. Second, a key component of this study is the seminal development of a segmentation typology that classifies women's health in pregnancy through a situation specific psychographic approach. This typology has been termed 'Gravidographics', and identifies segments of pregnant women, who have distinct or unique identifiers in regard to their pregnancy health lifestyle. This knowledge will be useful for health behaviour change through social marketing and also the design and targeting of products and services to specific groups of pregnant consumers. A third focus of the study is the examination of health lifestyle within the concept of life stage transition. As pregnancy marks the transit into a new life stage, there are many adaptations that need to be made, and several underlying factors influence the way such a journey is approached and achieved. The study is exploratory and the conceptual framework, derived predominantly from the marketing and health literature, guides the study and informs development of the data collection tools. Eight main research questions are explored. The study uses a survey design and is cross sectional, with quantitative enquiry the dominant logic. A survey using a self administered health psychographic questionnaire was distributed by Lead Maternity Carers to pregnant women in their care. A sample of 478 women was obtained for this stage of the study. Quantitative analysis was undertaken through descriptive statistics and bi-variate analyses. Secondly, two step clustering was undertaken to develop pregnancy health lifestyle clusters. Four health lifestyle segments were identified. These segments were then profiled against additional variables and data that led to rich descriptions of each segment. Several managerial recommendations are made that will assist in the delivery and positioning of maternity health goods and services particularly in regard to healthcare marketing and segmentation. Secondly, recommendations for future marketing communication strategies targeting pregnant women are made. Through this work, the study's ultimate aim; making an academic contribution to knowledge that will lead to improved health outcomes for mother and baby, has been achieved.</p>

scholarly journals Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

2021 ◽  
Author(s):  
◽  
Jayne Krisjanous
Keyword(s):  
Pregnant Women ◽  
Health Behaviour ◽  
Survey Design ◽  
Life Stage ◽  
Cross Sectional ◽  
Main Research ◽  
Health Lifestyle ◽  
Novel Approach ◽  
First Time ◽  
The Way

<p><b>The purpose of this thesis is to contribute a new health psychographic/ lifestyle segmentation of pregnant women in New Zealand who are in transition to first time motherhood. It provides a better understanding of the make up of the market and the way it aggregates into health lifestyle segments. By using a wide selection of pre-existing and pregnancy related health and attitude dimensions, it complements existing understanding and classifications of pregnancy health lifestyle.</b></p> <p>First, the study richly describes pregnancy health behaviour within a representative cohort of pregnant women in a transitional lifestyle using a holistic framework. It takes into account lifestyle as made up of a combination of factors and underlying motivations. Furthermore, it establishes the application of 'lifestyle' as it is used in marketing as legitimate for the study of a transitional health lifestyle. The research is cross disciplinary, and for that reason, integrates two perhaps seemingly disparate (marketing and health) understandings of lifestyle, using a somewhat novel approach. It is inclusive of high risk pregnant women and a much less oft studied group, normal, healthy or low risk women.</p> <p>Second, a key component of this study is the seminal development of a segmentation typology that classifies women's health in pregnancy through a situation specific psychographic approach. This typology has been termed 'Gravidographics', and identifies segments of pregnant women, who have distinct or unique identifiers in regard to their pregnancy health lifestyle. This knowledge will be useful for health behaviour change through social marketing and also the design and targeting of products and services to specific groups of pregnant consumers.</p> <p>A third focus of the study is the examination of health lifestyle within the concept of life stage transition. As pregnancy marks the transit into a new life stage, there are many adaptations that need to be made, and several underlying factors influence the way such a journey is approached and achieved.</p> <p>The study is exploratory and the conceptual framework, derived predominantly from the marketing and health literature, guides the study and informs development of the data collection tools. Eight main research questions are explored. The study uses a survey design and is cross sectional, with quantitative enquiry the dominant logic. A survey using a self administered health psychographic questionnaire was distributed by Lead Maternity Carers to pregnant women in their care. A sample of 478 women was obtained for this stage of the study. Quantitative analysis was undertaken through descriptive statistics and bi-variate analyses. Secondly, two step clustering was undertaken to develop pregnancy health lifestyle clusters. Four health lifestyle segments were identified. These segments were then profiled against additional variables and data that led to rich descriptions of each segment.</p> <p>Several managerial recommendations are made that will assist in the delivery and positioning of maternity health goods and services particularly in regard to healthcare marketing and segmentation. Secondly, recommendations for future marketing communication strategies targeting pregnant women are made. Through this work, the study's ultimate aim; making an academic contribution to knowledge that will lead to improved health outcomes for mother and baby, has been achieved.</p>

