scholarly journals Knowledge Acquirement by Comparative Analysis of Long-term and Short-term Relationship Marketing Strategy

2010 ◽  
Vol 22 (2) ◽  
pp. 190-202
Author(s):  
Toshihide HIGASHIDA ◽  
Mina RYOKE
Keyword(s):  
Comparative Analysis ◽  
Marketing Strategy ◽  
Relationship Marketing ◽  
Short Term

STRATEGI PEMASARAN DALAM PERSAINGAN DESTINASI PARIWISATA

Pringgitan ◽  
2021 ◽  
Vol 2 (01) ◽  
Author(s):  
Suhartapa Suhartapa
Keyword(s):  
Marketing Strategy ◽  
Tourism Destination ◽  
Short Term ◽  
Marketing Program ◽  
Marketing Function ◽  
Marketing Activities ◽  
Tourism Destinations ◽  
Selling Process ◽  
Target Markets

Tourism destination marketing activities begin by selecting target markets, and these activities are referred to as the segmenting and targeting process. Meanwhile, activities to acquire, maintain and develop target markets are called the selling process. And the last thing is creating, delivering and communicating the destination offering is called the positioning process. The process of tourism activities can be in the form of long-term decisions or strategic levels which include the branding, segmenting, targeting, selling and positioning processes. Meanwhile, the short-term activity process or the tactical level is usually called a marketing program in the form of various maneuvers so that the predetermined marketing strategy can run well. Meanwhile, tactical activities, which are usually called marketing programs, are short-term processes aimed at making the marketing strategy run as determined. Activities that are tactical in this marketing program are decisions about the marketing mix. Competition for tourism destinations can be carried out through strategies that optimize the functions of tourism destinations. Like other industries, the function of a tourism destination can be in the form of an operational function and a marketing function. Keywords: Marketing Strategy, Competitive Strategy, Tourism Destination

scholarly journals COMPARATIVE ANALYSIS OF LOW TEMPERATURE RESISTANCE FOR NANOCARBON AND OTHER BITUMENS

2020 ◽  
Vol 5 (443) ◽  
pp. 89-96
Author(s):  
Zhurinov M.Zh., ◽  
◽  
Teltayev B.B., ◽  
Kalybay A.A., ◽  
Rossi C.O., ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Low Temperature ◽  
Polyphosphoric Acid ◽  
Crumb Rubber ◽  
Petrochemical Plant ◽  
Short Term ◽  
Temperature Resistance ◽  
Coal Rock ◽  
Low Temperature Resistance

A comparative analysis of the low temperature resistance for a nanocarbon bitumen and other 30 neat and modified bitumens has been performed in the work. The stiffness at the temperatures of -24°С, -30°С and -36°С under technical system Superpave has been accepted as an indicator of low temperature resistance of the bitumens. The stiffness of the bitumens has been determined on a bending beam rheometer (standard ASTM D 6648-08). Before testing the bitumens have been subjected to the double artificial aging: short-term aging – under standard AASHTO Т 240-13 and long-term aging – under standard ASTM D 6521-08. The nanocarbon bitumen has been prepared in the laboratory of the Kazakhstan Highway Research Institute (KazdorNII) with the use of a road bitumen of the grade BND 70/100 produced by the Pavlodar petrochemical plant (PNHZ) and a nanocarbon powder (2% by weight) manufactured from a coal rock of the deposit “Saryadyr” “Corporation “ON-Olzha” LLP, Akmola region, Kazakhstan). The nanocarbon powder (150-200 nm) has been manufactured by three-stage size reduction of the coal rock: I – a mechanical dispergator (up to 2-3 mm), II – an aerodynamic mill (up to 20 mcm), III – a reactor with a rotating electromagnetic field. The neat bitumens of the grades BND 50/70, BND 70/100, BND 100/130 have been produced by the plants of Kazakhstan and Russia; they satisfy the requirements of the standard ST RK 1373-2013. The modified bitumens have been prepared in the laboratory of KazdorNII with the use of the neat bitumens, 7 types of the polymers, crumb rubber and polyphosphoric acid and they satisfy the requirements of the standard ST RK 2534-2014. It has been determined that the nanocarbon bitumen is one of the most resistant at the low temperatures: -24°С, -30°С and -36°С.

Financial health of Syariah and non-Syariah banks: a comparative analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elok Heniwati ◽  
Nella Yantiana ◽  
Gita Desyana
Keyword(s):  
Comparative Analysis ◽  
Financial Stability ◽  
Influential Factors ◽  
Financial Health ◽  
Short Term ◽  
Liquid Asset ◽  
Content Type ◽  
Explanatory Variables ◽  
Insolvency Risk

Purpose This paper aims to investigate whether Syariah banks are more financially stable than non-Syariah banks and check the differential impact of explanatory variables in financial health and efficiency in the context of Indonesia. Design/methodology/approach By using unbalanced panel data from Bankfocus over the period 2011–2018, regression analysis is performed with two response variables representing financial health, ZSCORE for return on average assets, liquid asset to deposit and short-term funding ratio. A number of control variables are used as tools to confirm the hypotheses. To check the robustness of the findings, a model with different specifications has been used. Findings The results indicate that while Syariah banks present higher insolvency risk (less health) for long-term activity, the opposite is true for short-term activity. Other findings show that Syariah and non-Syariah banks contribute differently to the national system of financial stability owing to varying influential factors on the bank’s health. Originality/value This paper presents a comparative analysis between the financial stability of Syariah banks and that of non-Syariah banks in Indonesia by building an empirical framework that allows the author to examine the differential effects of each underlying feature on financial stability in Syariah and non-Syariah banks.

scholarly journals Comparative Analysis of Executive Compensation in the Republic of Serbia and EU Countries

