scholarly journals Investigating University Characteristics on Personality Traits

Author(s):  
Kullanun Sripongpun ◽  
Nattanan Saksamrit ◽  
Watcharapong Intarawong ◽  
Pattama Suriyakul Na Ayudhya

Objective - This study aims to extend the brand personality concept by applying this concept to the organization, i.e., the university. Methodology/Technique – A questionnaire was designed based on Aaker (1997)’s 5 dimensions of brand personality scale to collect the data. 400 Thai undergraduate students of Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus participated in this study. Participants were first informed of the study description and instructed to think of a university as if it were a person and to rate on a five-point scale (1 = not at all descriptive, 5 = extremely descriptive). In the data analysis, descriptive statistics (mean and standard deviation) and exploratory factor analysis (EFA) were used. Finding – The results from the exploratory factor analysis (EFA) with a varimax rotation showed 5 factors of university personality. Factor 1 represents competence dimension having 10 items (successful, leader, technical, corporate, cool, hardworking, secure, spirited, confident and reliable). Factor 2 represents sophistication dimension which had 4 items (glamorous, good looking, smooth and upper class). Factor 3 represents ruggedness dimension which had 5 items (western, tough, masculine, rugged and outdoorsy). Factor 4 represents sincerity dimension which had 2 items (honest and sincere). The last factor was excitement dimension which had only 1 item, imaginative. Furthermore, according to student perspective, the majority of university personality dimensions of Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus was ruggedness dimension. Novelty – Research examining the dimensions of organization personality is still scant. To fill the gap, the current study was conducted to demonstrate how the brand personality concept was applicable when the organization was viewed as a brand. Therefore, it is a preliminary step toward such direction to extend and apply the brand personality concept to a new different area. Type of Paper: Empirical. JEL Classification: M10, M19. Keywords: University Personality; University Characteristics; Personality Traits; Brand Personality Concept. Reference to this paper should be made as follows: Sripongpun, K; Saksamrit, N; Intarawong, W; Ayudhya, P.S.N. (2021). Investigating University Characteristics on Personality Traits, GATR Global J. Bus. Soc. Sci. Review, 9(1): 58 – 64. https://doi.org/10.35609/gjbssr.2021.9.1(7)

2019 ◽  
Vol 40 (3) ◽  
pp. 127-133 ◽  
Author(s):  
Laura K. Johnson ◽  
Rachel A. Plouffe ◽  
Donald H. Saklofske

Abstract. The Dark Triad is a constellation of three antisocial personality traits: Machiavellianism, narcissism, and psychopathy. Recently, researchers have introduced a “Dark Tetrad” that includes subclinical sadism, although others suggest considerable overlap between psychopathy and sadism. To clarify the position of sadism within the Dark Triad, an online study was conducted with 615 university students. Exploratory factor analysis revealed that a six-factor solution fit the data best, representing Machiavellianism, psychopathy, physical sadism, verbal sadism, narcissism, and vicarious sadism. Furthermore, convergent validity was supported through sadism’s correlations with the HEXACO personality traits. The results support sadism’s inclusion within the Dark Tetrad as a unique construct but with some conceptual overlap with psychopathy.


2009 ◽  
Vol 4 (4) ◽  
pp. 24 ◽  
Author(s):  
Judith Z. Emde ◽  
Sara E. Morris ◽  
Monica Claassen-Wilson

Objectives - This usability study was developed to observe faculty and graduate students’ reactions to a recent redesign of the University of Kansas (KU) Libraries’ website. The redesign included new navigational features, introduction of a federated search tool, a quick search box on the front page, and research subject pages. The study also provided the opportunity to observe the practices of faculty and graduate students in locating and retrieving information on the Libraries’ website. Methods - Ten participants (five faculty and five graduate students) representing diverse disciplines were solicited for the study. Participants were required to access the Libraries’ website to answer a series of questions regarding new and updated features of the website. Observational analysis using Morae™ software was conducted and interviews with each participant provided details of their opinions on how these new features would influence their research and teaching activities. Results - Most of the participants either did not notice or ignored the major website changes. Links to and locations of commonly used resources (e.g. catalogue; databases; e-journals) had been changed minimally, and the faculty and graduate student participants gravitated to those familiar features to complete tasks. Prior to the study, participants had not accessed the new discovery tools; however, once previewed, responses to the tools’ utility were generally favourable. After using the federated search tool on a familiar topic, several participants noted that, when directed to databases they had not previously considered, they were able to locate citations they had missed in the past. Observers noted pitfalls in navigating the site such as inconsistent underscoring of links, ambiguous terminology, and unclear icons meant to expand subject heading lists. Unexpected searching behaviours were observed, including inconsistent and lack of conceptual understanding in searching for e-journal content. Conclusions - This study provides evidence regarding the usability of a library website with a population already familiar with library resources. It demonstrated that faculty and graduate students are not interested in experimenting with new discovery tools but are amenable to their potential value to undergraduate students. The recent trend toward minimizing content and links on websites satisfies this population, one which is already comfortable with the basic attributes of a library’s website.