scholarly journals Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

2021 ◽  
Author(s):  
◽  
Jayne Krisjanous
Keyword(s):  
Pregnant Women ◽  
Health Behaviour ◽  
Survey Design ◽  
Life Stage ◽  
Cross Sectional ◽  
Main Research ◽  
Health Lifestyle ◽  
Novel Approach ◽  
First Time ◽  
The Way

<p><b>The purpose of this thesis is to contribute a new health psychographic/ lifestyle segmentation of pregnant women in New Zealand who are in transition to first time motherhood. It provides a better understanding of the make up of the market and the way it aggregates into health lifestyle segments. By using a wide selection of pre-existing and pregnancy related health and attitude dimensions, it complements existing understanding and classifications of pregnancy health lifestyle.</b></p> <p>First, the study richly describes pregnancy health behaviour within a representative cohort of pregnant women in a transitional lifestyle using a holistic framework. It takes into account lifestyle as made up of a combination of factors and underlying motivations. Furthermore, it establishes the application of 'lifestyle' as it is used in marketing as legitimate for the study of a transitional health lifestyle. The research is cross disciplinary, and for that reason, integrates two perhaps seemingly disparate (marketing and health) understandings of lifestyle, using a somewhat novel approach. It is inclusive of high risk pregnant women and a much less oft studied group, normal, healthy or low risk women.</p> <p>Second, a key component of this study is the seminal development of a segmentation typology that classifies women's health in pregnancy through a situation specific psychographic approach. This typology has been termed 'Gravidographics', and identifies segments of pregnant women, who have distinct or unique identifiers in regard to their pregnancy health lifestyle. This knowledge will be useful for health behaviour change through social marketing and also the design and targeting of products and services to specific groups of pregnant consumers.</p> <p>A third focus of the study is the examination of health lifestyle within the concept of life stage transition. As pregnancy marks the transit into a new life stage, there are many adaptations that need to be made, and several underlying factors influence the way such a journey is approached and achieved.</p> <p>The study is exploratory and the conceptual framework, derived predominantly from the marketing and health literature, guides the study and informs development of the data collection tools. Eight main research questions are explored. The study uses a survey design and is cross sectional, with quantitative enquiry the dominant logic. A survey using a self administered health psychographic questionnaire was distributed by Lead Maternity Carers to pregnant women in their care. A sample of 478 women was obtained for this stage of the study. Quantitative analysis was undertaken through descriptive statistics and bi-variate analyses. Secondly, two step clustering was undertaken to develop pregnancy health lifestyle clusters. Four health lifestyle segments were identified. These segments were then profiled against additional variables and data that led to rich descriptions of each segment.</p> <p>Several managerial recommendations are made that will assist in the delivery and positioning of maternity health goods and services particularly in regard to healthcare marketing and segmentation. Secondly, recommendations for future marketing communication strategies targeting pregnant women are made. Through this work, the study's ultimate aim; making an academic contribution to knowledge that will lead to improved health outcomes for mother and baby, has been achieved.</p>

scholarly journals Geospatial simulations of airborne ice-penetrating radar surveying reveal elevation under-measurement bias for ice-sheet bed topography

2020 ◽  
Vol 61 (81) ◽  
pp. 46-57 ◽  
Author(s):  
Oliver T. Bartlett ◽  
Steven J. Palmer ◽  
Dustin M. Schroeder ◽  
Emma J. MacKie ◽  
Timothy T. Barrows ◽  
...  
Keyword(s):  
Measurement Errors ◽  
Survey Design ◽  
Ice Sheet ◽  
Cross Sectional Area ◽  
Sectional Area ◽  
Cross Sectional ◽  
Ice Dynamics ◽  
Outlet Glacier ◽  
Bed Topography ◽  
Novel Approach

