EVALUATION OF TOURISM MARKETING COMMUNICATIONS PUNCAK SOSOK AS DESTINATION OF NIGHT TOURISM IN BANTUL

As a night tourist destination that is unique and has great potential, Puncak Sosok requires an evaluation of Puncak Sosok's marketing communications. The formulation of the problem in this research is how to evaluate marketing communication conducted by Puncak Sosok managers. The purpose of this research is to describe and to find out the evaluation of Puncak Sosok marketing communication and the supporting and inhibiting factors in its implementation. This research uses eight main marketing communication models by Kotler and the PII (Preparation, Implementation, Impact) evaluation model by Cutlip-Center-Broom with a qualitative approach. The results of the evaluation on the preparation aspect are conformity with the objectives and background where fluctuations in visits, but there are no details number of the tourist targets so that the measurement of success is not detailed. Evaluation on the implementation aspect are that most of the programs have been running well, but there are problems such as social media creativity and the absence of tour packages and authentic Puncak Sosok products. Impact evaluation results on most programs have had a positive impact such as the number of media publications and known as a typical night tourism destination with live music. Nevertheless, some programs are still ineffective and need to be improved, such as direct marketing and personal selling programs, which have less impact on attracting tourists. Supporting factors are the relationship that exists with the media and stakeholders, while the lack of innovation and knowledge of human resources in marketing and media use become inhibiting factors.

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Penerapan Komunikasi Pemasaran terhadap Keputusan Pembelian Konsumen

VISA: Journal of Vision and Ideas ◽

10.47467/visa.v2i1.770 ◽

2021 ◽

Vol 2 (1) ◽

pp. 1-12

Author(s):

Rima Rizki Syahputri ◽

Nuri Aslami

Keyword(s):

Public Relations ◽

Brand Image ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Market Potential ◽

Marketing Communications ◽

Marketing Communication ◽

Purchasing Decisions ◽

Product Image

In the field of marketing, globalization has had a significant impact. Where the market potential is growing, but there is a drawback, namely the increasingly fierce and difficult competition. As a result, marketing in this era of globalization requires more than just producing product improvements, setting lower rates, and distributing goods continuously. Companies, on the other hand, need good marketing communications to promote their products, strengthen their brand image, and generate purchasing decisions. The purpose of this study is to see how the communication mix affects customer purchasing decisions. Advertising, personal selling, sales promotion, direct marketing, and public relations are the five main aspects that make up the marketing communications mix. Where these five parts come together to fulfill the purpose of marketing communication, namely improving product image, which leads to product purchase. Keywords: Marketing, Marketing Communication, Purchasing

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Strategi Komunikasi Pemasaran Bisnis Tiket Online Studi Kasus Tiket2.Com

Kajian Bisnis STIE Widya Wiwaha ◽

10.32477/jkb.v25i1.231 ◽

2017 ◽

Vol 25 (1) ◽

pp. 74-87 ◽

Cited By ~ 1

Author(s):

Agung Slamet Prasetyo

Keyword(s):

Public Relations ◽

Customer Value ◽

Direct Marketing ◽

Personal Selling ◽

Marketing Mix ◽

Sales Promotion ◽

Marketing Communications ◽

Marketing Communication ◽

Online Business ◽

Primary Support

Study was conducted to determine the marketing communications strategy used an online business. With the case of the online ticket business Tiket2.com. The purpose of this study was to determine the marketing communications strategies used Tiket2.com in his business, and the reasons for those strategies. In this online ticket business, before knowing what strategy to use, should be set in advance the objectives to be achieved in implementing this strategy. And objectives are set forth in segmenting, targeting and positioning. Then to achieve these objectives the strategy drafted in the Product, Place, Price and Promotion, known as the Marketing Mix. Marketing Communication Mix consists of a specific mix of advertising, public relations, personal selling, sales promotion and direct marketing tools that companies use to communicate in a persuasive customer value and build relationships with customers. The study was conducted with qualitative methods. Research shows that advertising on google.com is a means of effective marketing communication. Public Relations by means of online using a blog is the primary support in advertising on google.com.

