scholarly journals АНАЛІЗ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА: АКТУАЛЬНІ АСПЕКТИ ОЦІНЮВАННЯ ЕФЕКТИВНОСТІ

2021 ◽  
pp. 89
Author(s):  
Валентина Нестеренко ◽  
Владислава Сідельнікова
Keyword(s):  
Jel Classification ◽  
M 31

УДК 658.8; JEL Classification: M 31   Мета. Визначення критеріїв прийняття рішення про ефективність маркетингової діяльності підприємства та розробка алгоритму проведення аналізу ефективності маркетингової діяльності підприємства. Методика дослідження. В ході дослідження використовувалися методи аналізу і синтезу, метод логічного аналізу. Інформаційними ресурсами дослідження є спеціалізовані наукові видання і матеріали періодичних видань. Результати. Проблема забезпечення найвищого рівня ефективності маркетингової діяльності і усіх видів витрат на неї в сучасних умовах вимагає ґрунтовного дослідження. Одним з елементів вирішення проблеми може стати побудова дієвої системи аналізу маркетингової діяльності підприємства. У існуючих дослідженнях відстежується загальний підхід до визначення ефективності маркетингової діяльності підприємства через порівняння ефекту і витрат. Під ефектами або результатами маркетингової діяльності найчастіше розуміють наступні: збільшення обсягів попиту на продукцію, збільшення обсягів реалізації продукції, збільшення доходу від реалізації продукції, збільшення ступеню задоволеності потреб споживачів, збільшення частки ринку, збільшення рівня лояльності споживачів до підприємства, тощо. До складу витрати на маркетингову діяльність відносять: витрати на збут та рекламу, витрати на дослідження ринків та розробку нових видів продукції, витрати на формування структури випуску продукції за асортиментними групами, витрати на утримання маркетингового відділу, витрати на формування цінової політики підприємства, тощо. Ефективність маркетингової діяльності слід аналізувати у короткостроковій та довгостроковій перспективі: в короткостроковій перспективі її головним ефектом є збільшення доходу від реалізації існуючих видів продукції; в довгостроковій перспективі висновки слід робити на основі обсягів реалізації відповідно до зміни потреб та лояльності споживачів та відповідності розробленої структури асортименту продукції підприємства цим зміненим вимогам ринку. Виходячи з існуючої ринкової ситуації, алгоритм реалізації аналізу ефективності маркетингової діяльності має носити ознаки експрес-аналізу, що дозволить швидко робити висновки та реагувати на ситуацію без залучення значних обсягів додаткових коштів на реалізацію самої процедури аналізу. Алгоритм має включати такі етапи: визначення переліку показників та критеріїв оцінювання, встановлення нормативного значення показників оцінювання, розрахунок показників оцінювання, аналіз отриманих показників та визначення резервів їх поліпшення, розробка заходів по засвоєнню визначених резервів. Наукова новизна. Уточнено критерій прийняття рішення про ефективність маркетингової діяльності підприємства у короткостроковій та довгостроковій перспективах. Запропоновано алгоритм експрес-аналізу ефективності маркетингової діяльності підприємства. Практична значущість. Запропоновані висновки можуть бути використані дослідниками, власниками та керівниками підприємств при побудові ефективної системи аналізу маркетингової діяльності.

Mismatch Between Education and Occupation: A Case Study of Pakistani Graduates.

2011 ◽  
Vol 50 (4II) ◽  
pp. 531-553 ◽  
Author(s):  
Shujaat Farooq
Keyword(s):  
Higher Education ◽  
Human Capital ◽  
Labour Market ◽  
Jel Classification ◽  
Formal Sector ◽  
Field Of Study ◽  
Keywords Education ◽  
Job Mismatch

In this study, an attempt has been made to estimate the incidences of job mismatch in Pakistan. The study has divided the job mismatch into three categories; education-job mismatch, qualification mismatch and field of study and job mismatch. Both the primary and secondary datasets have been used in which the formal sector employed graduates have been targeted. This study has measured the education-job mismatch by three approaches and found that about one-third of the graduates are facing education-job mismatch. In similar, more than one-fourth of the graduates are mismatched in qualification, about half of them are over-qualified and the half are under-qualified. The analysis also shows that 11.3 percent of the graduates have irrelevant and 13.8 percent have slightly relevant jobs to their studied field of disciplines. Our analysis shows that women are more likely than men to be mismatched in field of study. JEL classification: I23, I24, J21, J24 Keywords: Education and Inequality, Higher Education, Human Capital, Labour Market

Climate Change and Drought: Impact of Food Insecurity on Gender Based Vulnerability in District Tharparkar

