scholarly journals Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions

2020 ◽  
Vol 5 (2) ◽  
pp. 145-157
Author(s):  
Verina Cornelia ◽  
Yusepaldo Pasharibu
Keyword(s):  
Market Share ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Positive Influence ◽  
Online Questionnaire ◽  
Brand Attachment ◽  
Repurchase Intentions ◽  
The Impact ◽  
Significant Positive Influence

Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of the segmentation. Brand loyalty in this study is utilized as a mediating variable to confirm the impact of brand attachment and customer digital experience for the repurchase intention creation of smartphone users.  An online questionnaire was distributed to 100 respondents using a purposive sampling technique. The criteria of respondents in this study are those who are using Samsung smartphone for at least a year, and experience searching the brand using a digital platform. The statistical analysis showed that brand attachment and customer digital experience have a significant positive influence on brand loyalty. Furthermore, brand attachment shows direct and indirect effects to repurchase intentions indicating partial mediation existence of brand loyalty.  Customer digital experience indirectly affects repurchase intentions through brand loyalty. These results highlight the role of brand attachment and customer digital experience has to secure repurchase intentions of customers by utilizing brand loyalty.

scholarly journals Amidst COVID – 19 Pandemic: How to Gain Customer Advocacy for Indonesian Online Marketplaces Selling Luxury Products?

2021 ◽  
Vol 1 (3) ◽  
pp. 199-210
Author(s):  
Ignatius Agus Suryono ◽  
Aryono Yacobus ◽  
Michelle Yoanna Franscisca Brigitta
Keyword(s):  
Market Share ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Brand Attachment ◽  
Luxury Brand ◽  
Online Marketplaces ◽  
The Impact ◽  
Positive Effect ◽  
Brand Satisfaction

Amidst the prolonged COVID - 19 Pandemic, Indonesian online marketplaces selling luxury brand products have been experienced a decrease in their market share, while on the other side, Indonesian online marketplaces selling standard products have been experienced a bullish position with their extraordinary increase of market share. In this research, we tried to examine the impact of brand satisfaction on customer advocacy with brand loyalty as both mediating and moderating variable and luxury brand attachment as mediating variable. Our focus in this research was on Indonesian marketplaces selling luxury brand products during this terrible pandemic, COVID - 19 Pandemic. We examined 108 customers who had purchasing experiences on luxury-brand sports shoes at Indonesian online marketplaces. In choosing our respondents, we used a non-probability sampling technique, the purposive sampling method. To analyze our hypothesis, we used a qualitative approach, which is path analysis. The results show that luxury brand attachment has a significant positive effect on brand loyalty, brand loyalty has a significant positive effect on customer advocacy, both mediated by brand loyalty and luxury brand attachment, and brand loyalty strengthens the impact of luxury brand attachment on customer advocacy. From that findings, we suggest that Indonesian online marketplaces that sell luxury brand products should increase their brand satisfaction through customer loyalty and luxury brand attachment to gain higher customer advocacy during and post COVID - 19 pandemic

Brand attachment and oppositional loyalty: The moderating role of moral identity

2021 ◽  
Vol 49 (10) ◽  
pp. 1-18
Author(s):  
Guo Cheng ◽  
Weiping Yu
Keyword(s):  
Brand Loyalty ◽  
Moral Identity ◽  
Customer Relationships ◽  
Dimensional Structure ◽  
Brand Attachment ◽  
Corporate Managers ◽  
The Impact ◽  
Positive Effect ◽  
Moderating Role

Comprehension of the driving factors and dimensional structure of oppositional loyalty (OL), which comprises willingness to pay a price premium, oppositional referrals, schadenfreude, and antibrand actions, is limited. To analyze OL behavior, we collected 453 surveys from Xiaomi mobile online communities. The results show that brand attachment had a positive effect on each dimension of OL. In addition, moral identity positively moderated the brand attachment–oppositional referrals relationship, and negatively moderated the impact of brand attachment on schadenfreude and antibrand actions. Our results can help corporate managers understand OL behavior, and contribute to new understanding of brand loyalty, customer relationships, and business ethics.

