scholarly journals Halal Label And Price Effect On Consumer Purchase Decision On Sedaap Mie Product

2017 ◽  
Vol 1 (2) ◽  
pp. 145-154
Author(s):  
Kurniawan Yunus Ariyono
Keyword(s):  
Random Sampling ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Effect ◽  
Place Promotion ◽  
Research Type

The purpose of this study is to determine the effect of Halal Label and price partially and simultaneously to Consumer Purchase Decision on Sedaap Noodle Products. The research type used is descriptive with causal associative approach. This research was conducted with the number of respondents as many as 30 people. The sampling technique used is Simple Random Sampling technique. Hypothesis testing is done by multiple linear regression analysis for hypothesis through SPSS 16 for windows program. Based on research results obtained that partially label hala and price effect on consumer purchasing decisions on noodle products sedaap. While simultaneously halal label and price influence to consumer purchasing decision on noodle product sedaap. The amount of influence of halal label and price proved to have an effect on to consumer purchase decision on noodle product sedaap indicated by determination value (R2) equal to 0,61 while the rest equal to 39% influenced by other variable like product, place, promotion and others.

scholarly journals PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT KAO INDONESIA

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Pendi Hasyim ◽  
Nuridin Nuridin
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Data Analysis ◽  
Random Sampling ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method

<em>This study aims to determine the Effect of Leadership and Organizational Culture on Employee Performance of PT. Kao Indonesia. The population in this study amounted to 300 employees. By using the Slovin formula a sample of 75 employees was obtained. The sampling technique used is simple random sampling. This study uses a quantitative approach, data for this study were obtained through a questionnaire that was filled out by respondents who had been determined. The data analysis method used is a simple and multiple linear regression analysis method. The research results partially show that leadership has a significant effect on employee performance. Organizational culture has a significant effect on employee performance. While simultaneously leadership variables and organizational culture have a positive and significant effect on the performance of employees of PT. Kao Indonesia.</em>

scholarly journals Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 90
Author(s):  
Dais Iis Tirtaatmaja ◽  
Johny R. E. Tampi ◽  
Aneke Y. Punuindoong
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Positive Effect

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.

scholarly journals PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rendika Putri Kartika ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

scholarly journals PENGARUH PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SIAP SAJI FRIED CHICKEN PADA D’BESTO DI KOTA PADANG CABANG SITEBA

2019 ◽  
Author(s):  
Aldri Dolly Fernando ◽  
Riri Mayliza
Keyword(s):  
Fast Food ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Consumer Preference ◽  
Multiple Linear Regression Analysis ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

The purpose of this study was to determine the effect of consumer perceptions and preferences on the purchase decision of fried chicken fast food on d'besto in the Siteba branch city of Padang. The variables in this study are Perception (X1), Consumer Preference (X2) and Purchase Decision (Y). The sample used was 92 people, the sampling technique used was purposive sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the perception variables had a positive and significant effect (0.037 &lt;0.05) on purchasing decisions. Consumer preference variables have a positive and significant effect (0.000 &lt;0.05) on purchasing decisions. It is expected that the next researcher will be able to use research as a reference which will provide a comparison in conducting further research and useful for d'besto.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals Pengaruh Person Job Fit dan Efikasi Diri terhadap Kinerja Agen Asuransi

2020 ◽  
Vol 3 (2) ◽  
pp. 133
Author(s):  
Muhamad Rizki Bayu Nurjati ◽  
Bachrudin Sjaroni ◽  
Kartono Kartono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Job Performance ◽  
Self Efficacy ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Job Fit

Abstract: This research aimed to find out the influence of person-job fit and self-efficacy on the job performance of agent assurance of PT. Asuransi Jiwasraya Cabang Cirebon partially and simultaneously. The population of this research is the agent assurance of PT. Asuransi Jiwasraya Cabang Cirebon. The sampling technique of this research is random sampling. Meaning that the sample is taken in a certain part. The sample taken in this research is 64 respondents. The method of collecting the data is questionnaires, while the method in this research is multiple linear regression analysis. The finding of this research shows that person-job fit and self-efficacy has positive and significant influence on job performance. Keyword: Person job fit, Self Efficacy, Performance Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh person job fit dan efikasi diri secara parsial maupun simultan terhadap kinerja agen asuransi pada PT. Asuransi Jiwasraya Cabang Cirebon. Populasi dalam penelitian ini adalah agen asuransi PT. Asuransi Jiwasraya Cabang Cirebon. Teknik pengambilan sampel dalam penelitian ini adalah simple random sampling, yaitu pengambilan sampel diambil pengambilan anggota sampel dari populasi dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi itu. Sampel yang diambil dalam penelitian ini sebanyak 64 responden. Metode dalam pengumpulan data ini menggunakan kuesioner, sedangkan metode dalam penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa person job fit dan efikasi diri berpengaruh positif dan signifikan terhadap kinerja Kata Kunci : Person Job Fit, Efikasi Diri, dan Kinerja.

