scholarly journals THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER LOYALTY IN THE CAMEL BRAND ACTIVE SHOES AT SOGO TUNJUNGAN PLAZA IV SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 221-224
Author(s):  
Diana Deta Sari ◽  
Sengguruh Nilowardono ◽  
Ani Wulandari
Keyword(s):  
Data Collection ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Brand Trust ◽  
Research Population

ABSTRACT This study aims to analyze the effect of brand image and brand trust on customer loyalty in the Camel brand Active Shoes at Sogo Tunjungan Plaza IV Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to consumers who have made a repeat purchase, have had it before, and visited the Camel brand Active Shoes product site at Sogo Tunjungan Plaza IV Surabaya many as 160 respondents. Furthermore, there are three variables used in this study, namely : brand image (X1), brand trust (X2), and customer loyalty (Y). The results show that the variable brand image (X1) has a significant effect partially on customer loyalty, while the variable brand trust (X2) has a significant effect partially on customer loyalty. Research the results variables brand image and brand trust have a significant effect simultaneously on customer loyalty in the Camel brand Active Shoes at Sogo Tunjungan Plaza IV Surabaya. Data collection techniques using interviews, observation and questionnaires. Analysis of the data used is validity test, reliability test, classic assumption test, multiple linear analysis test and hypothesis test. 

scholarly journals The Influence of Celebrity Endorser, Brand Image, and Brand Trust on Consumer Purchasing Decisions of Nike Brand Sport Shoes In Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 208-218
Author(s):  
Prananda Yudhistira Putra ◽  
Soebandhi Ningrum
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Purchase Decision ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Research Population ◽  
Celebrity Endorser ◽  
Sports Shoes

This study aims to analyze the influence of celebrity endorser, brand image, and brand trust on consumer purchasing decisions for Nike Brand Sports Shoes in Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to consumers who have already bought and used Nike brand sports shoes in Surabaya were taken as many as 180 respondents. Data collection techniques using interviews, observation and questionnaires. The data analysis used is validity test, reliability test, classic assumption test, multiple linear analysis test and hypothesis test. Research results of variable celebrity endorser, brand image and brand trust have a significant simultaneous effect partially on the purchase decision of Nike brand sports shoes in Surabaya where a significant value is smaller than 0.05.

scholarly journals The Influence of Incentives and Motivation on Employee Performance of PT. Tozy Sentosa Surabaya

2021 ◽  
Vol 2 (2) ◽  
pp. 149-157
Author(s):  
Nur Alifah Istiqomah ◽  
Elok Damayanti
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Quantitative Research ◽  
Employee Performance ◽  
Test Validity ◽  
Linear Analysis ◽  
Reliability Test ◽  
Validity Test ◽  
Research Population

This study aims to determine the influence of incentives and motivation on the performance of employee of PT. Tozy Santosa Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to the employees of PT. Tozy Sentosa Surabaya was taken 63 respondents. Data collection techniques used interviews, observation and questionnaires. The data analysis used reliability test, validity test, classic assumption test and multiple linear analysis test. The results of the study, incentives and motivations simultaneously and partially significantly influence the employee performance of PT. Tozy Santosa Surabaya with significance value <0.005.

scholarly journals THE EFFECT OF INTRINSIC MOTIVATION AND COMMUNICATION ON EMPLOYEE CASHIER PERFORMANCE IN TRANSMART NGAGEL SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 224-231
Author(s):  
Akhmad Rosidi ◽  
Bayu Airlangga Putra ◽  
Mochammad Arif
Keyword(s):  
Data Collection ◽  
Intrinsic Motivation ◽  
Significant Influence ◽  
Quantitative Research ◽  
Employee Performance ◽  
Linear Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Validity Test ◽  
The Relationship

This study aims to determine the relationship between intrinsic motivation and communication on improving the performance of cashier employees at Transmart Ngagel Surabaya. This research is quantitative research. With a population of 98 respondents. Data collection techniques using interviews, observation and questionnaires. Analysis of the data used is validity test, reliability test, classic assumption test and multiple linear analysis test. The results showed that the influence of intrinsic motivation and communication on the performance of the cashier employees at Transmart Ngagel Surabaya showed positive and significant results. The result of the F test is 69,428> F table 3.09 simultaneously. Partially intrinsic motivation of 6.464> t table 1.985 has a significant influence on employee performance, communication 4.066> t table 1.985 has a significant influence on employee performance.

