scholarly journals BISIKAN DARI BALIK LAYAR: NETNOGRAFI STRATEGI BISNIS BERORIENTASI PASAR

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Edi Purwanto ◽  
John J.O.I. Ihalauw
Keyword(s):  
Market Orientation ◽  
Business Performance ◽  
Customer Orientation ◽  
Marketing Research ◽  
Online Forums ◽  
Virtual Ethnography ◽  
Competitor Orientation ◽  
Interpretative Approach ◽  
Different Cultures

<p>Netnography is an interpretative approach to study consumer behavior from different cultures and<br />communities in the cyberspace or Internet. The approach was also called as a “digital ethnography”<br />or “virtual ethnography”. As a marketing research technique, “netnography” uses the information<br />sources published in the online forums. This research uses the reviews on zomato.com as a source of<br />data to assess the market orientation development in business practice, especially at Restaurant X.<br />The result of netnography analysis indicates that customer orientation, competitor orientation, interfunctional<br />coordination and long-term focus are the dimensions of market orientation and should be<br />developed for customer satisfaction and loyalty leading forward to the business performance.</p>

scholarly journals THE INFLUENCE OF MARKET ORIENTATION ON BUSINESS PERFORMANCE OF MICRO SMALL ENTERPRISES OF TEMPE

2020 ◽  
Vol 11 (2) ◽  
pp. 81
Author(s):  
Agista Rosiana
Keyword(s):  
Market Orientation ◽  
Significant Influence ◽  
Structural Equation ◽  
Business Performance ◽  
Customer Orientation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Test Results ◽  
Competitor Orientation

Market orientation is one of the business culture that produces the best performance through commitment to the customer. The aim of study is to analyze the factors that affect market orientation in operate a business to improve business performance on MSEs in the city of Bogor. The research was conducted on micro small business of tempe in Bogor City. The number of respondents in the research as much as thirty respondents with the determination of respondents by purposive sampling. Data analysis using Structural Equation Modeling (SEM) analysis with smart partial least squares (smart PLS) approach. The results of this study indicated customer orientation variables significantly affect business performance with the results of T tests 2.996> 1.96, competitor orientation variables significantly affect business performance with the test results T 2.544> 1.96, and variables interfunctional coordination was not significantly affect business performance with test results T 1.687 <1.96. Thus, customer orientation and competitor orientation have significant influence to business performance, while inter-functional coordination factor  not give significant influence to business performance.Keywords : Market Orientation, Partial Least Square

scholarly journals Testing the Applicability of Narver and Slater’s Market Orientation Concept and Firm Performance in Botswana Companies

2014 ◽  
Vol 2 (1) ◽  
pp. 1 ◽  
Author(s):  
Olumide Jaiyeoba ◽  
Donatus Amanze
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Questionnaire Survey ◽  
Business Performance ◽  
Customer Orientation ◽  
Cross Sectional ◽  
Symmetric Component ◽  
Sample Data ◽  
Result Show ◽  
Competitor Orientation

<p><em>In existing Market orientation research,</em><em> </em><em>the components of the market orientation construct are generally theorized to follow the conceptualizations of either Kholi and Jaworski</em><em> </em><em>(1990)</em><em> </em><em>or Narver and Slater</em><em> </em><em>(1990).</em><em> </em><em>This study looks into the nature of the correlational relationship between market orientation and firm performance using sample data from firms in Botswana.</em><em> </em><em>How Narver and Slater’s scale for measuring the extent of market orientation is investigated,</em><em> </em><em>tested,</em><em> </em><em>and used for Botswana Context.</em><em> </em><em>Two symmetric component measures of market orientation</em><em> </em><em>(customer orientation and Competitor orientation)</em><em> </em><em>are developed,</em><em> </em><em>tested in a cross-sectional questionnaire survey.</em><em> </em><em>Result show a positive correlation between market orientation and business performance,</em><em> </em><em>and Narver and Slater’s scale was discovered to be better suited for Botswana context, when focusing on the symmetric component measures of customer orientation and competitor orientation.</em><em> </em><em>Academicians are thus provided with insights with respect to the content and symmetry of component measures of market orientation construct and their relation to Botswana’s firm Performance.</em><em></em></p>

Market orientation heterogeneity and new joint venture formation announcements: creating value for parent firms

2020 ◽  
Vol 13 (3) ◽  
pp. 433-451
Author(s):  
Vivien E. Jancenelle ◽  
Shuqin Wei ◽  
Tyson Ang
Keyword(s):  
Market Orientation ◽  
Joint Venture ◽  
Customer Orientation ◽  
Annual Reports ◽  
Computer Assisted ◽  
Content Type ◽  
Competitor Orientation ◽  
Study Methodology ◽  
Positive Effect

