scholarly journals THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON CONSUMER INTERESTS WHICH MEDIATED BY BRAND EQUITY

2021 ◽  
Vol 9 (7) ◽  
pp. 114-123
Author(s):  
Sherly Etika Sari
Keyword(s):  
Brand Equity ◽  
Word Of Mouth ◽  
Analytical Techniques ◽  
Total Sample ◽  
Partial Least Square ◽  
Least Square ◽  
Electronic Word Of Mouth ◽  
Four Dimensions ◽  
Consumer Interests ◽  
Sample Technique

The purpose of this study was to find out the influence of electronic word of mouth on consumer interests which mediated by brand equity to Tokopedia Users in School of Social and Political Sciences’ student on University of Lampung. This research was conducted on Tokopedia users with a total sample of 100 respondents. The sample technique used was simpel random sampling. The type of research carried out was quantitative explanatory and analytical techniques used by SmartPLS (Partial Least Square) 2.0 version. The results of this study indicate that electronic word of mouth has a significant influence on brand equity in Tokopedia, brand equity variables have four dimensions that have a significant effect on consumer interest in Tokopedia. For further research it is recommended to be able to develop in accordance with this research so that it can improve further research and for Tokopedia to be able to conduct in-depth interactions wisth brand tests to install perceptions related to a product that will be offered to consumers.

scholarly journals Pilkada Amidst a Pandemic: The Role of The Electronic Word of Mouth in Political Brand and Voting Intention

2021 ◽  
Vol 25 (1) ◽  
pp. 32
Author(s):  
Linda Fitriani ◽  
Jono M Munandar ◽  
Ujang Sumarwan
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Electronic Word Of Mouth ◽  
Brand Performance ◽  
Brand Resonance

The Regional Head Election campaign frequently uses electronic Word of Mouth (eWOM) communication because of social media's growth and the Covid-19 pandemic that took place during the election year. In commercial brands, eWOM impact has influence brand equity and purchase decisions. However, in political brands, this has not been proven. Therefore, by using the regional head candidate of Purbalingga Regency as a political brand, this study examines the effect of eWOM on developing candidate brand equity and relates it to voting intention. Brand equity using a brand pyramid model with brand equity forming variables consisting of a candidate brand awareness, a candidate brand performance-imagery, a candidate brand judgment-feelings, and a candidate brand resonance. The study involved 260 respondents who are people of Purbalingga Regency who may vote and use social media. The sampling method used was purposive sampling by conducting direct interviews with respondents. Data were analyzed using Structural Equation Model Partial Least Square (SEM PLS) analysis. The results showed that electronic Word of Mouth has a positive and significant effect on brand equity development variables. Developing brand equity affects the voting intention on candidate brand awareness and candidate brand resonance. The Result of this study found electronic Word of Mouth to have no direct influence on voting intention.

scholarly journals Effect of compensation on employee performance towards motivation as mediation variable

2019 ◽  
Vol 6 (5) ◽  
pp. 134-143
Author(s):  
Intan Candradewi ◽  
I Gst. A. Manuati Dewi
Keyword(s):  
Employee Performance ◽  
Sampling Technique ◽  
Total Sample ◽  
Partial Least Square ◽  
Least Square ◽  
Sample Technique ◽  
Saturated Sample ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to analyze and explain the role of mediation motivation in the relationship of compensation to employee performance at Wisma Prashanti Hospital. The population in this study were employees of Wisma Prashanti Hospital with a total sample of 83 respondents. The sampling technique is carried out is a saturated sample technique, the entire population is used as a sample. The research instrument used a questionnaire and analysis method using Partial Least Square (PLS) with SmartPLS 3.2 software. The results showed (1) compensation has a positive and significant effect on employee performance (2) compensation has a positive and significant effect on motivation (3) motivation has a positive and significant effect on employee performance (4) motivation mediates partially and positively and significantly on the relationship between compensation and employee performance. The implications of the results of this study indicate that compensation is found to be a major factor in improving employee performance.

scholarly journals PENGARUH THE PUBLIC GOOD DAN KNOWLEDGE SELF-EFFICACY TERHADAP NIAT KONSUMEN MELAKUKAN ELECTRONIC WORD OF MOUTH (E-WOM) (Studi pada Pengguna Kaskus di Indonesia)

2019 ◽  
Vol 3 (1) ◽  
pp. 16-28
Author(s):  
Nurul Hafizah ◽  
Maya Ariyanti
Keyword(s):  
Public Good ◽  
Self Efficacy ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Least Square ◽  
Electronic Word Of Mouth ◽  
Discussion Forums ◽  
The Public