scholarly journals THE INFLUENCE OF INTRINSIC AND EXTRINSIC FACTOR ON COMMITMENT AND THE IMPACT ON THE PERFORMANCE OF EMPLOYEES

2015 ◽  
Vol 14 (1) ◽  
Author(s):  
Tri Bodroastuti ◽  
Aprillia Putri Andhani
Keyword(s):  
Hypothesis Testing ◽  
Structural Equation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Extrinsic Factors ◽  
And Performance ◽  
The Impact ◽  
Significant Positive Influence

This study aimed to determine the influence of intrinsic and extrinsic factors on commitment and impact on the performance of employees of Sejahtera Sunindo Trada Company. The populations in this study were employees of Sejahtera Sunindo Trada totaling 100 people. The entire population was sampled, so that the samples were 100 respondents. No sampling technique for this study since used census study which all employees which the workshop became respondents.The analytical tool used in this research was Structural Equation Model (SEM) using Partial Least Square (PLS). The first hypothesis testing showed there was no significant positive influnce between intrinsic factors and commitment by the t value was smaller than the value t table 1.274 < 1.96. The second hypothesis testing showed there was no with significant positive influnce between extrinsic factors with the commitment to the value of t is greater than t table is 1.973 > 1.96. The third hypothesis testing showed no significant positive influnce between commitment and performance and the intrinsic value of the t less than the value t table is 1.181 < 1.96. The fourth hypothesis showed there was no significant positive influence between intrinsic and performance with the value t was greater than t table 3.008 > 1.96. The fifth hypothesis was there no significant positive influence between extrinsic factors and performance by the t value greater than the value t table is 3.864 > 1.96.

scholarly journals Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops

2021 ◽  
Vol 13 (20) ◽  
pp. 11413
Author(s):  
Heather Markham Kim ◽  
Kisang Ryu
Keyword(s):  
Brand Loyalty ◽  
Positive Influence ◽  
Brand Attitude ◽  
Social Self ◽  
Ideal Self ◽  
Brand Attachment ◽  
Self Image ◽  
Image Congruence ◽  
Coffee Shops

This study aimed to find the role of image congruence in the context of robotic coffee shops. More specifically, this study proposed that three types of image congruence including actual self-image congruence, ideal self-image congruence, and social self-image congruence aid to increase brand attitude. In addition, it was proposed that brand attitude positively affects brand attachment and brand loyalty. For this, this study collected data from 325 customers who used robotic coffee shops. The data analysis results indicated that the three types of image congruence have a positive influence on brand attitude. In addition, brand attitude was found to be an important factor affecting brand attachment and brand loyalty.

Cause-related marketing for successful cross-border post-acquisition performance

2019 ◽  
Vol 37 (4) ◽  
pp. 695-712 ◽  
Author(s):  
Michela Matarazzo ◽  
Riccardo Resciniti ◽  
Biagio Simonetti
Keyword(s):  
Negative Influence ◽  
Positive Influence ◽  
Target Firm ◽  
Content Type ◽  
Repurchase Intentions ◽  
Cross Border ◽  
Cause Related Marketing ◽  
The Impact ◽  
Moderating Role

Purpose Building on the scant literature on cross-border acquisitions (CBAs) in the consumer perspective, the purpose of this paper is to investigate the impact of the acquirer’s cause-related marketing (CRM) on consumers’ repurchase intentions of the products of the post-acquisition target. In addition, the study aims at analyzing the moderating role of acquirer’s CRM on the relationship between corporate ability (CA) and country image (CI) on consumers’ repurchase intentions of the products of the post-acquisition target. Design/methodology/approach Drawing on a sample of Italian consumers (n=351), the authors examined the roles played by the acquirer’s CRM on consumer behaviour by considering an Italian target firm with a high reputation and comparing eight foreign acquiring firms with different combinations of CRM (poor/good), CA (poor/good) and CI (high/low). Findings The authors found that CRM, CA as well as CI have a significant impact on Italian consumers’ intention to repurchase the products of the post-acquisition target. Furthermore, it is shown that good CRM reduces the negative influence of a poor CA and a low CI on post-acquisition repurchase intentions and strengthen the positive influence, thus confirming the moderating role of CRM. Originality/value The research investigates, in the context of CBAs, the impact of the acquirer’s CRM on the host country consumers’ repurchase intentions after the CBA, which has not previously been examined. It can help managers to understand the conditions under which CBAs will be favourably evaluated.

