scholarly journals THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON BRAND TRUST AND LOYALTY

2020 ◽  
Vol 4 (03) ◽  
Author(s):  
Gusti Noorlitaria Achmad ◽  
Syarifah Hudayah ◽  
Zainal Ilmi
Keyword(s):  
Quantitative Analysis ◽  
Path Analysis ◽  
Significant Influence ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Analysis Technique ◽  
Positive Effect

This study aims to examine and analyze the influence of Hedonic Value and Utilitarian Value on Brand Trust and loyalty on shoe products. This research will be conducted by distributing questionnaires to 100 respondents who use shoe products. The analysis technique used is quantitative analysis techniques with path analysis methods. The results of this study indicate that the hedonic value has a significant positive effect on brand trust. Utilitarian values do not have a significant influence on brand trust. Brand trust has a significant positive effect on Loyalty.

Pengaruh Program E-Samsat terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor Dengan Kepuasan Kualitas Pelayanan Sebagai Variabel Intervening (Studi Kasus Samsat Daerah Istimewa Yogyakarta)

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Dewi Kusuma Wardani
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Path Analysis ◽  
Sampling Method ◽  
Motor Vehicle ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect ◽  
Special Region

The purpose of this research is to know, the influence of e-samsat program to the satisfaction of service quality, the influence of the satisfaction of service quality to the compliance of motor vehicle taxpayer, the influence of e-samsat program to the compliance of the motor vehicle taxpayers, and to know the effect of e-samsat program on compulsory compliance motor vehicle tax through satisfaction of service quality as intervening variable in Special Region of Yogyakarta. We use primary data. The sample of research is 75 taxpayers but the sample that can be processed only 74.The sampling method used is purposive sampling. Data analysis techniques used path analysis, t test, F test, and R2 test. Based on result of research by using path analysis that, e-samsat program have a significant positive effect to service quality satisfaction, service quality satisfaction has a significant positive effect to vehicle taxpayer compliance, e-samsat program has a significant positive effect on vehicle taxpayer compliance and program e-samsat has a significant positive effect on the compliance of motor vehicle taxpayers through the satisfaction of service quality.Keywords: e-samsat program, service quality satisfaction, and taxpayer compliance

scholarly journals PERAN NILAI PELANGGAN MEMEDIASI PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN

2019 ◽  
Vol 8 (8) ◽  
pp. 5304
Author(s):  
Ni Wayan Dian Ratna Anggelina ◽  
Ni Made Rastini
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Customer Value ◽  
Brand Image ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to examine the role of customer value mediating the influence of brand image and service quality on customer satisfaction PT. Agung Automall Gianyar. Variables examined in this study are variable customer value, brand image, service quality and customer satisfaction. The number of samples taken was 100 respondents. The analysis technique used is path analysis using the sobel test. Based on the results of the analysis found that the brand image variable has a significant positive effect on customer value, the service quality variable has a significant positive effect on customer value, the brand image variable influences customer satisfaction, the service quality variable has a significant positive effect on customer satisfaction, the customer value variable has a significant positive effect on customer satisfaction, customer value variables have a significant positive effect on mediating brand image on customer satisfaction, customer value variables have a significant positive effect on mediating service quality to customer satisfaction. Keywords: customer value, brand image, service quality, customer satisfaction

scholarly journals Building customer loyalty for light steel products “Kencana Truss” in Bali

2019 ◽  
Vol 6 (4) ◽  
pp. 156-168
Author(s):  
I Komang Adi Dana Wijaya ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.

scholarly journals PENGARUH HALAL DESTINATION ATTRIBUTES DI SUMATERA BARAT TERHADAP WISATAWAN MUSLIM

2021 ◽  
Vol 8 (4) ◽  
pp. 401
Author(s):  
Nur Aulia Noviyani ◽  
Ririn Tri Ratnasari
Keyword(s):  
Path Analysis ◽  
Quantitative Approach ◽  
Significant Positive Effect ◽  
Tourist Destination ◽  
Analysis Techniques ◽  
The World ◽  
Positive Effect

