Internet usage patterns and gender differences: a decision tree approach

2019 ◽  
Author(s):  
Dijana Kovacevic ◽  
Ljiljana Kascelan
Keyword(s):  
Decision Tree ◽  
Internet Usage ◽  
The Internet ◽  
Modified Model ◽  
Explanatory Variables ◽  
Internet Users ◽  
Usage Patterns ◽  
And Gender ◽  
The One ◽  
Web Developers

<p> </p> <p>the present study deals with a more detailed, and updated, modified model that allows for the identification of internet usage patterns by gender. The model was modified due to the development of the internet and new access models, on the one hand, and to the fact that previous studies mainly focuses on various individual (non-interactive) influences of certain factors, on the other.</p> <i></i><u></u><sub></sub><sup></sup> <p>The Decision Tree (DT) method, which is used in our study, does not require a pre-defined underlying relationship. In addition, the method allows a great many explanatory variables to be processed and the most important variables are easy to identify. </p><p>Obtained results can serve as to web developers and designers, since by indicating the differences between male and female internet users in terms of their behaviour on the internet it can help in deciding when, where and how to address and appeal to which section of the user base. It is especially important to know their online preferences in order to enable the adequate and targeted placement of information, actions or products and services for the intended target groups.</p><p> <b></b><i></i><u></u><sub></sub><sup></sup><br></p>

Internet usage patterns and gender differences: a decision tree approach

2019 ◽  
Author(s):  
Dijana Kovacevic ◽  
Ljiljana Kascelan
Keyword(s):  
Decision Tree ◽  
Internet Usage ◽  
The Internet ◽  
Modified Model ◽  
Explanatory Variables ◽  
Internet Users ◽  
Usage Patterns ◽  
And Gender ◽  
The One ◽  
Web Developers

<p> </p> <p>the present study deals with a more detailed, and updated, modified model that allows for the identification of internet usage patterns by gender. The model was modified due to the development of the internet and new access models, on the one hand, and to the fact that previous studies mainly focuses on various individual (non-interactive) influences of certain factors, on the other.</p> <i></i><u></u><sub></sub><sup></sup> <p>The Decision Tree (DT) method, which is used in our study, does not require a pre-defined underlying relationship. In addition, the method allows a great many explanatory variables to be processed and the most important variables are easy to identify. </p><p>Obtained results can serve as to web developers and designers, since by indicating the differences between male and female internet users in terms of their behaviour on the internet it can help in deciding when, where and how to address and appeal to which section of the user base. It is especially important to know their online preferences in order to enable the adequate and targeted placement of information, actions or products and services for the intended target groups.</p><p> <b></b><i></i><u></u><sub></sub><sup></sup><br></p>

Gender Differences in Internet Usage and Task Preferences

2011 ◽  
pp. 557-563 ◽  
Author(s):  
Kai Zheng ◽  
Akhilesh Bajaj ◽  
Beth Osborne Daponte ◽  
John B. Engberg
Keyword(s):  
Gender Differences ◽  
Internet Usage ◽  
The Internet ◽  
Race And Gender ◽  
Internet Behavior ◽  
Internet Users ◽  
Targeted Marketing ◽  
Use Of The Internet ◽  
And Gender ◽  
And Task

How people use the Internet is an intriguing question to researchers, computer educators, Internet content providers (ICPs), and marketing practitioners. With the expansion of online information resources and the improvement of connection bandwidth, Internet users have been offered more and more choices, at the same time, faced with more and more dilemmas on how to allocate their time and energy online. How much time do people spend on surfing the Internet? What do they do? Are there any traceable patterns to interpret the Internet behavior and to predict future use based on people’s demographic, social, or psychological characteristics? These are all interesting questions that researchers attempt to answer. In 1995, the HomeNet project conducted at the Human Computer Interaction Institute, Carnegie Mellon University, launched a series of field studies to examine the residential Internet behavior. It has found that social demographics—generation, race and gender, rather than socioeconomic factors—income, education—and psychological factors—like social extraversion and attitude toward computing—were major influences on use (Kraut, Scherlis, Mukhopadhyay, Manning, & Kiesler, 1996). Following the HomeNet project’s initial attempt, many empirical studies have been conducted globally to study the Internet behavior and its driving factors. Among these efforts, a noticeable focus is to resolve the long-lasting controversy, inherited from the similar debate of computer behavior studies, on how gender differences influence the way people use the Internet. Many researchers believe that females are less technology-inclined, less motivated, and therefore less competent in the masculine computer and Internet culture; on the other hand, some other researchers argue females have the ability to be proficient in use of the Internet. The present study is thereby conducted to provide more empirical evidence of gender effects on Internet usage and task preferences. In particular, we are interested in examining gender influences when users’ computer proficiency is controlled for. We believe that the results of this study can provide valuable insights into effective online content delivery, targeted marketing strategies, and customized computer education to encourage use. The close examination of people’s actual surfing data can also contribute to a better understanding of how the Internet is actually utilized. The next section describes the debate about how women and men respond in different ways to computers and the Internet. This is followed by a presentation of our study design: the monitoring software, the content classification schema and method, and the user population that we studied. The findings are presented next, followed by concluding remarks.