scholarly journals The Interaction Between Brand Image, Brand Attachment and Brand Loyalty in Green Branding Context: The Mediating Role of Customer Engagement

2021 ◽  
Vol 3 (4) ◽  
pp. 306-329
Author(s):  
İlkin Yaran Ögel
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Customer Engagement ◽  
Brand Attachment ◽  
Mediating Role ◽  
Independent Variable ◽  
Mediator Variable

As environmental problems are dramatically alarming the world, environmental issues have become the primary concerns of both consumers and companies. To please the environmental wants of consumers, many companies have to adopt green solutions today. Green brands are one of these solutions. Nevertheless, little has been known about the green brands. In this sense, this study attempts to explore the interaction between brand image (BIm), brand attachment (BAtt), customer engagement (CEn) and brand loyalty (BLo) within the scope of green brands as previously untapped context. In this study while brand image is determined as independent variable; customer engagement is specified as the mediator variable which mediates the link between brand image and brand attachment. Data were gathered from 428 participants through convenience sampling method. To examine the links between the variables in the suggested model, structural equation modelling was utilized. The results regarding the study bring out that brand image for green brands significantly influences customer engagement and brand attachment in a positive way; customer engagement has also a significant positive influence on brand attachment for green brands; and brand attachment for green brands significantly affects brand loyalty toward these brands in a positive way. In addition, partial mediating influence of customer engagement on the link between brand image for green brands and brand attachment was found significant. These findings also ensure applicable insights to practitioners, who are responsible for promotion of green brands, by emphasizing the importance of increasing brand image, customer engagement and customer attachment to generate loyal green customers.

scholarly journals MAKING WORK EFFECTIVENESS IN KELURAHAN DUREN JAYA BEKASI JAWA BARAT

2019 ◽  
Vol 3 (04) ◽  
Author(s):  
Siswandi Siswandi ◽  
Bintang Narpati ◽  
Abdul Gofur
Keyword(s):  
Random Sampling ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Computer Training ◽  
Sampling Technique ◽  
Positive Influence ◽  
Work Effectiveness ◽  
Analysis Technique ◽  
The Impact ◽  
Significant Positive Influence

The purpose of this study is to measure the impact of archival and computer training on increasing the effectiveness of work in Duren Jaya Bekasi Urban Village. The method used in this research is using quantitative descriptive analysis involving all employees of Kelurahan Duren Jaya Bekasi using random sampling technique with proportional random sampling of 35 (thirty five) people. Data collection technique used is questionnaire method supported by documentation method. Data analysis technique used is double linear regression analysis technique. Based on the results of this study, it can be concluded that: (1) There is a significant positive influence between the Archives Training on the effectiveness of the employee's work in Duren Jaya Bekasi Sub-district (2) There is a significant positive influence between the Computer Training on the effectiveness of the employee in Kelurahan Duren Jaya Bekasi (3) There is a significant positive influence between the Archives and Computer Training on the effectiveness of the employees of Kelurahan Duren Jaya Bekasi. Skills in managing archives and computers can make the effectiveness of employment Kelurahan Duren Jaya Bekasi more increased. The results of this study indicate that archival and computer training has an influence of 82.6% towards increasing employee effectiveness. Keywords: filing, computer and work effectiveness.

scholarly journals Attitudinal Components and Repurchase Intention With the Mediating Role of Personality Traits

2021 ◽  
Vol 12 (1) ◽  
pp. 94-108
Author(s):  
Mahamudul Hasan
Keyword(s):  
Purchase Intention ◽  
Simple Random Sampling ◽  
Negative Influence ◽  
Positive Influence ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Mediating Role ◽  
Affective Attitude ◽  
The Impact