Kemajuan jaringan internet WWW mampu memberikan pilihan informasi mengenai suatu produk, memungkinkan adanya sebuah komunikasi word-of-mouth yang tidak hanya menjadi sebuah bentuk komunikasi person-to-person namun juga memberikan kesempatan untuk merambat secara mendunia melalui media online yang biasa dikenal dengan Electronic Word of Mouth (e-WOM). Komunikasi e-WOM dapat dilakukan melalui online opinion platforms atau discussion forums, salah satunya adalah Kaskus. Dalam tulisan ini, penulis fokus pada faktor-faktor yang mempengaruhi niat konsumen melakukan e-WOM di Kaskus. Penulis mengidentifikasi motif utama dari niat eWOM konsumen yaitu Egoisme (reputasi dan timbal balik), Collectivism (rasa memiliki), Altruism (kenikmatan membantu), Prinsiplism (prinsip moral) dan Knowledge Self-Efficacy. Penulis menguji model penelitian dengan sampel 100 pengguna/member Kaskus di Indonesia. Dalam penelitian ini analisis data menggunakan pendekatan Partial Least Square (PLS) dengan menggunakan software Smart PLS 3 for windows. Hasil dari penelitian ini menunjukkan 27.9% varians dengan kenikmatan membantu, rasa memiliki dan reputasi berhubungan positif dengan niat konsumen melakukan e-WOM.

scholarly journals Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Umma Latifa Nur Aziza ◽  
Sugeng Purwanto
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Beach Tourism ◽  
Positive Effect

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.

The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth

2019 ◽  
Vol 11 (6) ◽  
pp. 1517-1538
Author(s):  
Mohamed Battour ◽  
Muhammad Khalilur Rahman ◽  
Md. Sohel Rana
Keyword(s):  
Design Methodology ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Theory And Practice ◽  
Least Square ◽  
Tourism Destination ◽  
Content Type ◽  
Four Dimensions ◽  
The Impact

Purpose The study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word of mouth (WOM) towards halal tourism destination. Design/methodology/approach A total of 375 non-Muslim tourists were surveyed in Malaysia using partial least square technique. Findings The findings showed that PHTPS has a significant impact on all four dimensions. The strongest relationship was found between PHTPS and trip quality, followed by PHTPS–WOM, PHTPS–satisfaction and PHTPS–trip value. Originality/value This study provides new insights into the theory and practice of non-Muslim tourists’ PHTPS and WOM towards halal tourism destination. The findings are valuable to tourism operators, managers and marketers with the understanding and responsibility to develop halal tourism products and services from non-Muslim tourists’ insights.

scholarly journals The Effect of Brand Equity and Electronic Word of Mouth (E - WOM) on Customer Satisfaction and Loyalty in E-commerce Marketplace

2021 ◽  
Vol 8 (4) ◽  
pp. 308-315
Author(s):  
Adhy Arya Hendrata ◽  
Netti Tinaprilla ◽  
Arief Safari
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Total Sample ◽  
Positive Influence ◽  
Electronic Word Of Mouth ◽  
Positive Effect

E-commerce in Indonesia is currently developing rapidly in line with the era of globalization. Brand equity and electronic word of mouth is one aspect that e-commerce really cares about. Tokopedia, Shopee, Lazada and Bukalapak are competing fiercely to maintain their competitive advantage by creating good brand equity. Therefore, it is interesting to learn about brand equity in building customer satisfaction and customer loyalty. The aim of this study is (1) Analyzing brand equity in the e-commerce marketplace, (2) Calculating the level of overall consumer satisfaction and loyalty to the four e-commerce marketplaces,(3) Identifying the elements of brand equity and electronic word of mouth that affect brand satisfaction and loyalty to the four e-commerce marketplace companies. The sampling technique in research uses non-probability sampling method with convenience sampling technique. This study used a total sample of 100 people service users of the e-commerce marketplace companies Tokopedia, Shopee, Lazada, and Bukalapak. Processed using SEM-PLS. Based on the research results, the elements of brand equity and electronic word of mouth have a positive influence on consumer satisfaction. In the Tokopedia and Shopee brands, there is one element of brand equity that has no effect, namely brand association and brand awareness. Lazada, one element that affects satisfaction, Bukalapak has a positive effect on satisfaction, namely electronic word of mouth. Consumer satisfaction has a significant positive effect on consumer loyalty. Keywords: E-Wom, Brand Equity, Customer Loyalty, Customer Satisfaction, SEM-PLS.