PurposeJoint ventures (JVs) are known to create value for their parent firms, in part due to the mutually beneficial sharing of information that occurs at the JV level. Market orientation (MO) is a well-documented strategic orientation that has received little attention in the JV literature, despite considerable research suggesting that MO has a positive effect on performance. This study posits that the MO skills contributed to a new JV by parent firms are likely to play a central role in a shareholder's assessment of the potential for success of a newly announced JV, thereby triggering changes in market value for parent firms.Design/methodology/approachComputer-Assisted-Text-Analysis (CATA) is used to calculate MO heterogeneity from annual reports, and event-study methodology is used to assess parent firm performance. The authors rely on a US sample of 82 public JV parents involved in 41 new equally-weighted JV formation announcements.FindingsThe authors find that heterogeneity on MO's behavioral components (customer orientation, competitor orientation, and coordination) is negatively related to parent performance, while heterogeneity on MO's profitability component is positively related to parent performance. However, the effect of MO's long-term focus heterogeneity on parent performance was not supported.Originality/valueThe results suggest that the benefits of information sharing in partnerships may be of a nuanced nature when it comes to MO. Although heterogeneity in profitability inclination created value for parent firms announcing a new JV; heterogeneity in customer, competitor and coordination market orientations did not appear to be rewarded by shareholders.

scholarly journals Analysis of Market Orientation and Innovation on SMEs Business Performance: Evidence in Kebumen

2020 ◽  
Vol 19 (1) ◽  
pp. 1-10
Author(s):  
Ika Susilowati ◽  
Eni Kaharti
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Market Orientation ◽  
Business Performance ◽  
Customer Orientation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Competitor Orientation ◽  
Positive Effect

This study aims to analyze empirically the influence of customer orientation, competitor orientation, coordination between functions, innovation on business performance in SMEs in Kebumen. The research data was obtained from SME businesses to scientifically test whether customer orientation, competitor orientation, coordination between functions, innovation affects business performance. The sample used in this study were 100 SMEs in Kebumen Regency who had met the established criteria. The analytical method used is multiple linear regression analysis, using the SPSS 21.0 for windows statistical computer program. The results of hypothesis testing in this study indicate that customer orientation and coordination between functions have a positive effect on business performance. Whereas competitor orientation and innovation have no influence on business performance.

scholarly journals The Influence of Marketing Orientation on Market-led Organization Culture

2020 ◽  
Author(s):  
D. Agung Krisprimandoyo
Keyword(s):  
Organizational Culture ◽  
Market Orientation ◽  
Customer Orientation ◽  
Theoretical Framework ◽  
Organization Culture ◽  
Customer Needs ◽  
Marketing Orientation ◽  
Values And Beliefs ◽  
Competitor Orientation

Market orientation is an activity to develop an understanding of current and future customer needs. Marketing-oriented organizations have an organizational culture or set of values and beliefs to serve customer needs. Based on the theoretical framework of a marketing orientation, which need to be considered are customer orientation, Competitor orientation, Focus on the long term, Interfunctional coordination. Marketingoriented organizations are those that have a marketing-led organizational culture. The study was conducted on employees at Ciputra Group with 337 respondents. The results of the study showed that there was no effect of the competitor orientation on the marketing-led organizational culture. The influential dimensions are customer orientation, Focus on the long term and Interfunctional coordination. Keywords: Customer orientation; Competitor orientation; Focus on the long term; Interfunctional coordination; Market-led Organization Culture; Marketing Orientation

Role of market orientation in sustainable performance

Humanomics ◽  
2016 ◽  
Vol 32 (3) ◽  
pp. 352-375 ◽  
Author(s):  
Soheil Kazemian ◽  
Rashidah Abdul Rahman ◽  
Zuraidah Mohd Sanusi ◽  
Abideen A. Adewale
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Partial Least Square ◽  
Least Square ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Competitor Orientation

Purpose Without prejudice to the efficacy of other poverty alleviation mechanisms, micro-financing arguably enjoys relative prominence. However, notwithstanding the remarkable loan repayment rate that the microfinance firms report, they still face the challenge of sustainability. The paper aims to provide insights into how three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, affect the two aspects of the sustainability of microfinance institutions (MFIs; management and financial). Design/methodology/approach To achieve this goal, this study focuses on Amanah Ikhtiar Malaysia (AIM), a leading microfinance provider which is also the largest MFI in South East Asia. Data elicited via a survey questionnaire administered on 190 management staff of AIM across Malaysia are subjected to statistical analysis via the partial least square-structural equation modeling using SmartPLS 2.0. Findings The results provide empirical evidences that indicate that management sustainability is significantly influenced by customer orientation and inter-function coordination. However, only customer orientation affects the financial sustainability of AIM. Nevertheless, competitor orientation has non-significant effects on both aspects of sustainability of AIM. Research limitations/implications The result of the paper contributes to the literature in understanding the long-term sustainable financial and social performance-based market orientation. Originality/value Findings are useful for policy makers, management of MFIs, practitioners and academics to enhance microfinance system. Managerial implications, limitation of the study and suggestions for future research are also included.