The purpose of this paper is to investigate the impact of cognitive and affective attitude on repurchase intention of mobile handsets of Bangladeshi consumers with the mediating role of innovatism, materialism, and self-uniqueness. The researchers collected survey data using simple random sampling method from selected areas of Barisal division. Total number of respondents of the study is 264. The results of this study showed that cognitive and affective components of attitude have a significant impact on repurchase intentions of mobile handsets in Bangladesh which is partially and fully mediated by innovatism and self-uniqueness. However, materialism has no mediation on the impact of cognitive and affective attitude on purchase intention. The study also shows that innovatism has negative influence on repurchase intention, but self-uniqueness and materialism has significant positive influence.

scholarly journals THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR

2021 ◽  
Vol 11 (3) ◽  
pp. 331
Author(s):  
Cynthia Ayu Manggarani ◽  
Lina Regina Notylia ◽  
Shine Pintor Siolemba Patiro
Keyword(s):  
Consumer Behavior ◽  
Attachment Style ◽  
Brand Loyalty ◽  
Attachment Styles ◽  
Attachment Avoidance ◽  
Online Questionnaire ◽  
Brand Attachment ◽  
Questionnaire Method ◽  
The Uk ◽  
The Impact

This research is triggered by the author's concern about a brand that will build a strong bond with consumers regardless of the impact it will have. Previous research conducted in the UK stated that brand attachment not only leads to favorable consumer behavior such as brand loyalty, but also detrimental consumer behavior such as trash-talking, schadenfreude and anti-brand actions which are only moderated by attachment avoidance styles (Japutra et al. , 2018). Trash-talking is different from negative WOM. The purpose of this study was to examine positive behavior (brand loyalty) and negative consumer behavior (trash-talking, schadenfreude, and anti-brand action) due to brand attachment using anxiety attachment style and attachment avoidance style as moderating variables in Indonesia. This study uses an online questionnaire method with a sample of 80 respondents. Furthermore, the data were tested using the PLS-SEM method with the help of the WarpPLS 7.0 software. The results explain that strong brand attachment has a strong influence on brand loyalty, trash-talking, schadenfreude, and anti-brand actions. However, these relationships were not moderated by either anxiety attachment styles or avoidance attachment styles. It can be concluded that the relationship between the brand attachment variable and the brand loyalty variable, the trash-talking variable, the schadenfreude variable and the anti-brand action variable were not moderated by the anxiety attachment style and the avoidance attachment style.

scholarly journals Influence of Teacher Performance Appraisal on Effectiveness in Curriculum Evaluation in Kenyan Public Secondary Schools

2017 ◽  
Vol 6 (3) ◽  
pp. 77-84
Author(s):  
Joash Okello Aloo ◽  
Jack Odongo Ajowi ◽  
Peter Jairo O. Aloka
Keyword(s):  
Secondary Schools ◽  
Performance Appraisal ◽  
Educational Administration ◽  
Curriculum Evaluation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Correlational Research ◽  
Service Commission ◽  
The Impact ◽  
Significant Positive Influence

AbstractThe objective of the study was to establish the impact of Teachers Performance Appraisal(TPA) policy on effectiveness in curriculum evaluation in public secondary schools in Kenya. The study employed a Correlational research design. Additionally, the study used Stratified random sampling technique to select 179 Principals and 179 Deputy Principals. Consequently, the study used questionnaires to collect data from the Principals and Deputy Principals. The study also tested reliability of the instruments for data collection by assessing the scale's internal consistency using Crobanch's alpha, and reliability coefficient of at least 0.7 was achieved. Validity was determined by experts in Educational Administration of JaramogiOgingaOdinga University of Science and Technology. Quantitative data was analyzed by using descriptive and inferential statistics. The study established that TPA policy had a significant positive influence on curriculum evaluation by teachers (r =.726, p<.05). The study confirmed that TPA: accounted for 52.5% of the variation in curriculum evaluation. The study established TPA to be a significant predictor of curriculum evaluation [F (1, 316) = 351.92, p <.05)]. The study recommends that the Kenyan Teachers Service Commission should enhance the use of reports when making decisions on teachers to be deployed to senior positions and those to be promoted to the next job groups. Such a step would make teachers respect and adhere to the policy guidelines. This is because the study reported that more teachers had embraced TPA with a view that it would be used to determine their suitability promotion.

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