scholarly journals Communication Strategy in Promoting Batujaya Section Site as A Cultural Tourist Destination in Karawang District

2020 ◽  
Author(s):  
Mikail Occultisan ◽  
Yugih Setyanto
Keyword(s):  
Communication Strategy ◽  
Tourist Destination ◽  
Cultural Tourist

Strengthening of Collaboration Strategy through Pentahelix Model in Borobudur as a Super Priority Tourist Destination

2021 ◽  
Vol 1 (4) ◽  
pp. 150-161
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Krisnandini Wahyu Pratiwi
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
Tourist Destination ◽  
The Public ◽  
Joint Activities ◽  
Tourist Destinations ◽  
Central Java ◽  
North Sulawesi ◽  
The Mass Media ◽  
The Impact

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.

scholarly journals Strategi Public Relations Pariwisata Bali

2013 ◽  
Vol 5 (1) ◽  
Author(s):  
Kadek Dwi Cahaya Putra
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Communication Strategy ◽  
Tourist Destination ◽  
Special Events ◽  
The World ◽  
Tourism Organization

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.

scholarly journals The virtual cultural tourist: Film-induced tourism and Kubo and the Two Strings

2021 ◽  
pp. 3-20
Author(s):  
Dennis Yeo
Keyword(s):  
Film Studies ◽  
Japanese Culture ◽  
Tourist Destination ◽  
The Past ◽  
Culture History ◽  
Destination Choices ◽  
Cinematic Experience ◽  
Stop Motion ◽  
Cultural Tourist

Over the past two decades, there has been growing research in film-induced tourism. Much of this research is focused on how film influences tourist destination choices. There has been less emphasis, however, on the nature and types of movies that may induce this attraction to such locations. By examining Kubo and the Two Strings (Knight, 2016), a stop-motion animation produced by Laika Studios, this paper aims to apply film studies to explore current understandings of film-induced tourism. This paper argues that Kubo is itself a form of film-induced tourism by positioning the viewer as a virtual cultural tourist whose cinematic experience may be likened to a veritable media pilgrimage through Japanese culture, history and aesthetics. The movie introduces the viewer into an imagined world that borrows from origami, Nō theatre, shamisen music, obon rituals and Japanese symbolism, philosophy and mythology. The resulting pastiche is a constructed diorama that is as transnational and postmodern as it is authentic and indigenous.

scholarly journals BANGKA MBULE-MBULE TRADITION AS A CULTURAL TOURIST ATTRACTION IN WAKATOBI, SOUTH EAST SULAWESI

2017 ◽  
pp. 13
Author(s):  
La Ode Yusuf ◽  
I Wayan Cika ◽  
I Gusti Ketut Gde Arsana
Keyword(s):  
Social Theory ◽  
Qualitative Method ◽  
Cultural Tourism ◽  
Cultural Tradition ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
The Public ◽  
The Past ◽  
The Social ◽  
Cultural Tourist

Globalization has caused tradition to change, meaning that globalization has caused the sacred tradition to change into the propane tradition as it has been used as a tourist attraction. This present study discusses the Bangka mbule-mbule tradition used as a tourist attraction in Wakatobi Regency, South East Sulawesi. The study is intended to inform the public that the Bangka mbule-mbule has been performed as a cultural tourist destination. The study uses the descriptive qualitative method. The data which were obtained from the field were qualitatively described. The social theory combined with the theory of cultural tourism department was used to analyze the data. The result of the study shows that Tradition can be defined as a right heritage or a heritage from the past which is still currently found in society. One of the traditions which is still performed is the bangka mbule-mbule tradition. It is still performed by Mandati people in Wakatobi Regency, South East Sulawesi. The owners of the tradition still believe in it. It has been performed to support the cultural tradition in Wakatobi. The implication is that it has increased the number of tourists visiting Wakatobi, South East Sulawesi.

scholarly journals Aplikasi Web Augmented Reality Villa

2017 ◽  
pp. 29
Author(s):  
Gede Yudha Prema Pangestu ◽  
Ni Made Ika Marini Mandenni ◽  
Ni Kadek Dwi Rusjayanthi
Keyword(s):  
Augmented Reality ◽  
Web Application ◽  
Three Dimensional ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Test Results ◽  
Tourist Destination ◽  
3 Dimensional ◽  
Written Information ◽  
Augmented Reality Technology

Bali is one of the highly developed tourist destination in Indonesia. The arrival of tourists having holiday in Bali led to increase residential needs with complete amenities. The occupancy rate of hotel and villa in Bali is increase significantlly during the long vacation. The emergence of new villa and hotel occupancy raises the level of competition in business, so it needs a correct use good marketing communication strategy in marketing the product in order to attract the attention of consumers. Web Application Augmented Reality Villa can help visualize the residential villa in three-dimensional shapes that look more attractive and practical. The use of brochures as written information and the application of augmented reality technology on the Web Application Augmented Reality Villa aims to develop an application that can provide information about the villa to visitors. Web Application uses Augmented Reality Villa designed by FlarToolkit library. Based on the test results show the application can display 3-dimensional objects by scanning marker villa in a brochure which already contain marker.

scholarly journals Strategic priorities of developing a communication strategy for a tourist brand

2021 ◽  
Vol 14 (2) ◽  
pp. 172-183
Author(s):  
I. Z. Chkhotua ◽  
A. S. Khvorostyanaya
Keyword(s):  
Communication Systems ◽  
Strategic Communication ◽  
Communication Strategy ◽  
Tourist Industry ◽  
State University ◽  
Tourist Destination ◽  
Strategic Objectives ◽  
Analysis And Synthesis ◽  
Strategic Leaders ◽  
Destination Brand

Global, regional, industrial and consumer trends have a determinative effect on creating tourist products and informing the target audience correctly about the basic values and offers. Due to this fact there is a growing significance of communicational strategy which leads to more effective positioning of tourist locations and building long-term relationship with consumers by means of creating brands of strategic leaders of the tourist industry. The aim is to determine the role of communicational strategy in achieving strategic objectives of the tourist industry. As a result, the study solves the following tasks: the authors study theoretical basis of developing communicational strategy, discover strategic interrelations between such categories as reputation, image and destination brand, analyze the influence of global strategic trends on the system of strategic communication, systematize the regional experience of introducing tourist marketing of the area and branding, conduct strategic analysis of strategic communication systems on the example of the key players of the tourist industry. The study is based on the general theory of strategy and strategizing methodology developed by Center for Strategic Studies of Institute of Complex Systems Mathematical Research, Lomonosov Moscow State University under the scientific guidance of Professor V.L. Kvint. The authors applied such methods as analysis and synthesis, comparison, systematization and generalization. The results of the study are as follows: the authors have developed a conceptual model of creating a unique commercial product in tourism which is based on the value approach. Since communicational strategy play a determinative role in achieving the objectives of a tourist destination and creating long-tern consumers’ associations development and realization of brand strategizing should be integrated with the strategic communication system of a tourist destination to achieve economic effectiveness.

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