scholarly journals Marketing and Promotional Means of Academic Library Products and Services with Reference to WEB 2.O Tools

2021 ◽  
Author(s):  
Subhajit Panda
Keyword(s):  
Academic Library ◽  
Library Services ◽  
Service Agency ◽  
Library Users ◽  
Actual Use ◽  
Information Products ◽  
Information Professionals ◽  
Set Up ◽  
Technology Marketing

Libraries and information centres have been created to realize that marketing of information products and services are an integral part of the administration, especially for reader’s satisfaction at their expected level. Keeping this in view, the study reveals all the processes and strategies that can be involved while practising the marketing of information products and services. Moreover, it investigates the purpose, usability and actual use of Web 2.0 for the marketing and promotion of library services and resources. Whenever we think about library operations, the concept of marketing does not come into mind. But due to the rapid growth of literature and the application of information technology, marketing has become an important tool to promote library services and products. An academic library is a service agency set up to further the cause of education. To improve the quality of education, the importance of libraries has rather increased. Therefore, library services and products must be promoted among library users. Librarians and Information professionals must start to market library products and services.

scholarly journals Interactive multimedia library products: forming skills of technology while preparing bachelors of library and information activities

Bibliosphere ◽  
2018 ◽  
pp. 119-123
Author(s):  
S. V. Savkina
Keyword(s):  
Interactive Multimedia ◽  
Library Services ◽  
Information Activity ◽  
Wide Range ◽  
Library Users ◽  
Information Products ◽  
Interactive Product ◽  
Audience Development ◽  
Game Forms

Currently, the range of information products and services provided remotely is developing and expanding. Modern library users often prefer remote services to traditional forms. The real communication is inferior to virtual one, the popularity of electronic information products is growing. Libraries transform popular traditional products and services into electronic formats. So traditional quizzes, which are popular in libraries, are moving into a new form, become a dynamically developing electronic product. The popularity and demand of multimedia products for modern users led to emerging a wide range of such products in the library practice. Multimedia capabilities combine different forms of information and provide visibility, visual appeal and increase interest among users. The most original of them are the products with interactive features that provide the opportunity to dialogue with users and implement active actions. The most popular are such interactive multimedia products as an electronic interactive exhibition, a multimedia interactive quiz, a video with interactive elements. Libraries can also develop such products without extensive software, hardware and human resources. To ensure the quality of the created interactive multimedia products, it is necessary to study the technology of their preparation. Based on the interactive multimedia works created by students the author considers their features, cases of interactive opportunities realization; characterizes the experience to form of skills of technology of their preparation at bachelors of library and information activity. Actively developing of remote library services using information-communicating technologies, transforming traditional forms into multimedia format contributes to the development of interactive multimedia forms, as well as allows attracting users and increase the demand for documents. Game forms of work with readers are especially relevant for children and youth audience. Development and implementtation of multimedia interactive product is economically less labor-intensive process than the traditional library event.

scholarly journals Cummings, Merrill, and Borrelli’s Inquiry into Small Screen Use by Academic Library Users: Timing is Everything

2018 ◽  
Vol 13 (1) ◽  
pp. 47-56
Author(s):  
Catharine Bomhold
Keyword(s):  
Academic Library ◽  
Washington State ◽  
Public Access ◽  
Library Services ◽  
State University ◽  
Spring Semester ◽  
Washington State University ◽  
Library Users ◽  
Library Catalogue ◽  
Small Screen

