scholarly journals Fungsi Konatif Pada Iklan Mesin Cuci Hole-Less Tub Dari Sharp: Analisis Wacana Kritis

2020 ◽  
Author(s):  
Susiati Susiati
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Washing Machine ◽  
Washing Machines ◽  
Descriptive Qualitative

AbstrakTujuan penelitian ini adalah mendeskripsikan dan mengidentifikasi fungsi konatif pada iklan mesin cuci "Hole-Less Tub" dari Sharp. Jenis penelitian ini merupakan deskriptif kualitatif dengan pendekatan analisis wacana kritis. Metode yang digunakan adalah metode simak catat. Hasil penelitian membuktikan bahwa: 1) Produsen/penulis iklan mesin cuci tabung tanpa lubang (Hole-less Tub) dari SHARP dengan memengaruhi pembaca dalam mengiklankan produk mereka dominan menggunakan struktur frasa; 2) Struktur frasa yang dominan produsen/penulis gunakan adalah penggunaan kata yang bermakna intensitas seperti lebih dan maksimal dalam menambah efek dari kata sifat yang menyertainya sehingga bersifat empatik; 3) Kata-kata yang digunakan dalam bentuk frasa cenderung puitis (ekspresif); 4) Produsen/penulis mesin cuci tabung tanpa lubang (Hole-less Tub) dari SHARP dalam memberikan stimulus kepada pembaca dengan cara mengungkapkan kelebihan produk mereka serta secara implisit mengungkapkan kelemahan produk lain; 5) Produsen/penulis dalam membangkitkan hasrat dan keinginan pembaca agar terpengaruh terhadap produk yang mereka iklankan dengan menggunakan istilah asing.Keyword: konatif, analisis wacana kritis, iklanAbstractThe purpose of this research is to describe and identify the conative function in Sharp's "Hole-Less Tub" washing machine advertisements. This type of research is a descriptive qualitative approach to the analysis of critical discourse. The method used is the note note method. The results of the research prove that: 1) Manufacturers / writers of SHARP hole-less Tubs by influencing readers to advertise their products predominantly using phrase structures; 2) The dominant phrase / producer structure of the manufacturer / writer is the use of words with meaningful intensity such as more and maximum in adding to the effect of the accompanying adjectives so that they are empathic; 3) Words used in the form of phrases tend to be poetic (expressive); 4) SHARP manufacturer / writer of Hole-less Tub washing machines from SHARP in providing stimulus to readers by revealing the strengths of their products and implicitly revealing weaknesses of other products; 5) Producers / writers in arouse the desire and desire of readers to be influenced by the products they advertise using foreign terms.Keyword: conative, critical discourse analysis, advertising

KONATIF PADA IKLAN MESIN CUCI ‘HOLE-LESS TUB’ DARI SHARP ANALISIS WACANA KRITIS

2020 ◽  
Author(s):  
HARZIKO
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Washing Machine ◽  
Descriptive Qualitative

AbstractThe purpose of this research is to describe and identify the conative function in Sharp's "Hole-LessTub" washing machine advertisements. This type of research is a descriptive qualitative approach tothe analysis of critical discourse. The method used is the note note method. The results of the researchprove that: 1) Manufacturers / writers of SHARP hole-less Tubs by influencing readers to advertisetheir products predominantly using phrase structures; 2) The dominant phrase / producer structure ofthe manufacturer / writer is the use of words with meaningful intensity such as more and maximum inadding to the effect of the accompanying adjectives so that they are empathic; 3) Words used in theform of phrases tend to be poetic (expressive); 4) SHARP manufacturer / writer of Hole-less Tubwashing machines from SHARP in providing stimulus to readers by revealing the strengths of theirproducts and implicitly revealing weaknesses of other products; 5) Producers / writers in arouse thedesire and desire of readers to be influenced by the products they advertise using foreign terms.Keyword: conative, critical discourse analysis, advertising

scholarly journals Understanding CDA: Histories, Remembering, and Futures

2018 ◽  
Author(s):  
Siti Rafiah.MH
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Descriptive Qualitative

The aims of this study are trying to give us a deep understanding of what Critical Discourse Analysis is. This study starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the renowned theories in CDA which proposed by Fairclough, van Dijk and Wodak. In the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics.

scholarly journals The Construction of Expatriate Identity: A Critical Discourse Analysis on “Indonesia Expat” Magazine

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 169-182
Author(s):  
Vivian Graciela Chertian ◽  
Esther Kuntjara
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Word Choice ◽  
Descriptive Qualitative

This thesis is a study on the construction of expatriate’s identity in Indonesia Expat magazine. The purpose of this study is to find how the expatriate’s identity is constructed in Indonesia Expat. In this study, the theory used was van Dijk’s (2015) critical discourse analysis. The data were parts of texts taken from Meet the Expat and Info for Expat columns in Indonesia Expat magazine. The writers took a descriptive qualitative approach in this study. According to the findings, there were five identities constructed about the expatriates: skillful, successful, wealthy, healthy, and caring. These identities were constructed by utilizing background, details, graphics, and word choice to generate particular interpretations.Keywords: Critical discourse analysis, expatriate, identity, elite

scholarly journals Understanding CDA: Histories, Remembering, And Futures

2018 ◽  
Vol 3 (2) ◽  
pp. 175
Author(s):  
Siti Rafiah
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Research Article ◽  
Library Research ◽  
Descriptive Qualitative

