scholarly journals Social Media as a Tool for Digital Marketing

2021 ◽  
Vol 9 (VI) ◽  
pp. 4717-4724
Author(s):  
Rutuparna Sakalkale
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Global Media ◽  
Social Contacts ◽  
The World ◽  
The Impact ◽  
The Way

Social media is always playing important the role of bringing the world online and establishing social contacts new platform social media marketing. Marketing changes the way companies or individuals communicate. This study looks at the impact of global media marketing and comparisons in the results in INDIA.

scholarly journals The impact of COVID-19 “infodemic” on drug-utilization behaviors: implication for Pharmacovigilance

2020 ◽  
Author(s):  
Marco Tuccori ◽  
Irma Convertino ◽  
Sara Ferraro ◽  
Emiliano Cappello ◽  
Giulia Valdiserra ◽  
...  
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Opinion Leaders ◽  
Angiotensin Ii Receptor ◽  
Angiotensin Ii Receptor Antagonists ◽  
The World ◽  
Potential Risks ◽  
The Impact ◽  
Hazardous Use

The COVID-19 pandemic that hit the world in 2020 triggered a massive dissemination of information (“infodemic”) about the disease channeled through the web and social media. This “infodemic” included also sensational and distorted information about drugs, which likely affected primarily opinion leaders and people particularly active on social media, and subsequently other peoples leading to inadequate choices by individual patients everywhere. In particular, for some drugs approved with other indications, namely chloroquine, hydroxychloroquine, NSAIDs, ACE inhibitors, angiotensin II receptor antagonists, favipiravir and umifenovir, information has spread that has led to a hazardous use. In this article, we analyzed the rationale behind the claim for use of these drugs in COVID-19, the communication about their effect on the disease, the consequences of this communication on people's behavior and the response of some influential regulatory authorities in an attempt to minimize the actual or potential risks arising from this behavior. Finally, we discussed the role of pharmacovigilance stakeholders in emergency management and possible strategies to be put in place to deal with other similar situations in the future.

scholarly journals Understanding Social Media Marketing activities in Western Balkans

2021 ◽  
Vol 72 (6) ◽  
pp. 869-893
Author(s):  
Visar Rrustemi ◽  
Gezim Jusufi
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Probit Regression ◽  
Western Balkans ◽  
Online Consumers ◽  
Marketing Activities ◽  
Business Policies ◽  
The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

Consumer based brand equity in the 21st century: an examination of the role of social media marketing

2016 ◽  
Vol 17 (3) ◽  
pp. 243-255 ◽  
Author(s):  
Atefeh Yazdanparast ◽  
Mathew Joseph ◽  
Fernanda Muniz
Keyword(s):  
College Students ◽  
Social Media ◽  
Undergraduate Students ◽  
Brand Equity ◽  
Social Media Marketing ◽  
Content Type ◽  
Research Population ◽  
The Cost ◽  
The Impact

Purpose The present research investigates the influence of brand-based social media marketing (SMM) activities on metrics of consumer-based brand equity (CBBE). Specifically, the study examines the role of consumer-brand social media experiences on attitude toward SMM activities of brands and its consequent impact on brand perceptions. Design/methodology/approach Paper-and-pencil surveys were administered to undergraduate students in a Southwestern university in exchange for extra credit. Survey questions were adapted from previously validated scales, and measurement adaptations were minimal and only related to the context of questions to assure their relevance with the context of this study. Bi-variate correlation, bootstrapping technique, Sobel test, ANOVA and linear regression were used to test the hypotheses. Findings The results indicate that brand-based SMM is essential in impacting consumers’ attitudes toward brands and consequently, CBBE reflected via perceived value for the cost, perceived uniqueness and the willingness to pay a price premium for a brand. Additionally, the main reason for individuals to use social media impacts their attitudes toward and receptiveness of SMM activities of brands. Research limitations/implications This study used a sample of college students to address the research questions. Considering the higher adoption rate and interest in social media among younger consumer groups, the results may not be representative of the entire population. Much of the existing research on social media, however, has focused on undergraduate college students and is primarily based on studies utilizing the similar research population. Originality/value The present research is one of the few studies that empirically examine the impact of consumer-brand interactions/experiences on consumers’ attitudes toward SMM activities of brands, as well as brand-related knowledge and perceptions as reflected by CBBE. The results indicate that the CBBE model of the twenty-first century should incorporate the role of brand-based SMM activities as facilitators of brand knowledge (i.e. brand awareness and brand image) by reinforcing or even shaping important brand-based associations.

scholarly journals Itineraries of Modern Ethiopian Instrumental Music

2021 ◽  
Author(s):  
◽  
Lucien Johnson
Keyword(s):  
Instrumental Music ◽  
Cultural Interaction ◽  
Turn On ◽  
Central Focus ◽  
The World ◽  
The 1960S ◽  
The Impact ◽  
The Way