2016 ◽  
Vol 8 (4) ◽  
pp. 19
Author(s):  
Alexander Ngozi Ifezue ◽  
Njoku Ola Ama ◽  
K. K. Moseki

This paper analysed the resistance to innovation of a stratified sample of 279 staff members of the University of Botswana with the view to determine those factors that act as roadblocks, institutional barriers and boosters to innovation use in the university. Using an exploratory factor analysis (EFA) and multivariate binary logistic regression techniques, lack of innovation, perceived risks and institutional environment were identified as roadblocks/barriers to innovation use by the older adults (50 years and over). Access to computer and years of internet experience significantly, positively affected innovation use (p < 0.05, B>0). Training and motivation were also identified as factors that act as boosters to innovation use. The paper recommends for the designing of intensive training programme for the older adults that is age-specific and which takes into consideration the existing skills in order to motivate them to use the innovations.


2019 ◽  
Vol 2 (2) ◽  
pp. 88-98
Author(s):  
Kevin Naaman ◽  
Chengming Hu ◽  
Brandon Howell ◽  
Weixuan Wang

One-hundred and twenty-three undergraduate students in three Tourism, Hospitality, and Event Management (THEM) courses participated in a survey that captured service-learning barriers and perceptions of the experiences over the course of the 2017 spring semester. Results from the exploratory factor analysis generated three distinct factors from the perceived benefits of service-learning: (1) civic engagement, (2) social awareness, and (3) translational learning. Statistically significant negative correlations were found between barriers and perceptions of service-learning benefits. Implications from this research includes the identification and creation of interventions to reduce barriers so students may receive the benefits associated with service-learning.  


2021 ◽  
Vol 1 (1) ◽  
pp. 7-15
Author(s):  
Hasmah Zanuddin ◽  
◽  
Nursyamira Shaid ◽  
Zulfadhli Halim

Due to Covid-19 and Movement Control Order (MCO) policy, Malaysian Higher Learning institution has decided to shift the learning into online learning mode. In this research, we examined the readiness and attitude of the Media and Communication undergraduate students for online learning platform during pandemic. A total of 144 students’ responses and Technology Acceptance Model (TAM) were used as theoretical framework. Research data were analyzed using SPSS and exploratory factor analysis (EFA) was utilised to extract the prominent factors. Component based examined using eigenvalue, scree plot and rotation was done by varimax method. The items with 0.5 loading or greater were considered significant. The findings showed that Perceived Usefulness was determined by two significant indicators, i.e. enhancing effectiveness in learning and improving learning performance with factor loadings; .869 and .849 consecutively. Attitude factor loading, meanwhile, showed that two indicators played a dominant role; using online learning is a bad idea throughout the coursework and positive attitude towards online learning and usefulness towards study; .762 and .816. The attitude of the students displayed unhappiness using the online learning platform for the entire semester due to the limitation of face-to-face (F2F) lab classes such as studio-based learning. However, the students had no problem in understanding the online platform utilized.


Author(s):  
Nijolė Burkšaitienė ◽  
Jolita Šliogerienė

This study explores undergraduate students’ experience of learning English for Specific Purposes (ESP) and aims to reveal their views regarding university teachers’ and peers’ feedback provided to them during the course of ESP as well as to establish the students’ views regarding their own learning ESP. The present article reports on the results of a case study from a Lithuanian university. The data were collected from feedback questionnaires of 111 students in 11 study programmes. To analyse the data, quantitative methodology was used. The main conclusion of the present study is that most study participants viewed their own learning ESP at the university as a positive experience, i.e. the students were satisfied with their engagement in learning this study subject and considered that learning was aligned with teaching and assessment. The results of the study also demonstrated that the study participants considered that collaboration and team work fostered meaningful learning, as well as that peer feedback helped them to understand how to improve in learning ESP. It was established that students valued their teachers’ patience and personal engagement and that the teachers’ feedback improved the ways of learning ESP, encouraged them to think and analyse the content of the study material, and helped them to clarify things they did not understand learning on their own. 