The aim of this library research article is trying to give us a deep understanding of what Critical Discourse Analysis is. The article starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the theory proposed by Fairclough renowned expert in DA field, in the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics. 

scholarly journals Understanding CDA: Histories, Remembering, and Futures

2018 ◽  
Author(s):  
Siti Rafiah.MH
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Descriptive Qualitative

The aims of this study are trying to give us a deep understanding of what Critical Discourse Analysis is. This study starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the renowned theories in CDA which proposed by Fairclough, van Dijk and Wodak. In the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics.

scholarly journals HOTELS ADVERTISEMENTS ON INSTAGRAM DURING COVID-19 PANDEMIC: A CRITICAL DISCOURSE ANALYSIS (Iklan Perhotelan di Instagram pada Masa Pandemi Covid-19: Analisis Wacana)

Sirok Bastra ◽  
2021 ◽  
Vol 9 (2) ◽  
Author(s):  
K.M. Tri Sutrisna Agustia
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Secondary Data ◽  
Social Contexts ◽  
Qualitative Approach ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Situational Context ◽  
Analysis Theory ◽  
Descriptive Qualitative

This paper aimed at investigating the use of the advertisement text in Instagram caption of hotels during the Covid-19 pandemic. The paper is analyzed under the three dimensions of Critical Discourse Analysis theory proposed by Fairclough (1989). The descriptive qualitative approach used to obtain and explain the secondary data. The result of description dimension showed: the used of significant meaning, active-passive sentences, positive-negative sentences, and description-persuasion structures. The interpretation dimension showed that the content, subject, relations, and connections were referred to as the situational context. The explanation dimension showed, the relation of situational, institutional, and social contexts. Tulisan ini bertujuan untuk mengetahui penggunaan teks iklan pada takarir Instagram di hotel-hotel selama masa pandemi Covid-19. Tulisan ini dianalisis dengan teori tiga dimensi analisis wacana kritis yang diajukan oleh Fairclough pada tahun 1989. Pendekatan deskriptif kualitatif digunakan untuk memperoleh dan menjelaskan data sekunder. Hasil dari dimensi deskripsi menunjukkan bahwa penggunaan makna signifikan, kalimat aktif-pasif, kalimat positif-negatif, dan struktur deskripsi-persuasi. Dimensi interpretasi menunjukkan bahwa isi, subjek, hubungan, dan koneksi mengacu kepada konteks situasional. Dimensi penjelasan menunjukkan bahwa hubungan pada konteks situasional, kelembagaan, dan praktik sosial.

REVITALISASI BUDAYA LOKAL SEBAGAI DASAR PENGEMBANGAN KEILMUAN BERDASARKAN VISI DAN MISI PERGURUAN TINGGI DI INDONESIA

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Yanuar Bagas Arwansyah
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Michel Foucault ◽  
Critical Discourse ◽  
Local Culture ◽  
Discourse Function ◽  
Cultural Domination ◽  
Theory Of Discourse ◽  
Descriptive Qualitative

Abstrak: Artikel ini bertujuan menganalisis secara kritis visi dan misi 10 perguruan tinggi terbaik di Indonesia versi 4 International Colleges & Universities. Metode yang digunakan dalam penelitian ini yaitu deskriptif kualitatif. Penelitian ini merupakan analisis wacana kritis yang mengacu pada teori Michel Foucault. Teori analisis wacana Foucault mengacu pada wacana sebagai alat bagi kepentingan kekuasaan, hegemoni, dominasi budaya, dan ilmu pengetahuan. Berdasarkan hasil analisis ditemukan bahwa visi dan misi 10 perguruan tinggi tersebut mengandung unsur-unsur yang sejalan dengan fungsi wacana menurut Foucault. Hal tersebut didasari pada visi dan misi setiap perguruan tinggi yang memiliki tujuan mengembangkan institusi berkelas internasional, namun tetap dengan berdasar pada pengembangan ilmu pengetahuan yang berakar pada budaya lokal. Kata kunci: wacana, visi, misi, perguruan tinggi Abstract: This article aims to critically analyze the vision and mission of the 10 best universities in Indonesia version of 4 International Colleges & Universities. The method used in this study is descriptive qualitative. This research is a critical discourse analysis that refers to Michel Foucault's theory. Foucault's theory of discourse analysis refers to discourse as a tool for the interests of power, hegemony, cultural domination, and science. Based on the results of the analysis it was found that the vision and mission of the 10 universities contained elements that were in line with the discourse function according to Foucault. This is based on the vision and mission of each college that has the aim of developing international-class institutions, but still based on the development of science rooted in local culture. Keywords: discourse, vision, mission, college

scholarly journals Aproximación al fracaso escolar de alumnado en desventaja desde el análisis crítico del discurso