ABSTRAKSumatera Barat telah dinobatkan sebagai destinasi wisata halal terbaik di dunia karena memiliki halal destination attributes yang sangat ramah terhadap wisatawan Muslim. Dalam penelitian ini akan dijelaskan bagaimana pengaruh halal destination attributes di Sumatera Barat terhadap experience quality dan destination satisfaction dari wisatawan Muslim. Penelitian ini menggunakan pendekatan kuantitatif yang diuji dengan teknik analisis jalur dan diolah menggunakan program AMOS. Hasil penelitian menemukan bahwa halal destination attributes di Sumatera Barat berpengaruh postif signifikan terhadap experience quality wisatawan Muslim dan destination satisfaction. Kemudian, ditemukan juga pengaruh positif signifikan antara experience quality terhadap destination satisfaction. Dengan mengoptimalkan halal destination attributes di Sumatera Barat, maka akan meningkatkan experience quality dan destination satisfaction dari wisatawan Muslim yang berkunjung. Hal ini menjadi penting karena akan berdampak terhadap jumlah kunjungan wisatawan Muslim ke Sumatera Barat.Kata Kunci: Destinasi Wisata Halal, Halal Destination Attributes, Experience Quality, Destination Satisfaction, Wisatawan Muslim. ABSTRACTWest Sumatera has been named the best halal tourist destination in the world because it has halal destination attributes that are very friendly to Muslim tourists. In this study, it will be explained how the influence of halal destination attributes in West Sumatera on experience quality and destination satisfaction of Muslim tourists. This study uses a quantitative approach which is tested with path analysis techniques and processed using the AMOS program. The results of the study found that halal destination attributes in West Sumatera have a significant positive effect on the experience quality of Muslim tourists and destination satisfaction. Then, it was also found that experience quality has a significant positive effect on destination satisfaction. By optimizing the halal destination attributes in West Sumatera, it will increase the experience quality and destination satisfaction of visiting Muslim tourists. This is important because it will have an impact on the number of Muslim tourists visiting West Sumatera.Keywords: Halal Travel Destinations, Halal Destination Attributes, Experience Quality, Destination Satisfaction, Muslim Tourists.

scholarly journals PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Image Variables ◽  
Positive Effect ◽  
Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

scholarly journals Pengaruh Kepemilikan Manajerial terhadap Nilai Perusahaan di Mediasi oleh Kebijakan Dividen

2019 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Fitri Kurnia Ramadhani ◽  
Mismiwati Mismiwati
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Firm Value ◽  
Stock Exchange ◽  
Secondary Data ◽  
Managerial Ownership ◽  
Significant Positive Effect ◽  
Company Value ◽  
Analysis Technique ◽  
Positive Effect

The aim of this research to determine the effect of Managerial Ownership (MOWN) on Company value (Tobins) mediated by devidend Policy (DPR) in companies listed in the Jakarta Islamic Index (JII) for perid of 2013-2017. The population on this study were 14 companies with 7 companies that became the study sample. Samples were taken by purposive sampling. The method used is quantitative by emphasizing numeral data. The data used in this study are secondary data taken from the official website of the Indonesia Stock Exchange. The data analysis technique using the path analysis test. The results showed that managerial ownership had a significant positive effect on firm value; Managerial ownership has a significant positive effect on Devidend Policy; Devidend policy has a positive effect on company value; and Devidend policy mediates between managerial ownership of company value.

scholarly journals Analisis Pengaruh Bauran Pemasaran, Loyalty Program, Intentions to Switch Terhadap Kepuasan Pelanggan dan Implikasinya Pada Loyalitas Pelanggan PT. Bank Negara Indonesia 46 Merauke

2020 ◽  
Vol 13 (1) ◽  
pp. 22-31
Author(s):  
Lia Yudar Pratiwi
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Loyalty Programs ◽  
Significant Positive Effect ◽  
Loyalty Program ◽  
Analysis Technique ◽  
Negative Effect ◽  
Positive Effect

This study aims to analyze the effect of marketing mix on customer loyalty, analyze the effect of loyalty programs on customer loyalty, analyze the effect of intentions to switch on customer loyalty, analyze the effect of customer satisfaction on customer loyalty, analyze the effect of marketing mix on customer loyalty through customer satisfaction and analyze the effect loyalty program to customer loyalty through customer satisfaction PT. Bank Negara Indonesia 46 Merauke. The sample in this study was 76 customers. The analysis technique uses path analysis. The marketing mix has a significant positive effect on customer loyalty. The loyalty program has a significant positive effect on customer loyalty. Intentions to switch has a significant negative effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty. The marketing mix does not have a significant effect on customer loyalty through customer satisfaction. Loyalty programs do not significantly influence customer loyalty through customer satisfaction. Intentions to switch affect customer loyalty through customer satisfaction PT. Bank Negara Indonesia 46 Merauke.

scholarly journals The Effect of Authentic Leadership on Organizational Citizenship Behaviors Mediated by Trust in Leaders