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Komunikasi Pemasaran Dinas Pariwisata Kabupaten Buleleng Dalam Meningkatkan Jumlah Wisatawan Di Buleleng

Jurnal Komunikasi Profesional ◽

10.25139/jkp.v3i1.1705 ◽

2019 ◽

Vol 3 (1) ◽

Author(s):

Niluh Wiwik Eka Putri

Keyword(s):

Direct Marketing ◽

Personal Selling ◽

Electronic Media ◽

Sales Promotion ◽

Communication Strategy ◽

Marketing Communication ◽

Marketing Department ◽

Tourist Attractions ◽

Tourism Marketing ◽

Tourism Service

By using a qualitative descriptive approach, this is to explore the activities of the marketing department of the Buleleng Regency Tourism Office in implementing marketing communications to increase the number of tourists. The tourism sector is one of the factors that influence the economy of Buleleng Regency. Through a good marketing communication strategy in marketing, the results will be good too, this will also increase tourist visits and help economic growth in Buleleng Regency. Similarly, tourism marketing aims to inform, persuade, introduce and increase tourist consumers so that prospective tourists have a desire to visit Buleleng Regency. The strategy carried out by the Buleleng Regency Tourism Office in increasing the number of tourist visits included advertising through television electronic media, online media, brochures, banners. Then face-to-face sales (Personal Selling) by introducing tourism products that are the object of tourist attractions. Furthermore sales promotion (Sales Promotion) through writing or direct communication, and publicity (Publicity) in the form of commercial news about products that are broadcast both through print media and electronic media. As well as direct marketing (Direct Marketing) is a form of promotion carried out by persuading prospective tourists. This can be done through writing that tells the experience on a personal blog. So that prospective tourists who want to go to Buleleng Regency can read someone's experience on various internet sites related to tourism objects, entrance ticket prices, locations, and so on. In addition, based on (Marketing Max) there are 13 elements including Products, Prices, places, promotions, people, physical condition, process, brand, segmentation, service, positioning, sales, and targets.Keywords: Marketing Communication, Buleleng Tourism Service, Travelers

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Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

JURNAL TATA KELOLA SENI ◽

10.24821/jtks.v6i1.4111 ◽

2020 ◽

Vol 6 (1) ◽

pp. 1-17

Author(s):

Cut Nailil Muna

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Evaluation Research ◽

Personal Selling ◽

Sales Promotion ◽

Primary Data ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

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AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

MASSIVE: Jurnal Ilmu Komunikasi ◽

10.35842/massive.v1i1.10 ◽

2021 ◽

Vol 1 (1) ◽

pp. 17

Author(s):

Wulan Muhariani

Keyword(s):

Public Relations ◽

Media Coverage ◽

Direct Marketing ◽

Secondary Data ◽

Sales Promotion ◽

Marketing Communications ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

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DIGITAL INTEGRATED MARKETING COMMUNICATIONS (DIMC) ACTIVITIES OF DIGITAL PRODUCTS FINANCIAL TECHNOLOGY (FINTECH) “ALAMI”

Profetik Jurnal Komunikasi ◽

10.14421/pjk.v14i1.2017 ◽

2021 ◽

Vol 14 (1) ◽

pp. 60

Author(s):

Baharudin Noveriyanto

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Public Relation ◽

Major Influence ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Financial Technology

