scholarly journals The Role of New Media Tools in Marketing for Goods and Services

2021 ◽  
Vol 8 (1) ◽  
pp. 353-378
Author(s):  
Parwa Omer Mahmud ◽  
Hardawan Mahmoud Kakashekh
Keyword(s):  
Social Network ◽  
New Media ◽  
Research Community ◽  
Kurdistan Region ◽  
Goods And Services ◽  
Marketing Process ◽  
Electronic Marketing ◽  
The Way

This research is an attempt to determine the role of new media tools in marketing for goods and services through a sample of marketing companies for goods and services. This research refers to the way marketing and electronic marketing equipment are used, and the most used marketing tools in the Kurdistan Region are. The most important outcomes researchers have received are the art of marketing in new media forms, due to the nature and technique of new media forms and the number of use by participants. According to the majority of Facebook research samples, it comes in the first rank in the marketing process for services and this seems to be because the number of Facebook users is higher than any other network Facebook's options and usage options are also easier to market and the YouTweed social network has the least use in the marketing process, which may be because of it, which would make it more skilled to prepare a video for the marketing process. In the app chats, Viber comes first to marketing and telegram has the least users, and this is because of the wide and familiarity of people with App Viber, which the research samples believe It is more successful in the marketing process and the app ity of the architecture is because a small number of users are familiar with it, so it is not very successful in the marketing process. Also, about the role of new media forms, the website comes in the first place and the blog comes in the rank of co-coordinator because the blog in the research community is not cared for and people don't have information about it.

USING SOCIAL NETWORK PARADIGM FOR DEVELOPING A CONCEPTUAL FRAMEWORK IN CRM

2011 ◽  
Vol 01 (04) ◽  
pp. 63-71
Author(s):  
Mohammad Javad Mosadegh ◽  
Mehdi Behboudi
Keyword(s):  
Social Networks ◽  
Social Network ◽  
New Media ◽  
Conceptual Framework ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Its Analysis ◽  
Analysis Tools

This study develops a conceptual framework for applying social networks in usual CRM models. Recent changing in customer relationship theme and putting new media and network-based paradigm into practice makes it imperative to find how social networks affect CRMs. Accordingly, this study explains the role of social networks in customer relationship management by using its analysis, tools and aspects of this concepts based on CRM models. We have provided a SCRM framework that is based on usual CRM models and incorporates Social networks and its tools, methods and analysis. The framework is combination of Social networks concept and traditional CRM concepts.

Revolution 2.0

2013 ◽  
pp. 188-201
Author(s):  
Sahar Khamis
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
New Media ◽  
Multiple Roles ◽  
Citizen Journalism ◽  
Political Transformation ◽  
Political Arena ◽  
The Way ◽  
The Revolution

This chapter analyzes the role of new media, especially Internet-based communication, in accelerating the process of political transformation and democratization in Egypt. It analyzes the Egyptian media landscape before, during and after the 2011 revolution which toppled the regime of President Hosni Mubarak. In the pre-revolutionary phase, the eclectic and paradoxical political and communication landscapes in Egypt, and the role that new media played in paving the way for the revolution, is discussed. During the 2011 revolution, the role of new media, especially social media, such as Facebook, Twitter, and YouTube, is highlighted in terms of the multiple roles they play as catalysts for change, avenues for civic engagement, and platforms for citizen journalism. In the post-revolutionary phase, the multiple changes and challenges exhibiting themselves after the revolution are analyzed, especially the divisiveness between different players in the Egyptian political arena and how it is reflected in the communication landscape.

scholarly journals The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination

Vaccines ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 644
Author(s):  
Sara Boccalini ◽  
Paolo Bonanni ◽  
Fabrizio Chiesi ◽  
Giulia Di Pisa ◽  
Federica Furlan ◽  
...  
Keyword(s):  
Social Network ◽  
General Population ◽  
New Media ◽  
Local Level ◽  
Health Sciences ◽  
Web Pages ◽  
Department Of Health ◽  
The Future ◽  
University Of Florence

The Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to present the VaccinarSinToscana website framework and analyze the three-year activity of the website and the related social network account on Facebook in terms of dissemination and visibility. In the first three years since its launch, the VaccinarSinToscana portal has increased its visibility: the number of single users, visits and single web pages has grown exponentially. Our results also demonstrate how the Facebook account launch contributed enormously to the increase in the visibility of the website. The objective for the future of the VaccinarSinToscana portal is to grow further, in order to reach out to an even wider audience.

scholarly journals Importance of Using Electronic Commerce to Reduce Costs

2020 ◽  
Vol 1 (2) ◽  
pp. 32-41
Author(s):  
Ahmed B. Mousa ◽  
Sardar F. Qasim
Keyword(s):  
Strategic Planning ◽  
Electronic Commerce ◽  
Analytical Approach ◽  
Financial Statements ◽  
Research Community ◽  
Kurdistan Region ◽  
Goods And Services ◽  
Reducing Costs ◽  
Available Resources

The current research aims at highlighting e-commerce and its importance and how it contributes to reducing both expired and non-expired costs in Zebrano Furniture Company (a registered company operating in Kurdistan Region-Iraq), and to what extent the company's management is aware of using e-commerce tools to reduce its costs. The deductive analytical approach was adopted. The data and information included in the financial statements and the research community were collected from the main headquarter of Zebrano Furniture Company in Erbil as well as its branches in Sulaymaniyah, Baghdad and Basra. The researchers have reached a number of conclusions: various profit-seeking economic units aim at reducing costs as this reduction contributes to achieving its objectives and maintaining its position in the market through the optimal use of available resources and methods based on scientific and sound strategic planning. Furthermore, such reduction may lead to getting benefit from the savings that can be made by eliminating the non-expired costs and exploiting these costs in another investment area. The study also showed that many costs may minimize profits. It was found that in the case of dispensing with the three branches of the company and using e-commerce, as it is the case with Duhok Province, some costs such as (salaries as well as goods and services inputs) may be dispensed with, and consequently achieving more profits than before.