2020 ◽  
pp. 097215092093976
Author(s):  
Saumya Aggarwal ◽  
Ajay Kumar Singh

The study aims at developing an instrument of organizational culture (OC). The study is based on a quantitative research and used techniques like exploratory factor analysis and the confirmatory factor analysis (CFA) to determine the principal drivers of OC. A 17-item reliable and valid instrument has been developed on OC to enhance the developmental culture (DC), the relational culture (RC) and the facilitating culture (FC) for cultural transformation in the University of Delhi. OC of the University of Delhi is moderate and needs to be improved.


2018 ◽  
Vol 26 (0) ◽  
Author(s):  
Sara Martins Pereira Pires ◽  
Sara Otília Marques Monteiro ◽  
Anabela Maria Sousa Pereira ◽  
Joana Novaes Machado Stocker ◽  
Daniela de Mascarenhas Chaló ◽  
...  

ABSTRACT The introduction of non-technical skills during nursing education is crucial to prepare nurses for the clinical context and increase patient safety. We found no instrument developed for this purpose. Objectives: to construct, develop and validate a non-technical skills assessment scale in nursing. Method: methodological research. Based on the literature review and experience of researchers on non-technical skills in healthcare and the knowledge of the principles of crisis resource management, a list of 63 items with a five-point Likert scale was constructed. The scale was applied to 177 nursing undergraduate students. Descriptive statistics, correlations, internal consistency analysis and exploratory factor analysis were performed to evaluate the psychometric properties of the scale. Results: scale items presented similar values for mean and median. The maximum and the minimum values presented a good distribution amongst all response options. Most items presented a significant and positive relationship. Cronbach alpha presented a good value (0.94), and most correlations were significant and positive. Exploratory factor analysis using the Kaiser-Meyer-Olkin test showed a value of 0.849, and the Bartlett’s test showed adequate sphericity values (χ2=6483.998; p=0.000). One-factor model explained 26% of the total variance. Conclusion: non-technical skills training and its measurement could be included in undergraduate or postgraduate courses in healthcare professions, or even be used to ascertain needs and improvements in healthcare contexts.


2021 ◽  
Vol 12 (2) ◽  
pp. 190-196
Author(s):  
Nguyen Quoc Nghi ◽  
Le Kim Thanh ◽  
Ngo Huynh Nhu

The study aims to identify factors influencing the brand value of Can Tho University. Research data were collected from 340 students studying at Can Tho University. By applying the exploratory factor analysis (EFA) and multivariate linear regression, the study has indicated factors putting positive impacts on Can Tho University's brand value. They are the university's reputation, training quality, graduate prospects, and alumni. In which, the training quality has the strongest influence on the brand value of the university.


2017 ◽  
Author(s):  
◽  
Jeffrey Fischer

In the 12 of 2015, racial tensions on the University of Missouri - Columbia (MU) campus led to the high-profile protest movement Concerned Student 1950, which culminated in the resignations of the university system president and the chancellor of the university (Hoffman and Mitchell, 2016). In the weeks before the resignations, the present researcher and his former classmate, both students at MU, had been constructing a survey to measure the prevailing campus climate perceptions among MU students, faculty and staff as part of a project for an educational and psychological measurement course. The completed survey was approved by the course instructor, reviewed by class members and subsequently administered to 229 individuals, primarily students, in the university student center on December 3, 2015. Preliminary results from the survey were shared in class and were also distributed to two administrators in the inclusion, diversity and equity office and the dean of the university's College of Education. This study examines the psychometric properties of the campus climate survey on diversity and inclusion by conducting a factor analysis on its 16 Likert-scale items and analyzing the factor scores as they relate to participant demographics. Sample data from undergraduate students (n = 215) was utilized in an effort to identify underlying factor structures. Two primary factors emerged from the data: Factor 1, desire for diversity and inclusion initiatives, for which six items were retained, and Factor 2, sense of comfort and belonging, for which three items were retained. Desire for diversity and inclusion initiatives (Factor 1) measures a respondent's desire for a more diverse campus population as well as initiatives to increase cross-cultural experiences and understanding, while sense of comfort and belonging (Factor 2) measures whether an individual enjoys being a student and feels a sense of inclusion and comfort on campus. Internal consistency for the subscale scores was .92 and .73 for Factor 1 and Factor 2, respectively. Internal consistency for the whole scale was .68. Desire for diversity and inclusion initiatives (Factor 1) was higher for students of color than for White students, and it correlated positively with frequency of discrimination or harassment experiences. Sense of comfort and belonging (Factor 2) was lower for students of color than for White students, and it correlated negatively with frequency of discrimination or harassment experiences.


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