scholarly journals Analysis of Marketing Mix Implementation at Pt. Pegadaian of Malalayang Branch of City of Manado

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Radlyah Hasan Jan
Keyword(s):  
Regression Analysis ◽  
Interest Rate ◽  
Customer Satisfaction ◽  
Interest Rates ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Marketing Mix ◽  
Percent Increase ◽  
The Interest Rate ◽  
Number Of Customers

AbstractThis study aims to: (1) find out the marketing mix of gold pawn on credit realization partially, (2) find out the marketing mix of gold pawn on credit realization simultaneously, (3) find out the marketing mix of gold pawn effect on the number of customers partially and (4) find out the marketing mix of gold pawn effect on the number of customers simultaneously.The results of the multiple regression analysis show that the promotion mix variable (X1) is -0.033. It means that for every percent of enhancement in the promotion mix, it will reduce the excellence of Pegadaian by 0.033 percent. However, it does not have a significant effect, which means that the size of the promotion costs does not affect the excellence of Pegadaian. Customer satisfaction (X2) is 0.397; it shows that an increase every percent in customer satisfaction will increase the excellence of Pegadaian by 0.397 percent and significant at α of 0.05. Then the interest rate is 0.459. It shows that any percent increase in interest rate will increase the excellence of Pegadaian by 0.459 percent and significant at α of 0.0.By holding the F test, the promotion mix (X1), customer satisfaction (X2) and credit interest rates (X3) simultaneously on the excellence of Pegadaian (Y) is 0,000 < 0,05 and the calculated F value is 18,634 > F table 4,10, so that it can be concluded that the hypothesis is accepted which means there are influences of X1, X2, and X3 simultaneously on Y. The value of R Square is 0.783; it means that the influence of variables X1, X2, and X3 simultaneously on the Y variable is 78.3%. Adjusted R square is 0.620. It shows that, in this study, 62 % can be explained by the studied variables, and the rest explained by other variables outside of this study.Keywords: Analysis, Implementation, Marketing Mix

scholarly journals Pengaruh Pendapatan , Jumlah Nasabah Dan Tingkat Suku Bunga Terhadap Penyaluran Kredit Pt Pegadaian Cabang Kabupaten Jember Periode 2013 -2017

2019 ◽  
Vol 15 (1) ◽  
pp. 151-174
Keyword(s):  
Time Series ◽  
Regression Analysis ◽  
Interest Rate ◽  
Interest Rates ◽  
Time Series Data ◽  
Computer Software ◽  
Secondary Data ◽  
Series Data ◽  
The Interest Rate ◽  
Number Of Customers

The research objective was to analyze the large number, number of customers, and interest rates on the loan distribution of PT Pegadaian Branch of Jember Regency.The type of data used in this study is secondary data consisting of time series data on income, number of customers obtained through the pawnshop office which is the object of research and interest rates for the period 2013-2017 obtained from BI which is the object of the research. The data is processed using computer software "SPSS 22" with multiple regression analysis methods. The Pawnshop Branch of Kabupaten Jember is very positive and significant towards lending to PT Pegadaian Branch of Kabupaten Jember, while the Interest Rate does not significantly influence the lending of PT Pegadaian Branch of Kabupaten Jember. Together, it focuses positively and significantly on the loan distribution of PT Pegadaian Branch of Jember Regency

Aviation

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Domestic Service ◽  
Flight Crew ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Proportional Effect

The paper examines relation between Vietnam Airline Domestic service quality and customer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach’s alpha, EFA and multiple regression analysis. Results show that Vietnam Airline Domestic service quality can be measured by the following six determinants in order of decreasing importance: (1) boarding/deplaning/baggage; (2) check in; (3) in-flight services; (4) reservation; (5) aircraft; and (6) flight crew. All of them are directly proportional effect to customer satisfaction. The paper also offers some suggestions to improve the service quality thereby enhancing the customer satisfaction.

scholarly journals Analisis Kompetensi Kepemimpinan dan Budaya Organisasi Terhadap Kepuasan Pelanggan Melalui Perilaku Responsif (Studi pada PT Garuda Indonesia Kantor Cabang Surabaya)

2016 ◽  
Vol 1 (1) ◽  
pp. 11-28
Author(s):  
Yunia Insanatul Karimah
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Organization Culture ◽  
Quantitative Approach ◽  
Leadership Competency ◽  
Responsive Behavior

