scholarly journals Psychological distress in a social media content moderator: A case report

2020 ◽  
Vol 4 (1) ◽  
pp. 073-075
Author(s):  
Benjelloun Roukaya ◽  
Otheman Yassine
Keyword(s):  
At Risk ◽  
Social Media ◽  
Psychological Distress ◽  
Case Report ◽  
Anxiety Symptoms ◽  
Media Content ◽  
Professional Category ◽  
Key Points ◽  
Social Media Platforms ◽  
Set Up

The expansion of social media platforms has given birth to a specific professional category in charge of « sanitizing » social media and keeping it free of “inappropriate” content. These content moderators, as a result of being constantly exposed to potentially traumatic images, may be at risk of developing stress-related symptoms. Here we present the case of a social media content moderator who experienced intrusive images, anxiety symptoms and insomnia. Literature about this subject is very scarce, while the need is increasing to assess this phenomenon and set up strategies of monitoring, counseling and treating this category of workers. Key points The expansion of social media platforms has given birth to a specific professional category: content moderators. As a result of being constantly exposed to potentially traumatic images, content moderators may be at risk of developing stress-related symptoms. The need is increasing to assess this phenomenon and set up strategies of monitoring, counseling and treating this category of workers.

Disappearing acts: Content moderation and emergent practices to preserve at-risk human rights–related content

2020 ◽  
pp. 146144482091272 ◽  
Author(s):  
Anna Veronica Banchik
Keyword(s):  
At Risk ◽  
Social Media ◽  
Human Rights ◽  
Open Source ◽  
Human Rights Violations ◽  
Media Content ◽  
Organizational Resources ◽  
Social Media Platforms ◽  
Depth Interviews

Human rights groups, journalists, and “open source investigators” increasingly depend on social media platforms to collect eyewitness media documenting possible human rights violations and conflicts. And yet, this content—often graphic, controversial, even uploaded by perpetrators—is often removed by the platforms, for various reasons. This article draws on in-depth interviews to examine how practitioners reliant on human rights–related content understand, experience, and deal with platform content moderation and removals in their day-to-day work. Interviews highlighted that both the actual and anticipated removal of social media content complicated and added to practitioners’ work. In addition, practitioners unevenly possess the technical, financial, and organizational resources to mitigate the risks and ramifications of removal by preserving content and appealing content moderation decisions. This article sheds light on the impacts of content moderation for stakeholders other than the primary account holders, and highlights platforms’ affordances and shortcomings as archives of war.

The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014

2021 ◽  
Author(s):  
Rakesh R. Mallipeddi ◽  
Ramkumar Janakiraman ◽  
Subodha Kumar ◽  
Seema Gupta
Keyword(s):  
Social Media ◽  
Chief Executive Officers ◽  
Chief Executive ◽  
Media Content ◽  
Online Engagement ◽  
Social Media Engagement ◽  
Social Media Platforms ◽  
Key Drivers ◽  
Executive Officers ◽  
Human Brands

With human brands or individual celebrities in fields ranging from sports to politics increasingly using social media platforms to engage with their audience, it is important to understand the key drivers of online engagement. Using Twitter data from the political domain, we show that positive and negative-toned content receive higher engagement, as measured by retweets, than mixed or neutral toned tweets. However, less popular human brands generate higher social media engagement from positive-toned content compared with more popular human brands. Therefore, we recommend that popular human brands (e.g., popular politicians or chief executive officers) keep their content objective rather than emotional. Furthermore, the tone of related brands (i.e., human brands who belong to the same political party) has a strong reinforcement effect; that is, social media engagement is higher when the tone of the focal human brand and related brands are the same and lower when the tones are different. Therefore, we prescribe that human brands actively coordinate their social media content with related brands to generate higher engagement. From human brands’ perspective, our findings recommend a comprehensive social media strategy, which takes into account the tone of content, tone of related brands’ content, and human brands’ popularity.

scholarly journals Social media content and product co-creation: an emerging paradigm