Abstract. The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that they can win the competition in the midst of increasingly sharp business competition. The ability to adapt and innovate quickly and precisely by involving various digital communication media and marketing technology will have a positive influence on the company. ALAMI is a digital-based sharia financial product brand (financial technology), where the name ALAMI is taken from the prefix of the verse in the Al-Quran, namely "Alif, Lam, Mim" which is then shortened to ALAMI. This study aims to determine the activities of digital integrated marketing communication (DIMC) in digital financial technology (fintek) products ALAMI, which consist of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This study uses a qualitative approach that focuses on the concept of integrated marketing communication (IMC) Kotler (2008) which consists of advertising, personal selling, sales promotion, public relations and direct marketing conducted digitally for financial technology products ALAMI. The main conclusion of this research is that the application of digital integrated marketing communication in digital financial products ALAMI can be done well, and is efficient in terms of costs. The concept of digital integrated marketing communication (DIMC) is a form of transformation of the concept of integrated marketing communication (IMC) whose implementation activities are adjusted to technological developments and the characteristics of the current digital industry. Abstrak. Perkembangan teknologi informasi dan komunikasi kini telah berdampak besar terhadap dunia industri di Indonesia. Perubahan model industri kearah digital memberikan pengaruh besar pada kegiatan pemasaran yang dilakukan oleh perusahaan agar dapat memenangkan kompetisi ditengah-tengah persaingan bisnis yang semakin tajam. Kemampuan melakukan adaptasi dan inovasi dengan cepat dan tepat dengan melibatkan berbagai media komunikasi digital dan teknologi pemasaran akan memberikan pengaruh positif kepada perusahaan. ALAMI adalah sebuah merek produk keuangan syariah berbasis digital (financial technology), dimana nama ALAMI ini diambil dari awalan ayat dalam Al-Quran, yaitu “Alif, Lam, Mim” yang selanjudnya disingkat menjadi ALAMI. Penelitian ini bertujuan untuk mengetahui aktifitas digital integrated marketing communication (DIMC) pada produk digital financial technology (fintek) ALAMI yang terdiri dari digital advertising, digital personal selling, digital sales promotion, digital public relation dan digital direct marketing. Penelitian ini menggunakan pendekatan kualitatif yang memfokuskan pada konsep aktifitas Integrated Marketing Communication (IMC) Kotler (2008) yang terdiri dari advertising, personal selling, sales promotion, public relation dan direct marketing berbasis digital untuk produk financial technology ALAMI. Kesimpulan utama dari penelitian ini adalah bahwa penerapan digital integrated marketing communication pada produk keuangan digital ALAMI dapat dilakukan dengan baik, dan efisien dalam segi biaya. Konsep digital integrated marketing communication (DIMC) adalah salah satu wujud dari trasformasi konsep integrated marketing communication (IMC) yang implementasi kegiatannya disesuikan dengan perkembangan tekonology dan karakteristik industry digital saat ini.

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ANALISIS STRATEGI KOMUNIKASI PEMASARAN PT. INDONESIA VILLAJAYA DALAM UPAYA MEMBANGUN LOYALITAS PELANGGAN

JOURNAL OF APPLIED BUSINESS ADMINISTRATION ◽

10.30871/jaba.v1i1.1261 ◽

2019 ◽

Vol 1 (1) ◽

pp. 61-73

Author(s):

Dessy Kurniawanti ◽

Bambang Hendrawan

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Communication Strategy ◽

Community Relations ◽

Marketing Communication ◽

Integrated Marketing ◽

Collection Data ◽

Depth Interviews

This study aims to analyze how the process of marketing communication strategies such as: advertising, sales promotion, public relations and publicity, personal selling, and direct marketing conducted by PT. Indonesia Villajaya. The research data was obtained through direct observation, documentation, as well as in-depth interviews with five informants. This research method using descriptive qualitative method. Analysis of the data include: data collection, data reduction, data presentation, and conclusion. The results showed that PT. Indonesia Villajaya conduct marketing communication strategy with reference to the integrated marketing communications strategy with process include: advertising, sales promotion, direct marketing, personal selling, and community relations & publicity. With the process of the strategy undertaken during this helps in increasing the public's brand awareness, enhance brand image and increase sales for the company

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Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

BMC Health Services Research ◽

10.1186/s12913-020-05604-9 ◽

2020 ◽

Vol 20 (S1) ◽

Author(s):

