scholarly journals Pengembangan Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil dan Menengah (UKM) di Provinsi Bengkulu

2021 ◽  
Vol 7 (1) ◽  
pp. 47
Author(s):  
Herry Novrianda ◽  
Aan Shar ◽  
Debby Arisandi
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Total Sample ◽  
Descriptive Study ◽  
Quantitative Approach ◽  
Marketing Performance ◽  
Good Level ◽  
Medium Enterprises

The purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province. This research is a descriptive study with a quantitative approach. The sampling method used non probability with judgmental techniques (purposive) with a total sample of 270. The results showed that SMEs in Bengkulu Province had run their business with market orientation and entrepreneurial orientation in good categories. When viewed from the marketing performance, most of them have achieved a fairly good level of performance as well. For this reason, if we look at the influence between variables, market orientation and entrepreneurial orientation have a positive and significant effect at the marketing performance of SMEs in Bengkulu Province. This means that the better market orientation and entrepreneurial orientation, the better marketing performance for SMEs in Bengkulu Province. Thus, the hypothesis which states that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance for small and medium enterprises (SMEs) can be accepted.

scholarly journals Pengaruh pendidikan dan pengalaman bisnis terhadap orientasi kewirausahaan serta dampaknya terhadap orientasi pasar

2019 ◽  
Vol 15 (1) ◽  
pp. 17-29
Author(s):  
Salim Al Idrus ◽  
Abdussakir Abdussakir
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Random Sampling ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Simple Random Sampling ◽  
Research Data ◽  
Business Experience ◽  
Medium Enterprises ◽  
Education Business

This study aims to reveal the influence of education on entrepreneurial orientation,  the influence of business experience on entrepreneurial orientation, the influence of education on market orientation, the influence of business experience on market orientation; and the influence of entrepreneurial orientation on market orientation. This study uses a quantitative approach with a sample of 168 Small and Medium Enterprises (SMEs) in East Java. Samples were taken using simple random sampling method, research data were taken through a questionnaire, and data analysis using SEM. The results of the study revealed that the higher the education and business experience, the higher the entrepreneurial orientation, the higher the education, business experience and entrepreneurial orientation, the higher the market orientation; and market orientation can be improved through improving education and business experience by paying attention to entrepreneurial orientation

scholarly journals Orientasi Strategi yang Mempengaruhi Kinerja Organisasi Usaha Kecil Menengah di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 470
Author(s):  
Kadek Arya Jaya Kusuma ◽  
Eddy Supriyatna MZ
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Probability Sampling ◽  
Medium Enterprises ◽  
Technology Orientation ◽  
Processing Techniques

The purpose of this study was to examine the effect of market orientation, technology orientation, and entrepreneurial orientation on the performance of small and medium enterprises in Jakarta. The sample was selected using the non-probability sampling method, amounting to 100 respondents who are entrepreneurs or entrepreneurs in the field of small and medium scale enterprises. Data processing techniques using the SmartPLS 3.0 program. The results of this study indicate that there is a significant influence between market orientation on organizational performance, there is a significant influence between technology orientation on organizational performance, and there is a significant influence between entrepreneurial orientation on organizational performance. Tujuan penelitian ini adalah untuk menguji pengaruh orientasi pasar, orientasi teknologi dan orientasi kewirausahaan terhadap kinerja organisasi usaha kecil dan menengah di Jakarta. Sampel dipilih menggunakan metode non-probability sampling berjumlah 100 responden yang merupakan pelaku usaha atau wirausaha dalam bidang skala usaha kecil dan menengah. Teknik pengolahan data menggunakan program SmartPLS 3.0. Hasil penelitian ini menunjukan bahwa adanya pengaruh signifikan antara orientasi pasar terhadap kinerja organisasi, adanya pengaruh yang signifikan antara orientasi teknologi terhadap kinerja organisasi, dan adanya pengaruh yang signifikan antara orientasi kewirausahaan terhadap kinerja organisasi. 