2019 ◽  
Vol 27 ◽  
pp. 49
Author(s):  
Ignacio Calderón Almendros ◽  
Olga Cruz Moya ◽  
María Teresa Rascón Gómez
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Academic Failure ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Educational Institutions ◽  
Social Actors ◽  
Linguistic Strategies ◽  
Semiotic Perspective ◽  
Primary Groups

This article arises from a biographical qualitative approach with students in situation of socio-cultural disadvantage who suffer academic failure. Its aim is to explore the language used by these children from the perspective of critical discourse analysis, as well as to analyze the linguistic strategies chosen in representing social actors and actions, and linguistic-discursive features. In addition, speakers create a more strengthened discourse of their own group from a semiotic perspective, as opposed to the hierarchy and depersonalization in their relationships with the educational institutions. The distance between the language of school requests and the language they use within their primary groups favors failure and isolation.

scholarly journals KORUPSI DALAM KONSTRUKSI MEDIA : ANALISIS STRUKTUR MIKRO SEMANTIK TEKS BERITA KORUPSI DI TELEVISI

Widyaparwa ◽  
2019 ◽  
Vol 47 (1) ◽  
pp. 104-115
Author(s):  
Hari Bakti Mardikantoro ◽  
Haryadi Haryadi
Keyword(s):  
Discourse Analysis ◽  
Data Collection ◽  
Critical Discourse Analysis ◽  
Social Group ◽  
Textual Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Semantic Structure ◽  
Advanced Technique ◽  
Research Findings

This study aims to determine the micro semantic structure of corruption news text in national private TV station in Indonesia. This study employed a descriptive qualitative approach through critical discourse analysis by van Dijk. The method of data collection used simak (listening) advanced technique of simak bebas libat cakap, rekam (re-cording) technique, catat (noting) technique. The research findings show that the textual analysis of microstructure aspect of corruption news text in TV station includes the analysis of background elements (instruction or plotting description related to space, time, and atmosphere), detailed elements (describing very detailed part of a phenomena), purpose elements (looking at information which benefits the writer or media by elaborating the information ex-plicitly and clearly), pre-assumed element (the efforts to support someone’s opinion by giving the premise which truth is trusted, in the form of real and concrete data), and nominalization elements (strategy which is commonly used to nominate a certain social group). Penelitian ini bertujuan untuk menemukan struktur mikro semantik teks berita korupsi di televisi swas-ta nasional Indonesia. Pengkajian masalah dalam penelitian ini menggunakan dua pendekatan, yakni pendekatan sosiologis empiris dan pendekatan kritis van Dijk. Metode pengumpulan data dilakukan dengan metode simak dengan teknik lanjutan berupa teknik rekam, dan teknik catat. Selain itu, data dijaring juga dengan metode wawancara dengan pihak redaktur berita di televisi. Analisis da-lam penelitian ini menggunakan model analisis wacana kritis van Dijk. Analisis tekstual pada as-pek struktur mikro teks berita korupsi di televisi meliputi analisis elemen latar (petunjuk atau keterang-an pengaluran yang berhubungan dengan ruang, waktu, dan suasana), elemen detail (menguraikan ba-gian yang sangat terperinci mengenai suatu peristiwa), elemen maksud (melihat informasi yang meng-untungkan bagi penulis atau media dengan menguraikannya secara eksplisit dan jelas), elemen praang-gapan (upaya mendukung sebuah pendapat maupun opini dengan cara memberikan premis yang di-percaya kebenarannya, berupa data yang nyata dan konkret), dan elemen nominalisasi (strategi yang se-ring digunakan untuk menghilangkan kelompok sosial tertentu).

scholarly journals PSEUDO-BEAUTY: SEXUALITY IN INDAH HANACO’S THE CURSE OF BEAUTY (A STUDY OF CRITICAL DISCOURSE ANALYSIS)

2018 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Fiqih Aisyatul Farokhah ◽  
Sri Kusumo Habsari ◽  
Mugijatna Mugijatna
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Sales Promotion ◽  
Critical Discourse ◽  
Sex Tourism ◽  
The World ◽  
The Face ◽  
Descriptive Qualitative

This article uses critical discourse analysis to uncover the discourse of pseudo beauty included the shape of the discourse and the reaction of sales promotion girl (SPG) which is represented in Indah Hanaco’s novel The Curse of Beauty. The design of the research is descriptive qualitative. Women wear thick makeup and attractive dress to cover their weakness, and they can be considered as beautiful women. Makeup makes the face more real than the reality thus it is mentioned as pseudo beauty. It makes SPG tries hard to become beautiful and sexy as a way of attracting the consumers. Most of them are trapped in the world of prostitution as the facilitator of sex tourism. SPG and prostitution seemingly become a stereotype that cannot be separated. They are tormented by a falseness and loneliness life in the halfway of hedonism. Capitalism makes them do not have a choice except being SPG which is a side job in sex tourism. These situations are caused by the pseudo beauty which gives them the curse as like represented by Indah Hanaco in her novel The Curse of Beauty.

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