A Review of: Cummings, J., Merrill, A., & Borrelli, S. (2010). The use of handheld mobile devices: Their impact and implications for library services. Library Hi Tech, (28)1, 22-40. https://doi.org/10.1108/07378831011026670 Abstract Objective – The authors undertook this study to understand the relatively new phenomenon of handheld computing and the use of small-screen devices among academic library users. They sought to determine if users would be inclined to search the online library catalogue on their devices and, by extension, if there would be a growing demand for small-screen compatible library services. Design – Online and paper surveys were used with both closed and open questions. Respondents included students, faculty, and staff at Washington State University (WSU). Setting – Washington State University Library, Pullman, Washington, United States of America. Subjects – The survey was open to any user of the Washington State University (Pullman) Library. The 206 respondents included 126 (61.2%) undergraduates, 26 (12.6%) graduate or professional students, 32 (15.3%) WSU employees, and 15 (7.3%) faculty members. Methods – A survey was distributed both online and on paper. The online version used Surveymonkey.com and participation was solicited through various social media. It was open for three months during the Spring semester, 2007. The paper version was distributed to all library users on two days in June 2007. Eighty-four online and 122 paper responses were received. Main Results – Most of the respondents (58.4%) who owned a personal digital assistant (PDA) or Web-enabled cell phone (WECP) indicated that they would search the library catalogue on a small-screen device. Responses to the open question “How would you use the OPAC [online public access catalogue] if it was available on a PDA or WECP?” were mixed, both positive and negative. The positive responders noted the possible time savings associated with the availability of more information on their devices. The negative responders noted the cost of data, the annoyance of public phone use, and the complex format of the current catalogue that would not transfer to a small screen. Conclusion – The authors cited the growing usage trends in handheld devices, along with the willingness of current owners to use their devices, to predict an increase in usage of small screen searching. They speculated that further research should investigate how small screens would be used and what would that experience look like, rather than if patrons would use them.

scholarly journals Integrating a creativity, innovation, and design studio within an academic library

2018 ◽  
Vol 39 (3/4) ◽  
pp. 172-187 ◽  
Author(s):  
Holt Zaugg ◽  
Melissa C. Warr
Keyword(s):  
Design Methodology ◽  
Academic Library ◽  
Learning Opportunities ◽  
Learning Activities ◽  
Library Services ◽  
Content Type ◽  
It Support ◽  
Key Issues ◽  
Set Up ◽  
Learning And Collaboration

Purpose The purpose of this paper is to describe the efforts to set up a creativity, innovation, and design (CID) studio within an academic library. This paper will describe the reasons for creating a CID studio, assessment of the pilot study, and next steps. Design/methodology/approach The assessment used surveys, interviews, focus groups and observations of students and faculty to determine how well the CID fits into the library. Findings Initial findings indicate that the CID studio is a good fit within the library space as learning activities in it support collaboration, discovery, and integration of library services. However, noise issues, equipment needs, and expansion of space are key future needs. Research limitations/implications As libraries move from simple repositories of information to places of learning and collaboration, a CID studio space provides an opportunity to integrate learning opportunities with library services. Originality/value Through the first iteration, the CID has a unique and purposeful place within an academic library. It provides the opportunity for greater integration of library services. However, future iterations need to address key issues of space, equipment, and noise.

scholarly journals Academic Information Behavior and the Role of the Academic Library: A Study of an Israeli University

2017 ◽  
Author(s):  
Riki Greenberg
Keyword(s):  
21St Century ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Behavior ◽  
Library Services ◽  
Log Files ◽  
Library Users ◽  
Research Populations ◽  
Academic Information

This article-based dissertation presents three articles, all studying information behavior of the patrons in an academic library in Israel.This dissertation intends to help academic libraries understand their patrons' information behavior in the second decade of the 21st century and to make library services more available and beneficial to its users. The study presents a unique perspective on library users' academic information behavior from three different aspects. The users', the librarians and systems log files. The study utilizes different methodologies and different research populations to get full and comprehensive insights.

scholarly journals Service Quality Assessment at the Learning Resourse Center in Can Tho University, Vietnam

2021 ◽  
pp. 82-92
Author(s):  
Thi Trang Huynh ◽  
Mai Huynh Nguyen ◽  
Bang Duy Vo
Keyword(s):  
Online Survey ◽  
Academic Library ◽  
Mekong Delta ◽  
Influential Factors ◽  
Library Services ◽  
Information Control ◽  
Research Findings ◽  
High Level ◽  
The University

This paper reports the findings of assessing the quality of services offered at an academic library in the Mekong Delta, Vietnam. Using the quantitative approach, 31 criteria of updated LibQual model were considered in this research. Data collected in this study include online survey of 386 students from different courses and majors in the university. Research findings indicate that students were satisfied with all library services at a high level. The findings also reveal that there were 4 groups of factors influencing students’ satisfaction. They were Service Affect, Information Control, Library as a Place and Copyright. Of the four influential factors, Service Affect was identified as the strong factor while Information Controll was found to be the minor. Some implications for administrators and librarians are also provided with particular regard to the assessment of the quality of library services.

