scholarly journals The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation

2021 ◽  
Vol 19 (2) ◽  
pp. 22
Author(s):  
Auditia Setiobudi ◽  
Deandra Vidyanata ◽  
Clarissa Sabella
Keyword(s):  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Information Transparency ◽  
Beverage Industry ◽  
Technological Advances ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Relationship Of ◽  
The Relationship ◽  
The City

Food and beverage industry is growing rapidly which causes companies to trying to fullfil consumer needs, one of which is packaging. Packaging is an important element to protect the product. Technological advances are able to make it easier for everyone to get information. Transparency information is able to provide information that consumers need. The purpose of this research is to examine the effect of packaging and information transparency on the intention to try Cikake products and to examine the moderating effect of endorser capability between information transparency on intention to try Cikake's. The population of this research is Cikake consumers who have tried this product before, have an Instagram account and live around the city of Pandaan. The sampling method used in this study was the census method, with a population of 100 people as the sample. Respondent data is collected by distributing questionnaires to Cikake consumers. This research uses Moderated Multiple Regression (MMR) as an analysis tool. The finding from the results of multiple linear regression tests which resulted in a significance value on the packaging variable of 0.005 while the information transparency variable was 0.000, which means that packaging and information transparency had an effect on the intention to try. The effect of moderation has a significance value of 0.030 and an increase in the coefficient of determination, which means that endorser capability is able to moderate the relationship of information transparency to intention to try Cikake's.

scholarly journals Family Ownership, Asset Levels, and Firm Performance in Western European Hospitality Companies

2019 ◽  
Vol 43 (6) ◽  
pp. 867-889 ◽  
Author(s):  
Philippe Masset ◽  
Irena Uzelac ◽  
Jean-Philippe Weisskopf
Keyword(s):  
Global Financial Crisis ◽  
Poor Performance ◽  
Lodging Industry ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Western European ◽  
The Global Financial Crisis ◽  
The Relationship ◽  
Do So

This article uses a comprehensive sample of companies from 16 Western European countries over the period 2004 and 2016 to examine the relationship between blockholder ownership, asset levels, and corporate performance in the hospitality industry. We find evidence that both family and nonfamily blockholders display a higher use of assets in the lodging industry, but only nonfamily blockholders do so in the food and beverage industry. At the same time, nonfamily blockholders tend to display a poor performance in both industries, while this is only true for the lodging industry in the case of family-owned businesses. Finally, we show that asset levels moderate the observed ownership–performance relationship. Our results hold both for static and dynamic asset measures and taking the global financial crisis into account.

Investigating the antecedents of e-commerce satisfaction in social commerce context

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Razaz Waheeb Attar ◽  
Mohana Shanmugam ◽  
Nick Hajli
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Theory And Practice ◽  
Social Commerce ◽  
Content Type ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
The Relationship

PurposeSocial media is still influencing consumers and is extending social commerce (S-Commerce) use. Different social media activities can influence the users' trust and e-satisfaction at different levels, which in turn influence the purchase intentions. This is evident for the food and beverage industry as S-Commerce mediated by social media can help realise a shorter time to market and meet buyer demands. In addition, credibility factors may influence trust and purchase intentions. Understanding the various factors of influence such as social constructs, namely ratings, reviews and referrals; design constructs such as credibility and features and behavioural constructs such as trust, satisfaction and motivation; and analysing the relationship between these factors and how they influence purchase intentions can provide deeper insights into S-Commerce research, decision-making process and purchase intentions particularly from a food and beverage context.Design/methodology/approachDrawing on trust through social media activities and surface credibility as well as e-commerce satisfaction, the authors have proposed a research model to investigate the purchase intention of consumers in S-Commerce platforms. Survey data were collected from six countries in Asia and analysed using SEM-PLS.FindingsResults indicated that both trust and surface credibility significantly influence e-commerce satisfaction leading to purchase intention. Furthermore, surface credibility, which is a novel predictor for purchase intention in S-Commerce context, is highly significant on e-commerce satisfaction. Besides, encouraged by surface credibility, it was identified that trust significantly affects e-commerce satisfaction and results in purchase intention. This research adds contribution to theory and practice in S-Commerce stream as discussed at the end of the paper.Originality/valueThe results of this research contribute to the S-Commerce literature and have practical implications for practitioners in the food and beverage industry. As such, focussing on these constructs, this paper analyses the relationship between the social media activities, trust, e-commerce satisfaction, surface credibility and intention to buy.

scholarly journals Hubungan Volume, Kecepatan Dan Kepadatan Dengan Model Greenshields, Greenberg, Dan Underwood Pada Ruas Jalan Luar Kota Kawasan Gunung Geurutee

2019 ◽  
Vol 2 (4) ◽  
pp. 286-293
Author(s):  
Ari Juanda ◽  
Muhammad Isya ◽  
Noer Fadhly
Keyword(s):  
Traffic Flow ◽  
Model Equation ◽  
Volume Density ◽  
Coefficient Of Determination ◽  
Mountainous Area ◽  
The Road ◽  
Traffic Conditions ◽  
Relationship Of ◽  
The Relationship ◽  
The City

