scholarly journals HOTELS ADVERTISEMENTS ON INSTAGRAM DURING COVID-19 PANDEMIC: A CRITICAL DISCOURSE ANALYSIS (Iklan Perhotelan di Instagram pada Masa Pandemi Covid-19: Analisis Wacana)

Sirok Bastra ◽  
2021 ◽  
Vol 9 (2) ◽  
Author(s):  
K.M. Tri Sutrisna Agustia
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Secondary Data ◽  
Social Contexts ◽  
Qualitative Approach ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Situational Context ◽  
Analysis Theory ◽  
Descriptive Qualitative

This paper aimed at investigating the use of the advertisement text in Instagram caption of hotels during the Covid-19 pandemic. The paper is analyzed under the three dimensions of Critical Discourse Analysis theory proposed by Fairclough (1989). The descriptive qualitative approach used to obtain and explain the secondary data. The result of description dimension showed: the used of significant meaning, active-passive sentences, positive-negative sentences, and description-persuasion structures. The interpretation dimension showed that the content, subject, relations, and connections were referred to as the situational context. The explanation dimension showed, the relation of situational, institutional, and social contexts. Tulisan ini bertujuan untuk mengetahui penggunaan teks iklan pada takarir Instagram di hotel-hotel selama masa pandemi Covid-19. Tulisan ini dianalisis dengan teori tiga dimensi analisis wacana kritis yang diajukan oleh Fairclough pada tahun 1989. Pendekatan deskriptif kualitatif digunakan untuk memperoleh dan menjelaskan data sekunder. Hasil dari dimensi deskripsi menunjukkan bahwa penggunaan makna signifikan, kalimat aktif-pasif, kalimat positif-negatif, dan struktur deskripsi-persuasi. Dimensi interpretasi menunjukkan bahwa isi, subjek, hubungan, dan koneksi mengacu kepada konteks situasional. Dimensi penjelasan menunjukkan bahwa hubungan pada konteks situasional, kelembagaan, dan praktik sosial.

scholarly journals Understanding CDA: Histories, Remembering, and Futures

2018 ◽  
Author(s):  
Siti Rafiah.MH
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Descriptive Qualitative

The aims of this study are trying to give us a deep understanding of what Critical Discourse Analysis is. This study starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the renowned theories in CDA which proposed by Fairclough, van Dijk and Wodak. In the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics.

scholarly journals CRITICAL DISCOURSE ANALYSIS OF THE SHORT FICTION “MAGIC” BASED ON NORMAN FAIRCLOUGH’S APPROACH

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Patricia Natasya Rhea Sudarna ◽  
Christina Atika Yulina
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Short Story ◽  
Social Contexts ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Appraisal Theory ◽  
Katherine Anne Porter ◽  
Linguistic Aspect ◽  
The Relationship

In the discussion about social injustice, inequality becomes a core issue. It is proven by inequality themed short stories which are still relevant nowadays although they were written decades ago. In this paper we analyse the 1928’s short story Magic written by Katherine Anne Porter under Fairclough's (1922) critical discourse analysis. It aims at finding social wrong—especially inequality issues in the short story and finding possible ways to solve the social wrong.The analysis will be done in the framework of Fairclough’s critical discourse methods which divides the discourse into three dimensions, i.e. linguistic description of the language text, interpretation of the relationship between the discursive processes and the text, and explanation of the relationship between the discursive processes and social processes (Fairclough, 1995). To describe the linguistic aspect of the text, appraisal theory is used as the approach to support the process of analyzing the linguistic elements that create the discourse. Thus, the analysis will link the linguistic and social contexts of the discourse. The results show that there are some social wrongs happen in the story. It is also shown through judgement, affect, and appreciation.

KONATIF PADA IKLAN MESIN CUCI ‘HOLE-LESS TUB’ DARI SHARP ANALISIS WACANA KRITIS

2020 ◽  
Author(s):  
HARZIKO
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Washing Machine ◽  
Descriptive Qualitative

AbstractThe purpose of this research is to describe and identify the conative function in Sharp's "Hole-LessTub" washing machine advertisements. This type of research is a descriptive qualitative approach tothe analysis of critical discourse. The method used is the note note method. The results of the researchprove that: 1) Manufacturers / writers of SHARP hole-less Tubs by influencing readers to advertisetheir products predominantly using phrase structures; 2) The dominant phrase / producer structure ofthe manufacturer / writer is the use of words with meaningful intensity such as more and maximum inadding to the effect of the accompanying adjectives so that they are empathic; 3) Words used in theform of phrases tend to be poetic (expressive); 4) SHARP manufacturer / writer of Hole-less Tubwashing machines from SHARP in providing stimulus to readers by revealing the strengths of theirproducts and implicitly revealing weaknesses of other products; 5) Producers / writers in arouse thedesire and desire of readers to be influenced by the products they advertise using foreign terms.Keyword: conative, critical discourse analysis, advertising

scholarly journals The Construction of Expatriate Identity: A Critical Discourse Analysis on “Indonesia Expat” Magazine

