scholarly journals Anteseden Loyalitas Nasabah : Islamic Branding, Kualitas Layanan dan Kepercayaan

2021 ◽  
Vol 6 (2) ◽  
pp. 283-296
Author(s):  
Reno Iwan Candra Nugraha ◽  
Nihayatu Aslamatis Solekah

The purphose of this study is to analyze the antecedents of customer loyalty of Bank BNI Syariah which is influenced by Islamic branding, service quality and trust. The sample in this study was 148 customers using purposive sampling using multiple regression analysis tools using SPSS 25. The results showed that Islamic branding, service quality and trust have an effect on customer loyalty. The implication of the results of this study is expected to maintain and improve the application of Islamic Branding and service quality, especially for PT. BNI Syariah KCP Jombang so as to gain customer trust that will foster a sense of customer loyalty

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Yunia Wardi ◽  
Hendri Andi Mesta ◽  
Ilda Rahmayeni

This research is aimto analyze the influence of trust and satisfaction on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman. The population in this research is the Mitra Beasiswa AJB Bumiputera 1912 of Pariaman in 2015. The sample was taken by purposive sampling using the formula of Slovin, with sample size as much as 90 respondents. Data analysis is performed multiple regression analysis and hypothesis testing using F test and t-test. The results of this study show that trust and satisfaction have a significant effect on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman.


2020 ◽  
Vol 3 (3) ◽  
pp. 249-256
Author(s):  
Dewi Indra Lestiani ◽  
Syamsul Bachri Daeng Parani ◽  
Elimawaty Rombe

This study aims to analyze the influence of: (1) brand image, consisting of corporate image, customer image, and product image on customer loyalty at PT. BRI Unit Bumi Nyiur Palu. (2) corporate image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (3) customer image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (4) product image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Type of study is causal descriptive. Population includes customers at PT. BRI Unit Bumi Nyiur of Palu. Sampling technique is purposive sampling, with 100 respondents as samples. Method of analysis is multiple regression analysis. The results show that (1) brand image consisting of corporate image, customer image, and product image simultaneously have significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu (2) Corporate image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (3) customer image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (4) product image significantly influences customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Penelitian ini bertujuan untuk menganalisa: (1) pengaruh citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (2) pengaruh citra perusahaan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (3) pengaruh citra konsumen terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (4) pengaruh citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. Jenis penelitian yang digunakan adalah Deskriptif Kausal. Populasi dalam penelitian ini adalah masyarakat Kota Palu yang merupakan nasabah pada PT. BRI Unit Bumi Nyiur Palu. Teknik penarikan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk, berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu (2) Citra perusahaan berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (3) Citra kosumen berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (4) Citra produk berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu.


The Winners ◽  
2018 ◽  
Vol 19 (2) ◽  
Author(s):  
Hariyatno Hariyatno ◽  
Dotty Wimpertiwi ◽  
Isanawikrama Isanawikrama ◽  
Adhi Bawono

The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.


2018 ◽  
Vol 21 (2) ◽  
pp. 241-266
Author(s):  
Yusepaldo Pasharibu ◽  
Eristia Lidia Paramita ◽  
Stefianus Febrianto

Recently, online transportation that enables people to freely choose and order transportation services with their smartphones is growing very rapidly in Indonesia. This study aims to test the variables that affect customer satisfaction of online transportation with regard to price, service quality, and trust.  This quantitative study uses 100 respondents selected by the purposive sampling technique. Next, this study analyzes the data generated using the multiple regression analysis. The results show that service quality and trust significantly affect customer satisfaction, but price does not exhibit a significant influence on customer satisfaction. Further, price, service quality, and trust simultaneously exhibit significant influences on online transformation’s customer satisfaction. Thus, this study practically implies that offering competent service quality, such as emphasizing cars’ cleanliness and tidiness, providing responsive services and timely presence complemented by the enhancement of drivers’ skills. Besides, firms have to maintain customers’ trust by offering convenient, satisfying, and responsible services.


2020 ◽  
Author(s):  
Ha Nam Khanh Giao

The paper examines relation between Vietnam Airline Domestic service quality and customer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach’s alpha, EFA and multiple regression analysis. Results show that Vietnam Airline Domestic service quality can be measured by the following six determinants in order of decreasing importance: (1) boarding/deplaning/baggage; (2) check in; (3) in-flight services; (4) reservation; (5) aircraft; and (6) flight crew. All of them are directly proportional effect to customer satisfaction. The paper also offers some suggestions to improve the service quality thereby enhancing the customer satisfaction.


