Cultural Fluidity of Gender Stereotypes: A Korean Company Case Study

2021 ◽  
Vol 37 (4) ◽  
pp. 1-40
Author(s):  
Seung-Mi Eom ◽  
Eunrang Kwon ◽  
Young-Mi Kim
Keyword(s):  
Author(s):  
Jamie Amemiya ◽  
Elizabeth Mortenson ◽  
Sohee Ahn ◽  
Caren M. Walker ◽  
Gail D. Heyman

2021 ◽  
pp. 030908922110190
Author(s):  
Melvin Sensenig

Because of Protestant modernism’s reconstrual of older Protestant views of inspiration around the Romantic notion of the male charismatic prophet, it unintentionally opened doors for the latent gender inequality of its misogynist cultural context when interpreting female religious activity in the prophets. Because of Protestant modernism’s inability to distinguish itself from its 19th-20th century social elite status, it can end up enabling gender stereotypes of its time and thus engage in unexamined gender bias. Vestiges at times remain in literature that assumes the non- or reduced agency of women in Israelite religion. This is a case study in one of the founders of historical-critical Jeremiah study, Sigmund Mowinckel, focusing not on Protestant modernism broadly but rather on Mowinckel’s clear expression of the modernist Protestant notion of the inspiration of sacred speech.


Author(s):  
Cheryll Ruth R. Soriano

This chapter explores the implications of mobile technologies on gender through the lens of gender rituals. While maintaining social order and social roles, rituals also legitimate key category differences, ideologies, and inequalities. The increasing convergence of media and content in mobile devices, and the blurring of the spaces for work, family, and leisure amidst the landscape of globalization and mobility have important implications for the enactment of rituals, and in the performance of gender. The chapter discusses this mutual shaping of gender rituals and mobile technologies through a case study of the Philippines, with some broad implications for other contexts. The study finds that the personalization, mobility, and multitude of applications afforded by mobile devices offer many opportunities for the exploration of new possibilities for subjectivity that challenge particular gender stereotypes and restrictions while simultaneously affirming particular gender rituals. While exploring the implications of the mobile device on gender in a developing society, the chapter in turn highlights the importance of culturally embedded rituals in shaping and understanding the mobile device's place in society.


Author(s):  
Amanda Haynes

The term “glass ceiling,” first coined in 1986, is a metaphor for “those artificial barriers based on attitudinal or organizational bias that prevent qualified individuals from advancing upward in their organization into management-level positions.” (U.S. Department of Labor, 1991, p. 1). In has been noted in a number of publications that information technology (IT) is a particularly enlightening field for the study of gender inequalities, such as the glass ceiling. For example, Ramsay (2000) noted that while inequalities in more established industries might be considered a historical leftover of obsolete gender stereotypes, the newness of computing presents researchers with the chance to examine how gender relations develop in an industry apparently less fettered by tradition. IT presents an exemplar case study for those who wished to examine “… whether the dynamics of disadvantage have their roots as deeply in today’s employment settings …” (Ramsay, 2000, p. 215). Research indicates that IT has, however, developed to reflect precisely the same forms of gendered inequalities that have been documented in older industries (Suriya, 2003). The metaphor of the glass ceiling is equally applicable to IT. Panteli, Stack, and Ramsay (2001), in a comment on the United Kingdom (UK), which nonetheless resonates internationally, state, “The growth in IT should have opened up new possibilities for women to enter these occupations. However, its growth so far has been used to construct and maintain gender differences and to sustain male hierarchies” (p. 15).


Author(s):  
Morgan Richardson ◽  
Richie Roberts

Previous research has demonstrated that empowering women in developing nations has been shown to enhance agricultural productivity and rural development. Although women in Southeast Asia are often considered to be more empowered than in other parts of the world, in Thailand, women still experience persistent barriers to gender equality. In response, this case study examined the positionality of women in Thailand’s agricultural sector by describing their underlying beliefs and values regarding their careers. As a result, three distinct themes emerged: (1) dichotomous gender roles, (2) the perpetuation of gender stereotypes, and (3) positive perceptions and beliefs in gender equality and women’s abilities. The findings illuminated that despite having a distinctly positive perception of themselves and their abilities, women internalize prescribed gender stereotypes in the agricultural industry in Thailand. Such views appeared to impede the participants’ sense of empowerment in the agricultural workforce. Moving forward, we recommend that extension professionals design programming to empower women in Thailand by tailoring professional development opportunities based on regional differences in regard to gendered customs, norms, and traditions. Further, additional research should be conducted to distill the specific topic areas that could be used to stir critical reflection and action among women in Thailand’s agricultural sector. Keywords: agricultural development; gender equality; Thailand; women empowerment