<p>This dissertation explores the way in which Ethiopian musicians of the 1960s and 70s adapted forms such as jazz, soul and Latin music to create a new hybrid instrumental music style variously referred to as Ethio-Jazz or Ethio-Groove. It will then go on to investigate the impact that this music has had, in turn, on musicians in various locations around the world since its reissuing on CD in the late 1990s. The central focus is to investigate and articulate the role of individuals’ musical agency in this narrative, and to ask how, within the context of Ethiopian instrumental music and its offshoots, individual musicians and composers have engaged with, responded to and integrated music from elsewhere into their own musical languages. In particular, it looks at how musicians and composers have approached their own notion of creative individuality when their musical genealogy can be traced via affinities rather than geographic and ethnic inheritances. In adopting various influences these musicians, from both the original generation of Ethiopian musicians in the 60s and 70s who adapted soul, jazz and other American forms, and those from around the world who have in turn been influenced by this style of hybrid Ethiopian music, have had to unlock various technical musical problems, as well as navigate at times treacherous ethical waters and answer to allegations of cultural betrayal and/or appropriation. This dissertation identifies these problematic musical and ethical areas and, in the context of this criticism, it examines various viewpoints on how cultural interaction and exchange take place. The final chapter of this dissertation contextualizes my own creative portfolio, which accompanies this written work. It offers a personal response to the questions that have arisen from my affinity for Ethiopian music and from choosing an approach to composition closely informed by this affinity.</p>

scholarly journals The Negative Role of Social Media During the COVID-19 Outbreak

2021 ◽  
Vol 16 (2) ◽  
pp. 219-228
Author(s):  
Harith Yas ◽  
Ahmad Jusoha ◽  
Dalia Streimikieneb ◽  
Abbas Mardania ◽  
Khalil Md Nora ◽  
...  
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Descriptive Statistics ◽  
Study Results ◽  
The World ◽  
Negative Role ◽  
Health Institutions ◽  
The Impact ◽  
Source Of Information

The outbreak of the COVID-19 pandemic has exposed the power of social media in the dissemination of information. The current pandemic has hurt not only social media users but also on state's sustainable development. As a result, the present study seeks to understand the reasons for using social media during the COVID 19 pandemic by screening various topics and assessing the impact of misinformation on social media, primarily psychological and mental effects. The study utilized a quantitative research design. Participants were individuals between the age of twenty and fifty. Data was collected using a questionnaire shared online to the 360 participants. The studies' responses were analyzed using descriptive statistics and the arithmetic percentage method using graphs and figures. The study results revealed that many respondents use social media as a source of information, news, and psychological nourishment. Besides, the results indicated that participants below 50 years of age used social media frequently. Whatsapp, Twitter, and Youtube were the most used social media sites among the participants. The findings indicated that most participants used social media as a source of vital information during the COVID-19 pandemic. The current study recommends that governments and health institutions focus on developing abilities to respond simultaneously to misinformation cases. This study has facilitated more knowledge into the uses of social media in times of health crises. The study acts as a blueprint to prepare the world for managing social media information sharing in the future.

scholarly journals Innovation needs deregulation: the case of taxi and private hire companies

2018 ◽  
Vol 12 (1) ◽  
pp. 651-660
Author(s):  
Christian Nasulea ◽  
Diana Florentina Nasulea ◽  
Stelian Mihai Mic
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Popular Media ◽  
The World ◽  
New Business ◽  
Brave New World ◽  
The Impact ◽  
New Business Models ◽  
The Way

Abstract Every year seems to bring about new technologies that radically change the way we do things. New innovative business models come to life, that change the way the world works so much that a shift of mindset is required if we are to keep up. These days, the largest transport company in the world owns no cars, the largest accommodation provider owns no real estate, the largest retailer by value has no inventory of its own, and the most popular media owner creates no content. But what about the role of regulation in this brave new world? We take a look at the rivals, taxi companies and private hire transport companies (in particular Uber), to assess the need for regulation and the impact of regulation on these two contenders. Our research examines the effects of said regulation on service quality and safety, correlated with consumer opinion data. The impact of non-regulatory incentives on the two seemingly-opposed business models is discussed, thus making the logical case for increased deregulation of both taxis and private hire companies. Opening the way to innovative companies and innovative new business models, allowing them to change the world is our gateway to growth, prosperity and sustainability.

scholarly journals Analisis Video Share to Video Comments Ratio Tiktok Pada 5 Merek Smartphone Terlaris di Indonesia

2021 ◽  
Author(s):  
I Komang Agus Susila Yasa
Keyword(s):  
Social Media ◽  
Parent Company ◽  
Social Media Marketing ◽  
Knowing How ◽  
The World ◽  
Chinese Company ◽  
The Way

Tiktok is an application that is able to change the way of using social media before with their uniqueness, namely videos that are 15-60 seconds long. The Tiktok application is not only a video, but also contains music, filters, and other interesting features. The Tiktok application was launched globally by a Chinese company with a parent company called ByteDance. It is estimated that Indonesia accounts for about 11% of total downloads globally and makes Indonesia one of the countries with the largest Tiktok application users in the world. Then with such a large number of Tiktok downloaders, it can provide opportunities for users such as smartphone brands to make this Tiktok platform or application their social media marketing platform. There are 5 smartphone brands in Indonesia that use Tiktok as their marketing platform, including: Xiaomi Indonesia, Vivo Indonesia, Oppo Indonesia, Samsung Indonesia and Realme Indonesia. This research was made using an exploratory exploratory method, with the aim of knowing how the credibility or performance of the Tiktok account of the 5 best-selling smartphone brands in Indonesia. Then the results of this study show that the Oppo Indonesia brand has better performance credibility compared to other smartphone brands.

scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

Customers’ Acceptance of Digital Marketing Techniques: The Impact of Search Engine, E-mail, and Social Media Marketing

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Anber Mohammad ◽  
Mohammad Eldahamsheh ◽  
Hanan Almomani ◽  
Ali Al Quran ◽  
Shadi Altarifi ◽  
...  
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
The Impact ◽  
E Mail
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