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 169-182
Author(s):  
Vivian Graciela Chertian ◽  
Esther Kuntjara
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Word Choice ◽  
Descriptive Qualitative

This thesis is a study on the construction of expatriate’s identity in Indonesia Expat magazine. The purpose of this study is to find how the expatriate’s identity is constructed in Indonesia Expat. In this study, the theory used was van Dijk’s (2015) critical discourse analysis. The data were parts of texts taken from Meet the Expat and Info for Expat columns in Indonesia Expat magazine. The writers took a descriptive qualitative approach in this study. According to the findings, there were five identities constructed about the expatriates: skillful, successful, wealthy, healthy, and caring. These identities were constructed by utilizing background, details, graphics, and word choice to generate particular interpretations.Keywords: Critical discourse analysis, expatriate, identity, elite

scholarly journals Understanding CDA: Histories, Remembering, And Futures

2018 ◽  
Vol 3 (2) ◽  
pp. 175
Author(s):  
Siti Rafiah
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Research Article ◽  
Library Research ◽  
Descriptive Qualitative

The aim of this library research article is trying to give us a deep understanding of what Critical Discourse Analysis is. The article starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the theory proposed by Fairclough renowned expert in DA field, in the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics. 

scholarly journals Understanding CDA: Histories, Remembering, and Futures

2018 ◽  
Author(s):  
Siti Rafiah.MH
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Present Article ◽  
Deep Understanding ◽  
Qualitative Approach ◽  
Point Of View ◽  
Critical Discourse ◽  
Descriptive Qualitative

The aims of this study are trying to give us a deep understanding of what Critical Discourse Analysis is. This study starts with a discussion of the origin of Critical Discourse Analysis (CDA), then exploring interdisciplinary based on the renowned theories in CDA which proposed by Fairclough, van Dijk and Wodak. In the last part of the article discussed the principles of CDA form Fairclough point of view. The present article uses a descriptive qualitative approach from reputable references which is relevant to the topics.

scholarly journals ANALISIS WACANA KRITIS PADA PIDATO POLITIK MANTAN KETUA UMUM PARTAI GOLKAR ABURIZAL BAKRIE (CRITICAL DISCOURSE ANALYSIS ON POLITICAL SPEECH BY THE FORMER HEAD OF GOLKAR, ABU RIZAL BAKRIE)

2020 ◽  
Vol 10 (2) ◽  
pp. 167
Author(s):  
Herlina Yuni Astuti
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Contexts ◽  
Critical Discourse ◽  
The Political ◽  
Political Speech ◽  
Analysis Study ◽  
Descriptive Qualitative

AbstractCritical Discourse Analysis on Political Speech by The Former Head of Golkar,Abu Rizal Bakrie. Discourse is a unit of language based on words used tocommunicate in social contexts. Therefore, it cannot be denied that language isan effective tool in all aspects of life, including on the political stage. This studyaims to analyze the structure of the political speech of the former chairman of theGolkar Party, Aburizal Bakrie, entitled "Flowing But Not Drifting". The type ofthis research is descriptive qualitative with the Van Dijk's model of criticaldiscourse analysis. The results of this study indicate that the macro structure ofthe ARB speech text is "Flowing But Not Drifting". In the study of the textsuperstructure, ARB's speech was arranged in a simple way which then becamea strategy in delivering a discourse in front of the cadres. The final element ofvan Dijk's critical discourse analysis study is the micro or semantic structure.The ARB speech consists of background elements, details, presuppositions andnominalization in the semantic section. The use of pronouns, and the tenses usedare active and passive sentences, and tend to use aspects of conditionalcoherence. ARB also tends to use diction in a style that leads to the use oflanguage that is simple and easy to understand because it starts the speech bygiving greetings, thanks and also insertion of a pantun, which is understood as away to give a more positive nuance to the Golkar Party.Key words: CDA, speech, politics, Golkar, ARB AbstrakAnalisis Wacana Kritis Pada Pidato Politik Mantan Ketua Umum PartaiGolkar Aburizal Bakrie. Wacana merupakan satuan bahasa berdasarkan katayang digunakan untuk berkomunikasi dalam konteks sosial. Oleh karena itu,tidak bisa dipungkiri lagi bahwa bahasa adalah alat yang efektif dalam segalaaspek kehidupan termasuk dalam panggung politik. Penelitian ini bertujuanuntuk menganalisis struktur pidato politik mantan ketua umum Partai Golkar,Aburizal Bakrie, yang berjudul “Mengalir Tapi Tak Hanyut”. Jenis penelitian iniadalah deskriptif kualitatif dengan metode analisis wacana kritis model Van Dijk.Hasil dari penelitian ini menunjukkan bahwa struktur makro teks pidato ARBadalah “Mengalir Tapi Tak Hanyut”. Pada kajian sisi superstruktur teks, pidatoARB tersusun secara sederhana yang kemudian menjadi sebuah strategi dalammenyampaikan suatu wacana di hadapan para kader. Elemen terakhir darikajian analisis wacana kritis oleh van Dijk adalah struktur mikro atau semantik.Pidato ARB terdiri dari elemen latar, detail, pra-anggapan dan nominalisasipada bagian semantik. Penggunaan kata ganti, dan bentuk kalimat yangdigunakan adalah kalimat aktif dan pasif, serta cenderung menggunakan aspekkoherensi kondisional. ARB juga cenderung menggunakan diksi dengan gayayang mengarah kepada penggunaan bahasa yang sederhana dan mudahdipahami karena mengawali pidato dengan memberi salam, ucapan terima kasihdan juga disisipi sebuah pantun, yang mana hal tersebut dipahami sebagai carauntuk memberikan nuansa yang lebih positif atas Partai Golkar.Kata-kata kunci:AWK, pidato, politik, Golkar, ARB