AbstractAirborne radio-echo sounding (RES) surveys are widely used to measure ice-sheet bed topography. Measuring bed topography as accurately and widely as possible is of critical importance to modelling ice dynamics and hence to constraining better future ice response to climate change. Measurement accuracy of RES surveys is influenced both by the geometry of bed topography and the survey design. Here we develop a novel approach for simulating RES surveys over glaciated terrain, to quantify the sensitivity of derived bed elevation to topographic geometry. Furthermore, we investigate how measurement errors influence the quantification of glacial valley geometry. We find a negative bias across RES measurements, where off-nadir return measurement error is typically −1.8 ± 11.6 m. Topographic highlands are under-measured an order of magnitude more than lowlands. Consequently, valley depth and cross-sectional area are largely under-estimated. While overall estimates of ice thickness are likely too high, we find large glacier valley cross-sectional area to be under-estimated by −2.8 ± 18.1%. Therefore, estimates of ice flux through large outlet glaciers are likely too low when this effect is not taken into account. Additionally, bed mismeasurements potentially impact our appreciation of outlet-glacier stability.

scholarly journals Mexican pregnant women show higher depression and anxiety with rising age and in the case of being single

2020 ◽  
Vol 26 (4) ◽  
pp. 227-236
Author(s):  
Irma Visoso Salgado ◽  
Jayson Leonel Moncada Mendoza ◽  
Hugo Mendieta Zerón
Keyword(s):  
Pregnant Women ◽  
Severe Depression ◽  
Cross Sectional Study ◽  
Anxiety And Depression ◽  
Depression And Anxiety ◽  
Mild Depression ◽  
Cross Sectional ◽  
Psychology Service ◽  
First Time ◽  
Severe Anxiety

Background. Pregnancy is an important predisposition period to develop anxiety and depression, with a direct impact on the woman’s offspring. The aim of this study was to report the correlation between depression and anxiety in pregnant women and its association with the marital status and age. Materials. A descriptive, retrospective and cross-sectional study was conducted in the outpatient care of the Psychology Service at the “Mónica Pretelini Sáenz” Maternal Perinatal Hospital (HMPMPS), Toluca, Mexico, from June 2012 to March 2019. As routine, the Beck Depression Inventory (BDI-II) and the Beck Anxiety Inventory-Trait (BAIT), were applied to all women seeking attention at the HMPMPS. Only pregnant patients were selected for this study, with the women referred for the first time to the external Psychology Clinic as inclusion criteria. Pearson’s correlation coefficient and the frequency of cases for age, BDI-II, and BAIT were obtained using the IBM SPSS Statistics ® v.23 software. Results. The study included 2947 pregnant patients with a mean age of 28.6 ± 6.9 years. Of these, 2616 (88.8%) presented with mild anxiety, 269 (9.1%) with moderate, and 62 (2.1%) with severe anxiety. On the other hand, 2149 (72.9%) patients presented with minimal depression, 341 (11.6%) mild depression, 268 (9.1%) moderate depression, and 189 (6.4%) had severe depression. The correlations between age and BDI-II was –0.026 (P = 0.152), between age and BAI was –0.038 (P = 0.037), and between BAIT and BDI-II 0.650 (P ≤ 0.001). Conclusions. The age group with the highest frequency of depression and anxiety was from 20 to 29 years. The absence of a stable partner represented an important risk factor for anxiety and depression during pregnancy.

Evaluation of Maternal Confidence in Neonatal Care Among Primiparous Pregnant Women in Sari, Iran

2020 ◽  
Author(s):  
Mahshid Ahmadi ◽  
Hamed J Jafarpour ◽  
Jaber Mousavi ◽  
Alireza Razavi
Keyword(s):  
Pregnant Women ◽  
Confidence Score ◽  
Cross Sectional Study ◽  
Neonatal Care ◽  
Life Stages ◽  
Cross Sectional ◽  
Maternal Confidence ◽  
The Mean ◽  
First Time ◽  
And Task

Introduction: The first 28 days after birth is one of the most critical neonate life stages and mother is the most important person meeting the basic needs of the baby. Besides the importance of knowledge about neonatal care maternal confidence is also important. The aim of this study was the evaluation of maternal confidence in neonatal care among primiparous pregnant women.Material and Methods: In this cross-sectional study, 445 pregnant women who experienced pregnancy for the first time and referred to maternity care centers for prenatal care were studied. The translated Chinese version of the Maternal Confidence Questionnaire to local language was used. The validity of the questionnaire was approved by three experienced pediatrics professors. Reliability of the questionnaire using the test-retest method examined, 35 pregnant women (selected from a similar setting but out of the study area). Cronbach's alpha with r = 0.81 was acceptable.Results: In this study, information about 445 women were evaluated. The mean age of the subjects was 28.39 years (SD = 4.66, range = 19 - 39). The mean (SD) of the total maternal confidence score was 58.87(3.75), Which included knowledge (21.09 ± 2.1), tasks (22.09 ± 1.8) and feelings (15.67 ± 1.17).Conclusion: Higher maternal confidence was related to knowledge and task subgroups and the feeling subgroup had the lowest score.

