scholarly journals Understanding CDA: Histories, Remembering, and Futures

2018 ◽  
Author(s):  
Siti Rafiah.MH
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Descriptive Qualitative

The aims of this study are trying to give us a deep understanding of what Critical Discourse Analysis is. This study starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the renowned theories in CDA which proposed by Fairclough, van Dijk and Wodak. In the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics.

scholarly journals Understanding CDA: Histories, Remembering, And Futures

2018 ◽  
Vol 3 (2) ◽  
pp. 175
Author(s):  
Siti Rafiah
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Research Article ◽  
Library Research ◽  
Descriptive Qualitative

The aim of this library research article is trying to give us a deep understanding of what Critical Discourse Analysis is. The article starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the theory proposed by Fairclough renowned expert in DA field, in the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics. 

scholarly journals Understanding CDA: Histories, Remembering, and Futures

2018 ◽  
Author(s):  
Siti Rafiah.MH
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Descriptive Qualitative

The aims of this study are trying to give us a deep understanding of what Critical Discourse Analysis is. This study starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the renowned theories in CDA which proposed by Fairclough, van Dijk and Wodak. In the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics.

KONATIF PADA IKLAN MESIN CUCI ‘HOLE-LESS TUB’ DARI SHARP ANALISIS WACANA KRITIS

2020 ◽  
Author(s):  
HARZIKO
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Washing Machine ◽  
Descriptive Qualitative

AbstractThe purpose of this research is to describe and identify the conative function in Sharp's "Hole-LessTub" washing machine advertisements. This type of research is a descriptive qualitative approach tothe analysis of critical discourse. The method used is the note note method. The results of the researchprove that: 1) Manufacturers / writers of SHARP hole-less Tubs by influencing readers to advertisetheir products predominantly using phrase structures; 2) The dominant phrase / producer structure ofthe manufacturer / writer is the use of words with meaningful intensity such as more and maximum inadding to the effect of the accompanying adjectives so that they are empathic; 3) Words used in theform of phrases tend to be poetic (expressive); 4) SHARP manufacturer / writer of Hole-less Tubwashing machines from SHARP in providing stimulus to readers by revealing the strengths of theirproducts and implicitly revealing weaknesses of other products; 5) Producers / writers in arouse thedesire and desire of readers to be influenced by the products they advertise using foreign terms.Keyword: conative, critical discourse analysis, advertising

scholarly journals The Construction of Expatriate Identity: A Critical Discourse Analysis on “Indonesia Expat” Magazine

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 169-182
Author(s):  
Vivian Graciela Chertian ◽  
Esther Kuntjara
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Word Choice ◽  
Descriptive Qualitative

This thesis is a study on the construction of expatriate’s identity in Indonesia Expat magazine. The purpose of this study is to find how the expatriate’s identity is constructed in Indonesia Expat. In this study, the theory used was van Dijk’s (2015) critical discourse analysis. The data were parts of texts taken from Meet the Expat and Info for Expat columns in Indonesia Expat magazine. The writers took a descriptive qualitative approach in this study. According to the findings, there were five identities constructed about the expatriates: skillful, successful, wealthy, healthy, and caring. These identities were constructed by utilizing background, details, graphics, and word choice to generate particular interpretations.Keywords: Critical discourse analysis, expatriate, identity, elite

scholarly journals Fungsi Konatif Pada Iklan Mesin Cuci Hole-Less Tub Dari Sharp: Analisis Wacana Kritis

2020 ◽  
Author(s):  
Susiati Susiati
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Washing Machine ◽  
Washing Machines ◽  
Descriptive Qualitative