scholarly journals The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

2015 ◽  
Vol 18 (3) ◽  
pp. 351
Author(s):  
Ag. Sunarno Handoyo
Keyword(s):  
Social Capital ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Marketing Innovation ◽  
Marketing Performance ◽  
Central Java ◽  
Structure Equations ◽  
Medium Enterprises ◽  
Central Java Province

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

scholarly journals Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 11-19
Author(s):  
Mudiantono Soekirman ◽  
Fajar Ayu Suryani
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small Businesses ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Equation Model ◽  
Marketing Performance ◽  
Central Java ◽  
Medium Enterprises

Business competition in the current era of globalization requires companies to have a strategy to win the market. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Small and Medium Enterprises (SMEs). The increase in the number of SME units in Central Java was not followed by an increase in average sales of SMEs. This study aims to analyze the effect of distribution channel, ERP implementation and entrepreneurial orientation on marketing performance with competitive advantage as an intervening variable. The population in this study were small and medium enterprises owners in Central Java. Six hypothesis were formulated for this study. To test those hypothesis, this study used 104 respondent. Structural Equation Model (SEM) was applied to this study using AMOS 24  as a tool. The results of this study shows that competitive advantage is the most variable in influencing the marketing performance, while this  competititve advantage has entrepreneurial orientation as highest variable in influencing it. This study suggests that if SMEs want to increase their marketing performance, they must increase  their competitive advantage. This competitive advantage can be increase by increasing the entrepreneurial orientation.

scholarly journals Pengaruh Orientasi Kewirausahaan, Kinerja Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu Cibaduyut Kota Bandung

2021 ◽  
Vol 4 (2) ◽  
pp. 120-127
Author(s):  
Mochammad Rifky Pamungkas ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Industry Center ◽  
Medium Enterprises

Covid-19 penetrates into Indonesia to have an impact on Business, Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected by the Covid-19 pandemic is the Cibaduyut Shoe Industry Center. This has an impact on business, marketing, information and the competitiveness of MSME players in Cibaduyut. So the research objective is to find and determine the effect of entrepreneurial orientation, marketing performance, and ICT capabilities on competitive advantage. The research method used is quantitative with the research sample being SMEs in Cibaduyut and analysis using Structural Equation Modeling-Partial Least Square. While the results of the study provide results for the greatest influence on the ICT capability variable of 44.9%. The conclusion in this study is that the entrepreneurial orientation variable and marketing performance do not have a significant effect on competitive advantage, while the ICT capability variable has a significant effect.

scholarly journals COOPERATIVES AND THEIR CONTRIBUTION TO THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES

2021 ◽  
Vol 9 (2) ◽  
pp. 193
Author(s):  
Kusuma Candra Kirana ◽  
I.Soni Kuriawan ◽  
Lucia Fransiska Noviani
Keyword(s):  
Organizational Culture ◽  
Career Development ◽  
Sample Size ◽  
Significant Influence ◽  
Small And Medium Enterprises ◽  
Total Sample ◽  
Descriptive Study ◽  
Individual Characteristics ◽  
Medium Enterprises ◽  
Yogyakarta City

The purpose of this study was to determine the effect of organizational culture and individual characteristics on career development with motivation as an intervening variable. The object of this research is the Yogyakarta City Health Office. This study used a descriptive study using a quantitative approach with a total sample size of 35 respondents. The results of this study indicate that: Organizational culture has a positive and significant effect on motivation, Individual characteristics have a positive and significant effect on motivation, motivation has a positive and significant effect on Career Development, Organizational Culture has a positive and significant effect on Career Development,Individual Characteristics Culture has a positive and significant effect on Career Development, there is no positive and significant influence between Organizational Culture on Career Development with Motivation as an intervening variable, there is no positive and significant effect between Individual Characteristics on Career Development with Motivation as an intervening variable.  

scholarly journals FAKTOR APA YANG MEMENGARUHI KINERJA USAHA MIKRO KECIL DAN MENENGAH SELAMA COVID-19?