In Indonesia, Karl-L Bang research in 1994 on the relationship between traffic parameters was included in the Indonesian Road Capacity Manual 1997. The research has undergone many changes between 1994 and 2018 in the growth of traffic that may affect traffic flow and volume, speed and density all urban roads, roads outside the city in an area, In Aceh studies have also been conducted into the relationship between traffic parameters on different roads. On this basis, it is very necessary to know the characteristics of traffic flows that occur on the Banda Aceh - Meulaboh section 65 + 450 is located in Aceh Jaya Regency, in the province of Aceh. Given that this road is located in an extremely mountainous area, where there are many very steep curves and ravines and rocks on the cliff side of the road. Analysis using models Greenshields, Greenberg, and Underwood. The results of the study show that the Greenshields model is the most satisfying compared to the Greenberg model and the Underwood model with a coefficient of determination (R2) greater than 0.88. The model is in accordance with the traffic conditions on the Outer City Road. Then the traffic flow obtained can not reach optimum conditions, namely in a stable traffic flow condition. The relationship between speed and density (S-D) with the model equation is S = 36,525 - 0,815 D; The volume-density (V-D) relationship with the model equation is V = 36,525 D - 0,815 D2; The relationship of volume - speed (V-S) with the model equation is V = 44,835 S - 1,228 S2

scholarly journals Brand ambassador and customer patronage of FMCGs: mediating effect of advertisement believability

2021 ◽  
Vol 13 (1) ◽  
pp. 19-34
Author(s):  
Yusuf Ismaila Mustapha ◽  
Binta Oziohu Issa
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Mediating Role ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Promotional Messages ◽  
The Relationship

The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry among the organizations that market similar products. The objective of this study is to evaluate the effect of a brand ambassador on the patronage of FMCGs. Furthermore, we explore the mediating role of advertisement believability in the relationship between the variables. We use a questionnaire to elicit information from 400 respondents who are members of households in the metropolitan area of Kano that consumed Peak milk. Partial least square algorithms and bootstrapping techniques served as the tools of analysis with the aid of SMART-PLS 3. Our findings indicate that a brand ambassador has an insignificant direct effect on customer patronage and that advertisement believability has no mediating effect on the influence of a brand ambassador on customer patronage. The study recommends that managers of FMCGs should use a hybrid model of a brand ambassador and believable advertising to elicit the desired patronage from their target customers. Further, they should de-emphasis the supposed role of advertisement believability as a mediating factor on the influence of a brand ambassador on customer patronage.

scholarly journals SWOT Analysis and Ansoff Matrix in Creative Food Industry Business Development: A Study on Creative Food Business “Komala”

2020 ◽  
Vol 3 (2) ◽  
pp. 69-76
Author(s):  
Tri Ratna Suciati ◽  
Dodi Kurniawan ◽  
M. Dery Iswahyudin
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Sustainable Food ◽  
Delivery Modes ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Innovative Products ◽  
Competitive Prices ◽  
The City

The number of entrepreneurs in the food and beverage industry is spreadthroughout Indonesia. Komala is a business engaged in the culinary or food andbeverage industry headquartered in the city of Tangerang. Komala has a local foodconcept that is packaged in a modern and practical way. This research is qualitativeresearch by conducting interviews with several resource persons who runcompetent and sustainable food and beverages business. In this study, interviewswere conducted with representatives from several restaurant, namely, GB, DBJ, H,KC, SKS, and RR as benchmarks in the Komala food business. The author preparesa list of questions regarding the information needed to approach the SWOT analysisand Ansoff Matrix to the informants. Based on results, it can be concluded that thestrategies that Komala's business must implement to develop are strengths (havinga structured SOP and competitive prices), weakness (limited human resources andthe absence of a physical store), opportunities (starting to collaborate with onlinefood delivery modes), threats (anticipating the increase in raw materials and makingnew innovative products)

scholarly journals ANALISIS STRATEGI BERSAING BISNIS HOME INDUSTRY [ANALYSIS OF HOME INDUSTRY BUSINESS COMPETITIVE STRATEGY]

2021 ◽  
Vol 16 (2) ◽  
pp. 227
Author(s):  
Maria Rijanto
Keyword(s):  
Swot Analysis ◽  
Market Competition ◽  
Industrial Sector ◽  
Purposive Sampling ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Challenges And Opportunities ◽  
Food And Beverage ◽  
Home Industries ◽  
The City

