scholarly journals Communication Strategy Planning of Fisherman Kampung Medan Belawan as a Tourist Destination

2016 ◽  
Vol 234 ◽  
pp. 344-352
Author(s):  
Beny OY Marpaung
Keyword(s):  
Communication Strategy ◽  
Tourist Destination ◽  
Strategy Planning

Strengthening of Collaboration Strategy through Pentahelix Model in Borobudur as a Super Priority Tourist Destination

2021 ◽  
Vol 1 (4) ◽  
pp. 150-161
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Krisnandini Wahyu Pratiwi
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
Tourist Destination ◽  
The Public ◽  
Joint Activities ◽  
Tourist Destinations ◽  
Central Java ◽  
North Sulawesi ◽  
The Mass Media ◽  
The Impact

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.

scholarly journals Strategi Public Relations Pariwisata Bali

2013 ◽  
Vol 5 (1) ◽  
Author(s):  
Kadek Dwi Cahaya Putra
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Communication Strategy ◽  
Tourist Destination ◽  
Special Events ◽  
The World ◽  
Tourism Organization

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.

scholarly journals Communication Marketing Strategy For Mandalika Special Economic Zone As The 2018 Post Earthquake Priority Destination By The West Nusa Tenggara Tourism Office

2019 ◽  
Vol 2 (3) ◽  
pp. 158
Author(s):  
Sri Hermalia Wulandari
Keyword(s):  
Planning Process ◽  
Special Economic Zone ◽  
Communication Strategy ◽  
Business Community ◽  
Bright Spot ◽  
The West ◽  
Message Strategy ◽  
Five Elements ◽  
Strategy Planning ◽  
Economic Zone

ABSTRACTThe earthquake that occurred in 2018 had an impact on the tourism sector in West Nusa Tenggara, which caused a decrease in the number of tourist visits by 69.18% from 2017. The Mandalika Special Economic Zone as a minimal destination affected by the earthquake became a bright spot for the West Nusa Tenggara Tourism Office tourists to return to West Nusa Tenggara. The purpose of this study was to find out the Mandalika Special Economic Zone Marketing Communication Strategy as the 2018 Post Earthquake Priority Destination by the West Nusa Tenggara Tourism Office. This study used a descriptive method with a qualitative approach. The results of this study indicate that after the 2018 earthquake, the  West Nusa Tenggara Tourism Office carried out a communication strategy planning process through 4 (four) steps namely Communication Target Analysis, Message Strategy, Establishing Methods and Media Selection. In destination promotions also the Tourism Office emphasizes aspects of Branding, Advertising and Selling. To strengthen destination promotion, the Tourism Office of West Nusa Tenggara conducts publications and promotions through Paid Media (local and national print and electronic media), owned media (websites), social media (Twitter, Facebook and Instagram). In implementing the strategy, the Tourism Office cooperates with 5 (five) elements of Pentahelix, namely the Academics, Business, Community, Government and Media partiesKewords: Communication Strategy; Tourism Destinations; Marketing

scholarly journals Strategi Public Relations Hotel dalam Membentuk Citra Objek Wisata

2015 ◽  
Vol 2 (4) ◽  
pp. 255
Author(s):  
Poppy Ruliana ◽  
Ririh Dwiantari
Keyword(s):  
Public Relations ◽  
Data Reduction ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Planning Model ◽  
Data Presentation ◽  
Strategy Planning ◽  
Documentary Studies ◽  
Depth Interviews ◽  
Participatory Observation

The purpose of this study is to determine the communication strategy of marketing through public relations approach between hotel and community. The model used in this study is a Public Relations strategy planning model of Cutlip, Center & Broom (2009). Method used in this research is descriptive qualitative approach. Data were collected by doing participatory observation, in-depth interviews, documentary studies and triangulation. Data wrere analyzed through the stages of data reduction, data presentation, conclusion and verification. Result shows that the PR strategy planning model proposed by Cutlip, Center & Broom can support this research.

scholarly journals Communication Strategy Planning Of Majelis Taklim In Implementation Recitation Program

2020 ◽  
Vol 1 (1) ◽  
pp. 41-46
Author(s):  
Idawati Idawati ◽  
Benni Handayani
Keyword(s):  
Qualitative Method ◽  
Sampling Technique ◽  
Communication Strategy ◽  
Islamic Education ◽  
Sampling Techniques ◽  
Education Society ◽  
Interview Techniques ◽  
Strategy Planning ◽  
Descriptive Qualitative

