scholarly journals Regional Policy and Regional Marketing at the Level of Small and Medium-sized Enterprises in Slovakia

2020 ◽  
pp. 41-54
Author(s):  
Lenka Labudová ◽  
Denisa Jánošová
Keyword(s):  
Regional Policy ◽  
Small And Medium Enterprises ◽  
Theoretical Perspective ◽  
External Factors ◽  
Business Success ◽  
Main Question ◽  
Marketing Communication ◽  
Research Questions ◽  
Entrepreneurial Activities ◽  
Medium Enterprises

The article focuses on the characteristics of regional policy, regional development, regional marketing and regional marketing communication from a theoretical perspective. Subsequently, we characterize research that was realized in 2019 and included V4 countries - Slovakia, Poland, Hungary, Czech Republic, along with Serbia. Its aim was to characterize the main reasons of the failure of small and medium-sized enterprises and approach the current challenges of small and medium entrepreneurships, the main question we tried to answer was- How to prevent SMEs from failure? The activities related to the project led to the clarification of different aspects of business activities that can lead to successful and/or unsuccessful entrepreneurial activities. For the purpose of this article, we have selected eight research questions from Slovakia that are currently relevant to the topic of the article. We outline the main obstacles to business success in Slovakia, we characterize external factors that created business difficulties and three questions deal with marketing and marketing communication, because standing in a strong competitive environment requires, among other things, the ability to sell one´s business to customers. The aim of the article is to point out the factors that influence business and success in the market of small and medium enterprises in Slovakia.

Pengaruh Pengalaman Usaha Dan Penggunaan Informasi Akuntansi Pelaku Usaha Mikro Kecil Menengah Terhadap Keberhasilan Usaha

2019 ◽  
Vol 6 (1) ◽  
pp. 27-39
Author(s):  
Khoirunnisa Cahya Firdarini
Keyword(s):  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Control Variable ◽  
Accounting Information ◽  
Total Sample ◽  
Creative Industries ◽  
Business Success ◽  
Statistical Tool ◽  
Business Experience ◽  
Medium Enterprises

Accounting information has an important role to achieve business success, as well as for small businesses.This research examines the effect of business experience and accounting information system used toward business success with age of business as control variable. The population of this research are small and medium enterprises (SMEs) in creative industries sector operated in Yogyakarta district. Based on purposive sampling method, total sample of this research is 200 SMEs. Statistical tool utilized to test the hypothesis in this study is path analysis using structural equation modelling (SEM). The test result shows that business experience and accounting information have positive and significant effect to the success of SMEs.

Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises

2018 ◽  
Vol 13 (3) ◽  
pp. 329-344 ◽  
Author(s):  
Armando Papa ◽  
Gabriele Santoro ◽  
Lia Tirabeni ◽  
Filippo Monge
Keyword(s):  
Social Media ◽  
Knowledge Creation ◽  
Small And Medium Enterprises ◽  
Theoretical Perspective ◽  
Innovation Process ◽  
Digital Tool ◽  
Content Type ◽  
Media Usage ◽  
Medium Enterprises ◽  
The Impact

Purpose The purpose of this paper is to study the effects of social media usage on four knowledge creation processes, namely socialisation, externalisation, combination and internalisation, and innovation in small and medium enterprises (SMEs). Design/methodology/approach A sample of 96 SMEs has been used to gather data through a standardised questionnaire and test the hypotheses through OLS regression models. Findings The results indicate that social media influence positively three out of four knowledge creation processes and that they help to foster the innovation process. Originality/value From a theoretical perspective, the study contributes to literature considering a specific digital tool and its effect on knowledge creation and innovation. In fact, a few studies have considered the impact of social media usage on other variables, such as ROI and productivity, but never on knowledge creation and innovation through a quantitative study. From a managerial perspective, the research suggests managers to implement and involve social media within business and innovation processes.

scholarly journals Innovative Social Media Marketing Communication Application for Thai Hotel SMEs

2020 ◽  
Vol 14 (16) ◽  
pp. 150
Author(s):  
Torboon Puangmaha ◽  
Tatri Taiphapoon ◽  
Pakpachong Vadhanasindhu ◽  
Sukree Sinthupinyo
Keyword(s):  
Social Media ◽  
Design Thinking ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
Design And Technology ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Application Development ◽  
Medium Enterprises ◽  
Industry Professionals

<p class="0abstract">Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy.  Nevertheless, a majority of small and medium enterprises (SMEs) do not realize how to systematically and effectively implement social media marketing communication.  In addition, few studies on application development of social media marketing communication have demonstrated the support for Thai hotel SMEs. This study aims to understand the pain points and expectations of SMEs in the Thai hotel industry, to design and develop an innovative social media marketing communication application for business promotion. The research utilizes design thinking process for application development using semi-structured interviews with 10 industry professionals. Based on results from the data analysis and conceptual prototype design, validated by group of professionals in business, innovation design and technology, the proposed prototype is practical and suitable for developing an innovative application that promotes Thai hotel SMEs’ social media marketing communication.</p>

scholarly journals Christianty, R and Hidayati, R. 2020. Strategy to Increase the Competitiveness of SMEs and their Integration into Global Value Chain. The International Journal of Business Management and Technology, Volume 4 Issue 1 January – February 2020 (97-103) .

