Characteristics of Participants and Satisficing Tendency in Online Surveys Using a Sample Provider
A panel sample provider is a service that acts as an intermediary between a researcher and a survey monitor supplier in a web-based survey, and earns a transaction fee by providing the supplier with information on the survey that the researcher has registered and set up. In this report, we focused on LUCID (https://luc.id/), the world's largest panel sample provider and conducted a simple experimental online survey using LUCID in Japan, the U. S., the U. K., and China and examine participants' tendency to engage in satisficing when they do not pay due attention to the survey and its effect on their tendency to respond to an experimental task of “false consensus effect.” The percentage of satisficers who violated the instructions both times was high for both tasks in JP and CN. The effect sizes of one's own choice for satisficers were relatively smaller (though not absolutely small) than those for compliers and converts. These results show both the possibility that satisficing biases experimental results and the possibility that it can be corrected in a more appropriate direction by alerting.