2016 ◽  
Vol 29 (1) ◽  
pp. 7-18 ◽  
Author(s):  
Ashish K. Rathore ◽  
P. Vigneswara Ilavarasan ◽  
Yogesh K. Dwivedi
Keyword(s):  
Social Media ◽  
Product Development ◽  
Product Design ◽  
User Generated Content ◽  
Product Development Process ◽  
Customer Engagement ◽  
Media Content ◽  
Content Type ◽  
Social Media Platforms ◽  
Product Design Process

Purpose – The purpose of this paper is to conceptualise and discuss the possible insights that can be generated for product development by analysing the user-generated content available from various social media platforms. Design/methodology/approach – The paper reviews the role of user generated content in developing products and its features (e.g. appearance and shape). It delineates the directions in which the relationship between social media content and customer oriented concepts evolve while developing successful new products. Findings – The review and arguments presented in this paper suggest that the social media approach adds more value than the traditional approaches for obtaining insights about the products. Availability of users’ opinions and information about existing products provide insights for the improvement in the product design process. Co-creation and self-construal are important components that are based on customer engagement and customer behaviour, respectively, in the product design and development. Practical implications – As social media creates new ways of communication with users, businesses can include users into the product development process to improve and refine their products or for making the next generation of products. Originality/value – This paper suggests a new approach in getting useful insights about the products from user-generated contents. This way of using social media helps businesses to move forward from the traditional product development paradigms.

scholarly journals Mediating social media use: Connecting parents’ mediation strategies and social media literacy

2017 ◽  
Vol 11 (3) ◽  
Author(s):  
Rowan Daneels ◽  
Hadewijch Vanwynsberghe
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Media Use ◽  
Mobile Apps ◽  
Parental Mediation ◽  
Impact Factors ◽  
Social Media Use ◽  
Qualitative Research Design ◽  
Social Media Platforms ◽  
Set Up

Increasingly complex and multipurpose social media platforms require digital competences from parents and adolescents alike. While adolescents grow up with social media, parents have more difficulties with them, leading to uncertainties regarding their adolescents’ social media mediation. This study contributes to parental mediation research by (1) investigating whether mediation strategies defined by previous research are also relevant for social media use, and (2) exploring whether parents’ social media literacy is connected to the choice for a certain mediation strategy, as previous research already identified other impact factors such as children’s age or family composition. Using a qualitative research design, we interviewed 14 parents and 13 adolescents from 10 families in Belgium. Results indicate that, consistent with previous research, parents in this study mostly use active mediation focusing on risks and safety on social media. However, some parents monitor their children through social media accounts specifically set up for monitoring, or specialized mobile apps. Furthermore, parents with high (mostly critical) social media literacy choose active mediation over restrictive or technical strategies, recognizing opportunities of social media and letting adolescents explore on their own.

scholarly journals Sentiment Analysis of Social Media Content for Music Recommendation

2021 ◽  
Vol 4 (1) ◽  
pp. 110-120
Author(s):  
S Akuma ◽  
P Obilikwu ◽  
E Ahar
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Recommender System ◽  
Emotional State ◽  
Media Content ◽  
Random Testing ◽  
Music Recommendation ◽  
Social Media Platforms ◽  
High Predictability ◽  
Use Of Social Media

There is a growing use of social media for communication and entertainment. The information obtained from these social media platforms like Facebook, Linkedln, Twitter and so on can be used for inferring users’ emotional state. Users express their emotions on social media such as Twitter through text and emojis. Such expression can be harvested for the development of a recommender system. In this work, live tweets of users were harvested for the development of an emotion-based music recommender system. The emotions captured in this work include happy, fear, angry disgusted and sad. Users tweets in the form of emojis or text were matched with predefined variables to predict the emotion of users. Random testing of live tweets using the system was conducted and the result showed high predictability.

scholarly journals Social Media Behaviors and Experiences During the COVID-19 Pandemic: Associations With Anxiety, Depression, and Stress

2021 ◽  
Vol 15 (1) ◽  
Author(s):  
J. Mitchell Vaterlaus ◽  
Lori A. Spruance ◽  
Emily V. Patten
Keyword(s):  
Public Health ◽  
Social Media ◽  
The United States ◽  
Media Content ◽  
Snowball Sampling ◽  
Emotional Experiences ◽  
Online Surveys ◽  
Social Media Platforms ◽  
Forward Stepwise ◽  
Anxiety Depression