Nordlit ◽  
2012 ◽  
Vol 16 (2) ◽  
pp. 129 ◽  
Author(s):  
Suvimarja Vuontela

This mixed methods case study on the international newspaper coverage of women in the  Tibetan  riots  in  March  2008  analyses  to  what extent  women  are  represented according to prevailing gender stereotypes in conflict news. The study largely confirms news media’s gender bias, in that news media hides women’s agency. Women are either not included in the studied 62 articles from International Herald Tribune, China Daily, and  the  Tibet  Post  International, or represented according  to  prevailing  gender stereotypes, namely as passive feminine objects. Interestingly, Chi-square testing  reveals  that  the Tibet Post International, an online newspaper  run  by  Tibetan  exiles,  deviated from  the  general  tendency  by  representing remarkably frequent images of active Tibetan women. Around one-third (32 percent) of the Tibet Post  International’s articles  included press  photos featuring women and the clear  majority  (88  percent)  of  these  images represented  them  as  active.  However,  the qualitative  part  of  the study  tells  that  text  associated  with  the  newspaper’s  images  of active Tibetan women reduced these women’s perceived agency. When introducing text into  the  interpretation  of  these  images,  the  women in  many  cases  were  turned  into potential victims. This points out that text-image interaction is an often overlooked, yet integral part of assigning meaning in conflict news. 


1996 ◽  
Vol 42 (2) ◽  
pp. 103-121 ◽  
Author(s):  
Carl Hirsch

Previous explanations of limited participation by males as family caregivers assume that socialization to dominant gender stereotypes is a universal barrier among men. Overlooked are 1) variations in the degree of internalization of gender typed attitudes that enable intense participation in a wide variety of personal care tasks and the assumption of the chief caregiver role among some men, and 2) social psychological processes used to resolve cognitive dissonance among men considering caregiver activities and/or role enactment. The present examination of these processes is responsive to calls for enhancing our understanding of the personal meaning that caregiving has for men. The introduction of Risman's view that current experience influences socialized predispositions, allows the delineation of conditions under which husbands, sons, and other male relatives who have internalized stereotypical self images of masculinity can also assume caregiver roles in the family. Drawing on interview data from a purposive sample of thirty-two men who were chief caregivers for elderly relatives, case study material is presented to illustrate several pathways by which male respondents gained access to family caregiving roles.


Author(s):  
Samson M. Makone ◽  
Naphis M. Bitange ◽  
Nathan O. Soire ◽  
Eveline A. Odero

<div><p><em>Men and women perform different roles within the household and in agricultural sector. However, women’s roles are more strenuous and more pronounced and they work extra hours in providing the much needed labour on the tea farms than the men counterpart. But in spite of women’s much involvement in agricultural sector, they undergo discrimination in all aspects not only related to land ownership but also kept out when it comes to control and access to the benefits accrued from tea farming. This study therefore sought to determine gender roles in tea production in Embu and Murang’a counties and also to assess the accessibility and control over the benefits accrued from tea farming by gender. Stratified random sampling; simple random sampling and Purposive sampling techniques were used to sample 276 respondents from estimated target population of </em><em>18,000 tea growers from the two counties under study. </em><em>The study established that women perform more roles in tea plantation than their male counterparts. The findings clearly demonstrated that the most tedious and difficult roles that took long hours to accomplish were assigned to the women for instance, the plucking of tea, taking green leaves to the buying centre and collecting/receiving pay slips from the factory or buying centre was majorly done by the women but it’s men who goes to the bank to earn bonus and monthly payments for the work didn’t participate and also  attending annual general meetings (AGMs) or any meetings at the factory or buying centre and even organized educational forums and surveys since they knew that at the end of it they would either receive certificate of participation and more importantly sitting allowance. The finding further revealed that, men were assigned themselves roles that lighter duties that might require bit of skills such as pruning of tea bushes and nursery establishment. On the other hand women are unable to attend the forums or meetings because of numerous roles waiting for them ranging from household chores to agricultural production. Although conflicts have been in arise over the control of proceeds of tea sales because men receive the benefits and women who worked for them do not seem to benefit much, this gender discrimination had negatively affected tea production and by extension resulted in decline of tea yields and neglected tea bush. This study recommends that Kenya tea development agency to increase its sensitization forums and conducts regular workshops to educate the tea growers on gender balance in regards to distribution of proceeds from tea sales, access to and control over tea benefits. This could not only help to empower and motivate women but also demystify the gender stereotypes that men have about women and therefore eliminate gender discrimination in tea growing communities.</em></p></div>


Author(s):  
Dalila Forni

This paper argues that narrative video games have a potential educational benefit in counteracting stereotypes and promoting gender equality. In particular, the study focuses on a specific video game, Horizon Zero Dawn (2017). Firstly, this paper analyses the traditional female models promoted in video games and their influence on the construction of gender ideals. Then, Horizon Zero Dawn is explored, paying attention to the representation of femininity and masculinity within the game, as it emerges through its main characters and their interactions within the narrative. Thecontribution analyses a specific case study in order to investigate the potential influence of non-stereotyped narrative video games on the perception of gender norms.


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