<p><em>The Food Industry is one of industry currently surviving and promising in Indonesia. In 2019 the food and beverage industry in Indonesia increased by 6.77%, and contributed to the national GDP of 7.35% so that this industrial sector can be relied upon. The home industry is one of the business segments that does not require large capital and can absorb a lot of labors. In the city of Bekasi, the market snack industry is one of the industries that is in great demand so that it is growing. This research was conducted in one of the home industries in Harapan Indah, Bekasi. In Harapan Indah, traditional snack industry has tight market competition. Mayona is home industry of traditional snack that has been established since 2002, currently Mayona has the goal of maximizing revenue in order to remain competitive in the current market industry. This research is using qualitative method. the respondents in this study were selected using purposive sampling. Respondent of this research are Mayona owner, Mayona employees, Mayona reseller,owner of retail traditional snack, consumer of enduser Mayona, and consumers of retail traditional snack. This study aims to 1) find out the strengths and weaknesses that Mayona currently has using SWOT analysis, 2) find out what are the external challenges and opportunities of Mayona by using SWOT analysis and Porter's Five Force analysis in the Mayona environment, 3) Propose appropriate strategies to Mayonna is differentiation by creating a competitive advantage.</em></p><p><strong>Abstrak dalam Bahasa Indonesia.</strong> Salah satu industri yang saat ini dapat bertahan dan menjanjikan adalah industri makanan. Di tahun 2019 industri makanan dan minuman di Indonesia mengalami kenaikan 6,77%, dan memberi kontribusi terhadap PDB nasional sebesar 7,35% sehingga sector industry ini dapat diandalkan. <em>Home industry </em>merupakan salah satu segmen usaha yang tidak membutuhkan modal besar dan dapat menyerap banyak tenaga kerja. Di kota Bekasi industri jajanan pasar termasuk industri yang banyak diminati sehingga mengalami pertumbuhan. Penelitian ini dilakukan pada salah satu <em>home industry </em>yang ada di Perumahan Harapan Indah kota Bekasi. Di perumahan Harapan Indah industri jajanan pasar memiliki persaingan yang ketat. Mayona merupakan salah satu <em>home industry </em>jajanan pasar yang sudah berdiri sejak tahun 2002, saat ini Mayona memiliki tujuan yaitu memaksimalkan pendapatan agar dapat tetap bersaing didalam industri jajanan pasar saat ini. Penelitian ini merupakan penelitian kualitatif, responden dalam penelitian ini dipilih dengan menggunakan <em>purposive sampling</em>. Responden dalam penelitian ini terdiri dari pemilik Mayona, karyawan Mayona, <em>resellser </em>Mayona, pemilik tempat titip jual, konsumen <em>enduser </em>Mayona, dan konsumen di tempat titip jual. Penelitian ini bertujuan untuk <sup>1)</sup> mengetahui keunggulan dan kelemahan yang dimiliki Mayona saat ini dengan menggunakan analisis SWOT, <sup>2)</sup> mengetahui yang menjadi tantangan dan kesempatan Mayona dengan menggunakan analisis SWOT dan analisis <em>Porter’s Five Force </em>pada lingkungan eksternal Mayona, <sup>3)</sup> Usulan strategi yang tepat untuk Mayona adalah diferensiasi dengan menciptakan keunggulan kompetitif.</p>

Wenn stadtpolitische Bewegungen das Terrain des Staats betreten

2018 ◽  
Vol 48 (191) ◽  
Author(s):  
Jonathan Diesselhorst
Keyword(s):  
Social Movements ◽  
City Government ◽  
Housing Policies ◽  
Hierarchical Decision Making ◽  
Urban Social Movements ◽  
State Apparatus ◽  
Hierarchical Decision ◽  
Relationship Of ◽  
The Relationship ◽  
The City

This article discusses the struggles of urban social movements for a de-neoliberalisation of housing policies in Poulantzian terms as a “condensation of the relationship of forces”. Drawing on an empirical analysis of the “Berliner Mietenvolksentscheid” (Berlin rent referendum), which was partially successful in forcing the city government of Berlin to adopt a more progressive housing policy, the article argues that urban social movements have the capacity to challenge neoliberal housing regimes. However, the specific materiality of the state apparatus and its strategic selectivity both limit the scope of intervention for social movements aiming at empowerment and non-hierarchical decision-making.

Problematic Internet Use digunakan Ketika Kesepian pada Remaja

2020 ◽  
Vol 14 (1) ◽  
pp. 45-60
Author(s):  
Yashinta Yashinta ◽  
Dwi Hurriyati
Keyword(s):  
Internet Use ◽  
Hypothesis Test ◽  
Problematic Internet Use ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Research Subjects ◽  
Significance Level ◽  
Relationship Of ◽  
The Relationship ◽  
Effective Contribution

This study aims to determine the relationship of loneliness with problematic internet use on boarding students on Silaberanti street in Siantan jaya Opposite Ulu 1 Palembang city. Research subjects numbered 220 people using random sampling methods. Data was collected using a 60 item problematic internet use scale and a 60 item loneliness. Realibility is generated on scale of problematic internet use of 0,955 and loneliness of 0,946.Hypothesis testing uses product moment correlation analysis techniques. Hypothesis test results showed a positive relationshif between loneliness with problematic internet use on boarding students on Silaberanti street in Siantan jaya Opposite Ulu 1 Palembang city r= 0,684 with a significance level of 0,000 (p<0,01). Loneliness in this study made an effective contribution of 46,8% to problematic internet use which can be seen from the coefficient of determination (r²) that is equel to 0,468.

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