scholarly journals Research on the Development Trend of Visual Communication Design Education in the Cultural and Creative Industries

2016 ◽  
Author(s):  
Bing Liu ◽  
Fu Liu
Keyword(s):  
Visual Communication ◽  
Design Education ◽  
Development Trend ◽  
Creative Industries ◽  
Visual Communication Design ◽  
Communication Design ◽  
Cultural And Creative Industries ◽  
The Development Trend

scholarly journals Innovative Mode of Visual Communication Design Practice Teaching Based on Big Data

2021 ◽  
Vol 2074 (1) ◽  
pp. 012084
Author(s):  
Xiaojun Wang
Keyword(s):  
Big Data ◽  
Visual Information ◽  
Visual Communication ◽  
Design Education ◽  
Creative Industries ◽  
Training Methods ◽  
Visual Communication Design ◽  
Communication Design ◽  
Domestic Design ◽  
Practical Teaching

Abstract With the advent of the era of big data, big data has affected all walks of life, and to a certain extent some questions have been raised about the logical way of teaching visual communication design courses. Therefore, there are serious problems in the teaching of visual communication design courses. This article introduces some innovations and practices in practical teaching of creative visual communication design courses, and uses these methods to conduct a series of research and discussion on creative visual communication design courses. Universities in our country must reform their teaching and training methods and cultivate talents who can meet the needs of the development society in the era of big data. Especially some undergraduate colleges that have just entered the undergraduate stage should teach in the course of visual communication design innovation. This path has undergone positive changes. In order to cultivate students’ cultural, creative awareness and technology, visual communication design has a close relationship with the development of creative industries. In the education process, the integration of technology and aesthetics should be emphasized. In the era of mobile media, artistic creation results should be combined with H5, video, illustration, and virtual. Due to the comprehensive effect of reality and other factors, talent training not only possesses the cultural heritage, design power and new technology required by the creative industry. Therefore, innovation and practice of education and teaching for this course are imperative. At present, our country is establishing a dynamic scientific visual communication curriculum education and research system focusing on the development of visual communication symbols and language research. Visual communication design refers to the design of using visual symbol language to convey information. In China, the change of modern design concepts is a new vocabulary that has gradually been accepted by people in the past 10 years and has become an important part of the integration of university design education and traditional design fields. The content and direction can include all educational courses with visual information as the main content. The professional direction is gradually recognized and used in domestic design schools. Experimental research results show that in the current era of big data, the innovative trend of practical teaching of visual communication design is inevitable, and there is an urgent need to reform and innovate teaching methods.

scholarly journals Development Trend of Ecological and Green Visual Communication Design Education in the New Era

2021 ◽  
Author(s):  
Jian Rao, Jingwen Huang
Keyword(s):  
Visual Communication ◽  
Design Education ◽  
Design Thinking ◽  
Material Selection ◽  
Rapid Development ◽  
Green Design ◽  
Recycling Rate ◽  
Visual Communication Design ◽  
Communication Design ◽  
Specific Implementation

In recent years, green design has experienced rapid development, but also exposed a series of problems such as high cost, lack of humanization, low recycling rate and so on. For these drawbacks, designers have an unavoidable responsibility. This paper analyzes the existing problems in green design. From the change of design thinking, the eco-friendly design method is explored. In this paper, the design from material selection to production, and then to the recovery of the whole process of overall consideration, follow the principle of reduction, reuse, recycling. The content of visual communication design can be roughly classified. According to their own characteristics, the best design scheme is selected. Through the application of different media, replace the high pollution, high consumption of paper printing. It is proposed that the large-scale promotion of environmental protection materials can be realized by simplifying the quantity and types of materials. At the same time, this paper expounds the implementation method of green design education in art design education in Colleges and universities. This paper fully analyzes the purpose and value of green design education from the curriculum and content, teaching methods, the specific implementation of teaching effect evaluation and evaluation. The results show that promoting sustainable development of green education can cultivate students' creativity, innovation and creative ability. A perfect green design education system and a correct concept of ecological civilization can be established.

scholarly journals Application of The Synesthetic Approach in A Layout Design Course

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Ellis Melini
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Design Education ◽  
Layout Design ◽  
Page Layout ◽  
Visual Communication Design ◽  
Communication Design ◽  
Visual Composition ◽  
Second Year

<p>In visual communication design education, teachers strive to help students understand how to generate ideas in whatever form of graphics they are trying to create. This paper focuses on how we apply the concept of synesthesia in a visual composition, specifically in the form of a page layout comprising both text and images. This research is done in a class of second-year students majoring in graphic design in a visual communication design bachelor program. Students are given an assignment to create a multi-column layout and incorporate the synesthesia concept in their design. The result is quite interesting, with some artworks showing what can be considered as universal synesthetic experience for the viewers. The artworks are then evaluated and considered for future classroom exercises.</p>

scholarly journals FENOMENA DIGITAL ERA REVOLUSI INDUSTRI 4.0

2019 ◽  
Vol 4 (1) ◽  
pp. 47
Author(s):  
Farid Abdullah
Keyword(s):  
Los Angeles ◽  
Visual Communication ◽  
Design Education ◽  
Industrial Revolution ◽  
Visual Effects ◽  
Visual Communication Design ◽  
Communication Design ◽  
Digital Era ◽  
Design Paradigm ◽  
Set Up

