scholarly journals NBA Social Media Marketing Strategy: From Globe to China

2021 ◽  
Author(s):  
Zanchao Wang
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Social Media Marketing

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

scholarly journals Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 242
Author(s):  
Bartosz Wawrowski ◽  
Iwona Otola
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Computer Games ◽  
Computer Game ◽  
Creative Industries ◽  
Social Media Marketing ◽  
The World

Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.

California Streamin’: Developing an Integrated Social Media Strategy to Attract Fans to a New Streaming App

2020 ◽  
Vol 9 (S1) ◽  
pp. S13-S19
Author(s):  
Lynley Ingerson ◽  
Michael L. Naraine ◽  
Nola Agha ◽  
Daniel J. Pedroza
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
San Francisco ◽  
Social Engagement ◽  
San Francisco Bay Area ◽  
Social Media Marketing ◽  
Sport Fans ◽  
Bay Area ◽  
Social Media Platforms ◽  
Social Media Strategy

Laurie Spinks is the Director of Social Engagement at NBC Sports Bay Area. She has been instrumental in developing strategies for social media platforms across a number of different sports, and must now develop a social media strategy which drives fans towards a new app. NBC Sports created the My Teams app to counter cord-cutting and allow sport fans to stream live games of their favorite local teams on their mobile devices. Prior to the launch of the app in the Bay Area, Spinks will meet with her team to formulate a social media strategy which supports the new app. This case explores some of the elements that contribute to the development of a social media marketing strategy for the NBC Sports My Teams app. In particular, the strategy focuses on targeting the San Francisco Bay Area sport audience by identifying and developing social media objectives, creating an audience profile for app usage, and implementing appropriate strategies to support objectives and attract the desired audience.

The integration of social media into corporate processes

2016 ◽  
Vol 38 (2) ◽  
pp. 239-259 ◽  
Author(s):  
Edit Bányai
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Current Literature ◽  
Business Processes ◽  
Additional Research ◽  
Social Media Marketing ◽  
Marketing Communication ◽  
Comprehensive Overview ◽  
Research Directions ◽  
The Social

The primary aim of this paper is to give a comprehensive overview of social media marketing solutions which can be used by companies. Many authors and researchers dealing with specialised subjects examine certain areas of this topic — and, in particular, with the influence of the social media on marketing communication. An overview of current literature and practical solutions enabled us to create a framework usable in the corporate sphere for creating a social media marketing strategy and for measuring the efficiency of social media activity. The framework helps companies to identify which social media solutions are worth taking advantage of to support their business processes, how they are able to measure the effectiveness of social media and it also provides a basis for the identification of additional research directions.

scholarly journals Marketing Strategy of Local Products through Social Media in Segara Jaya Village

2020 ◽  
Vol 4 (2) ◽  
pp. 161-170
Author(s):  
Andrian Haro ◽  
Agung A. W. S. Waspodo ◽  
Friska Aviyati Lestari ◽  
Cindy
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Business Opportunities ◽  
The Future

To introduce local products made by the community, it is necessary to conduct training on effective and efficient strategies in marketing products through social media. The purpose of this training is to motivate and educate the community in managing their businesses by using social media marketing. This training uses demo and counseling method which is participated by 30 participants. Participants are given motivation and introduction to social media marketing (i.e. Facebook, Twitter, Instagram, and e-commerce like Shopee, Tokopedia, and Bukalapak) that could facilitate them in promoting their local products with several marketing strategies. The target of this training is the participants able to market and to sell their local products online with social media. Also, the existence of interactive social media training is expected that the community to create greater and more developed business opportunities toward their local products. These conditions will certainly have a positive impact on increasing their business revenues in the future.

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