scholarly journals Branding as an effective tool for the development of tourist territories of the Republic of Belarus

Author(s):  
E. M. Yelovaya

Branding of territories is growing rapidly as an approach used in the tourism sector to promote a tourist destination. The concept of branding was borrowed from the world of the mass market and is actively used in a number of national tourist destinations, however, at this stage of its development, an academic analysis of the value and effectiveness of the use of branding of territories is still not fully carried out. First of all, the role of branding in regional tourist territories is not investigated, where brand personalization is extremely important given the geographical proximity of their location.

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 


2021 ◽  
Author(s):  
Vilia Apriliani

The management of tourist attractions is one of the main keys to increase the growth of the tourism sector. The role of the community and the government is a must in maintaining and developing tourist destinations. In this article, it will be discussed how to encourage the potential of Bali as an Indonesian tourist destination.


2020 ◽  
Vol 8 (1) ◽  
pp. 154
Author(s):  
Doli Witro ◽  
Luqyana Azmiya Putri ◽  
Rabiyatul Adawiyah ◽  
Kesi Afrilia ◽  
Nurul Alamin

In the era of globalization, the tourism sector is one of the largest and most influential industries in economic development in general. In the 21st century, the tourism sector will be the primary driver in the world economy. In tourism, there are elements contained in it, ranging from tourists, travel, tourist destinations, industry, and so forth. Tourism for foreign exchange sources, including Indonesia, which is one of the countries that have various types of tourism, namely natural tourism, social tourism, and cultural tourism spread from Sabang to Merauke. One of the regions in Indonesia where multiple types of natural wealth have the potential to be developed is Sungai Penuh City, located in the western area in the form of a plateau. The most popular highland tourist destination in Sungai Penuh City is Bukit Khayangan. Departing from the above, the author intends to develop these problems and raise them into an article that illustrates and discusses supporting factors and inhibiting factors in the development of the Bukit Khayangan attraction, Sungai Penuh City. Then the development of attractions in Bukit Khayangan, Sungai Penuh City city, as well as the contribution of Bukit Kayangan Kota Sungai Penuh attraction. Keywords: Object Development, Tourist Attraction, Bukit Khayangan


2021 ◽  
Vol 13 (7) ◽  
pp. 3965
Author(s):  
Robert Maršanic ◽  
Edna Mrnjavac ◽  
Drago Pupavac ◽  
Ljudevit Krpan

Since the Republic of Croatia is one of the most popular European and world tourist destinations, the aim of this paper is, from the user’s (n = 596) point of view, to research the importance of stationary traffic in tourist destinations. The purpose of this paper is to point out the possibilities of improving the tourist destination quality and sustainability through an adequate parking service. In order to corroborate constructed scientific hypotheses, a larger number of scientific methods were used from which a polling method, analysis and synthesis method, descriptive statistics method, t-test, and analysis of variance (ANOVA) should be singled out. The major finding of this paper indicates a relatively big importance of stationary traffic (M = 6.51; SD = 2.21) as an element of tourist destination quality. Moreover, regarding the quality of tourist destination, the results of this paper suggest that the parking space availability is more important than the way parking or parking payment are organized. Between the experienced parking problem in a tourist destination and age on one side and evaluation of the importance of stationary traffic as an element of tourist destination quality on the other side, a statistically important connection was established. Gained knowledge can be particularly helpful to hotel industry managers but also to traffic managers whose duty is to provide an adequate number of parking spaces in tourist destinations.


2009 ◽  
Vol 89 (1) ◽  
pp. 95-101 ◽  
Author(s):  
Snezana Stetic ◽  
Dario Simicevic

Urban tourist destinations or City Break destinations are representing one of main destination products on tourist market. City Break destinations are big cities, administrative, economic and political centers of states and regions. These cities are 'open' 24 hours per day, seven days in week. Inside these tourist destination we can find different range of products (culture, entertainment, recreation, leisure, history, modern infrastructure). In these destinations season is not present and it lasts trough out the year. Promotional campaigns in City Break destinations are truing to create distinguished images in tourists mind as also as on investors, consumers and future residents. They emphasize advantages that those cities are delivering to their consumers, but often we forget that all these cities are having specific geographic landscapes. In the era of limiting of mass tourism to preserve resources for future generations and emphasizing the importance of sustainable development for tourism perspectives, the importance of specific geographic landscapes inside urban destinations for their further development as tourist destinations an their overall development is slightly neglected.


2020 ◽  
Vol 1 (1) ◽  
pp. 102-107
Author(s):  
Ulfat Aliyev ◽  

The article highlights the important role of tourism in the development of specialized tourism industry in the Republic of Azerbaijan. The Strategic Roadmap aims to support the development of the tourism sector within the stipulated time, providing high quality and competitive tourism services in international and local markets.


2021 ◽  
Vol 14(63) (1) ◽  
pp. 51-62
Author(s):  
Margarida POCINHO ◽  
Nataliya G.S. VIEIRA ◽  
Celso Pereira NUNES ◽  
Florin NECHITA

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the question arises as to whether the capacity to respond to customers' needs through functional digital engagement strategies is efficient for supporting a recovery and sustainable development of the tourism industry. This article comments on and provides a critical analysis of the recent online strategies related to content marketing applied to the tourism sector due to a global pandemic and the need to implement a different attitude towards tourismoriented projects. The article proposes some examples of efficient policies that fit in with changes in the world tourism market.


Author(s):  
Msafiri Njoroge

When local communities are allowed to participate fully in tourism trade activities either through supplying goods and services or direct employment in the tourism sector-inclusiveness of tourism, trade can be realized in a practical sense. Research indicates that, in most tourist destinations in Africa, the tourism trade continues to be characterized by environmental and social-cultural degradation and inadequate local community participation associated with revenue leakages and weak economic linkages. The mechanism on how tourism trade contributes inclusively on local communities' benefits such as inclusive growth and poverty alleviation remains unclear. Despite destination economies engaging in services liberalization, little evidence exists on how such trade policies have been beneficial at enhancing inclusive benefits of the tourism trade. Therefore, this chapter aims to clarify how trade policies can be employed to promote the inclusiveness of the tourism trade.


2022 ◽  
pp. 67-80
Author(s):  
Muhammad Farooq ◽  
Volkan Altintas

The religious tourism sector is a booming industry and attracts a sizable number of tourists around the world. While several factors play an important role in increasing the number of tourists for religious purposes, technology plays a vital role in managing and boasting religious tourism in a country. The authors aim to see this in the context of Turkey, a country that is a bridge between East and West, possessing a number of religious touristic sites and attracting a large number of tourists. The profile of the country and the role of technology in increasing tourism in Turkey also suggest improvements in the technological landscape of the country to increase and facilitate the religious tourists.


Koedoe ◽  
1977 ◽  
Vol 20 (2) ◽  
Author(s):  
D.P. Ackerman

In September 1965, at the signing ceremony of a National Park Bill, United States President Johnson remarked: "We are living in the Century of Change. But if future generations are to remember us more with gratitude than with sorrow, we must achieve more than just the miracles of technology. We must also leave them a glimpse of the world as God really made it, not just as it looked when we got through with it." In the same spirit, forestry in the Republic of South Africa (RSA) shares the responsibility of conserving and restoring as far as possible the environment in which we and succeeding generations must live.


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