scholarly journals EFFECT OF REWARD, PUNISHMENT AND COMMUNICATION ON THE EMPLOYEE PERFORMANCE OF THE FASHION DIVISION AT PT. MITRA ADI PERKASA TBK SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 232-240
Author(s):  
Debbynia Nur Rika Sari ◽  
Bayu Airlangga Putra ◽  
Mochammad Arif
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Quantitative Research ◽  
Employee Performance ◽  
Test Validity ◽  
Linear Analysis ◽  
Partial Reward ◽  
Reliability Test ◽  
Validity Test ◽  
Research Population

This study aims to determine the effect of simultaneous and partial reward, punishment and communication on the performance of fashion division employees at PT. Mitra Adi Perkasa Tbk Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to the performance of fashion division employees at PT. Mitra Adi Perkasa Tbk Surabaya was taken as many as 75 respondents. Data collection techniques using interviews, observation and questionnaires. The data analysis used is reliability test, validity test, classic assumption test and multiple linear analysis test. The results of the study simultaneously and partially reward, punishment and communication have a significant effect on the performance of fashion division employees at PT. Mitra Adi Perkasa Tbk Surabaya because of its significance <0.005

scholarly journals The Influence of Work Motivation and Compensation on Employee Performance in PT Delami Brands Kharisma Busana Surabaya

2021 ◽  
Vol 2 (3) ◽  
pp. 192-198
Author(s):  
Nur Laili Safitri ◽  
R. Agus Baktiono ◽  
Elok Damayanti ◽  
I Gede Arimbawa
Keyword(s):  
Data Collection ◽  
Work Motivation ◽  
Employee Performance ◽  
Linear Analysis ◽  
Quantitative Approach ◽  
Test Reliability ◽  
Reliability Test ◽  
Test Results ◽  
F Test ◽  
Validity Test

This study aims to determine the effect of work motivation and compensation on the performance of PT. Delami Brands Kharisma Busana Surabaya. This study used  a quantitative approach and data collection through questionnaires and observations. With a population of 76 respondents. Analysis of the data used  the validity test, reliability test, classic assumption test, and multiple linear analysis test. The results showed that the effect of work motivation and compensation on the performance of PT. Delami Brands Khasrisma Busana Surabaya showed positive and significant results. The F test results are 70,878> F table = 2,92 simultaneously. Partially work motivation of 8.433> t table 1.993 has a significant effect on employee performance, compensation of 4.564> 1.993 has a significant effect on the performance of employees of PT. Delami Brands Kharisma Busana Surabaya.

scholarly journals THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF ARA SHOP SIDOARJO

2019 ◽  
Vol 1 (2) ◽  
pp. 257-262
Author(s):  
Arum Dwi Dayanti ◽  
I Nyoman Sudapet ◽  
Hamzah Deny Subagyo
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Discriminant Validity ◽  
Brand Image ◽  
Brand Trust ◽  
Average Variance

The purpose of this study was to analyze the influence of brands image and brand trust on customer satisfaction and customer loyalty in Ara Shop, Sidoarjo. This research is quantitative research. The population and samples were distributed by 60 respondents. Technique of answering data using a questionnaire. Analysis of the data used is Convergence Validity, Discriminant Validity, used and Average Variance Extracted (AVE). Based on the results of the study, the brand image variable and brand trust simultaneously or partially significant towards customer satisfaction and customer loyalty in Ara Shop, Sidoarjo.

scholarly journals Analysis Of The Effect Of Work Environment And Intrinsic Motivation On Performance Of Employees Sushi TEI Tunjungan Plaza Surabaya

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Bunga Erika Putri ◽  
Hermien Tridayanti
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Intrinsic Motivation ◽  
Work Environment ◽  
Environmental Variables ◽  
Employee Performance ◽  
Linear Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Validity Test