<p><strong>Abstract </strong></p><p><strong></strong><br />Digital Phenomena in Industrial Revolution 4.0. Entering the era of Industrial Revolution 4.0, the Indonesian government set up a roadmap in the form of Making Indonesia 4.0. To support the digital phenomenon, this article is strengthened by public lecture Eric Hanson CEO of xRez Studio Inc. Greater Los Angeles, USA, on February 5, 2018 themed “Creating Digital Cities”. As a designer, visual effects senior producer,<br />and 3-dimensional digital artist he has been in the production of visual effects-based films in Holywood. The arrival of Hanson made an important contribution to Visual Communication and Multimedia Design education in Indonesia. Visual communication design paradigm according to Hanson experiencing a media shifting. Many works of art, multi media, prints, previously leaning on consumables, shifted to E-media. The existence of this e-media is difficult to resist and many of the efficiency it produces.<br />Hanson also explained his arrival as a form of introduction to the younger generation the opportunities of work in the field of visual communication design.</p><p><br /><strong>Abstrak</strong><br />Fenomena Digital Era Revolusi Industri 4.0. Memasuki era Revolusi Industri 4.0, pemerintah Indonesia menyusun peta jalan berupa Making Indonesia 4.0. Untuk mendukung fenomena digital tersebut, tulisan ini diperkuat kuliah umum Eric Hanson, CEO xRez Studio Inc. Greater Los Angeles, USA, bertema “Creating Digital Cities”.<br />Pendekatan yang dipakai dalam tulisan ini adalah deskriptif-naratif, memakai teori Rogers E. Shoemaker (1995) difusi teknologi komputer terhadap komunitas seni. Fenomena desain komunikasi visual menurut Hanson mengalami perubahan media (media shifting). Banyak karya seni, multimedia, cetakan, yang sebelumnya bersandar pada bahan habis, bergeser pada e-media. Keberadaan e-media ini sulit ditolak dan banyak efisiensi yang dihasilkannya. Simpulan dari tulisan ini adalah telah terjadi fenomena digitalisasi di berbagai kota-kota dunia dan perlunya introduksi kepada generasi muda tanah air terhadap peluang-peluang kerja di bidang desain</p>

scholarly journals FOTOGRAFI DALAM DESAIN KOMUNIKASI VISUAL (DKV)

Imaji ◽  
2018 ◽  
Vol 15 (2) ◽  
Author(s):  
Prayanto Widyo Harsanto
Keyword(s):  
Higher Education ◽  
Visual Communication ◽  
Design Education ◽  
Educational Institutions ◽  
Work Culture ◽  
Visual Communication Design ◽  
Communication Design ◽  
Digital Era ◽  
Design Program ◽  
The World

Kebutuhan penggunaan karya fotografi untuk elemen iklan cetak saat ini masih tinggi. Iklan cetak di Indonesia 98% menggunakan ilustrasi dengan menggunakan teknik fotografi. Serta, pengetahuan dan keterampilan fotografi telah diberikan sebagai mata kuliah wajib di Perguruan Tinggi yang memiliki Program Studi Desain Komunikasi Visual (DKV). Tujuan tulisan ini adalah untuk mengingatkan betapa pentingnya pelajaran fotografi di desain grafis atau DKV, sehingga penting untuk dikelola dengan baik. Selepas tahun 1990-an dunia fotografi mulai memasuki era teknologi digital yang merubah budaya kerja di industri. Dari ketergantungan pada kemampuan skill manual manusia, berubah menjadi serba komputerisasi (digital). Era analog sedikit demi sedikit telah ditinggalkan karena di era digital kegiatan memotret dan paradigma tentang fotografi sudah bergeser. Dunia fotografi dulu dianggap kegiatan yang sulit dan mahal, namun sekarang relatif murah dan mudah. Teknologi boleh berkembang serta paradigma dapat bergeser, tetapi fungsi dan makna pada karya fotografi tetap penting serta diperlukan dalam desain komunikasi visual. Pendidikan Tinggi DKV tentunya ingin menciptakan sumber daya insani yang kompeten pada bidangnya dan diharapkan dapat memberikan kontribusi optimal di lapangan kerja. Alangkah baiknya apabila lembaga pendidikan mempedulikan profesi yang sesuai dengan levelnya.Kata kunci: fotografi, pendidikan DKV, desain komunikasi visual PHOTOGRAPHY IN VISUAL COMMUNICATION DESIGNAbstractThe need for photography works for printed advertisement is still high. Ninety-eight percents of printed advertisements in Indonesia use illustrations from photography techniques. In addition, the knowledge and skills of photography have been given as compulsory subjects in Higher Education which have a Visual Communication Design Program. The purpose of this paper is to remind us of the importance of photography lessons in graphic design that it is important to be well managed. After the 1990s the world of photography began to enter the age of digital technology that changed the work culture in the industry, from its dependence on human or manual skills into a completely computerized (digital) one. The analogue era has been gradually abandoned because in the digital era photographing activities and the paradigm about photography have shifted. The world of photography was once considered a difficult and expensive activity, but is now relatively cheap and easy. echnology may evolve as well as paradigms may shift, but the function and significance of photography work remain important and necessary in visual communication design. The purpose of a Visual Communication-Design program in Higher Education is to create competent human resources that are able to contribute optimally in the field of work. It would be nice if the educational institutions care about the profession in accordance with the level.Keywords: photography, visual communication design, education

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