Investigating the Impact of Action Framing Manipulations On Ultimatum Game Players
The present study aimed at investigating the impact of action framing manipulations − which consists in priming an individual to act in a certain way − on ultimatum game players. In Experiment 1 (N = 188), participants who played as responders were asked to indicate which offers (from 1€ to 9€) they would either accept or reject. Responders’ minimal offer acceptable was higher in the reject frame than in the accept frame, suggesting that compared to the reject frame the accept action frame primed responders to accept a wider range of offers and favored the acceptance of unfair offers. In Experiment 2 (N = 400), participants played as proposer and were asked to indicate either how much money they wanted to keep for themselves (i.e., selfish frame) or give to the responder (i.e., prosocial frame). Surprisingly, proposers were found to be more generous in the selfish frame than in the prosocial frame. Compared to the prosocial frame, the selfish frame may have led proposers to focus more intensely on the loss inflicted to the responder which triggered a stronger anticipated feeling of guilt, thereby inducing them to be more generous in the selfish than in the prosocial action frame.