scholarly journals Accountability via social and financial performance of the hospitality sector: the role of market orientation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Soheil Kazemian ◽  
Hadrian Geri Djajadikerta ◽  
Saiydi Mat Roni ◽  
Terri Trireksani ◽  
Zuraidah Mohd-Sanusi
Keyword(s):  
Financial Performance ◽  
Market Orientation ◽  
Customer Orientation ◽  
Social Performance ◽  
Three Dimensions ◽  
Content Type ◽  
Top Managers ◽  
The Social ◽  
Competitor Orientation ◽  
Hospitality Sector

Purpose This study aims to examine the three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, which influence the accountability in the financial and social performance of tourism operators in large touristic cities. Design/methodology/approach In total, 95 usable questionnaires as the required data were collected from the top managers of four- and five-star hotels in Iran. Findings Partial least squares (PLS) results confirm that customer orientation and inter-function coordination influence both the financial and social performance of the hospitality sector yet reveal that competitor orientation has no significant relationship with social performance. Research limitations/implications These findings not only highlight the compatibility of PLS with various forms of statistical analyzes but also furthers the current understanding of hospitality networks in megacity economies, where literature are scarce. Practical implications The findings of this study can help policymakers, tourism associations and practitioners enhance the accountability and sustainable financial and social performance of the hospitality industry in megacities. This study proposes some unique measurements for the social and financial performance of the hospitality sectors. Originality/value The paper states some new measurements for the social performance of the hospitality sectors. In addition, measuring the impacts of market orientation on the financial and social aspects of hotels is totally unique.

scholarly journals ANALYSIS OF STRATEGY ORIENTATION TO INCREASE BUSINESS INNOVATION AND PERFORMANCE (Study On SME In Kasongan, Bantul District, Special Region of Yogyakarta)

2018 ◽  
Vol 27 (1) ◽  
pp. 1
Author(s):  
Muhammad Abdul Aziz ◽  
Susilo Toto Raharjo ◽  
Amie Kusumawardhani
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Customer Orientation ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Modeling ◽  
Performance Study ◽  
Purposive Sampling ◽  
Competitor Orientation ◽  
Technological Orientation

Innovation in SMEs (Small and Medium Enterprises) like art craft pottery in Kasongan Bantul Regency, certainly can improve in terms of business performance of SMEs. This study aims to analyze the factors that affect business performance using variables such as customer orientation, competitor orientation, technological orientation, and innovation as an intervening variables. Departing from the research problem, this study aims was how to improve business performance through innovation and factors that influence innovation that is customer orientation, competitor orientation and technological orientation.The sample of the study was 130 respondents, where 10 respondents not willing to return the questionnaire that has been in charge, within the deadline of the return. So this study yields final respondents as much as 120 respondents, but there are some questionnaires that are not fully answered. So, the results of finals questionnaire that can be analyzed was 110 respondents. Determination of sample was done by purposive sampling technique, where purposive sampling is sampling technique of data source with certain consideration. The respondents in this study are the owners of SMEs art craft pottery in Bantul District. The tool used to analyze was Structural Equation Modeling (SEM). The results of this study were are four hypotheses accepted from seven research hypotheses. The significant factors that influencing innovation are competitor orientation and technological orientation, and factors that directly influence significant to business performance were innovation and technological orientation.

Linking Market Orientation To Strategy Through Segmentation Complexity

2010 ◽  
Vol 8 (9) ◽  
Author(s):  
Mohammad Ali Zolfagharian ◽  
Angelica Cortes
Keyword(s):  
Market Orientation ◽  
Indirect Effects ◽  
Customer Orientation ◽  
Cost Leadership ◽  
Competitor Orientation

Relying on the cultural view of market orientation, we introduce segmentation complexity as a key mediator between market orientation (i.e., customer orientation and competitor orientation) and the strategies of differentiation, cost leadership, and innovation.  Customer orientation is positively related to segmentation complexity, differentiation, and innovation, and negatively to cost leadership.  Competitor orientation is positively related to all of these strategies.  The indirect effects of both customer and competitor orientation are mediated through segmentation complexity, which is positively related to differentiation and innovation, and negatively to cost leadership.

Measuring Market Orientation: Further Evidence on Narver and Slater's Three-Component Scale

2003 ◽  
Vol 93 (3_suppl) ◽  
pp. 1070-1072 ◽  
Author(s):  
Subhra Chakrabarty ◽  
Joseph N. Rogé
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Market Orientation ◽  
Random Sample ◽  
Customer Orientation ◽  
Factor Model ◽  
Mail Survey ◽  
Marketing Managers ◽  
Confirmatory Factor ◽  
Competitor Orientation

A mail survey of a national random sample of 2,000 marketing managers was conducted. The data provided by 222 respondents were analyzed to assess the dimensionality of Narver and Slater's 15-item measure of market orientation. A confirmatory factor analysis, using LISREL 8.53, provided support for each of the separate dimensions of customer orientation, competitor orientation, and interfunctional coordination. However, a combined 3-factor model of market orientation was not supported. Directions for research are suggested.

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