Revolution 2.0

2015 ◽  
pp. 1491-1504
Author(s):  
Sahar Khamis
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
New Media ◽  
Multiple Roles ◽  
Citizen Journalism ◽  
Political Transformation ◽  
Political Arena ◽  
The Way ◽  
The Revolution

This chapter analyzes the role of new media, especially Internet-based communication, in accelerating the process of political transformation and democratization in Egypt. It analyzes the Egyptian media landscape before, during and after the 2011 revolution which toppled the regime of President Hosni Mubarak. In the pre-revolutionary phase, the eclectic and paradoxical political and communication landscapes in Egypt, and the role that new media played in paving the way for the revolution, is discussed. During the 2011 revolution, the role of new media, especially social media, such as Facebook, Twitter, and YouTube, is highlighted in terms of the multiple roles they play as catalysts for change, avenues for civic engagement, and platforms for citizen journalism. In the post-revolutionary phase, the multiple changes and challenges exhibiting themselves after the revolution are analyzed, especially the divisiveness between different players in the Egyptian political arena and how it is reflected in the communication landscape.

scholarly journals The Level of Kurdistan Region MPs’ Dependency on New Media

2020 ◽  
Vol 7 (4) ◽  
pp. 593-619
Author(s):  
Barham Khalid Ahmed ◽  
Fuad Ali Ahmed
Keyword(s):  
New Media ◽  
Developed Countries ◽  
Significant Decline ◽  
Media Industry ◽  
Kurdistan Region ◽  
Great Role ◽  
Traditional Media ◽  
Public Figure ◽  
The Past

In the past decade media industry particularly traditional media has seen a significant decline as new media growth and become an important source for the whole society in developed countries. Albeit politicians have affected by new media impacts as replaced traditional media in many aspects. The new media has a great role for politicians to use it to get information, their publicity, and publishing their activities. This research paper explores the role of new media on Kurdistan region member of parliaments seeking how they rely on new media platforms to find out the MPs dependency on New Media in their works as a public figure.

scholarly journals The Role of New Media in Rising Public Awareness of National Security in Iraqi Kurdistan Region During The War On ISIS

2020 ◽  
Vol 7 (2) ◽  
pp. 582-608
Author(s):  
Abdulkhalq Ibrahim Mustaffa ◽  
Radwan Ali Khidhir
Keyword(s):  
New Media ◽  
National Security ◽  
Public Awareness ◽  
Islamic State ◽  
Kurdistan Region ◽  
Iraqi Kurdistan ◽  
News Websites ◽  
Different Dimensions ◽  
The Military

This study aims to explain the role and impact of news websites in Iraqi Kurdistan region in raising public awareness regarding the dimensions of national security and providing them with important information. In this study the method of content analysis is used to analyzing the news content in (Xendan) website and (K24) website during their coverage of the war on Islamic state. The most important finding in this study are: news websites concerned with different dimensions of national security and the military dimension has received more attention than other dimension.

20. Media Scrutiny of Parliament

2018 ◽  
Author(s):  
Mark D’Arcy
Keyword(s):  
New Media ◽  
Online Video ◽  
Media Reporting ◽  
The Public ◽  
Video Service ◽  
The Commons ◽  
The Uk ◽  
The Way

This chapter examines media scrutiny of the UK Parliament. Major newspapers have always routinely featured Hansard-style reports of debates. Today, mainstream coverage of Parliament tends to focus on points of contention. Live coverage (mostly of the Commons Chamber) has become available on BBC Parliament, while the full array of Commons, Lords, Westminster Hall, and Moses Room sittings, plus committee hearings can be viewed on the much expanded Parliament TV online video service, both live and as archived recordings. This has implications for media reporting of proceedings and for the media's role in the way the public receives information about Parliament. The chapter first considers journalistic scrutiny of parliamentary proceedings before discussing the increasing role of new media in scrutinizing such proceedings as well as the role of the parliamentary media in explaining what is happening.

scholarly journals MARKETING MIX IN E-COMMERCE

2020 ◽  
Vol 4 (6(75)) ◽  
pp. 10-12
Author(s):  
Magaliе Mboyo Mangobe ◽  
Vasil Ilyich Bespiatykh
Keyword(s):  
Marketing Mix ◽  
The Internet ◽  
Integrated Marketing ◽  
Direct Communication ◽  
Goods And Services ◽  
Electronic Marketing ◽  
The Media ◽  
Fierce Competition ◽  
The Way

In recent years, the Internet has changed the way we sell and manufacture products, and manage suppliers, customers, and employees. But, the Internet has also made opaque exchanges and fierce competition. The Internet provides an opportunity for direct communication between the enterprise and consumers, which helps to eliminate the barriers that the media are. Thanks to the Internet, the client has more opportunities: to accurately indicate his expectations, the style of the product he is looking for before moving on to the purchase. This change occurs not only at the level of the supplier and client, but also at the level of marketing tools that enterprises use to promote their goods and services. Our goal is to show the methods of electronic integrated marketing, as well as determine which complex provides more opportunities for electronic marketing.

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