Branding as an effective tool for the development of tourist territories of the Republic of Belarus
2021 ◽
Vol 66
(2)
◽
pp. 235-246
Keyword(s):
Branding of territories is growing rapidly as an approach used in the tourism sector to promote a tourist destination. The concept of branding was borrowed from the world of the mass market and is actively used in a number of national tourist destinations, however, at this stage of its development, an academic analysis of the value and effectiveness of the use of branding of territories is still not fully carried out. First of all, the role of branding in regional tourist territories is not investigated, where brand personalization is extremely important given the geographical proximity of their location.
Keyword(s):
Keyword(s):
2009 ◽
Vol 89
(1)
◽
pp. 95-101
◽
Keyword(s):
Keyword(s):
Keyword(s):