scholarly journals Review of Rural Marketing in India and Innovations in Rural Marketing

2020 ◽  
Vol 10 (5) ◽  
pp. 5-11
Author(s):  
Bhavika Pandita Hakhroo
Keyword(s):  
Rural Areas ◽  
Rural People ◽  
Rural Markets ◽  
The Past ◽  
Rural Market ◽  
The People ◽  
Rural Economies ◽  
The Future ◽  
Current Scenario ◽  
Rural Consumers

The aim of this research is to study the current scenario of Rural Marketing in India, the rural market presents with its various opportunities and challenges, given how diversely populated the rural consumers in India are. The rural market consists of 83.3 crore people and this is what attracts marketers to enter in this market. To market in the territory of rural marketing corporations must understand the rural consumer. There is a shift incoming from urban to the rural marketing as the development and levels of literacy and awareness among the rural consumers is rising and these consumers want value for their money. Marketers when catering to rural consumers need to connect with them and also undertake demonstrations for the better understanding of the rural people. Many innovations in the strategy to market into the rural markets have been undertaken in the past years. This paper aims to understand these innovations and strategies and to understand the rural consumer of India. The future of rural marketing and the development in rural areas is promising in development of rural economies and for the people living in these rural areas a better life.

scholarly journals The molecular footprints of COVID-19

2020 ◽  
Vol 45 (3) ◽  
pp. 241-248
Author(s):  
Engin Yilmaz ◽  
Yakut Akyön ◽  
Muhittin Serdar
Keyword(s):  
Reaction Time ◽  
Changing Environment ◽  
The Third ◽  
The Past ◽  
The People ◽  
The World ◽  
The Future ◽  
Host Virus Interactions ◽  
Virus Interactions

AbstractCOVID-19 is the third spread of animal coronavirus over the past two decades, resulting in a major epidemic in humans after SARS and MERS. COVID-19 is responsible of the biggest biological earthquake in the world. In the global fight against COVID-19 some serious mistakes have been done like, the countries’ misguided attempts to protect their economies, lack of international co-operation. These mistakes that the people had done in previous deadly outbreaks. The result has been a greater economic devastation and the collapse of national and international trust for all. In this constantly changing environment, if we have a better understanding of the host-virus interactions than we can be more prepared to the future deadly outbreaks. When encountered with a disease which the causative is unknown, the reaction time and the precautions that should be taken matters a great deal. In this review we aimed to reveal the molecular footprints of COVID-19 scientifically and to get an understanding of the pandemia. This review might be a highlight to the possible outbreaks.

Lifeline Express: Hospital Train in Rural India

2021 ◽  
pp. 251660422197724
Author(s):  
Jashim Uddin Ahmed ◽  
Saima Siddiqui ◽  
Asma Ahmed ◽  
Kazi Pushpita Mim
Keyword(s):  
Southeast Asia ◽  
Rural Areas ◽  
Medical Service ◽  
Service Industry ◽  
Rural India ◽  
Medical Team ◽  
Rural People ◽  
Quality Healthcare ◽  
The People ◽  
Medical Facilities

India’s medical service industry is an emerging force in Southeast Asia, which should be recognized. A large portion of the country’s GDP is being earned through this sector. Paradoxically, India’s rural sphere has always been highly deprived of medical facilities even in rudimentary level. This huge imbalance was previously an issue for India to reach to a footing through innovation. India still being a developing country has majority of people living in rural areas where quality healthcare is not only difficult to avail but sometimes even hard to access. In such circumstances, an initiative like Lifeline Express (LLE) has provided the people with access to quality healthcare which has been crucially needed. It is a very simple idea but incredibly complex in terms of execution throughout the whole region. The LLE is a hospital which moves throughout rural India in a form of a fully equipped train. Since 1991, this initiative in India has generated some commendable projects through which it has served many rural Indians. Through this case, it will be comprehensible of how the train and the medical team function and will show the limitations and challenges healthcare in India is facing and how LLE has proved its fantastic ability to fight with the constraints and make healthcare reach the doorsteps of the rural people. Despite the challenges and limitations, it is also been revealed how the journey of LLE has grown from a three-coach train to seven-coach train where patients get treatment of many diseases from the early 1990s to this day.

scholarly journals Lifeline Express: Hospital Train in Rural India

2020 ◽  
Vol 2 (2) ◽  
pp. 87-97
Author(s):  
Jashim Uddin Ahmed ◽  
Saima Siddiqui ◽  
Asma Ahmed ◽  
Kazi Pushpita Mim
Keyword(s):  
Southeast Asia ◽  
Rural Areas ◽  
Medical Service ◽  
Service Industry ◽  
Rural India ◽  
Medical Team ◽  
Rural People ◽  
Quality Healthcare ◽  
The People ◽  
Medical Facilities