2018 ◽  
Vol 57 (3) ◽  
pp. 307-321 ◽  
Author(s):  
Manzoor Hussain Memon ◽  
Naveed Aamir ◽  
Nadeem Ahmed
Keyword(s):  
Climate Change ◽  
Food Insecurity ◽  
Water Scarcity ◽  
Work Load ◽  
Jel Classification ◽  
Arid Ecosystems ◽  
Global Changes ◽  
The People ◽  
Gender Based ◽  
Arid Desert

Climate change has now become a reality that has intensified the sufferings of people living in arid ecosystems. Decrease in rainfall, rise in temperature and increase in the frequency of extreme events are some of the changes observed in the semi-arid desert of district Tharparkar. For thousands of years, people of Tharparkar are coping with drought and aridity of the land by using indigenous knowledge. However, global changes in the climatic pattern and deterioration of social and economic conditions have pushed the inhabitants of this arid region into extreme vulnerable situation. This paper investigates the link between climate-induced natural disasters, particularly drought, from the perspective of changing climate patterns which have resulted in food insecurity and water scarcity. The paper analyses the rainfall pattern in the last 38 years—dividing it into two periods i.e. from 1975-1994 and 1995-2014. The findings of the paper have challenged the prevailing notions about aridity and rainfall patterns in Tharparkar district. The research found that there is an increase in average annual precipitation in the district with erratic patterns. Thus, the nature of drought in the district has changed from its historic pattern of less or no rainfall to more but erratic rainfall that is more threatening to livelihoods of the people that in turn have multiplier effect on water and food insecurity. In particularly, women are more vulnerable in the absence of social security and lack of basic necessities for their survival amidst drought. For instance, traditionally the burden of managing water resources falls on women, which leads to an increased work load during the time of drought and also water scarcity. JEL Classification: Q54, Q56, Q25, I30 Keywords: Climate, Environment and Development, Drought, Water, Poverty

Economic Institutions and Growth Nexus: The Role of Governance and Democratic Institutions—Evidence from Time Varying Parameters’ (TVPs) Models

2016 ◽  
Vol 55 (4I-II) ◽  
pp. 675-688
Author(s):  
Ghulam Murtaza ◽  
Muhammad Zahir Faridi
Keyword(s):  
Structural Changes ◽  
Jel Classification ◽  
Economic Institutions ◽  
Time Varying ◽  
Democratic Institutions ◽  
Main Hypothesis ◽  
Dynamic Relationship ◽  
Rolling Window

The present study has investigated the channels through which the linkage between economic institutions and growth is gauged, by addressing the main hypothesis of the study that whether quality of governance and democratic institutions set a stage for economic institutions to promote the long-term growth process in Pakistan. To test the hypothesis empirically, our study models the dynamic relationship between growth and economic institutions in a time varying framework in order to capture institutional developments and structural changes occurred in the economy of Pakistan over the years. Study articulates that, along with some customary specifics, the quality of government and democracy are the substantial factors that affect institutional quality and ultimately cause to promote growth in Pakistan. JEL Classification: O40; P16; C14; H10 Keywords: Economic Institutions, Growth, Governance and Democracy, Rolling Window Two-stage Least Squares, Pakistan

Central and Eastern European states in global production linkages: country-level and sector-level analysis

2017 ◽  
pp. 38-60 ◽  
Author(s):  
Ewa Cieślik
Keyword(s):  
Global Value Chains ◽  
Jel Classification ◽  
European Countries ◽  
Value Chains ◽  
Eastern European ◽  
Large Share ◽  
Country Level ◽  
Western European ◽  
Eastern European Countries ◽  
Level Analysis

The paper evaluates Central and Eastern European countries’ (CEEs) location in global vertical specialization (global value chains, GVCs). To locate each country in global value chains (upstream or downstream segment/market) and to compare them with the selected countries, a very selective methodology was adopted. We concluded that (a) CEE countries differ in the levels of their participation in production linkages. Countries that have stronger links with Western European countries, especially with Germany, are more integrated; (b) a large share of the CEE countries’ gross exports passes through Western European GVCs; (c) most exporters in Central and Eastern Europe are positioned in the downstream segments of production rather than in the upstream markets. JEL classification: F14, F15.