The purpose of this research is to find out the influence of leadership competencyand organization culture to customer satisfaction either directly or indirectly throughresponsive behavior employees. This research has three variables namely independentvariables (leadership competency and organizational culture), mediating variable (responsivebehavior) and dependent variable (customer satisfaction). The population in thisresearch are frontliners and customer of PT Garuda Indonesia Surabaya Branch Office.The technique of data collection is the census method. Data are gathered by questionnairesgiven to 42 frontliners and customers of PT Garuda Indonesia Surabaya BranchOffice. This research used quantitative approach with multiple regression analysis. Theresult shows that leadership competency, organizational culture and frontliner responsivebehavior have significantly influence to customer satisfaction. Responsive behavior doesnot mediate the influence of leadership competency and organizational culture to customersatisfaction.

scholarly journals Analisis Pengaruh Tingkat Bunga, Tingkat Inflasi, Earning Per Share Terhadap Harga Saham PT. Bank Mandiri (persero) Tbk.

2018 ◽  
Vol 3 (1) ◽  
pp. 011
Author(s):  
Didi Rahmat
Keyword(s):  
Regression Analysis ◽  
Interest Rate ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Stock Price ◽  
Inflation Rate ◽  
Analysis Method ◽  
Independent Variable

In this research, we investigate impact of Inflation Rate, Interes Rate and Earning per Share as independent variable to the PT. Bank Mandiri (persero) Tbk. stock price. We use causality research with multiple regression analysis method to answer the hypothesis. As conclusion that find, all independent variabel have impact significantly to the stock price in 0.78%. In partial, inflation has no impact to the stock price. In other way, interest rate have significantly influence to the stock price. But the influence is negative. EPS fositive have influence significantly to stock price.

scholarly journals Customer Satisfaction of Vietnam Airline Domestic Services

2021 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Consumer Satisfaction ◽  
Domestic Service ◽  
Flight Crew ◽  
Cronbach's Alpha ◽  
Proportional Effect

The paper examines relation between Vietnam Airline Domestic service quality and consumer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach’s alpha, EFA and multiple regression analysis. Results show that Vietnam Airline Domestic service quality can be measured by the following six determinants in order of decreasing importance: (1) boarding/deplaning/baggage; (2) check in; (3) in-flight services; (4) reservation; (5) aircraft; and (6) flight crew. All of them are directly proportional effect to customer satisfaction. The paper also offers some suggestions to improve the service quality thereby enhancing the customer satisfaction.

scholarly journals PERAN PEMBIAYAAN TERHADAP PERKEMBANGAN USAHA DAN PENINGKATAN KESEJAHTERAAN ANGGOTA BAITUL MAAL WAT TAMWIL

2020 ◽  
Vol 7 (3) ◽  
pp. 602
Author(s):  
Zulhazmi Zulhazmi ◽  
Ilmiawan Auwalin
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Business Development ◽  
Number Of Customers ◽  
Simultaneous Influence

This research aims to determine the role of financing carried out by BMT UGT Sidogiri Wonokromo branch partially or simultaneously on the business development and improvement of the welfare of its members. The method used in this study is multiple regression analysis. The population used in this study were all members of the BMT UGT Sidogiri Wonokromo branch. This study used a sample of 35 people who were members of the BMG UGT Sidogiri Wonokromo branch, who met the sample criteria. The results of this study indicate that there is a simultaneous influence of financing on business development and the welfare improvement of its members in the BMT UGT Sidogiri Wonokromo branch. The results showed that partially the variables that had a significant effect on business development and welfare improvement were age, gender, total financing and the number of customers after participating in the financing.Keywords: financing, business development and welfare improvement

scholarly journals Pengaruh Bauran Pemasaran Syariah dan Label Halal terhadap Keputusan Pembelian

2020 ◽  
Vol 1 (2) ◽  
pp. 144
Author(s):  
Rika Paujiah ◽  
Ahmad Mulyadi Kosim ◽  
Syarifah Gustiawati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Quantitative Method ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
F Test ◽  
Significance Level