Majelis Taklim is a Non-Formal Islamic Education Society, as a forum for connecting silaturrahim, intensify ukhuwah Islamiyah, increasing faith and devotion to Allah subhanahu wa ta'ala , and popularize  Islamic Da'wah. The purpose of this study is to find out how the Majelis Taklim’s efforts in improving recitation. This study uses a descriptive qualitative method in which the writer describes the efforts of the Majelis Taklim  in increasing recitation through interview techniques to woman as a member of Majelis Taklim with a population of 40 person. The sampling technique that using is total sampling techniques.

scholarly journals Level of awareness about tuberculosis in urban slums: Implications for advocacy and communication strategy planning in the National program

Lung India ◽  
2013 ◽  
Vol 30 (2) ◽  
pp. 139 ◽  
Author(s):  
Palanivel Chinnakali ◽  
Jayanthi Gurumurthy ◽  
Jayalakshmy Ramakrishnan ◽  
Kavita Vasudevan ◽  
RaviP Upadhyay ◽  
...  
Keyword(s):  
Urban Slums ◽  
Communication Strategy ◽  
National Program ◽  
Strategy Planning

scholarly journals Aplikasi Web Augmented Reality Villa

2017 ◽  
pp. 29
Author(s):  
Gede Yudha Prema Pangestu ◽  
Ni Made Ika Marini Mandenni ◽  
Ni Kadek Dwi Rusjayanthi
Keyword(s):  
Augmented Reality ◽  
Web Application ◽  
Three Dimensional ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Test Results ◽  
Tourist Destination ◽  
3 Dimensional ◽  
Written Information ◽  
Augmented Reality Technology

Bali is one of the highly developed tourist destination in Indonesia. The arrival of tourists having holiday in Bali led to increase residential needs with complete amenities. The occupancy rate of hotel and villa in Bali is increase significantlly during the long vacation. The emergence of new villa and hotel occupancy raises the level of competition in business, so it needs a correct use good marketing communication strategy in marketing the product in order to attract the attention of consumers. Web Application Augmented Reality Villa can help visualize the residential villa in three-dimensional shapes that look more attractive and practical. The use of brochures as written information and the application of augmented reality technology on the Web Application Augmented Reality Villa aims to develop an application that can provide information about the villa to visitors. Web Application uses Augmented Reality Villa designed by FlarToolkit library. Based on the test results show the application can display 3-dimensional objects by scanning marker villa in a brochure which already contain marker.

scholarly journals Strategic priorities of developing a communication strategy for a tourist brand

2021 ◽  
Vol 14 (2) ◽  
pp. 172-183
Author(s):  
I. Z. Chkhotua ◽  
A. S. Khvorostyanaya
Keyword(s):  
Communication Systems ◽  
Strategic Communication ◽  
Communication Strategy ◽  
Tourist Industry ◽  
State University ◽  
Tourist Destination ◽  
Strategic Objectives ◽  
Analysis And Synthesis ◽  
Strategic Leaders ◽  
Destination Brand

Global, regional, industrial and consumer trends have a determinative effect on creating tourist products and informing the target audience correctly about the basic values and offers. Due to this fact there is a growing significance of communicational strategy which leads to more effective positioning of tourist locations and building long-term relationship with consumers by means of creating brands of strategic leaders of the tourist industry. The aim is to determine the role of communicational strategy in achieving strategic objectives of the tourist industry. As a result, the study solves the following tasks: the authors study theoretical basis of developing communicational strategy, discover strategic interrelations between such categories as reputation, image and destination brand, analyze the influence of global strategic trends on the system of strategic communication, systematize the regional experience of introducing tourist marketing of the area and branding, conduct strategic analysis of strategic communication systems on the example of the key players of the tourist industry. The study is based on the general theory of strategy and strategizing methodology developed by Center for Strategic Studies of Institute of Complex Systems Mathematical Research, Lomonosov Moscow State University under the scientific guidance of Professor V.L. Kvint. The authors applied such methods as analysis and synthesis, comparison, systematization and generalization. The results of the study are as follows: the authors have developed a conceptual model of creating a unique commercial product in tourism which is based on the value approach. Since communicational strategy play a determinative role in achieving the objectives of a tourist destination and creating long-tern consumers’ associations development and realization of brand strategizing should be integrated with the strategic communication system of a tourist destination to achieve economic effectiveness.

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