Exploring Chinese Students’ Push and Pull Motivations in Influencing Life Satisfaction and General Well-being in Thailand

2019 ◽  
Vol 7 (3) ◽  
pp. 178-184
Author(s):  
Cheng-Yi Kuo ◽  
Jehn-Yih Wong
Keyword(s):  
Life Satisfaction ◽  
Personal Growth ◽  
Chinese Students ◽  
Well Being ◽  
Chinese Student ◽  
Jel Classification ◽  
Mental Wellness ◽  
Push And Pull ◽  
Push Factor ◽  
Practical Implications

Objective - General well-being (GWB) is important for students’ mental wellness. This paper explores the motivations of Chinese students who study in Thailand and applies the push and pull model to explain how motivations influence life satisfaction (LS) and GWB. Methodology/Technique – 398 convenience samples from Dhurakij Pundit University were analysed. Finding - The results show that ‘personal growth’ is the most important push factor for motivation, whereas ‘the convenience to go to other cities’ is the most important pull factor for motivation. Moreover, overseas study motivations positively influence LS and GWB. Novelty - The theoretical and practical implications and study limitations are also discussed herein. Type of Paper: Empirical. Keywords: Push and Pull Theory; Life Satisfaction; General Well-being; Chinese Student; Thailand. Reference to this paper should be made as follows: Yi, C; Kuo; Yih, J; Wong. 2019. Exploring Chinese Students’ Push and Pull Motivations in Influencing Life Satisfaction and General Well-being in Thailand, Global J. Bus. Soc. Sci. Review 7 (3): 178 – 184. https://doi.org/10.35609/gjbssr.2019.7.3(2) JEL Classification: M10, M14, M19.

Sustaining the Implementation of Dual-Language Programme (DLP) in Malaysian Secondary Schools

2019 ◽  
Vol 7 (1) ◽  
pp. 91-97
Author(s):  
Ashairi Suliman ◽  
Mohamed Yusoff Mohd Nor ◽  
Melor Md Yunus
Keyword(s):  
Secondary Schools ◽  
Teaching And Learning ◽  
Dual Language ◽  
English Language ◽  
Jel Classification ◽  
Student Perspective ◽  
Mathematics Students ◽  
Programme Implementation ◽  
Policy Makers ◽  
And Mathematics

Objective - The implementation of Dual-Language Programmes (DLP) in the teaching and learning of Science and Mathematics is an initiative under the ‘Upholding the Malay Language and Strengthening the English Language’ (MBMMBI) policy. Though it has some similarities with the previous policy known as ‘English for the Teaching of Science and Mathematics’ (PPSMI), its execution is idiosyncratic in its own way. Since its inception in 2016, the programme has entered its third cycle involving students in primary and secondary schools in Malaysia. The curiosity to scrutinise the programme implementation has led to this study. The study aims to investigate the execution of this programme and to assess its sustainability. Methodology/Technique – Gleaning through the students’ language capabilities, attitudes, teachers’ support and acceptance of the programme, the study uses a questionnaire with open-ended questions and focus group discussions to unravel the aforementioned issues. 1,530 students from secondary schools across Malaysia were selected as the respondents of this study. Findings - The results reveal findings that may represent a measure on the direction of this programme. Looking from the student perspective, the challenges confronted in addition to those put forward may further serve as an indicator for the sustainability of the program. Novelty – This study infers how the programme can be further enhanced in terms of its implementation in its fourth year since inception. The findings of this study may assist policy makers in shaping the direction of the programme. Type of Paper: Empirical. Keywords: Dual-Language Programme (DLP); Sustainability; Science and Mathematics; Students; Policy and Programme Implementation. JEL Classification: A20, A23 A29.

A Review on Employee’s Voluntary Turnover: A Psychological Perspective

2020 ◽  
Vol 5 (2) ◽  
pp. 107-112
Author(s):  
Yan Zhen ◽  
Zuraina Dato Mansor
Keyword(s):  
Job Satisfaction ◽  
Turnover Intention ◽  
Turnover Rate ◽  
Psychological Capital ◽  
Voluntary Turnover ◽  
Work Conditions ◽  
Jel Classification ◽  
Mediating Effect ◽  
Psychological Perspective ◽  
The Individual

Objective – High voluntary turnover rate has become the focus of most employers and scholars in related fields. Although employers have attempted to use a variety of retention strategies to retain qualified and skilled employees, the turnover rate remains high in the vast majority of industries around the world. Methodology/Technique – Past studies are concerned mostly with employees’ external demands such as salaries, fringe benefits, work conditions and less focus has been given on the importance of employees’ internal needs based on psychological capital. Therefore, there is a need to perform a study on the turnover from this perspective as it is crucial not only to retain the individual but also to ensure their contentment and satisfaction are fulfilled by their organizations. Findings – This paper undertakes a review of existing literature which specifically addresses the perspectives of individual psychology, and simultaneously explains the relationship between the two psychological factors (namely psychological capital and person-environment fit) and the turnover intention with the mediating effect of job satisfaction. Novelty – The arguments are presented to emphasize the needs to carry out this study. Type of Paper: Review. Keywords: Psychological Capital; Person-organization Fit; Job Satisfaction; Turnover Intention. Reference to this paper should be made as follows: Zhen, Y; Mansor, Z.D. 2020. A Review on Employee’s Voluntary Turnover: A Psychological Perspective, J. Mgt. Mkt. Review 5(2) 107 – 112 https://doi.org/10.35609/jmmr.2020.5.2(3) JEL Classification: M54, Z32.

