scholarly journals FAKTOR YANG MEMPENGARUHI KEINGINAN KONSUMEN TERHADAP PEMBELIAN MOBIL RAMAH LINGKUNGAN DI KOTA BATAM

2020 ◽  
Vol 1 (2) ◽  
pp. 24-33
Author(s):  
Golan Hasan
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Product Knowledge ◽  
Environmental Attitude ◽  
Price Perception

Abstrak Tujuan riset ini adalah untuk mengetahui apa yang mempengaruhi keinginan konsumen untuk membeli mobil yang ramah lingkungan dalam ruang lingkup kota Batam. Variabel independen dalam riset merupakan product knowledge, price perception, environmental attitude, social influence dan perceived risk. Dependennya merupakan buying intention. Sampel yang digunakan didalam riset merupakan calon pembeli yang memiliki niat untuk membeli mobil ramah lingkungan yaitu Honda Mobilio, Toyota Avanza, Suzuki Ertiga, Nissan Livina, dan Toyota Sienta. Kuisioner disebarkan sebanyak 300 tapi yang bisa dipakai hanya 280 dan setelah tes outlier ada 15 data yang tidak bisa dipakai. Sampel di ambil dengan metode judgemental sampling.  Hasil yang ditemukan dalam riset menyatakan ada efek signifikan positif antara product knowledge, price perception, perceived risk pada buying intention. Sementara environmental attitude dan social influence tidak ada efek signifikan pada buying intention.

scholarly journals The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

scholarly journals ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

2019 ◽  
Vol 17 (2) ◽  
pp. 145
Author(s):  
Renny Risqiani Roesman
Keyword(s):  
Social Influence ◽  
Behavior Management ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Environmental Attitude

<p>This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products</p>

Mobile payment adoption process: a serial of multiple mediation and moderation analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wanny Oentoro
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Multiple Mediation ◽  
Content Type ◽  
The Relationship

Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

Factors influencing Generation Y’s tourism-related social media activity: the case of Polish students

2020 ◽  
Vol 11 (3) ◽  
pp. 543-558
Author(s):  
Joanna Kowalczyk-Anioł ◽  
Marek Nowacki
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Related Activity ◽  
Content Type

Purpose This study aims to identify the factors which affect Generation Y’s activity in social media (SM) while traveling. It draws on and extends the technology acceptance model (TAM) and social influence theory. It examines the effects of social influence processes (compliance, identification and internalization), perceived enjoyment (PE), perceived risk, perceived ease of use and perceived usefulness on tourism-related SM activity. Design/methodology/approach The study tested the model with a sample of 420 Polish Y’s who had traveled in the preceding 12 months and used SM. The verification of the hypotheses and the analysis of relationships between the variables were performed using partial least squares structural equation modeling. Findings Out of the four variables of the TAM, only PE has significantly and directly affected Ys’ tourism-related activity in SM. From among the three processes of social influence, only internalization has had a significant impact on the enjoyment of SM use and, consequently, on the SM activity of Generation Y. Research limitations/implications This study covered only Polish Y’s. In the future, the formulated hypotheses should be verified in other generational cohorts, in sub-cohorts of Y’s and in other cultural contexts. Furthermore, limitations include lack of randomization of the survey distribution. Practical implications The presented results show a generational portrait of an increasingly important consumer group on the tourism market in relation to factors affecting their tourism-related activity in SM. Originality/value This is one of few studies (the first in the Central and Eastern Europe context) to examine Generation Y’s adoption of SM in tourism-related activity drawing on and extending the TAM and processes of social influence.