Effective techniques for the segmentation of academic library users

2016 ◽  
Vol 37 (8/9) ◽  
pp. 454-464 ◽  
Author(s):  
Zhixian Yi
Keyword(s):  
Influencing Factors ◽  
Online Survey ◽  
Academic Library ◽  
Academic Librarians ◽  
Library Services ◽  
Content Type ◽  
Content Analysis Method ◽  
Library Users ◽  
Practical Implications ◽  
Australian Universities

Purpose The purpose of this paper is to examine how Australian academic librarians perceived effective techniques used to segment library users into smaller groups and the influencing factors for their perceptions of the used techniques. Design/methodology/approach An online survey was sent to 400 academic librarians in 37 Australian universities and 230 (57.5 per cent) respondents completed and returned surveys. The descriptive and inferential statistics and content analysis method were used to analyse the collected data. Findings A variety of effective techniques were utilised to segment library users. Library variables such as number of staff and number of library branches and human capital variables such as education level, years of present position, formally studying marketing and attending a workshop on marketing in the last five years were significant predictors of perceptions of the effective segmentation techniques used, but this study indicates that other predictors such as number of different library professional positions and years involved in all library services and demographical variables made no difference. Practical implications This paper provides a useful overview of the effective techniques used to segment library users. Originality/value The value of this study is that librarians may utilise the results to better understand different techniques, to reflect on the effectiveness of the used techniques, and to balance the weight of the influencing factors. This will enable them to segment library users more effectively in the future.

E-Resources Usage Statistics as an Indicator and Measure of Knowledge Consumption in Higher Learning Academic Institutions

2019 ◽  
Vol 9 (S1) ◽  
pp. 46-50
Author(s):  
T. Sunitha
Keyword(s):  
Research Output ◽  
Higher Learning ◽  
Vast Number ◽  
Relative Growth ◽  
Output Quality ◽  
Library Users ◽  
Information Professionals ◽  
Development And Management ◽  
Day By Day

Digital resources and services have become an essential part of the growing collection of libraries all over the world, and their relevance and importance in the higher academic and research institutions have been increasing day by day. Library users also embrace the electronic resources quite enthusiastically considering their multitude of advantages. On the other hand, the collection, development and management of e-resources demand a lot of financial commitments on the part of the institutions, and as a result, they expect and encourage a fair return on investment. Therefore it has become mandatory on the part of libraries to assess the usage and usability of their procured/subscribed resources. Usage statistics are now considered as one of the most prominent measuring tools that help the libraries to examine the usage of online resources and ensuring their optimum utilization. At the same time, the collection of usage reports from the vast number of e-resources is a challenging task for the librarians. E-resources exist in multiple formats such as e-journals, e-books; aggregated full-text databases, company, industry, statistical databases etc. and the usage data collected for these resources vary from each other. There exist many ways and methods to collect usage reports of e-resources. It can either be downloaded manually from the e-resources website, using administrative credentials provided by the publishers or automatically harvested through SUSHI (Standardized Usage Statistics Harvesting Initiative). This paper attempts to draw the attention of information professionals on the enormous potential in the usage of e-resources by the libraries. It presents the IIM Kozhikode library’s experience in obtaining the usage statistics of e-resources and attempts to examine how these reports are used as a tool to assess the usage of e-resources. This paper puts forth the argument that the e-resources usage statistics acts as an indicator of the knowledge consumption of the organization, as evidenced by the relative growth in its research output, quality of education being imparted and its placement records.