James K. Elrod ◽

John L. Fortenberry

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Healthcare Providers ◽

Personal Selling ◽

Sales Promotion ◽

Marketing Communications ◽

Organizational Life ◽

Healthcare Organizations ◽

Initial Development ◽

The People

Abstract Background When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public relations, and direct marketing represent tried and true pathways for establishing productive dialogues with customers of healthcare institutions. But in formulating and deploying the marketing communications mix, health and medical establishments must not neglect foundational elements which play vital communicative roles, impacting the perspectives of patients and influencing associated patronage. Discussion Many things communicate on behalf of healthcare organizations, including the people employed by them, the places in which they deliver services, and the brands that represent them. As foundational elements of communication, these must be addressed prior to formulating the marketing communications mix, as they influence and impact an institution’s entire communicative potential. Their initial development, however, is just the beginning, as these elements must be managed and maintained continually over the course of organizational life. This article profiles foundational elements of communication and discusses their importance in healthcare marketing, generally, and marketing communications, specifically, providing useful insights for maximizing communicative synergies. Conclusions Given the importance of engaging current and prospective patients, healthcare establishments must take steps to ensure exceptional prowess in this area, with communicative skills and abilities being of paramount importance. Proficient deployment of the marketing communications mix is essential, but healthcare providers must also be certain to direct attention toward foundational elements, ensuring that given institutions realize their full communicative potential.

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KOMUNIKASI PEMASARAN PT MUSTIKA RATU CABANG PEKANBARU DALAM MENGHADAPI PERSAINGAN PASAR

MEDIUM ◽

10.25299/medium.2017.vol6(1).1088 ◽

2017 ◽

Vol 6 (1) ◽

pp. 67-77

Author(s):

Dicky Novaldy ◽

Dyah Pithaloka

Keyword(s):

Direct Marketing ◽

Personal Selling ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Purposive Sampling

Penelitian ini bertujuan untuk mengetahui komunikasi pemasaran PT Mustika Ratu Cabang Pekanbaru dalam menghadapi persaingan pasar kosmetik. Penelitian ini menggunakan metode kualitatif dengan penyajian secara deskriptif. Data dikumpulkan melalui pengamatan, wawancara, dan dokumentasi. Subjek penelitian ini terdiri dari 5 orang. Subjek utama dipilih menggunakan teknik purposive sampling. Untuk menganalisa hasil penelitian ini menggunakan teknik analisis data interaktif. Hasil penelitian ini menunjukkan bahwa langkah pertama PT Mustika Ratu Cabang Pekanbaru dalam menghadapi persaingan pasar kosmetik adalah dengan menggunakan segmentasi, targeting, positioning. Setelah itu, PT Mustika Ratu Cabang Pekanbaru menggunakan strategi komunikasi pemasaran terpadu atau yang dikenal dengan sebutan Integrated Marketing Communication (IMC) yang terdiri dari periklanan, promosi penjualan, personal selling, direct marketing, publisitas dan hubungan masyarakat, serta acara dan pengalaman komunikasi pemasaran PT Mustika Ratu Cabang Pekanbaru. Faktor yang mempengaruhi kegiatan komunikasi pemasaran PT Mustika Ratu Cabang Pekanbaru yakni periklanan di televisi yang kurang, kurangnya karyawan, pemberian sampel yang kurang, dan macetnya pendistribusian produk ke toko.

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IMPLEMENTASI KOMUNIKASI PEMASARAN PADA PRODUK HASIL OLAHAN LIMBAH BOTOL PLASTIK DI KOTA MALANG

IQTISHODUNA ◽

10.18860/iq.v0i0.2278 ◽

2013 ◽

Author(s):

Yayuk Sri Rahayu

Keyword(s):

Direct Marketing ◽

Personal Selling ◽

New Product ◽

Sales Promotion ◽

Marketing Communication ◽

Marketing Process ◽

Communication Programs ◽

Product Marketing ◽

New Product Marketing ◽

Descriptive Qualitative

Marketing communication has an important role in new product marketing process to inform dan promote the existing products. This research was focused and aimed to identify the implementation of marketing communication on recycle product from plastic bottles trashes at Malang. The research is descriptive qualitative and data was collected by quesionaire and observation. The result shows that producers of recycle product plastic bottles trashes have already implemented four marketing communication programs consist of advertising, sales promotion, publicity, dan personal selling. However, they have not implement direct marketing yet because lack of human resuorces.

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