2021 ◽  
Author(s):  
Restia Christianty ◽  
Ratnaningsih Hidayati
Keyword(s):  
Value Chain ◽  
Global Economy ◽  
Production Efficiency ◽  
Market Access ◽  
Small And Medium Enterprises ◽  
External Factors ◽  
Global Value Chain ◽  
Production Networks ◽  
High Level ◽  
Medium Enterprises

Small and Medium Enterprises is one of economic pillars in Indonesia. However, Indonesian SMEs has not performed well comparing to other ASEAN countries, particularly in terms of participation in global and regional production networks. This study aimed to identify factors causing the low participation of Indonesia SMEs into the Global Value Chain (GVC). This research is conducted with literatur study and Internal &amp; Eksternal factors analysis. Result shows that the low participation of SMEs and Indonesian companies in GVC is determined by the lack of optimal GVC support factors, namely infrastructure and use of communication and information technology, reliability and efficiency of logistics services, and high trade barriers. The relatively high level of wages is also an obstacle to increasing production efficiency. Likewise, the strict requirements for obtaining access to external financing from banks. Another problem faced by SMEs is that most of them do not know where their position are in the GVC. Increasing SMEs participation into GVC will automatically improve their competitiveness in the global economy. There are internal and external factors that determine the competitiveness of SMEs. Internal are human resources, marketing strategies, and innovation. Meanwhile, external factors are the ease of trying in Indonesia, access to finance and capital, market access and infrastructure.

scholarly journals The Mediating Role of Individual Perception between Individual Orientation and Intention towards Sustainable Entrepreneurship

2020 ◽  
Author(s):  
Wei-Loon Koe ◽  
Shafinar Ismail ◽  
Mohd Halim Mahphoth ◽  
Rizuwan Abu Karim
Keyword(s):  
Formation Process ◽  
Small And Medium Enterprises ◽  
Environmental Issues ◽  
Negative Effects ◽  
Sustainable Entrepreneurship ◽  
Mediating Role ◽  
Individual Perception ◽  
Entrepreneurial Activities ◽  
Medium Enterprises

The negative effects of entrepreneurial activities on the environment should not be disregarded.  Sustainable entrepreneurship has been recognized as a  strategy in rectifying environmental issues through entrepreneurial activities.   However, developing sustainable entrepreneurs is still in its infancy stage in Malaysia. Most of Malaysia’s small and medium enterprises (SMEs) still regard it as a new practice and not many of them have actually embarked on it. As such, this study investigated the formation process of intention towards sustainable entrepreneurship through individual orientation and individual perception.  This study surveyed  404  SMEs owner-managers in Malaysia through self-administered questionnaires. The results indicated that individual orientation positively and significantly related to intention towards sustainable entrepreneurship. Meanwhile, the results also showed a significant partially mediating the role of individual perception between individual orientation and intention towards sustainable entrepreneurship. This study contributed to the literature by confirming that the formation process of intention towards sustainable entrepreneurship was successfully influenced by two important determinants, namely individual orientation, and individual perception. Practically, it highlighted some crucial factors in promoting sustainable entrepreneurship among SMEs in Malaysia. Keywords: Entrepreneurship, intention, orientation, small and medium enterprises (SMEs), sustainability

scholarly journals The Influence of Entrepreneurship, Creativity and Business Location on Business Success

2021 ◽  
Vol 2 (1) ◽  
pp. 51
Author(s):  
Alkusani Alkusani ◽  
Rida Ilmafa'ati
Keyword(s):  
Quantitative Method ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Business Success ◽  
Significance Level ◽  
Business Location ◽  
Entrepreneurial Spirit ◽  
Medium Enterprises

Micro, small and medium enterprises (UMKM) is one important part of the economy of a country or region. This important role has encouraged many countries including Indonesia to continue to develop UMKM. Although small in scale the number of workers, assets and turnover, but because of the large enough amount, the role of UMKM is quite important in supporting the economy. The success of UMKM is a factor supporting the improvement of various businesses, both micro, small and medium enterprises, especially in Gresik City. This study aims to determine the effect of entrepreneurial spirit, creativity and business location on the business success. of UKM. The method used in this research is quantitative method, the population of this research is 51 UKM. The analysis techn ique used is multiple linear regression analysis followed by t test with significance level 0,05. The results showed that the entrepreneurial spirit , creativity and business locat ions individually and simultaneous significantly affect the business success.

scholarly journals ISO 14001 and 26001, Agents of Change in the SMEs

2018 ◽  
Author(s):  
Luis Enrique Valdez-Juárez ◽  
Elva Alicia Ramos-Escobar ◽  
Dolores Gallardo-Vázquez ◽  
Edith Patricia Borboa-Álvarez
Keyword(s):  
Small And Medium Enterprises ◽  
Ordinary Least Squares ◽  
Iso 14001 ◽  
Business Strategies ◽  
Long Term Results ◽  
Business Success ◽  
Sustainable Business ◽  
Agents Of Change ◽  
The One ◽  
Medium Enterprises

At present, business strategies in SMEs (Small and medium enterprises) are crucial for consolidation in highly competitive markets, in achieving a better image and in business profitability. One of the strategies that have the most success and business success are sustainable practices and social responsibility such as: ISO 14001 and ISO 26001. The literature related to sustainable business is based mainly on the theory of resources and capabilities, and in theory based on Stakeholders. These currents state that companies should focus on profitable strategies to ensure significant and long-term results, in order to achieve organizational and financial results for stakeholders. In this work, the sample consists of 215 companies from the commerce, services and industry sectors, located in the southern region of the State of Sonora in Mexico. The objective of the work is to analyze the influence of ISO 14001 and 26001 standards on the image and profitability of SMEs. The statistical analysis of the data has been carried out through the linear regression technique by OLS (Ordinary Least Squares). The findings prove that the ISO 14001 standard is the one that most influences the improvement of the business image and the level of profitability of the SME. In addition, we discovered that ISO 26001 has a partial influence on the image and profitability of the SME.

Sign in / Sign up

Export Citation Format

Share Document