India’s medical service industry is an emerging force in Southeast Asia, which should be recognized. A large portion of the country’s GDP is being earned through this sector. Paradoxically, India’s rural sphere has always been highly deprived of medical facilities even in rudimentary level. This huge imbalance was previously an issue for India to reach to a footing through innovation. India still being a developing country has majority of people living in rural areas where quality healthcare is not only difficult to avail but sometimes even hard to access. In such circumstances, an initiative like Lifeline Express (LLE) has provided the people with access to quality healthcare which has been crucially needed. It is a very simple idea but incredibly complex in terms of execution throughout the whole region. The LLE is a hospital which moves throughout rural India in a form of a fully equipped train. Since 1991, this initiative in India has generated some commendable projects through which it has served many rural Indians. Through this case, it will be comprehensible of how the train and the medical team function and will show the limitations and challenges healthcare in India is facing and how LLE has proved its fantastic ability to fight with the constraints and make healthcare reach the doorsteps of the rural people. Despite the challenges and limitations, it is also been revealed how the journey of LLE has grown from a three-coach train to seven-coach train where patients get treatment of many diseases from the early 1990s to this day.

scholarly journals The Impact of Packaging and Labeling Elements on the Rural Consumers’ Purchase Decision for Skincare Products in Bangladesh

2020 ◽  
Author(s):  
Mohamed Osman Elamin Busharads ◽  
Richmond Sam-Quarm ◽  
Ahmed Ishtiaq Zadid
Keyword(s):  
Rural Areas ◽  
Sampling Frame ◽  
Test Technique ◽  
Rural Markets ◽  
Urban Markets ◽  
Marketing Activities ◽  
Rural Consumers ◽  
Promotional Strategies ◽  
Sample Age ◽  
The Impact

Differences in socio-economic conditions, demographics, and infrastructural variances in the rural markets create substantial variances in the consumption patterns compared with the urban markets. As per a report of the World Bank, about 63 percent of the population resides in Bangladesh’s rural areas as it constitutes a bigger market for the consumption of different products. The researchers envision identifying the impact of packaging and labeling elements in the decision-making evaluation for different skincare products. The research exploration comprises of four objectives, i.e., perception and attitude towards packaging and labeling elements for the rural consumers, measuring the relative impact based on the demographical changes, determining the sensitivity towards branding elements and communication portrayed, and the ability in identifying the original skincare products in comparison with the copy products in the rural markets. The researchers conducted surveys in the Mymensingh, Netrokona, Jamalpur, and Sherpur Districts of the greater Mymensingh Division of Bangladesh. A total of 390 responses were selected based on the non-probability sampling frame. The target sample age group was chosen between 13 to 54 years. Researchers developed a questionnaire in combination with close-ended questions along with simple dichotomies. For analyzing the outcomes, the researchers have applied a statistical method of the “Z-test” Technique. The researchers identified that the packaging and labeling of skincare products influence rural consumers’ behavior. Different promotional strategies and trade marketing activities are recommended based on the findings, reinforcing the rural consumers’ acceptance of skincare products.

AIDS-related deaths of children in Larkana district: Act now or regret later.

2021 ◽  
Vol 71 (11) ◽  
pp. 2694-2694
Author(s):  
Nitik Sharma ◽  
Arsalan Hyder ◽  
Sikander Ali
Keyword(s):  
Rural Areas ◽  
The Past ◽  
Sindh Province ◽  
The Future

The district Larkana has faced multiple outbreaks in the past decade. AIDS-related deaths of children in the Larkana district since the 2019 outbreak of HIV has increased with the potential to rise even more in the future. This article discusses the stigma associated with HIV in rural areas of Sindh Province and emphasizes ways to promptly deal with these situation. Continuous...

The use and misuse of public forests in Ontario

1973 ◽  
Vol 49 (1) ◽  
pp. 7-9
Author(s):  
Michael Folkema
Keyword(s):  
Government Policy ◽  
The Past ◽  
The People ◽  
The Future ◽  
Forest Industries ◽  
We The People ◽  
Public Forests ◽  
Reforestation Policy

Our merchantable timber supplies in Ontario are becoming depleted and our forest industries which are presently standing still will recede into a stage of still less importance. Overcutting in spruce and jackpine is equally serious. Dwindling timber supplies are largely the result of an inadequate reforestation policy. During the past 10 years there have been some increases in reforestation but they are only drops in the bucket. If we the people of Ontario want harvestable forests in the future we must press for an effective government policy to legislate that ALL the areas that are logged must be regenerated into harvestable forests. Only then can we be assured of a healthy economy in Ontario's forests.