AbstrakTujuan penelitian ini adalah mendeskripsikan dan mengidentifikasi fungsi konatif pada iklan mesin cuci "Hole-Less Tub" dari Sharp. Jenis penelitian ini merupakan deskriptif kualitatif dengan pendekatan analisis wacana kritis. Metode yang digunakan adalah metode simak catat. Hasil penelitian membuktikan bahwa: 1) Produsen/penulis iklan mesin cuci tabung tanpa lubang (Hole-less Tub) dari SHARP dengan memengaruhi pembaca dalam mengiklankan produk mereka dominan menggunakan struktur frasa; 2) Struktur frasa yang dominan produsen/penulis gunakan adalah penggunaan kata yang bermakna intensitas seperti lebih dan maksimal dalam menambah efek dari kata sifat yang menyertainya sehingga bersifat empatik; 3) Kata-kata yang digunakan dalam bentuk frasa cenderung puitis (ekspresif); 4) Produsen/penulis mesin cuci tabung tanpa lubang (Hole-less Tub) dari SHARP dalam memberikan stimulus kepada pembaca dengan cara mengungkapkan kelebihan produk mereka serta secara implisit mengungkapkan kelemahan produk lain; 5) Produsen/penulis dalam membangkitkan hasrat dan keinginan pembaca agar terpengaruh terhadap produk yang mereka iklankan dengan menggunakan istilah asing.Keyword: konatif, analisis wacana kritis, iklanAbstractThe purpose of this research is to describe and identify the conative function in Sharp's "Hole-Less Tub" washing machine advertisements. This type of research is a descriptive qualitative approach to the analysis of critical discourse. The method used is the note note method. The results of the research prove that: 1) Manufacturers / writers of SHARP hole-less Tubs by influencing readers to advertise their products predominantly using phrase structures; 2) The dominant phrase / producer structure of the manufacturer / writer is the use of words with meaningful intensity such as more and maximum in adding to the effect of the accompanying adjectives so that they are empathic; 3) Words used in the form of phrases tend to be poetic (expressive); 4) SHARP manufacturer / writer of Hole-less Tub washing machines from SHARP in providing stimulus to readers by revealing the strengths of their products and implicitly revealing weaknesses of other products; 5) Producers / writers in arouse the desire and desire of readers to be influenced by the products they advertise using foreign terms.Keyword: conative, critical discourse analysis, advertising

scholarly journals HOTELS ADVERTISEMENTS ON INSTAGRAM DURING COVID-19 PANDEMIC: A CRITICAL DISCOURSE ANALYSIS (Iklan Perhotelan di Instagram pada Masa Pandemi Covid-19: Analisis Wacana)

Sirok Bastra ◽  
2021 ◽  
Vol 9 (2) ◽  
Author(s):  
K.M. Tri Sutrisna Agustia
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Secondary Data ◽  
Social Contexts ◽  
Qualitative Approach ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Situational Context ◽  
Analysis Theory ◽  
Descriptive Qualitative

This paper aimed at investigating the use of the advertisement text in Instagram caption of hotels during the Covid-19 pandemic. The paper is analyzed under the three dimensions of Critical Discourse Analysis theory proposed by Fairclough (1989). The descriptive qualitative approach used to obtain and explain the secondary data. The result of description dimension showed: the used of significant meaning, active-passive sentences, positive-negative sentences, and description-persuasion structures. The interpretation dimension showed that the content, subject, relations, and connections were referred to as the situational context. The explanation dimension showed, the relation of situational, institutional, and social contexts. Tulisan ini bertujuan untuk mengetahui penggunaan teks iklan pada takarir Instagram di hotel-hotel selama masa pandemi Covid-19. Tulisan ini dianalisis dengan teori tiga dimensi analisis wacana kritis yang diajukan oleh Fairclough pada tahun 1989. Pendekatan deskriptif kualitatif digunakan untuk memperoleh dan menjelaskan data sekunder. Hasil dari dimensi deskripsi menunjukkan bahwa penggunaan makna signifikan, kalimat aktif-pasif, kalimat positif-negatif, dan struktur deskripsi-persuasi. Dimensi interpretasi menunjukkan bahwa isi, subjek, hubungan, dan koneksi mengacu kepada konteks situasional. Dimensi penjelasan menunjukkan bahwa hubungan pada konteks situasional, kelembagaan, dan praktik sosial.

REVITALISASI BUDAYA LOKAL SEBAGAI DASAR PENGEMBANGAN KEILMUAN BERDASARKAN VISI DAN MISI PERGURUAN TINGGI DI INDONESIA

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Yanuar Bagas Arwansyah
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Michel Foucault ◽  
Critical Discourse ◽  
Local Culture ◽  
Discourse Function ◽  
Cultural Domination ◽  
Theory Of Discourse ◽  
Descriptive Qualitative

Abstrak: Artikel ini bertujuan menganalisis secara kritis visi dan misi 10 perguruan tinggi terbaik di Indonesia versi 4 International Colleges & Universities. Metode yang digunakan dalam penelitian ini yaitu deskriptif kualitatif. Penelitian ini merupakan analisis wacana kritis yang mengacu pada teori Michel Foucault. Teori analisis wacana Foucault mengacu pada wacana sebagai alat bagi kepentingan kekuasaan, hegemoni, dominasi budaya, dan ilmu pengetahuan. Berdasarkan hasil analisis ditemukan bahwa visi dan misi 10 perguruan tinggi tersebut mengandung unsur-unsur yang sejalan dengan fungsi wacana menurut Foucault. Hal tersebut didasari pada visi dan misi setiap perguruan tinggi yang memiliki tujuan mengembangkan institusi berkelas internasional, namun tetap dengan berdasar pada pengembangan ilmu pengetahuan yang berakar pada budaya lokal. Kata kunci: wacana, visi, misi, perguruan tinggi Abstract: This article aims to critically analyze the vision and mission of the 10 best universities in Indonesia version of 4 International Colleges & Universities. The method used in this study is descriptive qualitative. This research is a critical discourse analysis that refers to Michel Foucault's theory. Foucault's theory of discourse analysis refers to discourse as a tool for the interests of power, hegemony, cultural domination, and science. Based on the results of the analysis it was found that the vision and mission of the 10 universities contained elements that were in line with the discourse function according to Foucault. This is based on the vision and mission of each college that has the aim of developing international-class institutions, but still based on the development of science rooted in local culture. Keywords: discourse, vision, mission, college