The Influence of Growth, Asset Tangibility, Cost of Debt, Profitability and Business Risk On Debt Capital

2019 ◽  
Vol 4 (4) ◽  
pp. 120-127
Author(s):  
Erika Jimena Arilyn ◽  
Beny Beny
Keyword(s):  
Firm Growth ◽  
Stock Exchange ◽  
Panel Data Analysis ◽  
Developed Countries ◽  
Jel Classification ◽  
Cost Of Debt ◽  
Market Condition ◽  
Business Risk ◽  
Debt Capital

Objective –The aims to identify the significant factors that influence a company’s decision to use debt capital. Methodology/Technique – This study uses 5 independent variables namely; firm growth (growth rate in total gross assets), asset tangibility (ratio of net fixed assets to total assets), cost of debt (interest before tax / long term debt), profitability (Earnings Before Interest and Taxes (EBIT) / Total Asset), and business risk (standard deviation of EBIT to total assets). The dependent variable in this study, debt capital, is measured by the ratio of long-term debt to total assets. A purposive sampling method is used to select 11 out of 18 textile and garment companies listed on the Indonesian Stock Exchange between 2014 and 2018 that report their annual financial positions. A quantitative method, panel data analysis technique and SPSS tools were also used in this study. Findings – The results show that debt capital is influenced by profitability, while the remaining factors do not influence debt capital. Novelty – This study adds to the existing literature on internal factors, market condition as an external factors, and debt capital in developed countries. The benefit of this study is to explore the potential capabilities of the industry in using its profit to minimize the use of debt as a source of capital to decrease business risk. Type of Paper: Empirical Keywords: Profitability; Growth; Cost of Debt; Business Risk; Tangibility; Capital Structure. Reference to this paper should be made as follows: Ariyln, E., J; Beny; 2019. The Influence of Growth, Asset Tangibility, Cost Of Debt, Profitability and Business Risk On Debt Capital, Acc. Fin. Review 4 (4): 120 – 127 https://doi.org/10.35609/afr.2019.4.4(4) JEL Classification: G23, G32.

Information Processing Biases in Impairment Decisions: Effect of Reversibility of Impairment Losses and Disclosure Transparency

2018 ◽  
Vol 30 (2) ◽  
pp. 77-94
Author(s):  
Hwee Cheng Tan ◽  
Ken T. Trotman
Keyword(s):  
Information Processing ◽  
Information Search ◽  
Jel Classification ◽  
Regulatory Requirements ◽  
Experimental Conditions ◽  
Information Evaluation ◽  
Evaluation Bias ◽  
Information Processing Biases ◽  
Search Bias

ABSTRACT We investigate the effect of regulatory requirements on impairment decisions and managers' search for and evaluation of impairment information. We manipulate reversibility of impairment losses (“can be reversed” versus “cannot be reversed”) and transparency in disclosures of impairment assumptions (more transparent versus less transparent) in a 2 × 2 experiment. We find that managers are more willing to impair when impairment losses can be reversed than when they cannot be reversed, but this effect does not vary with disclosure transparency. We also find that managers display information search bias in all four experimental conditions, however, regulatory requirements do not result in differences in the level of information search bias across the conditions. In contrast, regulatory requirements affect the differences in the level of information evaluation bias across conditions. We find that when impairment losses cannot be reversed, information evaluation bias is higher when disclosures are more transparent than less transparent. JEL Classification: M40; M41.

Military Subsidization of Human Capital and Gender Stratification in the US Economy

2021 ◽  
pp. 048661342098262
Author(s):  
Tyler Saxon
Keyword(s):  
Human Capital ◽  
The United States ◽  
Jel Classification ◽  
Access To Higher Education ◽  
Gender Stratification ◽  
Us Economy ◽  
The Us ◽  
And Gender ◽  
Capital Development ◽  
The Military

In the United States, the military is the primary channel through which many are able to obtain supports traditionally provided by the welfare state, such as access to higher education, job training, employment, health care, and so on. However, due to the nature of the military as a highly gendered institution, these social welfare functions are not as accessible for women as they are for men. This amounts to a highly gender-biased state spending pattern that subsidizes substantially more human capital development for men than for women, effectively reinforcing women’s subordinate status in the US economy. JEL classification: B54, B52, Z13

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