Passover and Eucharist in the Fourth Gospel

1967 ◽  
Vol 20 (3) ◽  
pp. 329-337
Author(s):  
J. K. Howard
Keyword(s):  
New Testament ◽  
Fourth Gospel ◽  
People Of God ◽  
Dominant Position ◽  
The Past ◽  
The People ◽  
The Future ◽  
The New Testament ◽  
New Israel ◽  
Acts Of God

The events of the Exodus, in which the Passover occupied a central and dominant place, were one of the most deeply rooted of all Israel's traditions. The Passover itself lay at the very heart of the covenant concept and forms the basis of the Heilsgeschichte which records the redemptive acts of God for His people Israel. In later Judaism it became overlaid with eschatological ideas, especially those associated with a Messianic deliverance for the people of God, as God's saving act in the past became the prefigurement of an even greater saving act in the future. The Passover night was thus a night of joy for all Israel, the night on which Israel's future redemption, effected through the Messiah, would be revealed. The early Christians, however, believed that this Messianic deliverance had already appeared in the person of Jesus of Nazareth, and consequently, in Preiss' expression,‘the totality of the events of the Exodus centering on the Passover’ together with its associated ideas occupied a dominant position in Christian soteriological thought in the New Testament period, especially as Jesus Himself had instituted the eucharist in a distinctly Paschal setting. We may trace, as has been done in recent years, the idea of the Exodus complex of events running as a constant theme through the New Testament writings, and Jesus is pictured both as a second Moses leading His people forth from a bondage far greater than the slavery of a human despot, from the thraldom of sin and death, and as the Antitype of the very Passover sacrifice itself, through which the redemption of the New Israel was effected.

Rural Marketing: The Relevance, Challenges and Strategies

2000 ◽  
Vol 25 (3) ◽  
pp. 191-201 ◽  
Author(s):  
Sanjay K Patro
Keyword(s):  
Rural Areas ◽  
Market Place ◽  
Rural Markets ◽  
Indian Economy ◽  
Rural Market ◽  
Low Levels ◽  
Total Sales ◽  
Challenges And Strategies

With the opening of the Indian economy, the sombre market place has become intensely competitive. The domestic big players which had smooth going for years in a sellers' market are forced to develop new trajectories of growth. For the last several years, Corporate India has overlooked the rural areas where 72% of the population live. Certain products were available there, but that was by default and not by design. Today firms have realized that in the case of many consumables the rural market accounts for 60–80 percent of the total sales and this quantum of sales gets generated with very low levels of penetration. The article analyses the factors for increased attention to rural markets, the challenges and some of the strategies deployed by firms in developing appropriate marketing programmes to tap the vast potential of the rural markets.

scholarly journals A COMPARATIVE STUDY: GENETIC STRUCTURALISM ON JANE EYRE AND THE GREAT GATSBY

JURNAL BASIS ◽  
2019 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Dewi Christa Kobis
Keyword(s):  
Comparative Study ◽  
Jane Eyre ◽  
Literary Works ◽  
Know How ◽  
The Past ◽  
Great Gatsby ◽  
The People ◽  
The Great Gatsby ◽  
The Future ◽  
Culture Tradition

This study is comparative study which compares Jane Eyre and the Great Gatsby by using Genetic Structuralism. These two novels were written and published from different period. Different period commonly produces different culture, tradition, habit, work, creation, effort, and even different masterpiece. Most people claim that as the time goes by, the old ones will be replaced by the youths, and everything which had been done in the past, might not be done anymore in the present or even in the future. In fact, it is necessary to dig more about the history itself to know how the people at particular period live and how they contribute a society. This study is compiled as a research to study about the characteristic of the society when the novels has been published and the period when the author of the literary works lived while mainly discussed about how different periods create different kind of stories. It also mainly focuses to take a glance on how society impacts the authors’ thought and perception to create such literary works.

scholarly journals ASSAY OF ENGLISH CUISINE: ADVENT AND ADVANCEMENT

2020 ◽  
Vol 8 (9) ◽  
pp. 63-70
Author(s):  
A. Steve Roger Raj ◽  
J. Eugene
Keyword(s):  
Historical Data ◽  
The Past ◽  
The People ◽  
The Future ◽  
Constant State ◽  
The Subject ◽  
Insight Into

England is a country that has experienced various changes throughout the course of its history. From its land being invaded to colonizing in other lands, the cuisine has been under the constant state of adaptation and improvisation in order to meet the dietary needs of the people. This research is done to give an insight into the English Cuisine with respect to history in order to better elucidate the nature of the English food in adaptive flux through the centuries. This study shows historical data excavated from evidential books published throughout those centuries as well as articles and data published on the subject. The objectives of the research done are: To understand the nature of the English cuisine. To understand the history and origin of the English food developed. To understand the influences the cuisine had on other countries. To analyze the past events and the changes made that affect the current English Cuisine and evolution undergone. To better understand the future of the cuisine in terms of survival.

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