scholarly journals PENGARUH BRAND EQUITY DAN PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIOMI PADA MAHASISWA MANAJEMEN STIE–KBP PADANG

2019 ◽  
Author(s):  
Efendi ◽  
Febsri Susanti
Keyword(s):  
Brand Equity ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Management Students

The purpose of this study was to analyze the influence of Brand Equity, Promotion Mix on Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The sampling technique was obtained by using the Sampling method with a total sample of 86 respondents. The results of hypothesis testing showed that the variable Brand Equity (X1), Promotion Mix (X2), had a significant value t greater than Sig.ɑ (0.05) so it can be said that these variables have a partially significant influence on the intention of Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The results of the calculation of multiple linear regression analysis that has been carried out shows that the ability of the model in explaining the influence of independent variables on the dependent variable is large, it can be seen in the value of Adj. R. Square (R2) that is equal to 0.848 (35%). Thus, it means that the regression model used is able to explain the effect of Brand Equity (X1), Promotion Mix (X2), on the Purchase Decision of 35%, while the remaining 65% is explained by other variables not included in this study.

scholarly journals Pengaruh Sumber Permodalan Dan Pembinaan Pembiayaan Terhadap Keuntungan Usaha Mikro, Kecil Dan Menengah Anggota Koperasi Syariah Baitul Qiradh Baiturrahman Cabang Ulee Kareng

2017 ◽  
Vol 2 (2) ◽  
pp. 314-321
Author(s):  
Nuzulul Fikri ◽  
Safrida Safrida ◽  
Romano Romano
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Medium Enterprises

Abstrak. Modal adalah salah satu faktor produksi yang berperan penting untuk meningkatkan keuntungan. Pembinaan pembiayaan merupakan program untuk memantau perkembangan usaha mikro kecil dan menengah yang memperoleh modal pinjaman. Penelitian ini bertujuan untuk mengetahui pengaruh modal sendiri, modal pinjaman dan pembinaan pembiayaan terhadap keuntungan usaha mikro kecil dan menengah (UMKM) anggota Koperasi Syariah Baitul Qiradh Baiturrahman Cabang Ulee Kareng. Populasi dalam penelitian ini adalah UMKM anggota Koperasi Syariah Baitul Qiradh Baiturrahman yang menerima modal pinjaman dan pembinaan pembiayaan. Teknik pengambilan sampel dilakukan dengan metode simple random sampling. Besarnya sampel dalam penelitian ini adalah sebanyak 24 sampel. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian menunjukan bahwa modal sendiri dan modal pinjaman berpengaruh nyata terhadap keuntungan UMKM, sebaliknya pembinaan pembiayaan tidak berpengaruh nyata terhadap keuntungan UMKM.The Influence Of Capital Resources And Financing Of Profits Micro, Small And Medium Of Islamic Cooperation Baitul Qiradh Baiturrahman Members Branch Ulee KarengAbstract. Capital is one of the factors of production which is essential to improve profits. Development of financing a program to monitor the development of micro, small and medium enterprises that obtain capital loan. This study aims to determine the influence of their own capital, loan capital and development funding to benefit micro, small and medium enterprises (MSMEs) Islamic Cooperative Baitul Qiradh Baiturrahman members Branch Ulee Kareng.  The population in this study is the MSMEs Islamic Cooperative Baitul Qiradh Baiturrahman members, who received loan capital and financing guidance. The sampling technique is done by simple random sampling method.  The sample size in this study is as much as 24 samples. The analytical method used in this research is multiple linear regression analysis. The results showed that equity and loan capital significantly affect profits of MSMEs, fostering financing otherwise not significantly affect profits of MSMEs.

scholarly journals PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN HOTEL GRAND CANDI SEMARANG

2020 ◽  
Vol 8 (3) ◽  
Author(s):  
Iwan Kurniawan Subagja ◽  
Azis Hakim
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Random Sampling ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis

<em>This study aims to determine the effect of service quality and brand image on customer satisfaction. The research was conducted at Hotel Grand Candi Semarang. The sampling technique used simple random sampling and data analysis used multiple linear regression analysis. The results showed that service quality and brand image had a positive and significant effect on customer satisfaction at Hotel Grand Candi Semarang.</em>

THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO

2019 ◽  
Vol 7 (1) ◽  
pp. 121-130
Author(s):  
Eko Putra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling

The purpose of this researchis to know the influence of promotion and brand image on the decision to purchase a Honda Vario motorcycle in West Pasaman. The population insthis research were all consumers who used Honda Vario motorcycle in West Pasaman . The sampling technique used was a Non Probability Sampling sample. Research instrument is a questionnaire. The data obtained were then processed using multiple linear regression analysis using SPSS. From the results of this researchfound the promotion variables (X1), and brand image (X2) have a significant effect on purchase decision with a significant level of 0,000. The magnitude of the effect of promotion (X1), and brand image (X2) on purchasing decisions (Y) is 0.781 or equal to 78.1% Keywords: Purchase Decision, Promotion, Brand Image

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