2019 ◽  
Vol 57 (2) ◽  
pp. 181-200
Author(s):  
Ivana Marinović Matović
Keyword(s):  
Comparative Analysis ◽  
Executive Compensation ◽  
High Capacity ◽  
Business Organization ◽  
Business Organizations ◽  
Short Term ◽  
Eu Countries ◽  
Strong Motivation ◽  
The Republic

AbstractExecutive compensations have a strong motivation role in contemporary business organizations. Adequate models of compensation enable attracting and retaining the high-capacity managers. This way, business organization conquers and maintains the competitive position in the context of globalization. It is necessary to align the executive compensation with the business organization’s strategy, which requires careful process of planning, done by the highest levels of management and ownership. The main objective of the paper is to explore and compare the structure and the level of executive compensation in the Republic of Serbia and EU countries. The paper focuses on executive compensation components, primarily long-term and short-term incentives, as well as sallary and benefits. A comparative analysis of executive compensation models was performed to explain the differences in the observed countries.The study found large and disproportionate differences in the executive compensation levels, conditioned mostly by the economic development of the observed economies.

scholarly journals Comparative analysis of the theory of constrained sedimentation and compression of sediments

2021 ◽  
Vol 937 (4) ◽  
pp. 042058
Author(s):  
Denis Butko ◽  
Oksana Shishova
Keyword(s):  
Comparative Analysis ◽  
Potable Water ◽  
Volume Concentration ◽  
Short Term

Abstract The object of research contains a comparison between the theories made by Kynch and professor E.F. Kurgaev. These theories are based on the fundamental hypothesis about the change in volume concentration during compression (settling). The features of both of them have been clarified to be applied to the study of sediments compression from stations of potable water preparation. The advantage of the theory of professor E.F. Kurgaev considers the term of sediments compression both in short term and long term perspective, meaning up to several years, which is especially important for the calculation of sludge collectors.

scholarly journals The influence of length of relationship, gender and age on the relationship intention of short-term insurance clients: an exploratory study

2011 ◽  
Vol 11 (2) ◽  
pp. 139-156 ◽  
Author(s):  
Derik Steyn ◽  
Pierre Mostert ◽  
Jan-Willem De Jager
Keyword(s):  
Relationship Marketing ◽  
Strong Relationship ◽  
Short Term ◽  
Gender And Age ◽  
Term Insurance ◽  
Length Of Relationship ◽  
Gender Display ◽  
The Relationship ◽  
Different Levels

Building long-term relationships with clients is extremely beneficial for organisations. This does not necessarily imply, however, that the clients themselves need or want a long-term relationship with an organisation. Relationship marketing could profitably be looked at from the client’s perspective, at the same time identifying those clients who have a strong relationship intention and would, in fact, like to engage in a long-term relationship with organisations.The objective of this research was to explore whether three aspects relating to clients, that is, the varying lengths of their relationship with organisations, their age and their gender display significantly different levels of relationship intention. Relationship intention is measured in terms of constructs like involvement, expectations, forgiveness, feedback and fear of relationship loss.Non-probability sampling was used in this study, and 114 respondents from the short-terminsurance industry completed self-administered questionnaires. Findings indicate that, for a group of high relationship-intention clients of a short-term insurance organisation, no practically significant discrimination exists on any of the relationship-intention constructs for clients’ length of relationship, gender or age.

scholarly journals The Effect Of The Relationships Between Organisations And Their Suppliers On The Implementation Of Purchasing Marketing Strategies

2011 ◽  
Vol 4 (8) ◽  
Author(s):  
Matjaz Irsic
Keyword(s):  
Relationship Marketing ◽  
Bargaining Power ◽  
Marketing Strategies ◽  
Business Relationship ◽  
Short Term ◽  
Competitive Position ◽  
The Relationship ◽  
Short Term Effects

The article deals with different factors determining relationships of large Slovenian organisations (with over 500 employees) with their strategic suppliers and their influence on the frequency of implementations of purchasing marketing strategies. The factors dealt with are: the quality of the relationship between the organisation and its strategic supplier (suppliers activities, attractiveness of supply for the organisation and the competitive position of the organisation on the supply market), bargaining power of the organisation with respect to the supplier (the organisation's risk orientation, its orientation towards cooperation and the size of its bargaining power) and the quantity of the relationship (the size of transactional assets). The research showed that large organisations in Slovenia are unlikely to develop such purchasing marketing strategies characteristic of the so-called relationship marketing with their strategic suppliers, with which they have long-term business relationship. The influence of measured factors on the frequency of the implementation of individual purchasing marketing strategies exists, with a stronger impact of factors with short-term effects on the organisation; hence the surveyed organisations are still more oriented towards reaching short-term efficiency instead of long-term success.

scholarly journals The Place of Criminal Repression in the Modern Criminal Law Futurology

2020 ◽  
Vol 10 ◽  
pp. 35-40
Author(s):  
Pavel V. Zhesterov ◽  
Keyword(s):  
Comparative Analysis ◽  
Criminal Law ◽  
Criminal Policy ◽  
Scientific Research ◽  
Short Term ◽  
Forecasting Methods ◽  
Modern Technologies

Purpose. The author reveals the issues of a new direction of criminological foresight - criminal law futurology. The author clarifies the role of predictions in the fight against crime and the prevention of crimes by criminal means. Methodology: the study uses a set of dialectical, systemic, logical methods. The author pays special attention to the genesis of the essence and content of criminological forecasting. Conducts a comparative analysis of the latest forecasting methods, based on the use of modern technologies and based on mathematical tools. Conclusions. The author concludes that further short-term and long-term criminological studies of a prognostic nature are necessary, the results of which can be more widely used in the formation and implementation of criminal policy. The author indicates promising directions for further scientific research.

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