2017 ◽  
Vol 2 (3) ◽  
pp. 391-400
Author(s):  
Rianto Nurcahyo ◽  
Dennis Andry ◽  
Kevin Kevin

The purpose of this study is to identify and understand the factors that can influence the intention to purchase through trust, price, and service quality on consumers Bhinneka.com. This research uses quantitative approach by distributing questionnaires to 100 respondents Bhinneka.com. Data analysis method used in this research is simple and multiple regression analysis. The result shows that the three variables used have a positive influence on intention to purchase variable. The most dominant variables in explaining the variation of intention to purchase are service quality variable of 35.5%, the price of 17.2%, and trust of 24.6%. Keywords: service quality, price, trust, intention to purchase


2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jati Prastyo ◽  
Bambang Mursito ◽  
Istiqomah Istiqomah

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p


2019 ◽  
pp. 98-124
Author(s):  
Randi Swandaru

The purpose of this study is to examine the impact and the electronic service quality of the national zakat management information system (SIMBA) on the national zakat collection. This paper uses a multiple regression analysis in its explorative attempt to illustrate the impact of SIMBA implementation on the national zakat collection. It shows that SIMBA is positive and significantly impact the national zakat collection as well as the human development index that is used as a proxy for the human resource management quality of zakat institutions in the respective city. Nonetheless, the population is negative and significant to the zakat collection as endemic poverty and reluctance to pay zakat are indicated as the reasons. Moreover, this study has succeeded in adapting and conducting e-service quality survey to zakat information system realm. All the tests prove that the instrument in this study has a high degree of reliability and validity. The results show that some of the demographic factors significantly impact the perceived performance of SIMBA. Multiple regression analysis that is conducted in this study shows that e-service quality dimension is positive and significant towards SIMBA’ overall quality, perceived value, and loyalty intention. This study contributes to the zakat management system literature, especially in the impact of the national zakat information system, which is pivotal in enhancing zakat collection and poverty alleviation program funded by zakat.


2019 ◽  
Vol 17 (1) ◽  
pp. 92
Author(s):  
Andreas Sarjono ◽  
Maria Josephine Tyra

A study entitled �The Influence of Characteristics, Attitude and Skill of Pempek Entrepreneurs in Palembang toward Successful Business Achievement� is an entrepreneurship study related to the influencing factors of succesful business achievement of pempek entrepreneurs in Palembang. This purpose of this study is to find out whether or not the entrepreneurs� characteristics, attitude and skill factors affect the succesful business achievement. Sample was selected by using purposive sampling technique. The hypothesis was tested by using multiple regression analysis. The t-test of SPSS calculation implied that the significant value of characteristics was 0.709, attitude was 0.213 and entrepreneurship skill was 0.287 (less than 0.05). Therefore, the results of the study implied that there was no correlation between characteristics, attitude and entrepreneurship skill of pempek entrepreneurs in Palembang toward succesful business achievement.


2019 ◽  
Vol 4 (1) ◽  
pp. 9-15
Author(s):  
Siti Isnaniati

Tujuan dari penelitian untuk menganalisa pengaruh independensi komite audit dan kepemilikan institusional dalam manajemen laba. Kepemilikan Institusional adalah pengukuran oleh proporsi dari saham yang diimiliki oleh pemegang saham yang dibagi dengan saham yang dikeluarkan pada publik. Manajemen laba dalam penelitian ini diukur oleh pengguna nilai akrual yang ditentukan oleh kebijakan manajemen. Populasi sampel dari penelitian ini adalah perusahaan manufaktur yang berada di Bursa Efek Indonesia (BEI) pada tahun 2014-2015. Penelitian ini juga menggunakan metode purposive sampling, dengan total sampel sebanyak 70 sampel yang menguji hipotesis menggunakan multiple regression analysis. Hasil dari pengujian hipotesis mengindikasikan bahwa Independensi Komite Audit mempunyai pengaruh signifikan yang negatif terhadap manajemen laba, meskipun kepemilikan institusional tidak berdampak pada manajemen laba.


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