The review of modern methods to evaluate users servicing quality

Bibliosphere ◽  
2016 ◽  
pp. 65-74 ◽  
Author(s):  
N. S. Redkina
Keyword(s):  
User Satisfaction ◽  
Complete Information ◽  
Library Services ◽  
User Survey ◽  
Internet Resources ◽  
Library Users ◽  
Marketing Methods ◽  
Statistical Indicators ◽  
Survey Questionnaires

Marketing methods of evaluating services of both readers and library users online are important to improve the quality of library-information servicing. The most commonly used methods to assess the quality of library services are statistical indicators analysis of activities (attendance, the number of resources/services access, etc.); surveillance; user survey; questionnaires; analysis of online services and Internet resources to determine the level of user satisfaction (online questionnaires, «like» estimates and others). In assessing satisfaction/dissatisfaction of users, their servicing quality such marketing tools as SERVQUAL, LibQUAL + {TM}, SERVPERF, «mystery shopper», «Kano methododology» and the concept of «neutral zones» by Ch. Bernard are more relevant. Their applying makes it possible to obtain accurate and complete information on the efficiency of employees’ work, to develop a program of activities and necessary recommendations to improve the quality of library servicing.

Integrating Web 2.0 into an academic library in Tanzania

2014 ◽  
Vol 32 (2) ◽  
pp. 183-202 ◽  
Author(s):  
Edda Tandi Lwoga
Keyword(s):  
Web 2.0 ◽  
Academic Libraries ◽  
Academic Library ◽  
User Preferences ◽  
Library Services ◽  
Web 2.0 Technologies ◽  
Undergraduate Medical Students ◽  
Content Type

Purpose – This paper aims to demonstrate work undertaken by Muhimbili University of Health and Allied Sciences (MUHAS) Library in an effort to integrate Web 2.0 technologies in its functions to enhance the quality of its services in Tanzania. Design/methodology/approach – The study conducted an exploratory questionnaire survey to assess user requirements among undergraduate medical students at MUHAS, developed Library 2.0 services, conducted training and created awareness. Findings – The paper shows that Web 2.0 technologies can be implemented effectively according to university goals, user's needs, deployment of user friendly tools, and capacity building among librarians and users. Students positively supported the adoption of Library 2.0 services at MUHAS. Library 2.0 services improved the quality of MUHAS library services, despite various challenges related to infrastructure, awareness, literacy, inadequate staff, security and ownership of Web 2.0 services. Research limitations/implications – The study findings may not be widely replicated because this article is based on a case study of the integration of Web 2.0 technologies into the library functions of MUHAS. This study did not examine the use of Library 2.0 applications among library users (such as faculty and students) which could illuminate further the case study. Practical implications – Most academic libraries in Africa have not yet adopted Web 2.0 technologies to improve their services. The user preferences, technology adoption, and challenges faced from the present study can help other libraries to plan and integrate their Library 2.0 technologies in their services. Originality/value – MUHAS Library offers a practical example of how Web 2.0 services can be adopted to enhance the quality of academic library services in an African context. This paper is of significance to academic libraries that are still considering their options with regard to the application of Web 2.0 technologies.

Editorial

2005 ◽  
Vol 5 (1) ◽  
pp. 3-3
Author(s):  
Christine Miskin
Keyword(s):  
Academic Library ◽  
Information Service ◽  
Law Firms ◽  
Library Services ◽  
Law Firm ◽  
Legal Information ◽  
College Of Law ◽  
History Of ◽  
Key Issues ◽  
Information Professionals

There are three main themes in this, the first issue of LIM for 2005. We begin with a series of short articles on the perils, pitfalls and challenges of multi-site working within the legal information environment. I am very grateful to the large number of people who have contributed to this theme by answering a short questionnaire that we put together in an attempt to ascertain what the key issues are. Some of our contributors have elected to answer the questions given as a template and others have adopted a more narrative style. Unfortunately we did not manage to get a contribution from an academic library. We do have articles from a number of our well-known large regional/City law firms, plus contributions from two smaller Scottish firms and the experiences of the College of Law. As a precursor to this theme our topical issues section features an article by Elisabeth Tooms, until recently Global Head of Library Services at Allen & Overy, on the challenges involved in running what must be the ultimate multi-site library with a staff of over 70 information professionals scattered around the world. Elisabeth also traces the history of her involvement in the development of the service from its beginnings in the early 1980's. At the other end of the spectrum Isabel Hood has written a wonderfully down-to-earth account of the stresses and strains of being a one-person library and information service in a multi-site law firm.

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