The concept of strategy is the composition of the mission in an organization or company in planning activities in order to achieve a goal and be on target by considering many aspects, namely the aspect of competition and the influence of the strength of the factors from the environment. The role of the government is very important in formulating strategies to support the development of tourism destinations, especially new destinations.There are several factors that are fulfilled in developing an area to become a tourist destination, including objects, facilities, infrastructure, transportation. In addition, in this era of all-around social media, there are so many tourist objects that are viral to the public via social media such as Instagram, TikTok, Facebook and others. Tourist attractions managers must be able to take advantage of this social media phenomenon because it will greatly impact a very significant increase in visits.In the midst of the current corona virus pandemic, it has resulted in a significant decline in the tourism sector. Therefore, the right strategy to prepare for the new normal era really needs to be prepared.