The majority of research concerning public health crises and social media platforms has focused on analyzing the accuracy of information within social media posts. The current exploratory study explored social media users’ specific social media behaviors and experiences during the early weeks of the COVID-19 pandemic and whether these behaviors and experiences related to anxiety, depression, and stress. Data were collected March 21–31, 2020 from adults in the United States (<em>N</em> = 564) through snowball sampling on social media sites and Prime Panels. Online surveys included questions regarding social media use during the pandemic and the Depression Anxiety and Stress Scales (DASS). Forward stepwise modeling procedures were used to build three models for anxiety, stress, and depression. Participants who actively engaged with COVID-19 social media content were more likely to experience higher anxiety. Those who had emotional experiences via social media and used social media to connect during the pandemic were susceptible to higher levels of stress and depression. The current study suggests that during the pandemic specific behaviors and experiences via social media were related to anxiety, stress, and depression. Thus, limiting time spent on social media during public health crises may protect the mental health of individuals.

scholarly journals Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices

2021 ◽  
Author(s):  
Cristina Rizzardo
Keyword(s):  
Social Media ◽  
Media Content ◽  
Multimodal Approach ◽  
Major Research ◽  
Brand Authenticity ◽  
Digital Infrastructure ◽  
The Social ◽  
Consumption Practices ◽  
Social Media Platforms

This study develops a narrative-focused analytic model that assesses how a brand communicates its narrative identity by incorporating vicarious nostalgia as a branding practice. Nostalgia as a branding strategy aims to leverage affect and emotion in consumption practices. This is carried out via engagement with stories of an era primarily unlived by the brand’s targeted consumer base. In the presence of nostalgic associations, this strategy facilitates the impression of brand longevity and, thus, brand authenticity and legitimacy. This major research paper applies these theoretical discourses to a case study of the American lifestyle brand Urban Outfitters’ digital advertising implementations on Instagram. A multimodal approach guided the analysis of narrative communication patterns that occurred throughout the 2014 calendar year on the brand’s Instagram account. The findings indicate that Urban Outfitters uses Instagram’s digital infrastructure to facilitate a cohesive brand narrative that is both temporally and causally structured. This narrative encompasses plotlines, settings, and characters of an idealized era that the brand’s targeted consumer base is unacquainted with yet endeavours to elicit consumer identification with the brand nonetheless. Finally, by using an authentic mode of communication as well as cues that faithfully depict the character and culture of a former era, Urban Outfitters generates the same projections of authenticity that nostalgic brands with longstanding histories have by virtue of age. This project offers suggestions for further research including the adaptation of the study to other social media platforms, as well as expanding it to integrate user response to the social media content.

scholarly journals Personality and positive psychology in social media and post-secondary education

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Dustin Manley
Keyword(s):  
Social Media ◽  
Explanatory Style ◽  
Personality Type ◽  
Professional Communication ◽  
Media Content ◽  
Myers Briggs Type Indicator ◽  
Positive Events ◽  
Post Secondary ◽  
The Social ◽  
Social Media Platforms

<p>This study explores the relationship between personality type, academic background, and social media content. Ten participants from each of McMaster University’s seven undergraduate faculties completed a Myers-Briggs Type Indicator (MBTI) assessment to determine their personality type. They submitted 10 personally-written status updates or comments from the social media platforms of Twitter or Facebook. The Content Analysis of Verbatim Explanation (CAVE) method was used to analyze 630 social media content to determine overall positive or negative explanatory style. Of the 630 submitted pieces social media content, 68.4% of them were found to describe positive events. 92.1% of the social media content contained an optimistic explanatory style. These findings suggest that social media is a largely positive medium for university students.</p><p>©Journal of Professional Communication, all rights reserved.</p>

scholarly journals Intentional or inadvertent fake news sharing? Fact-checking warnings and users’ interaction with social media content

2020 ◽  
Author(s):  
Alberto Ardèvol-Abreu ◽  
Patricia Delponti ◽  
Carmen Rodríguez-Wangüemert
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Media Content ◽  
Fake News ◽  
Negative Effects ◽  
News Stories ◽  
Social Media Platforms ◽  
Fact Checking ◽  
False News ◽  
News Sharing

