scholarly journals IMPACT OF CUSTOMER COMPLAINING BEHAVIOUR ON DEFECTION BEHAVIOUR: AN INVESTIGATION ON RETAIL FORMATS IN INDIA

2016 ◽  
Vol 4 (12) ◽  
pp. 214-225
Author(s):  
Pankaj Kumar

The purpose of the study is to examine the effect of complaining behaviour on defection behaviour based on demographics (gender, age, marital status, education and, income level) of the dissatisfied customers of retail stores. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. Out of 377 valid ones questionnaires for analysis, a set of 89 responsents have shown dissatisfaction about the retail store products and services and have taken in this study (N=89). Multiple regression analysis with forward selection was employed to predict the effect of complaining actions on defection behaviour based on demographics (gender, age, marital status, education and, income level) of the dissatisfied customers of retail stores. The study has found a significant effect of complaining actions on defection behaviour of dissatisfied customers of retail stores based on their education qualification and income level. However, gender, age and maritial status of dissatisfied customers did not moderate the the relationship between complaining actions and switching behaviour. The recommendations for managers are also discussed.

2017 ◽  
Vol 5 (1) ◽  
pp. 316-331
Author(s):  
Pankaj Kumar

The purpose of the study is to examine how often customers interact with different types of retail formats. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. To segment the customer groups for each of the four retail formats (shopping mall, supermarket, department store, and category killer) based on demographic variables (gender, age, marital status, occupation, and income), a two-way ANOVA was used on the shopping frequency of the respondents. The Chi-square (χ2) test was also used to test the significant differences in shopping motives, companion during their visit, whether a planned or unplanned shopping trip, the staying time in a retail format of the respondents based on their gender and age. The study found that gender and age, gender and occupation, and gender and education are more or less equally important factors, whereas gender and marital status, and gender and income were not found important factors in affecting store visits. The study also found the behavioral aspect of retail customers in many ways. First, their visits to the stores were primarily driven by purchase needs, either window shopping or making actual purchases followed by eating. Second, more people prefer to visit these stores along with their friends or family; this result contributes to that being accompanied by others (Companion), shoppers more likely to buy food and less likely to buy non-food products.


2018 ◽  
Vol 8 (1) ◽  
Author(s):  
MSc. Kujtim Hameli

retail sector probably is the most important sector of economy because it has to do directly with consumer. It includes all stores, from kiosks and small groceries to supermarket chains and shopping malls that sell products and services to final consumer for personal and household use. The aim of this paper is to make an investigation of retail sector and its business type. To gather the data, second resources has been used. A deeply scanning of literature has been performed. According to the investigation, the retailing sector generally is organized in two main groups: the retailing within the store and retailing out of the store.Retailing within the store is classified according to different characteristics, but the most important types of classification are those based on the form of the ownership, merchandise and price. According to the ownership-based classification, the most important types are independent stores, chain stores, franchising and leased department stores. According to the merchandise-based classification the most important types of retailing are department stores, supermarkets, specialty stores, convenient stores, superstores and retailer services. According to the price-based classification, the most important types of retailing are discount stores, factory outlets, category killers, off-price stores, warehouse clubs and hypermarkets. According to the place-based classification the most important type of retailing are shopping centers. The most important types of retailing out of the store are direct selling, direct marketing and automatic vending machines selling.


2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.


1992 ◽  
Vol 36 (11) ◽  
pp. 862-866 ◽  
Author(s):  
Mark S. Hoffman

Research studies were conducted in three types of retail stores: supermarkets, discount stores, and department stores. The purpose of these studies was to determine how cashiers and associates spend their time servicing customers, the inter-relationships between physical and cognitive workloads, and how these affect system performance. A detailed task analysis of the cashier's activities comparing performances in these stores was completed. Commonalties and differences in task performances were identified and measured. Task performances were grouped into one of three types: physical, POS, and management. The results showed that physical tasks were performed 39% of the total hour in a supermarket, 57% in the discount store, and 25% in the department store. Physical tasks are those most often identified in ergonomic research. Management tasks were more frequent in the department store; these tasks captured redundant information, i.e. tender approval identification that was already available in system files. These results provide a map for identifying and applying macroergonomic research techniques to integrate POS systems with new features into the retail industry.