2021 ◽  
Vol 8 (3) ◽  
pp. 327
Author(s):  
Nur Sugiarti ◽  
R. Moh. Qudsi Fauzi
Keyword(s):  
Structural Equation Modeling ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Positive Relationship ◽  
Total Sample ◽  
Equation Modeling ◽  
Small Medium Enterprises ◽  
Medium Enterprises

ABSTRAKPenelitian ini menguji pengaruh kewirausahaan Islam, entrepreneurial orientation, dan market orientation terhadap kinerja Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini dilakukan pada UMKM yang tergabung dalam One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Jumlah sampel dalam penelitian ini adalah 142 responden. Penelitian ini berdasarkan pendekatan kuantitatif melalui kuesioner yang diberikan kepada pemilik sekaligus pengelola UMKM. Data dianalisis menggunakan Structural Equation Modeling (SEM) dari software AMOS. Hasil penelitian menunjukkan bahwa terdapat hubungan positif signifikan antara kewirausahaan Islam, orientasi kewirausahaan dan orientasi pasar terhadap kinerja UMKM. Temuan penelitian ini menegaskan bahwa kewirausahaan Islam merupakan faktor penting di antara faktor-faktor lain yang memengaruhi kinerja UMKM. Selain itu, temuan ini berkontribusi pada literatur kinerja UMKM yang dapat membantu pemilik sekaligus pengelola UMKM untuk meningkatkan kinerja bisnisnya.Kata Kunci: kewirausahaan Islam, orientasi wirausaha, orientasi pasar, kinerja. ABSTRACTThis study examines the effect of Islamic entrepreneurship, entrepreneurial orientation and market orientation on performance of micro, small, medium enterprises (MSMEs). This study is conducted on MSMEs  that are participate in One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Total sample  in this study is 142 respondents. The study based on quantitative approach through a questionnaire administered on the owner-managers of MSMEs. Data are analyzed using Structural Equation Modeling (SEM) of the AMOS software. The result showed that there is a significant positive relationship between Islamic entrepreneurship, entrepreneurial orientation and market orientation on MSMEs performance. The findings of this study confirm that Islamic entrepreneuship is an important factor among other factors that have influenced over MSMEs performance. Moreover, this findings contribute to MSMEs performance literature that can help MSMEs owner-managers to improve their business performance. Keywords: Islamic entrepreneurship, entrepreneurial orientation, market orientation, performance.

The Role of Local Wisdom-Based e-Eco-Innovation to Promote Firms' Marketing Performance

2017 ◽  
Vol 8 (1) ◽  
pp. 17-31
Author(s):  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Industrial Clusters ◽  
Performance Model ◽  
Equation Modeling ◽  
Hypotheses Testing ◽  
Marketing Performance ◽  
Medium Enterprises

This study aims at investigating the effect of market orientation on local wisdom-based e-eco-innovation as mediating variable to the Small and Medium Enterprises' marketing performance. Model and hypotheses testing were undertaken by means of SEM (Structural Equation Modeling) Amos version 23. A total of 250 questionnaires were distributed among the three industrial clusters, however, 189 was valid to be further followed up. The findings were market orientation has significant effect on local wisdom-based e-eco-innovation, market orientation has significant effect on firm's marketing performance and local wisdom-based e-eco-innovation has significant effect on firm's marketing performance. The study has provided some empirical evidence that the development of local wisdom-based e-eco-innovation particularly in developing countries, enhance the SMEs marketing performance.