scholarly journals Fungsi Konatif Pada Iklan Mesin Cuci Hole-Less Tub Dari Sharp: Analisis Wacana Kritis

2020 ◽  
Author(s):  
Susiati Susiati
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Washing Machine ◽  
Washing Machines ◽  
Descriptive Qualitative

AbstrakTujuan penelitian ini adalah mendeskripsikan dan mengidentifikasi fungsi konatif pada iklan mesin cuci "Hole-Less Tub" dari Sharp. Jenis penelitian ini merupakan deskriptif kualitatif dengan pendekatan analisis wacana kritis. Metode yang digunakan adalah metode simak catat. Hasil penelitian membuktikan bahwa: 1) Produsen/penulis iklan mesin cuci tabung tanpa lubang (Hole-less Tub) dari SHARP dengan memengaruhi pembaca dalam mengiklankan produk mereka dominan menggunakan struktur frasa; 2) Struktur frasa yang dominan produsen/penulis gunakan adalah penggunaan kata yang bermakna intensitas seperti lebih dan maksimal dalam menambah efek dari kata sifat yang menyertainya sehingga bersifat empatik; 3) Kata-kata yang digunakan dalam bentuk frasa cenderung puitis (ekspresif); 4) Produsen/penulis mesin cuci tabung tanpa lubang (Hole-less Tub) dari SHARP dalam memberikan stimulus kepada pembaca dengan cara mengungkapkan kelebihan produk mereka serta secara implisit mengungkapkan kelemahan produk lain; 5) Produsen/penulis dalam membangkitkan hasrat dan keinginan pembaca agar terpengaruh terhadap produk yang mereka iklankan dengan menggunakan istilah asing.Keyword: konatif, analisis wacana kritis, iklanAbstractThe purpose of this research is to describe and identify the conative function in Sharp's "Hole-Less Tub" washing machine advertisements. This type of research is a descriptive qualitative approach to the analysis of critical discourse. The method used is the note note method. The results of the research prove that: 1) Manufacturers / writers of SHARP hole-less Tubs by influencing readers to advertise their products predominantly using phrase structures; 2) The dominant phrase / producer structure of the manufacturer / writer is the use of words with meaningful intensity such as more and maximum in adding to the effect of the accompanying adjectives so that they are empathic; 3) Words used in the form of phrases tend to be poetic (expressive); 4) SHARP manufacturer / writer of Hole-less Tub washing machines from SHARP in providing stimulus to readers by revealing the strengths of their products and implicitly revealing weaknesses of other products; 5) Producers / writers in arouse the desire and desire of readers to be influenced by the products they advertise using foreign terms.Keyword: conative, critical discourse analysis, advertising

The Media Conspiracy Behind the Death of Diana, Princess Of Wales: A Study of Critical Discourse Analysis

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 56
Author(s):  
Indah Mustika Santhi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Critical Discourse ◽  
Daily Mail ◽  
Daily Newspapers ◽  
Analysis Theory ◽  
The Media ◽  
Material Process ◽  
Social Level