Default and naive diversification heuristics in annuity choice

2016 ◽  
Vol 42 (1) ◽  
pp. 32-57 ◽  
Author(s):  
Hazel Bateman ◽  
Christine Eckert ◽  
Fedor Iskhakov ◽  
Jordan Louviere ◽  
Stephen Satchell ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Decision Rules ◽  
Retirement Income ◽  
Retirement Savings ◽  
Product Knowledge ◽  
Allocation Pattern ◽  
Prior Literature ◽  
High Expenditure ◽  
Life Annuities ◽  
Naïve Diversification

Retirement income stream products are difficult for consumers to choose because of their high perceived risk, irreversibility, high expenditure, little opportunity for social learning and distant consequences. Prior literature is unclear about consumers’ use of heuristics in decumulation decisions or whether sociodemographics can help identify vulnerable consumers. In the context of Australia’s retirement income arrangements, we examine choices of life annuities and phased withdrawal products, and identify use of default options and the diversification (1/ n or 50:50) heuristic using a novel finite mixture modelling approach. The innovative feature of this approach is that it captures the very specific allocation pattern associated with choices based on deterministic decision rules, namely pronounced spikes at the locations of the particular heuristics with little mass in their surroundings. We show that more than 30% of decumulation choices rely on these two heuristics, and that cognitive and product knowledge limitations contribute to using such heuristics. The results have implications for public policy on decumulation of retirement savings, regulation of product disclosures and providers of annuity and phased withdrawal products. More generally, our model has the potential to provide better understanding of the use of heuristics in consumer decisions.

scholarly journals ANALISIS NIAT PERILAKU PENGGUNAAN E-MONEY BERBASIS CHIP MENGGUNAKAN MODEL MODIFIKASI UTAUT (STUDI KASUS PADA PENGGUNA FLAZZ E-MONEY DI KOTA BANDUNG)

2019 ◽  
Vol 3 (5) ◽  
pp. 614-627
Author(s):  
Nauval Nurvian Mugni ◽  
Brady Rikumahu
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Performance Expectancy ◽  
Effort Expectancy

Flazz merupakan e-money yang diciptakan oleh bank BCA. Jumlah pengguna Flazz dari tahun ke tahun meningkat, namun faktanya jumlah transaksi Flazz masih minim apabila dibandingkan dengan alat elektronik lainya. Selain itu tingkat awareness e-money di Kota Bandung masih minim dibandingkan dengan Jakarta, Medan, dan Semarang. Tujuan penelitian ini adalah untuk mengetahui faktor yang mempengaruhi niat perilaku penggunaan Flazz di Kota Bandung dengan menggunakan Model UTAUT yang dimodifikasi oleh penelitian Abrahao et al pada tahun 2016. Metode penelitian ini adalah metode kuantitatif, teknik analisis data yaitu teknik analisis deksriptif menggunakan SEM-PLS dengan 400 sampel.   Hasil yang didapat yaitu performance expectancy, effort expectancy, dan social influence berpengaruh positif dan signifikan terhadap behavioral intention. Perceived risk berpengaruh negatif dan signifikan terhadap behavioral intention dan perceived cost berpengaruh negatif namun tidak signifikan terhadap behavioral intention pada pengguna Flazz e-money di Kota Bandung.

scholarly journals Social norms in adolescent risk engagement and recommendation

2020 ◽  
Author(s):  
Simon Kai Ciranka ◽  
Wouter van den Bos
Keyword(s):  
Young Adults ◽  
Social Norms ◽  
Social Influence ◽  
Risk Taking ◽  
Perceived Risk ◽  
Important Determinant ◽  
Adolescent Risk ◽  
Children And Young Adults ◽  
Risky Behaviours ◽  
Perceived Social Norms

Social influence is an important determinant of adolescent risk-taking, but little is known about how social norms contribute to adolescents’ tendency to recommend and engage in risky behaviours. Using the Adolescent Risk-taking Questionnaire, we assessed subjects’ (n=198, age=10-26) propensity to engage in and recommend risk-taking as well as their perception of risk-norms. Adolescents recommended risk-taking more often compared to children and young adults. Perceived social norms were the most important factor predicting engagement in risky behaviours, and adolescents perceived risk-taking to be more normative than children or adults. Our findings highlight two mechanisms that contribute to adolescent risk-taking; active recommendation and perceived social norms. On this basis, we discuss potential means to attenuate excessive adolescent risk-taking.

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