2021 ◽  
Vol 3 (2) ◽  
pp. 105-116
Author(s):  
Ria Wahyuni ◽  
Agoes Ganesha Rahyuda
Keyword(s):  
Path Analysis ◽  
Organizational Citizenship ◽  
Authentic Leadership ◽  
Sampling Technique ◽  
Organizational Citizenship Behaviors ◽  
Significant Positive Effect ◽  
Citizenship Behaviors ◽  
Analysis Techniques ◽  
Trust In Leaders ◽  
Positive Effect

The purpose of this study was to analyze the effect of authentic leadership on OCB mediated by trust in leaders at Royal Tulip Springhill Resort Jimbaran. This research was conducted at the Royal Tulip Springhill Resort Jimbaran, the number of samples used was 65 employees using nonprobability sampling with saturated sampling technique. The data were analyzed using path analysis techniques. Collecting data through interviews and distributing questionnaires. The results showed that authentic leadership had a positive and significant effect on OCB at the Royal Tulip Springhill Resort Jimbaran. Authentic leadership has a significant positive effect on trust in leaders of Royal Tulip Springhill Resort Jimbaran. Trust in leaders have a significant positive effect on OCB at Royal Tulip Springhill Resort Jimbaran. Trust in leaders partially mediate the influence of authentic leadership on OCB at Royal Tulip Springhill Resort Jimbaran. The implication of this research is that with the existence of trust in leaders, authentic leadership can have an effect on OCB. Therefore, with better authentic leadership, trust in leaders will increase and will also increase employee OCB.

PENGARUH INTELLECTUAL CAPITAL TERHADAP PRICE BOOK VALUE MELALUI LABA PERUSAHAAN PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI TAHUN 2011-2013

2017 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Puji Endah Purnamasari
Keyword(s):  
Path Analysis ◽  
Intellectual Capital ◽  
Secondary Data ◽  
Problem Formulation ◽  
Significant Positive Effect ◽  
Return On Equity ◽  
Book Value ◽  
Analysis Technique ◽  
Relationship Of ◽  
Positive Effect

<p>The purpose of this study is to examine the Intellectual Capital to Price Book Value through the Company's Profit calculated by measuring Return On Equity (ROE) and Return On Asset (ROA), so it can be described for the following problem formulation: (1) test the partial intellectual (3) testing the effect of intellectual capital on PBV through ROE, (4) testing the effect of intellectual capital on PBV through ROA. While the population of this study are all banking companies listed on the BEI 2011-2013. Determination of the sample is done by using purposive sampling method to obtain 18 banking companies listing in BEI period 2011-2013. The type of data used is quantitative and is secondary data obtained from Indonesian Capital Market Directory (ICMD) in 2011-2013. Data analysis using path  analysis technique (path analysis). The results of this study explain that (1) intellectual  capital has a significant positive effect on PBV, ROE and ROA, (2) ROE and ROA have a significant positive effect on PBV, (3) intellectual capital influence on PBV through ROE,</p><p>(4) intellectual capital PBV through ROA. So the result of path analysis showed that Intellectual Capital influences PBV through ROE and ROA. ROE and ROA status as intervening variable that acts as a booster for the direct relationship of intellectual capital to PBV in banking companies listing on BEI 2011-2013.</p><p> </p><p><strong>keywords</strong>: Intellectual Capital (IC), Price Book Value (PBV), Return On Equity (ROE) dan Return On  Asset (ROA).</p>

scholarly journals PENINGKATAN NILAI PERUSAHAAN BERBASIS PROFITABILITAS DAN STRUKTUR MODAL

2019 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Aprih Santoso ◽  
Witjaksono E.H ◽  
Emaya Kurniawati
Keyword(s):  
Data Analysis ◽  
Capital Structure ◽  
Path Analysis ◽  
Multiple Regression ◽  
Research Method ◽  
Managerial Ownership ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Company Value ◽  
Positive Effect

The main purpose of companies that have gone public is to increase the prosperity of the owner or shareholders through increasing company value. This study aims to analyze the effect of profitability and capital structure on company value with managerial ownership as a moderating variable in LQ 45 companies. The research method used is quantitative with multiple regression data analysis techniques (path analysis). The results of this study are: (1) Profitability (ROA) is proven to have a significant positive effect on company value (PBV). (2) Profitability (ROA) is proven to have a significant positive effect on the company value (PBV). (3) Capital structure (DER) significantly influences company value (PBV) significantly.

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