Internet News

2012 ◽  
Vol 17 (2) ◽  
pp. 190-213 ◽  
Author(s):  
Benjamin Gaskins ◽  
Jennifer Jerit
Keyword(s):  
National Sample ◽  
The Internet ◽  
Traditional Media ◽  
Media Usage ◽  
Political World ◽  
Internet News ◽  
Replacement Behavior ◽  
Usage Patterns ◽  
Widespread Phenomenon ◽  
The One

The Internet has changed the political world, but its effect on media usage patterns is not well understood. In particular, previous research suggests no clear answer to the question of whether the Internet is a substitute for or a complement to traditional media outlets. We contribute to this literature by applying theories from ecology—namely, the theory of the niche—to examine competition between new and older media. Our study is the first to test hypotheses derived from this theory on a large, national sample. The analysis indicates that people are replacing traditional outlets, especially newspapers, with the Internet. At the same time, however, replacement is not a widespread phenomenon as yet. We find important replacement differences across newspapers and radio on the one hand and television on the other. We also report some of the first evidence regarding the attitudinal consequences of replacement behavior.

scholarly journals Content and stylistic peculiarities of non-canonical Orthodox Internet Sermon in modern Russia

2019 ◽  
Vol 17 (3) ◽  
pp. 83-96
Author(s):  
Konstantin S. Sharov
Keyword(s):  
Social Groups ◽  
Digital Age ◽  
The Other ◽  
The Internet ◽  
Internet Users ◽  
The Social ◽  
The One ◽  
The Individual ◽  
Goals And Objectives ◽  
Technical Professions

The paper is concerned with a study of the changing content and style of non-canonical Christian religious preaching in the digital age. Special attention is paid to the analysis of modern rhetoric Christian preachers practice in their Internet channels, forums and blogs. It is shown that the content of the Internet sermon is largely determined by the Internet users themselves and the topics of their appeals. The fundamental characteristics of the content of the Internet sermon are: 1) focus on the individual, their private goals and objectives, not just on theological problems; 2) rethinking the phenomenon of the neighbour; 3) a shift from the Hesychast tradition of preaching the importance of inner spiritual concentration to the preaching of religious interactivity. The observed stylistic features of the digital preaching can be summarised as follows: 1) moving away from simple answers to the rhetoric of new questions addressed to the audience; 2) empathy, co-participation with a person in his/her life conflicts and experiences; 3) desire to share religious information, not to impose it; 4) resorting to various rhetorical techniques to reach different audiences; 5) a tendency to use slang, sometimes even irrespective of the audience’s language preferences and expectations. It should be pointed out that the Orthodox Internet sermon in the Russian Internet space has a dual and contradictory nature. On the one hand, this phenomenon can be regarded as positive for the Orthodox preaching in general, since it is a means of spreading Christian ideas in the social groups that do not constitute a core of parishioners of Orthodox churches, for example, schoolchildren, students, representatives of technical professions, etc. On the other hand, the effectiveness of such preaching is still unclear. Lack of reliable statistics as well as the results of the survey related to the Orthodox Internet preaching gives us no opportunity to judge about effectiveness or ineffectiveness of the phenomenon at this stage of its development.

scholarly journals An overview of internet use among professionals of Moradabad: a critical appraisal

2017 ◽  
Vol 5 (1) ◽  
pp. 198
Author(s):  
Neha Priya ◽  
Samreen Khan ◽  
Sachin Lal
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Internet Use ◽  
Cross Sectional Study ◽  
Internet Usage ◽  
The Internet ◽  
Sectional Study ◽  
Cross Sectional ◽  
Internet Users ◽  
Use Of Internet

Background: Internet is a boon and has certainly helped to bring the world closer. It has been a great medium for students to communicate and get information by transforming the academic landscape. However the excessive and undisciplined use of internet by individuals especially in the last decade, has led to the emergence of the concept of internet addiction. Therefore, a cross sectional study has been conducted to investigate the use of internet facility among undergraduate students from Teerthankar Mahaveer University using a validated questionnaire. There were about 42 million active internet users in urban India in 2008 when compared to 5 million in 2000. India now has the world’s third-largest national digital population, with approximately, 159 million Internet users in 2014, which is projected to reach 314 million by 2017 (IMRB 2014). The aim was to study prevalence and pattern of internet usage among undergraduate students in Moradabad. Methods: A cross sectional study was conducted among medical students (n=382) belonging to all the professionals of medical college, to assess the pattern of internet usage. A semi-structured proforma along with Young’s internet addiction scale was used. Results: Of the 382 adolescents who took part in the study, 150 (39.27%) were female and 232 (60.73%) were males. Their mean age was 16.20 years. Using Young’s original criteria, 22 (5.76%) were found to be addicts, 230 (60.21%) were moderately addicted, 45 (11.78%) were average users while in 85 (22.25%) of student’s internet use was less than average. Most of internet use was for social networking 183(47.9%), downloading media files 125 (32.7%), online gaming 45 (11.8%), academic purposes 10 (2.6%) and others 19 (5%). About 275 (72%) of the students were using smart phones to access the internet. Conclusions: Most of the internet usage was for the purpose of social networking (Facebook, Whats App, Mails, etc). Availability of high speed free wi-fi internet on mobile phones as well as more reliance on virtual friendship than real may be the reason for spending more time on social network websites. 