The purpose of this study is to find out and analyze the work environment and intrinsic motivation significantly simultaneously on the performance of Sushi Tei Tunjungan Plaza Surabaya employees. With a population of 85 respondents. This research is quantitative and data collection is through questionnaires and observations. Data analysis used is validity test, reliability test, classic assumption test, multiple linear analysis test. The results showed that the analysis of the influence of the work environment and intrinsic motivation on the performance of employees at Tunjungan Plaza Surabaya Sushi Tei on the results of the t test of the work environment wascalculated as -4.971 <Ttable 1.666 and intrinsic motivation of Tcount 13.189> Ttable 1.666. For the results of the F test it is known that Fcount 110,267> Ftable 3.11, it can be concluded that environmental variables and intrinsic motivation have ainfluence simultaneouson employee performance

scholarly journals Effect of Work Environment and Transformational Leadership Style on Employee Performance of PT. Excelso Multi Rasa Outlet at Tunjungan Plaza Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 102-105
Author(s):  
Ika Prasetya Utami
Keyword(s):  
Transformational Leadership ◽  
Work Environment ◽  
Leadership Style ◽  
Quantitative Research ◽  
Employee Performance ◽  
Test Validity ◽  
Linear Analysis ◽  
Reliability Test ◽  
Research Population ◽  
Transformational Leadership Style

The purpose of this study was to determine the effect of simultaneous and partial work environment and transformational leadership style on improving the performance of employees of PT. Excelso Multirasa Outlet at Tunjungan Plaza Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to employees of PT. Excelso Multirasa Outlet in Tunjungan Plaza Surabaya was taken as many as 45 respondents. Data collection techniques using interviews, observation and questionnaires. The data analysis used is reliability test, validity test, classic assumption test and multiple linear analysis test. The results of the study simultaneously and partially the work environment and transformational leadership style have a significant effect on the performance of employees of PT. Excelso Multirasa Outlet at Tunjungan Plaza Surabaya because of its significance <0.005.

scholarly journals Pengaruh Kualitas Layanan dan Kepercayaan Terhadap Keputusan Loyalitas Nasabah

2020 ◽  
Vol 2 (2) ◽  
pp. 77
Author(s):  
Rosa Jatnika Sari ◽  
Ine Aprianti
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Customer Loyalty ◽  
Linear Equations ◽  
Statistical Test ◽  
Test Reliability ◽  
Reliability Test ◽  
Independent Variable ◽  
Customer's Loyalty ◽  
The Impact

The purpose of this study was to determine the effect of service quality, trust and loyalty.. The methodology of data collection is conducted through a questionnaire using a Likert scale. The population is the customer of Bank Negara Indonesia and the samples are taken from 84 respondents. The analysis includes validity test, reliability test, statistical test, classic assumption test and SPSS test. The findings from SPSS 20 statistic program tool show the independent variable test which is service quality and trust (X) is 0.750 or 75%. The results of multiple linear equations show that there is a positive and significant impact between service quality on customer loyalty, t count of 12,331 which means t count>t table (12,331>1,66365) with a significance of 0,000<0,05. The trust variable of t count is 11,147 which means t count>t table (11,147>1,66364) with a significance of 0.000<0,05. Individually, the service quality and trust have positive and significant impact on customer’s loyalty. It means the impact of independent variable (X) on dependent variable which is customer’s loyalty (Y) is 75%, while the rest 25% (100-75=25) is explained by another variable outside this research.

scholarly journals ANALISIS PENGARUH IKLAN TELEVISI, EKUITAS MEREK, DAN DAYA TARIK CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH

Media Ekonomi ◽  
2016 ◽  
Vol 16 (2) ◽  
pp. 262
Author(s):  
Atika Wiguna ◽  
Suyoto Suyoto
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Quantitative Research ◽  
Sampling Method ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Test Reliability ◽  
Reliability Test ◽  
Independent Variables ◽  
Celebrity Endorser

This was a quantitative research aiming to find out the effect of every variable studied namely advertisement on television, brand equity, attraction of celebrity endorser towards the decision of buying Wardah cosmetic product. The sampling technique used in this research was non probability technique in a form of purposive sampling method that determines samples based on certain criteria. The population of this research was all students in University of Muhammadiyah Purwokerto, and the samples of this research involved 125 respondents. The methods of data analysis used in were validity test, reliability test, classic assumption test, multiple regressions analysis, coeffiecient of determination, and hypothesis test. The result of analysis showed that advertisement on television partially affected positively towards the decision of buying, and the hypotesis was accepted with tobtained 3,582 > ttable 1,979, equity affected positively towards the decision of buying, and the hypothesis was accepted with tobtained 6,317 > ttable 1,979, celebrity endorser affected towards the decision of buying with tobtained 2,841 > ttable 1,979. Furthermore, the independent variables (advertisement on television, brand equity, and celebrity endorser) simultaneously affected the dependent variable (decision of buying) . Keywords: Advertisement on Television. Brand Equity, Celebrity Endorser, and Decision of Buying.

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