2020 ◽  
pp. 1-4
Author(s):  
M Himabindu

Store Atmospherics is an innovative tool that retailers use to attract a number of customers into the store and retain them for longer time in the store. The share of large format retail stores in organized retail sector is increasing significantly. This paper is an empirical study of factors of Store Atmospherics from customers’ viewpoint. Data was collected through structured questionnaire from 75 respondents following convenience sampling technique. Reliability test and factor analysis were done using SPSS. Results show that Store Music, Store Decorations, Store Fragrance, Store Brightness, In-store Promotions and Ambience are the important Store Atmospheric factors. Large format retailers should focus more on these so as to increase their appeal to the customers and give them a good shopping experience so that favourable shopping outcomes follow.


Author(s):  
Miyoung Lee ◽  
Yeon-Suk Kim ◽  
Mi-Kyoung Lee

Prenatal depression is an important factor in predicting postpartum depression. Most studies have assessed factors affecting prenatal depression by focusing on pregnant wives. However, the emotional and psychological aspects of both expectant parents need to be considered. Therefore, the purpose of this study was to examine the effect of spouse-related stress in expectant couples on prenatal depression and investigate the mediating effects of marital intimacy on this relationship. A total of 120 expectant couples from two cities in Korea at more than 15 weeks of completed pregnancy participated in the study. Using a structured questionnaire, we assessed the general characteristics of the participants, spouse-related stress, prenatal depression, and marital intimacy. The results revealed that four actor effects and one partner effect were significant. Marital intimacy and prenatal depression among expectant parents were affected by spouse-related stress. Moreover, spouse-related stress in the husbands completely mediated marital intimacy in pregnant wives, demonstrating partner effects on prenatal depression in pregnant wives. Therefore, it was observed that paternal factors affect prenatal depression in pregnant wives. This warrants the inclusion of husbands in marital interventions and strategies to improve marital intimacy in pregnant wives.


Author(s):  
Young-Jae Kim ◽  
Seung-Woo Kang

An increasing trend among employees has been to engage in leisure activities, which has been proven to be an effective method of overcoming work stress. As a result, employees are doing “Other Things” (i.e., non-work activities) as a way to relieve stress. Based on the existing studies on rumination, this study considered doing “Other Things” as a new concept of “leisure rumination” and identified its influence as a means to help employees recover from work stress. Accordingly, this study provided basic data on the meaning of leisure activities and leisure rumination in office workers who suffer from failure to recover from work stress using partial least squares structural equation modeling. This study was conducted on employees residing in the Seoul metropolitan area and the Gyeongsang-do district in November 2019 through a structured questionnaire. The results of this study verified the significance of leisure rumination and the possibility of it being utilized as a practical research tool for leisure activities. Our findings may be considered when planning interventions for work addiction and burnout through leisure rumination.


Author(s):  
Mª José Calero-García ◽  
Alfonso J. Cruz Lendínez

The first objective of this research is to establish and study how the different stages of cognitive impairment and the levels of dependence evolve in patients over 65 years of age, admitted to an acute care hospital, as well as the relationship between these factors and the different social and demographical variables. The results show that the level of dependence decreases suddenly at the time of admission and undergoes a slight recovery at the time of discharge. Although this recovery continues at home after discharge, patients do not get the same level of independence that they used to have before admission. In addition, significant differences in terms of age, marital status and education level were found. In general, our results show that elderly men over 80 years of age, without no education and widowers are more likely to suffer from severe cognitive impairment and be more functionally dependent when admitted to hospital.


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