What mode of environmental regulation do post-industrial societies prefer and why?
Environmental policy is touching on ever more aspects of corporate and individual behavior, and there is much debate over what combinations of top-down (government-imposed) and bottom-up (voluntary private sector) measures to use. In post-industrial, democratic societies, citizens’ preferences over such combinations are crucial, because they shape the political feasibility space in which policymakers can act. We argue that policy-designs relying on voluntary measures receive more public support if they are based on inclusive decision-making, use strong transparency and monitoring mechanisms, and include a trigger for government intervention in case of ineffectiveness. Survey experiments focusing on two green economy issues in Switzerland (N=1941) provide strong support for these arguments. The findings are surprisingly consistent across the two contexts. This suggests that our study design offers a useful template for research that explores politically feasible green economy policy designs for other issues and in other countries.