The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance

2016 ◽  
Vol 7 (1) ◽  
pp. 39-59 ◽  
Author(s):  
Muslim Amin ◽  
Ramayah Thurasamy ◽  
Abdullah M. Aldakhil ◽  
Aznur Hafeez Bin Kaswuri
Keyword(s):  
Market Orientation ◽  
Significant Relationship ◽  
Entrepreneurial Orientation ◽  
Manufacturing Industry ◽  
Small And Medium Enterprises ◽  
Peninsular Malaysia ◽  
Entrepreneurial Firms ◽  
Content Type ◽  
Medium Enterprises ◽  
The Relationship

Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’ performance. Design/methodology/approach – A total of 500 SMEs in the manufacturing industry of food and beverages were involved in this study with a response rate of 117. Data collection was conducted in all states of Peninsular Malaysia including the northern, central, southern and eastern regions. Findings – The findings show that EO has a significant relationship with MO, and MO has a significant relationship with SME performance. MO will mediate the relationship between EO and SMEs’ performance. Practical implications – The higher the EO implemented in a business, the more willing a company will be to implement MO. This analysis shows that highly entrepreneurial firms tend to be highly market orientated and this affects SMEs’ performance. Originality/value – The results of this study show that the characteristic of entrepreneurial and MO practiced by SMEs in Malaysia has been significantly affected the SMEs’ performance. It indicates that EO offers a holistic and systematic model for supporting SMEs to build a well-maintained environment of MO and SMEs’ performance.

scholarly journals Small and Medium Enterprises Halal Literacy Measurement During Covid-19 Pandemic

2021 ◽  
Vol 2 (2) ◽  
pp. 110
Author(s):  
Helma Malini
Keyword(s):  
Small And Medium Enterprises ◽  
Age Groups ◽  
Sampling Technique ◽  
Total Sample ◽  
Descriptive Study ◽  
Age Group ◽  
Research Subjects ◽  
Level Of Education ◽  
Purposive Sampling ◽  
Medium Enterprises

AbstractThe purpose of this study is to determine the level of halal literacy among Small and Medium Enterprises (SMEs) in Indonesia. The aspects studied are knowledge about halal behavior, halal attitude and halal knowledge. This research is a descriptive study based on a survey of research subjects using a purposive sampling technique. The population in this study were SMEs in Indonesia with a focus on the cities of Jakarta, Bandung, Surabaya and Pontianak with a total sample of 150 people. The sample was composed of owners of SMEs in Indonesia between the ages of 19 and 45. The age group used as a sampling criterion is determined by the differences that may exist between age groups or generations. The results of the study indicate that the overall level of education in Indonesia, SMEs halal literacy is defined as sufficient literacy. It is hoped that the proposed measures of halal literacy in SMEs will assist policymakers in better understanding the level of literacy among SMEs to create a better halal ecosystem to improve economic resilience’s toward crisis. AbstrakTujuan dari penelitian ini adalah untuk mengetahui tingkat literasi halal pada Usaha Kecil Menengah (UKM) di Indonesia. Aspek yang dipelajari adalah pengetahuan tentang perilaku halal, sikap halal dan pengetahuan halal. Penelitian ini merupakan penelitian deskriptif berdasarkan survei terhadap subjek penelitian dengan menggunakan teknik purposive sampling. Populasi dalam penelitian ini adalah UKM di Indonesia dengan fokus kota Jakarta, Bandung, Surabaya dan Pontianak dengan jumlah sampel 150 orang. Sampel terdiri dari pemilik UKM di Indonesia antara usia 19 dan 45 tahun. Kelompok usia yang digunakan sebagai kriteria pengambilan sampel ditentukan oleh perbedaan yang mungkin ada antara kelompok usia atau generasi. Hasil penelitian menunjukkan bahwa secara keseluruhan tingkat pendidikan di Indonesia, literasi halal UKM didefinisikan sebagai literasi yang cukup. Diharapkan langkah-langkah literasi halal yang diusulkan di UKM akan membantu pembuat kebijakan dalam lebih memahami tingkat literasi di kalangan UKM untuk menciptakan ekosistem halal yang lebih baik untuk meningkatkan ketahanan ekonomi terhadap krisis.

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