scholarly journals “One, Two, Many = One too many?” Conceptualizations of mother tongue

2021 ◽  
Vol 11 (2) ◽  
pp. 135-157
Author(s):  
Anne Golden ◽  
Toril Opsahl ◽  
Ingebjørg Tonne
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Conceptual Metaphor ◽  
Mother Tongue ◽  
Point Of View ◽  
Critical Discourse ◽  
The Novel ◽  
Conceptual Metaphor Theory ◽  
Traditional Use ◽  
Metaphor Theory

In this article, we analyze the use of the term ‘morsmål’ (‘mother tongue’) in official Norwegian documents and in media texts to identify if and how its conceptualization has changed in the era of increasing globalization. Our point of view is explorative. When examining our data, we highlight the importance of reflecting openly about the instability of powerful concepts. We highlight two partly conflicting conceptualizations that we name the ‘traditional use’ and the ‘novel use’, respectively. Building on critical discourse analysis and conceptual metaphor theory we explore how the conceptualizations reveal certain aspects of ideologies and the potential management of multilingualism in society. A broader understanding of how conceptualizations of mother tongue(s) are played out in the Norwegian context may contribute to the dialogue about multilingualism as it is understood and recognized across diverse contexts.

scholarly journals REPRESENTASI PEREMPUAN JAWA DALAM SERAT WULANG PUTRI: ANALISIS WACANA KRITIS

2019 ◽  
Vol 9 (3) ◽  
pp. 213
Author(s):  
Atin Fitriana
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Context ◽  
Point Of View ◽  
Woman Writer ◽  
Critical Discourse ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Ideal

<p>The Javanese culture has a specific perspective on the ideal figure of women. This perspective is generally manifested in the classical texts, for example, in Serat Wulang Putri Adisara. Written by Nyi Adisara. Serat Wulang Putri contains the teachings for royal daughters in living their life as Javanese women based on Javanese teachings. In this manuscript, the readers can see the women figure portrayed from the perspective of a woman writer. This paper discusses the ideal women’s discourse in Serat Wulang Putri using the approach of critical discourse analysis from van Dijk. The analysis is conducted by considering the text’s microstructure, macrostructure, and cultural context. Through the analysis, we can see the ideal discourse of Javanese women based on Serat Wulang Putri. Furthermore, the text discusses women as figures who must pay attention to their attitudes and behavior, and can control their hearts, minds, and feelings. In this case, the author uses the male point of view to describe the characteristics of ideal Javanese women. Javanese women are also described as a weak figure and must obey what men command or expect from them.</p>

scholarly journals EVALUASI PERSPEKTIF POLITIK TRUMP PADA “SAVE AMERICA RALLY”

Diksi ◽  
2021 ◽  
Vol 29 (2) ◽  
pp. 175-188
Author(s):  
Ikha Adhi Wijaya ◽  
Annas Annas ◽  
Sumarlam Sumarlam
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Point Of View ◽  
Critical Discourse ◽  
Online Media ◽  
Political Will ◽  
Electoral Vote ◽  
Vote Count ◽  
The Government

(Title: The Evaluation of Trump’s Political Perspectives at The  “Save America Rally”). This paper explores Trump speech in online media CBC news entitled “Live Coverage: Protesters Swarm Capitol, Abruptly Halting Electoral Vote Count” in the point of view of discourse analysis. This research belongs to qualitative research. The method used to analyze is distributional and referential method. It analyzed Trump ideology’s Perspectives through structure manifested by Emotive words, phrases, sentences from his speech, specifically it explored from critical discourse analysis conducted by Teun A .Van Dijk.  It resulted and indicated that Trump conveyed his political will by protesting the result of the ballots. He said there was fraud in the middle of the election. In fact, instead of protesting the election, he also conveyed the autocritics towards the government (himself). Key Words:  speech, Trumps, critical discourse analysis, ideology

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