A body of evidence : ‘feeling in seeing’ predicts realness judgments for photojournalistic images.
Photography and photojournalism frame our experience of the world, especially in a culture powered by images at an unprecedented level. Images in the digital age and the era of alternative facts mediate our relations to other human beings and make our negotiation between what is real or fake challenging. We investigated how our visceral responses, as the basis of subjective feelings, influence our relation and responses to the authenticity of photojournalistic images. Higher neurophysiological and affective arousal at the first perception of an image predicted the probability with which participants would judge that image as ‘real’ in a subsequent session. These findings highlight the crucial role that physiology plays in engaging us with imagery, beyond cognitive processing. ‘Feeling in seeing’ seems to be a salient signal that at least partly determines our beliefs in a culture powered by images. By considering at the same time the underlying neural, physiological and cognitive mechanisms that guide our responses to images as well as the contextual cultural effects on how these mechanisms are recruited, these findings contribute to long-standing but still timely and multidisciplinary debates in visual culture.