This study was conducted to examine the effect of the sharia marketing mix variables and halal label on purchase decisions at d'BestO city of Bogor. This study uses a quantitative method. The sample was 86 respondents who are consumers of products d'BestO in Bogor. Analysis of the data used in this research is multiple regression analysis. The results of this study show that: sharia marketing mix significantly influence the purchase decision is evidenced bythat the value of the variable t on sharia marketing mix is 4.090 with a significance level of 0.000. Because the value of t is greater than t table is 4.090 > 1.988 and 0.000 significance value <0.05. And halal label significantly influence the purchase decision is evidenced by the value of the variable t on halal label is 3.739 with a significance level of 0.000. Because the value of t is greater than t table is 3.739> 1.988 and 0.000 significance value <0.05. sharia marketing mix and halal label jointly significant effect on purchase decisions this is evidenced by the significant value of the smaller F-test of 0.05 is equal to 0.000 (0.000 <0,05) so that it can be concluded that the sharia marketing mix and halal label significant influence on purchase decisions.

scholarly journals Penerapan Cara Pembenihan Ikan yang Baik dalam Meningkatkan Kinerja UMKM Pembenihan Udang di Kabupaten Barru, Provinsi Sulawesi Selatan

2017 ◽  
Vol 12 (1) ◽  
pp. 15
Author(s):  
Fatimah Sau ◽  
Ma'mun Sarma ◽  
Wini Trilaksani
Keyword(s):  
Regression Analysis ◽  
Content Analysis ◽  
Performance Analysis ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Positive Impact ◽  
Influence Factors ◽  
Production Equipment ◽  
Fierce Competition

Shrimp is one of the leading commodity of fishery sector in Indonesia because the number of export increasing the foreign exchange for this country. In globalization era, business has fierce competition, so that the quality is a keyword to succeed. Therefore, shrimp hatcheries must be certified. The objectives are to: (1) study the related Good Hatchery Practices (GHP) regulation, (2) Analyze the relationship of application of GHP on shrimp hatchery performances, (3) measure the performance of shrimp hatcheries, (4) identify the Gap of the application of GHP. Content analysis, multiple regression analysis and important-performance analysis (IPA) was used to process the data. Result of content analysis showed that there were no regulation contain the obligation that every farmer must be certified in order to control the seed shrimp quality. Result of multiple regression analysis revealed that the application of GHP had positive impact on shrimp hatchery performances and the most influence factors were food safety and environment. Important-performance analysis showed that the best performance was the availability of adequate production equipment. Average production after applied the GHP principles showed that production increased by 19%. Level of concordance between expectation and performance on hatcheries to meet customer satisfaction and consistency of GHP implementation showed a negative gap value by -1.118, overall performance on hatcheries have not meet customer satisfaction and inconsistent implementing GHP principles

scholarly journals Brand Image, Kualitas Pelayanan Dan Kepuasan Konsumen Di Dalam Pengaruhnya Terhadap Minat Ulang Penggunaan Aplikasi Dana

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Lilik Indrawati ◽  
Marcell Mathias Pattinama
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Brand Image ◽  
Catholic University

The purpose of this study was to determine the effect of brand image, service quality and customer satisfaction on re-interest in using the Dana application. The population in this study were students of Darma Cendika Catholic University, Widya Mandala Catholic University Surabaya and St. Vincetius Paolo University (RKZ). The sample is 75 respondents, with the consideration that this number can represent the research sample. This research method is quantitative with multiple regression analysis, the data entered is processed with SPSS version 20. The results of this study indicate that brand image and service quality do not affect re-interest using  Dana application for students in Surabaya, and consumer satisfaction has a significant effect on re-interest in using the Dana application to students in Surabaya.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM PENGAJUAN KREDIT DI BANK JATIM CABANG UTAMA SURABAYA

2020 ◽  
Vol 1 (1) ◽  
pp. 49-59
Author(s):  
Akhtar Ali Khan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Public Interest ◽  
Financial Institution ◽  
Banking System ◽  
Marketing Mix ◽  
Analysis Method ◽  
Banking Development

The development of the banking system as a financial institution in Indonesia benefits the Indonesian economy. At present such a broad market share provides easy expansion for banking development businesses in Indonesia. This study was designed to examine whether the marketing mix of public interest in credit applications at the Bank of Jatim Main Branch of Surabaya. The sample used was customer of the Bank of Jatim Main Branch of Surabaya, as many as 100 people. The data needed was collected by questionnaire. The data analysis method used was multiple regression analysis able to determine the effect between variables. The results of the study showed that the marketing mix had a significant effect on people's interest in applying for credit at the Bank of Jatim Main Branch of Surabaya.

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