STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA DARING TERHADAP KEPUTUSAN PEMBELIAN

Research on the analysis of marketing strategies through online media in Pontianak through Facebook and Instagram. Quantitative related is used for the path analysis method and the application of SPSS V. 23.0 as a calculation tool. Respond 100 with a non-probability sampling technique that is unintentional. Communication strategies in research are lead to awareness, knowledge, passions, inclinations, beliefs and purchases. Based on this strategy, a positive and significant value is obtained in the decision making process. Marketing communication strategies through online media towards consumer purchasing decisions on culinary products marketed through Instagram and Facebook. The results of the study with a significance of 0,000 obtained a beta coefficient of 0.483. The significance of tcount <0.05 indicates that Ho was not accepted and thus received Ha. Explanation of the results of calculations in research gives a meaningful and positive marketing communication strategy to the product purchase decision variable through online media. It can be concluded that the strategies proposed have proven to be effective in winning diverse consumer dynamics

PERAN UMKM DALAM PENYERAPAN TENAGA KERJA DI KOTA PONTIANAK

Latar belakang penelitian ini adalah adanya fenomena peningkatan jumlah UMKM sektor non-formal dan peningkatan Angkatan kerja di Kota Pontianak. Tujuan penelitian yakni mengkaji dan mendeskripsikan peran UMKM dalam menyerap tenaga kerja yang ada. Metode yang digunakan yakni pendekatan kualitatif dengan sumber data berupa dokumen dari dinas terkait, hasil wawancara dengan pelaku UMKM yang tergabung dalam komunitas “Ponti Market” yang telah berjalan minimal dua tahun dan memiliki pekerja. Teknik analisa data menggunakan Teknik kualitatif yang terdiri atas penyajian data, reduksi data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa sektor Usaha Mikro Kecil dan Menengah (UMKM) di Kota Pontianak berperan dalam menyerap tenaga kerja sebanyak 36,33% dari seluruh angkatan kerja. Angkatan kerja yang paling banyak diserap adalah Angkatan kerja tidak terdidik dan atau Pendidikan rendah serta kurang terampil dan UMKM juga berperan dalam meningkatkan keterampilan tenaga kerja melalui proses bimbingan secara intensif.

PENGARUH DAYA TARIK PRODUK, WORD OF MOUTH, NILAI PELANGGAN TERHADAP MINAT BELI KONSUMEN DI ERA PANDEMI COVID-19 PADA SUPERMARKET CITRA NIAGA (SURVEY PADA KONSUMEN SUPERMARKET CITRA NIAGA DI KOTA PONTIANAK)

The attractiveness of products, word of mouth, and good customer value will of course attract consumer buying interest in the midst of the corona virus (covid-19) pandemic. Customers who are satisfied with the product purchased will of course be loyal to the company concerned. This study wants to prove the effect of each variable, namely product attractiveness, word of mouth, and customer value on consumer buying interest in the era of the COVID-19 pandemic at Citra Niaga Pontianak supermarket. Based on previous research and linked to the supporting theory put forward by experts using the SPSS program as a statistical data processing tool. This type of research is associative research. In this study, researchers used a nonprobability sampling technique because the researcher did not know the total number of members of the population under study. While the sampling technique used in this study was accidental sampling with a population of 100 people as the sample.

TINGKAT LITERASI EKONOMI PADA MAHASISWA PROGAM STUDI MANAJEMEN STIE INDONESIA PONTIANAK

The main purpose of this article's research is to describe the level of economic literacy in management students at the Indonesian College of Economic Sciences Pontianak. The research method used by the author is quantitative dexsripfi with data collection instrument in the form of questionnaires. The subject of this study was students of management study program STIE Indonesia Pontianak academic year 2019/2020 which amounted to 221 students. The data analysis uses an average calculation of the total score of questionnaire answers which is then interpreted against the table of economic literacy levels. The main findings of this study are that the level of economic literacy of students of STIE Indonesia Pontianak management study program is in the low category which is reviewed from aspects of literacy that include aspects of the ability to allocate money; financial record skills; knowledge of the benefits of savings; knowledge of debt; knowledge of insurance; decision on replacement of goods; knowledge of investments. The limitation of this study is that it is not able to identify the factors that shape economic literacy

THE STRATEGY OF CELEBRITY ENDORSER AND BRAND IMAGE IN DECISIONS ON SHAMPOO VARIAN HIJAB BUYING INTEREST

This research aims to determine the strategy of celebrity endorser which is mediated by brand image in the decision to buy hijab shampoo. Data processing in this research uses the parametric-statistic specially analysis of Mediation using the software statistic JASP 0.14.1. Using primary data obtained from the result of filling questionnaire and secondary data obtained data source in the form of physical and digital literature. The results of this research derived from 100 respondents showed celebrity endorser which is mediated by brand image has a significant influence on the decision of hijabers to buy hijab shampoo. Popularity and manner of celebrity endorser can increase brand image of hijab shampoo. So, the company should be promote hijab shampoo by using the popular celebrity who have the good manner.

