KONATIF PADA IKLAN MESIN CUCI ‘HOLE-LESS TUB’ DARI SHARP ANALISIS WACANA KRITIS
AbstractThe purpose of this research is to describe and identify the conative function in Sharp's "Hole-LessTub" washing machine advertisements. This type of research is a descriptive qualitative approach tothe analysis of critical discourse. The method used is the note note method. The results of the researchprove that: 1) Manufacturers / writers of SHARP hole-less Tubs by influencing readers to advertisetheir products predominantly using phrase structures; 2) The dominant phrase / producer structure ofthe manufacturer / writer is the use of words with meaningful intensity such as more and maximum inadding to the effect of the accompanying adjectives so that they are empathic; 3) Words used in theform of phrases tend to be poetic (expressive); 4) SHARP manufacturer / writer of Hole-less Tubwashing machines from SHARP in providing stimulus to readers by revealing the strengths of theirproducts and implicitly revealing weaknesses of other products; 5) Producers / writers in arouse thedesire and desire of readers to be influenced by the products they advertise using foreign terms.Keyword: conative, critical discourse analysis, advertising