scholarly journals Work–home interference: Examining socio-demographic predictors in the South African context

2010 ◽  
Vol 8 (1) ◽  
Author(s):  
Marissa De Klerk ◽  
Karina Mostert
Keyword(s):  
South African ◽  
Survey Design ◽  
Demographic Characteristics ◽  
Cross Sectional Survey ◽  
Positive Interaction ◽  
Cross Sectional ◽  
Main Research ◽  
Demographic Predictors ◽  
Home Work ◽  
Positive Work

Orientation: The focus of this study was to investigate the relationship between socio-demographic characteristics and the work–home interaction in different occupational groups in South Africa.Research purpose: The main research aim of the study was to investigate the socio-demographic predictors of negative and positive work–home interaction of South African employees.Motivation for the study: Little information is known about the prevalence of work–home interaction within groups. This study is aimed at enabling the researcher and organisations to identify those groups that are at risk of negative interference and which are prone to positive interaction, to allow for the development of appropriate strategies and intervention programmes.Research design, approach and method: A cross-sectional survey design was used in the study. A sample (N = 2040) was taken from four South African industries (i.e. the police service, the earthmoving equipment industry, mining and nursing). A socio-demographic questionnaire and the Survey Work–Home Interaction-Nijmegen (SWING) were used.Main findings: The results indicated that robust predictors included occupation, gender and language for negative work–home interference; occupation, age and language for positive work–home interference; occupation and language for negative home–work interference; and occupation, age, education and language for positive home–work interference.Practical/managerial implications: The implications of the study are that negative and positive work–home interaction is uniquely associated with socio-demographic characteristics. Work–life balance initiatives should, therefore, be carefully tailored to address the needs of each socio-demographic group.Contribution/value-add: The findings of the study suggest answers to the management of the work–home interaction among various socio-demographic groups in organisations.

scholarly journals KONSUMSI TABLET FE DAN PENGETAHUAN BERHUBUNGAN DENGAN ANEMIA PADA IBU HAMIL TRIMESTER III

2019 ◽  
Vol 11 (2) ◽  
pp. 17-28
Author(s):  
Eka Ratna Sari ◽  
Lusi Andriani ◽  
PS. Kurniawati
Keyword(s):  
Pregnant Woman ◽  
Pregnant Women ◽  
Health Workers ◽  
Survey Design ◽  
Sampling Technique ◽  
World Health ◽  
Dominant Factor ◽  
Third Trimester ◽  
Cross Sectional ◽  
Significance Level

Anemia in pregnancy is a condition of pregnant woman with hemoglobin (Hb) <11 gr% in the first and third trimesters while in the second trimester hemoglobin level <10,5 gr%. World Health Organization (WHO) in 2012, reported that the prevalence of anemia in pregnant women in the world ranges an average of 14%, in industrialized countries 56% and in developing countries between 35% -75%. This study aims to determined the factors of the occurrence of anemia in third trimester pregnant women in Kampung Melayu sub-district Bengkulu City 2017. This research uses Analytical Survey design with Cross Sectional Approach. Population in this research is third trimester pregnant woman in Kampung Melayu sub-district as many as 106 people, using sample total sampling technique. The analysis used Chi square test with significance level p <0,05.The results of this study indicate that there is a relationship between adherence of Fe (p = 0,000) and knowledge (p = 0,000) with anemia occurrence in third trimester pregnant women, no relationship between age (p = 0,346), parity (p = 0,949) , Education (p = 0.198), occupation (p = 1,000) with anemia and the most dominant factor with anemia was the consumption of Fe tablet (OR = 78,803). Health workers are expected to provide routine counseling on the causes, symptoms, and effects of anemia for pregnant women and screening anemia by checking Hb at least twice during pregnancy.

scholarly journals Perspectives of skilled birth attendants and pregnant women regarding episiotomy: a quantitative approach