ANALISIS PENILAIAN KESEHATAN PT. ASURANSI JIWASRAYA (PERSERO) DITINJAU DARI ASPEK KEUANGAN BERDASARKAN PERMEN BUMN NOMOR : PER-10/MBU/2014

Penelitian ini bertujuan untuk menganalisis tingkat kesehatan dari PT. Asuransi Jiwasraya (Persero) dilihat dari aspek keuangan. Penelitian ini juga bertujuan untuk melihat kondisi keuangan PT. Asuransi Jiwasraya (Persero) yang berdampak atas kegagalan perusahaan ini membayar klaim terhadap nasabah pada tahun 2020. Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif. Analisis penilaian tingkat kesehatan keuangan menggunakan Peraturan Menteri BUMN Nomor: PER-10/MBU/2014. Teknik pengumpulan data menggunakan studi dokumentasi yang bersumber dari Laporan Keuangan Tahunan PT. Asuransi Jiwasraya (Persero) periode 2015-2020. Hasil penelitian menunjukkan bahwa: (1) PT. Asuransi Jiwasraya (Persero) telah mengalami permasalahan keuangan sejak tahun 2018. (2) aspek ROA, likuiditas, dan RBC menunjukkan bahwa sejak tahun 2018, posisi keuangan PT. Asuransi Jiwasraya (Persero) adalah berada pada kriteria “Sangat Kurang”. (3) sejak tahun 2018, tingkat kesehatan PT. Asuransi Jiwasraya (Persero) sudah berada pada posisi terburuk yaitu “Tidak Sehat dengan predikat C”. Dengan kondisi kesehatan keuangan yang demikian menyebabkan PT. Asuransi Jiwasraya (Persero) tidak sanggup membayar klaim nasabah pada tahun 2020

IKM DAN DIAGRAM KARTESIUS : KUALITAS PELAYANAN PDAM KOTA PONTIANAK PADA MASA PANDEMI COVID-19

The research objective was to analyze the community satisfaction index (IKM) regarding the service quality of PDAM Pontianak City including the service standards carried out during the new normal transition based on Law no. 19 of 2020. The qualitative descriptive research method uses primary data in the form of 100 customers taken purposively. Research indicators based on Law no. 25 of 2009. The analysis tool uses the IKM analysis and Cartesian diagrams. The results of the study found that based on the IKM analysis, the indicators that were not optimal were the speed of service, service procedures and implementation schedule. Based on Cartesian analysis found major improvements in service procedures and clarity of officers, as well as additional improvements in the form of service speed, fairness of service costs and certainty of service schedules

ANALISIS TINGKAT EFISIENSI PENGGUNAAN MODAL MELALUI PENDEKATAN DU PONT SYSTEM PADA PT SIANTAR TOP TBK

This study aims to describe and analyze the efficiency of the use of capital through the Du Pont approach. The data analysis that will be used is quantitative with the data source, namely secondary data obtained from the 2016-2019 financial statements of PT Siantar Top Tbk. The research variables used are: (1) Asset Turn Over, to show the company's ability to manage all assets to generate sales; (2) Net Profit Margin, to show how much net profit the company gets; (3) Return on Assets, to measure the rate of return of all existing assets; (4) Equity Multiplier, to describe how much equity is compared to the company's total assets or how much assets are financed by debt and; (5) Return on Equity, to measure the rate of return of all existing capital. The results showed that the company's ability to manage its capital in generating net profit was efficient. Factors that affect Return on Equity is the tendency of increasing Net Profit Margin, Total Assets Turn Over, and Return on Assets. This shows that the company's ability to generate net profit from sales, manage assets and investments owned in generating sales and net profit is efficient

PENGARUH JIWA KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP KESIAPAN KERJA SISWA SMK N 1 PONTIANAK

Tujuan penelitian ini yakni mengidentifikasi pengaruh jiwa wirausaha dan lingkungan keluarga terhadap kesiapan kerja pada siswa SMK N 1 Pontianak. Penelitian ini menggunakan pendekatan Kuantitatif dengan bentuk penelitian expost-facto dengan jumlah responden sebanyak 60 siswa. Hasil penelitian menunjukkan bahwa; a) terdapat pengaruh antara jiwa kewirausahaan terhadap kesiapan kerja siswa hanya sebesar 23,5%; b) terdapat pengaruh lingkungan keluarga terhadap kesiapan kerja siswa sebesar sebesar 76,5%; c) terdapat pengaruh kedua variabel bebas terhadap variabel terikat sebesar sebesar 74,9%. Saran yang dapat penulis berikan berdasarkan hasil penelitian ini yakni: 1) hendaknya pihak sekolah senantiasa menumbuhkembangkan jiwa kewirausahaan pada siswa melalui kegiatan intra dan ekstra kulikuler; 2) hendaknya pihak sekolah dapat berkoordinasi dengan orang tua siswa sehingga dapat berkolaborasi dalam membentuk kesiapan kerja pada siswa; 3) hendaknya siswa selalu aktif meningkatkan pengetahuan dan mengasah keterampilan sehingga benar-benar dapat menyiapkan diri memasuki dunia kerja.