Internet Crime

Cyber Crime ◽  
2013 ◽  
pp. 1-13
Author(s):  
Tejaswini Herath ◽  
H. Raghav Rao ◽  
Shambhu Upadhyaya
Keyword(s):  
Information Security ◽  
Denial Of Service ◽  
Computer Training ◽  
The Internet ◽  
Internet Crime ◽  
Security Issues ◽  
Internet Users ◽  
Computing Skills ◽  
Use Of The Internet ◽  
And Gender

It is estimated that over 1 billion people now have access to the Internet. This unprecedented access and use of Internet by individuals around the world, however, is accompanied by malicious and mischievous activities online. With the traditional crimes such as fraud, identity theft, and harassment now being committed with the use of the Internet, and networked home computers being exploited to carry out attacks such as denial of service, spamming, phishing and virus/worm propagation, it has become important to investigate security and privacy issues as they pertain to individual Internet users. To date very little is known about what characteristics of internet users affect their computing and on-line behaviors as they relate to security online. While some attention has been paid to understand the security issues affecting corporations, research investigating security issues as they relate to home users is still in infancy. Drawing from disciplines such as criminology, sociology, consumer fraud, and information security, this study seeks to find the role of computing skills and computer training, social influence, and gender on person’s vulnerability to Internet crimes. Our findings are significant and shed light in this important area of Internet crime contributing to the information security literature.

Internet Crime

2009 ◽  
pp. 433-445
Author(s):  
Tejaswini Herath
Keyword(s):  
Information Security ◽  
Denial Of Service ◽  
Computer Training ◽  
The Internet ◽  
Internet Crime ◽  
Security Issues ◽  
Internet Users ◽  
Computing Skills ◽  
Use Of The Internet ◽  
And Gender

It is estimated that over 1 billion people now have access to the Internet. This unprecedented access and use of Internet by individuals around the world, however, is accompanied by malicious and mischievous activities online. With the traditional crimes such as fraud, identity theft, and harassment now being committed with the use of the Internet, and networked home computers being exploited to carry out attacks such as denial of service, spamming, phishing and virus/worm propagation, it has become important to investigate security and privacy issues as they pertain to individual Internet users. To date very little is known about what characteristics of internet users affect their computing and on-line behaviors as they relate to security online. While some attention has been paid to understand the security issues affecting corporations, research investigating security issues as they relate to home users is still in infancy. Drawing from disciplines such as criminology, sociology, consumer fraud, and information security, this study seeks to find the role of computing skills and computer training, social influence, and gender on person’s vulnerability to Internet crimes. Our findings are significant and shed light in this important area of Internet crime contributing to the information security literature.

Older adults as the internet users: age and gender approach

2020 ◽  
Vol 27 (4) ◽  
pp. 467
Author(s):  
Ivana Simonova ◽  
Petra Poulova ◽  
Pavel Prazak ◽  
Blanka Klimova
Keyword(s):  
Older Adults ◽  
The Internet ◽  
Age And Gender ◽  
Internet Users ◽  
And Gender

Going with the flow: Nudging attention online

2020 ◽  
pp. 146144482094118
Author(s):  
Angela Xiao Wu ◽  
Harsh Taneja ◽  
James G Webster
Keyword(s):  
United States ◽  
Network Analysis ◽  
Media Effects ◽  
The United States ◽  
The Internet ◽  
Online Media ◽  
Temporal Dimension ◽  
Institutional Power ◽  
Internet Users ◽  
Usage Patterns

Theories explaining the impacts of online media often swing between the actions of empowered individuals and the distribution structures put in place by powerful corporations. To explicate how these factors interact, we adapt the concept of audience flow to highlight the temporal dimension of web use and demonstrate how digital architectures subtly nudge masses of people into online attention flows. We identify sequential usage patterns through a network analysis of passively measured clickstreams, combined with data on website ownership and website architectures. Our sample, based on a panel of 1 million users, includes 1761 websites that reached at least 1% of Internet users in the United States. Our findings reveal previously unseen patterns of online audience formation, which have implications for studying media effects and understanding institutional power on the Internet.

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