ABSTRAKPenelitian ini berjudul “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. Penelitian ini bertujuan untuk menjelaskanbagaimana kematian Putri Diana direpresentasikan oleh The Daily Mail dalam artikelartikelpemberitaannya melalui dimensi tekstual dan juga memaparkan cara pandang TheDaily Mail sebagai pelaku media konspirasi pada praktik kerjanya terkait berita kematianPutri Diana dalam dimensi sosiokultural. Objek penelitian ini adalah The Daily Mail, salahsatu tabloid harian terbesar di Inggris. Metode yang digunakan dalam penelitian ini adalahmetode kualitatif, analisis deskriptif. Penulis menggunakan teori analisis wacana kritisFairclough (1995), disertai dengan beberapa teori pendukung lainnya, seperti teori klausasebagai representasi Halliday (2004), teori konspirasi Feaster (2008), Birchall (2006),Barkun (2003), Hodapp dan von Kannun (2008). Hasil dari penelitian ini menunjukkanbahwa representasi kematian Putri Diana dalam dimensi tekstual didapat melalui prosesmaterial, proses mental, proses relasional, proses verbal, dan proses eksistensial yangterdapat dalam artikel-artikel The Daily Mail. Sementara itu, cara pandang The Daily Mailsebagai pelaku media konspirasi atas berita kematian Putri Diana didapat melalui prosestataran sosial, tataran institusional, tataran sosial pada dimensi praktik sosiokultural.Kata Kunci: Transitivitas, Analisis Wacana Kritis, Media konspirasi.ABSTRACTThis thesis is entitled “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. This thesis is aimed to describe therepresentation of Princess Diana’s death and The Daily Mail’s perspective as a mediaconspiracy actor through textual and sociocultural dimension. The object of this thesis isThe Daily Mail, one of the widest national daily newspapers in England. The method that isused in this thesis is a qualitative method, a descriptive analytic method. The writer uses thecritical discourse analysis theory of Fairclough (1995) and some other supported theories,such as clause as representation theory by Halliday (2004), the conspiracy theory by Feaster(2008), Birchall (2006), Barkun (2003), Hodapp and von Kannun (2008). The result of thisresearch shows that the representation in textual dimension that appear on Princess Diana’sdeath is derived from material process, mental process, relational process, verbal process, andexistential process. While The Daily Mail’s perspective on Princess Diana’s death is derivedfrom situational level, institutional level and social level of sociocultural practice dimension.Keywords: Transitivity, Critical Discourse Analysis, Media Conspiracy.

REVITALISASI BUDAYA LOKAL SEBAGAI DASAR PENGEMBANGAN KEILMUAN BERDASARKAN VISI DAN MISI PERGURUAN TINGGI DI INDONESIA

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Yanuar Bagas Arwansyah
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Michel Foucault ◽  
Critical Discourse ◽  
Local Culture ◽  
Discourse Function ◽  
Cultural Domination ◽  
Theory Of Discourse ◽  
Descriptive Qualitative

Abstrak: Artikel ini bertujuan menganalisis secara kritis visi dan misi 10 perguruan tinggi terbaik di Indonesia versi 4 International Colleges & Universities. Metode yang digunakan dalam penelitian ini yaitu deskriptif kualitatif. Penelitian ini merupakan analisis wacana kritis yang mengacu pada teori Michel Foucault. Teori analisis wacana Foucault mengacu pada wacana sebagai alat bagi kepentingan kekuasaan, hegemoni, dominasi budaya, dan ilmu pengetahuan. Berdasarkan hasil analisis ditemukan bahwa visi dan misi 10 perguruan tinggi tersebut mengandung unsur-unsur yang sejalan dengan fungsi wacana menurut Foucault. Hal tersebut didasari pada visi dan misi setiap perguruan tinggi yang memiliki tujuan mengembangkan institusi berkelas internasional, namun tetap dengan berdasar pada pengembangan ilmu pengetahuan yang berakar pada budaya lokal. Kata kunci: wacana, visi, misi, perguruan tinggi Abstract: This article aims to critically analyze the vision and mission of the 10 best universities in Indonesia version of 4 International Colleges & Universities. The method used in this study is descriptive qualitative. This research is a critical discourse analysis that refers to Michel Foucault's theory. Foucault's theory of discourse analysis refers to discourse as a tool for the interests of power, hegemony, cultural domination, and science. Based on the results of the analysis it was found that the vision and mission of the 10 universities contained elements that were in line with the discourse function according to Foucault. This is based on the vision and mission of each college that has the aim of developing international-class institutions, but still based on the development of science rooted in local culture. Keywords: discourse, vision, mission, college

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