The main social media platforms have been implementing strategies to minimize fake news dissemination. These include identifying, labeling, and penalizing –via news feed ranking algorithms– fake publications. Part of the rationale behind this approach is that the negative effects of fake content arise only when social media users are deceived. Once debunked, fake posts and news stories should therefore become harmless. Unfortunately, the literature shows that the effects of misinformation are more complex and tend to persist and even backfire after correction. Furthermore, we still do not know much about how social media users evaluate content that has been fact-checked and flagged as false. More worryingly, previous findings suggest that some people may intentionally share made up news on social media, although their motivations are not fully explained. To better understand users’ interaction with social media content identified or recognized as false, we analyze qualitative and quantitative data from five focus groups and a sub-national online survey (N = 350). Findings suggest that the label of ‘false news’ plays a role –although not necessarily central– in social media users’ evaluation of the content and their decision (not) to share it. Some participants showed distrust in fact-checkers and lack of knowledge about the fact-checking process. We also found that fake news sharing is a two-dimensional phenomenon that includes intentional and unintentional behaviors. We discuss some of the reasons why some of social media users may choose to distribute fake news content intentionally.

scholarly journals Designing Granoolars Brand Promotion with Social Media Mix Approach as A Brand Awareness Strategy

2021 ◽  
Vol 1 (7) ◽  
pp. 857-874
Author(s):  
Aura Nebula Safinatunnajah ◽  
Pujiyanto ◽  
Joni Agung Sudarmanto
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Design Principle ◽  
Distribution Channel ◽  
Brand Awareness ◽  
Media Content ◽  
Social Media Platforms ◽  
Transformation Stage ◽  
Brand Promotion ◽  
Media Mix

Abstract: Granoolars is a newly established business in the food industry that needs more brand awareness from the target consumers. Promotional content is one of the approaches to reach the audience for recognition. Since the consumer is the value co-creator, a thorough investigation was highlighted on the characteristics that the targeted consumer seeks in an ad, both the verbal and visual aspects. Moreover, the distribution channel of social media that the respondents mostly use was also discussed. The purpose of this study was to comprehend and design the promotional content which the audience approves. The design process uses Matt Cooke methodology which consists of definition, divergence, and transformation stage. The study is a quantitative method using an online survey on 300 respondents. The SPSS data analysis was used for the descriptive statistics analysis. The findings proposed that the respondents prefer marketing content that has the ad value of credibility and informativeness. Moreover, visual of the content that implemented a strong design principle is favorable for the audience of this study. The distribution funnel being adopted are Instagram and Twitter as the most used social media platforms by the respondents. Keywords: brand promotion, social media content, brand awareness Abstrak: Granoolars adalah bisnis yang baru didirikan di industri makanan yang membutuhkan lebih banyak kesadaran merek dari target konsumennya. Konten promosi adalah salah satu pendekatan untuk menjangkau audiens untuk mendapatkan pengakuan merk. Sebab konsumen adalah value co-creator, penyelidikan menyeluruh difokuskan pada karakteristik yang dicari target konsumen dalam sebuah iklan, baik aspek verbal maupun visual. Selain itu, saluran distribusi media sosial yang paling banyak digunakan responden juga dibahas. Tujuan dari penelitian ini adalah untuk memahami dan merancang konten promosi yang disukai audiens. Proses perancangan menggunakan metodologi Matt Cooke yang terdiri dari tahap definisi, divergensi, dan transformasi. Penelitian ini menggunakan metode kuantitatif dengan menggunakan survei online terhadap 300 responden. Analisis data SPSS digunakan untuk analisis statistic deskriptif. Hasil penelitian menunjukkan bahwa responden lebih menyukai konten pemasaran yang memiliki nilai iklan kredibilitas dan keinformatifan. Selain itu, visual konten yang menerapkan prinsip desain yang kuat sangat disukai oleh audiens penelitian ini. Corong distribusi yang diadopsi adalah Instagram dan Twitter sebagai platform media sosial yang paling banyak digunakan oleh responden. Kata kunci: promosi brand, konten media sosial, kesadaran merek

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