2021 ◽  
Vol 21 (3) ◽  
pp. 1355-1361
Author(s):  
Dokuba Tex-Jack ◽  
Chinemerem Eleke
Keyword(s):  
Pregnant Women ◽  
Data Extraction ◽  
Sampling Technique ◽  
Vaginal Birth ◽  
World Health ◽  
Skilled Birth Attendants ◽  
Cross Sectional ◽  
Birth Attendants ◽  
First Time Mothers ◽  
First Time

Background: The World Health Organization recommended less than 10% episiotomy rate for Skilled Birth Attendants (SBAs) and hospitals in 1996. More than two decades afterwards, some health facilities are still grappling with meeting the set target. Objectives: This study assessed the perspectives of SBAs and pregnant women regarding episiotomy in a Nigerian univer- sity teaching hospital. Methods: A cross-sectional design was employed. Census sampling was used to select 19 SBAS and 973 vaginal birth re- cords from 2019, while consecutive sampling technique was used to enrol 134 consenting pregnant women obtaining ante- natal services in the facility. Data was collected using a three part instrument involving a data extraction sheet, episiotomy practice questionnaire for SBAs, and feelings about episiotomy questionnaire for pregnant women. Assembled data were summarised with descriptive statistics. Results: The episiotomy rate was 345(35.5%). About 266 (77.1%) of first time mothers (primips) and 79(22.9%) of non- first time mothers (multips) received episiotomy. Ten (52.6%) of the SBAs were unsure of any evidence supporting routine episiotomy. All the 19(100%) SBAs reported that there was no existing facility-based policy regarding routine episiotomy. Seventy five (56%) of the pregnant women reported feeling generally bad about episiotomy. One hundred and one (82.3%) of them hinted that they will not feel satisfied if they were given episiotomy with the reason that it ensures quick vaginal birth. Conclusion: The rate of episiotomy was higher than global recommended standards and primips are disproportionately af- fected. If organised by professional societies, more scientific conferences on limiting episiotomy might remedy this situation. Keywords: Episiotomy; birth; pregnant women; vagina; Nigeria.

scholarly journals Characteristics of Pregnancy, Delivery and The Postpartum Period in Pregnant Women Diagnosed with Gestational Diabetes Mellitus

2016 ◽  
Vol 17 (2) ◽  
pp. 133-138
Author(s):  
Nikola Jović ◽  
Mirjana Varjacic ◽  
Ana Zivanovic Nenadovic
Keyword(s):  
Diabetes Mellitus ◽  
Gestational Diabetes ◽  
Gestational Diabetes Mellitus ◽  
Pregnant Women ◽  
Target Population ◽  
Cross Sectional ◽  
Dietary Regimen ◽  
Adequate Treatment ◽  
Insulin Dependence ◽  
First Time

Abstract Gestational diabetes mellitus refers to both transient diabetes that arises during pregnancy and is restored postpartum as well as forms of the disease that arise for the first time during pregnancy and persistently exhibit insulin-dependence (type 1) after childbirth. The basis for the development of gestational diabetes is the existence of insulin resistance.Our target population was pregnant women between 20 and 46 years of age who were diagnosed with gestational diabetes (after the 24th week of pregnancy) and who were treated at the Department of Pathology of Pregnancy, Clinical Centre Kragujevac. During the research period, data were collected from 95 pregnant women with diagnosed gestational diabetes. In 3 women, the pregnancy ended in intrauterine foetal demise, and the study was continued with 92 subjects. This is a cross-sectional, retrospective and observational study.The average age of the examinees in our sample is 31.6 years. A total of 77.89% of the examinees achieved normoglycaemia exclusively via a hygienic dietary regimen. However, 27.2% of the subjects exhibited comorbidities in addition to gestational diabetes, which further complicated the pregnancy. A total of 70.7% examinees delivered between the 37th and 40th week of gestation. Vaginal delivery was dominant, with episiotomy in almost half the cases. The average body weight of newborns from pregnancies complicated by gestational diabetes was 3587.07 grams, which is very close to the macrosomia limit of 4000 grams.The timely detection of gestational diabetes and an adequate treatment of pregnant women can prevent the occurrence of foetal macrosomia as the primary complication of these pregnancies. Pregnancy complicated by gestational diabetes is not necessarily an indication for a Caesarean section.

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