scholarly journals The Role of Mediation Electronic Word of Mouth (E-WoM) in Relationship Quality of Services and Tourism Products Against Visiting Decisions

2021 ◽  
Vol 5 (1) ◽  
pp. 64-76
Author(s):  
Asep Rahmat Taryadi ◽  
Muchammad Agung Miftahuddin
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
The Relationship

The purpose of this study was to analyze the mediating role of electronic word of mouth in the relationship between tourism products and service quality on the decision to visit tourists to Pangandaran Beach. This research is explanatory research, and the data collection is done by distributing questionnaires. The sample in this study amounted to 95 visitors to Pangandaran beach, who were selected using the purposive sampling method. Based on the analysis using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, the results indicate that service quality and tourism products have a significant positive effect on visiting decisions. However, electronic word of mouth does not mediate the relationship between service quality and tourism products on tourists visiting decisions.

scholarly journals Pengaruh Electronic Word of Mouth (eWOM), Celebrity Endorser, dan Online Advertising terhadap Brand Awareness

2021 ◽  
Vol 5 (5) ◽  
pp. 464
Author(s):  
Anastasia Silvi Andrea ◽  
Keni Keni
Keyword(s):  
Word Of Mouth ◽  
Online Advertising ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Electronic Word Of Mouth ◽  
Equation Modelling ◽  
Celebrity Endorser ◽  
Convenience Sampling ◽  
Positive Effect

This research is conducted to show the influence of electronic word of mouth (EWOM), celebrity endorsers, and online advertising on brand awareness. This descriptive research involved quantitative data collecting use a questionnaire as a data collection method. The researcher used the convenience sampling method to take 151 respondents with valid data. The data analysis technique used Partial Least Square – Structured Equation Modelling (PLS-SEM) with the help of SmartPLS 3.3.2 software. This study concluded that 1) Electronic word of mouth has an insignificantly positive effect on brand awareness, 2) Celebrity endorser has a significantly positive effect on brand awareness, 3) Online advertising has a significant positive effect on brand awareness. Penelitian ini dilakukan untuk menunjukkan pengaruh electronic word of mouth (EWOM), celebrity endorser, dan online advertising terhadap brand awareness. Penelitian deskriptif ini melibatkan pengumpulan data kuantitatif dengan menggunakan kuesioner secara cross-sectional sebagai metode pengumpulan data. Peneliti menggunakan metode convenience sampling untuk mengambil 151 responden dengan data yang valid. Teknik analisis data menggunakan Partial Least Square – Structured Equation Modelling (PLS-SEM) dengan bantuan software SmartPLS 3.3.2. Singkatnya, penelitian ini memperoleh kesimpulan bahwa 1) Electronic word of mouth berpengaruh positif tidak signifikan terhadap brand awareness, 2) Celebrity endorser berpengaruh positif signifikan terhadap brand awareness, 3) Online advertising berpengaruh positif signifikan terhadap brand awareness.

The Study of Customer Satisfaction of Shopee Customers In Malaysia

2021 ◽  
Vol 1 (2) ◽  
pp. 30-44
Author(s):  
Kah Boon Lim ◽  
Yeo Sook Fern ◽  
Hardave Singh Kler A/l Bhajan Singh
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Website Quality

The main objective of this study is to investigate the factors affect customer satisfaction level among Shopee customers in Malaysia. A set of self-administered questionnaires has been distributed to 200 targeted Shopee users in three states of Malaysia which are Johor, Melaka and Selangor. The five independent variables, which are price, trust, electronic word of mouth, website quality and security have been tested on their relationship towards the dependent variable, which is consumer satisfaction towards online shopping platform, Shopee in Malaysia. The collected data were keyed into SPSS version 25 and followed by using Partial Least Square Structural Equation Modeling (PLS-SEM 3.2.8) to assess the hypothesis. The result of this research given the feedbacks where trust, electronic word of mouth and website quality have significant effect towards consumers satisfaction on Shopee in Malaysia. However, price and security does not show a significant relationship with Shopee’s consumer satisfaction. In conclusion, this study helps to better understand the consumer satisfaction of Shopee’s online shopping services in Malaysia.

scholarly journals ANALISIS FAKTOR ELEKTRONIK WORD OF MOUTH (EWOM) DALAM MEMPENGARUHI KEPUTUSAN BERKUNJUNG WISATAWAN

2017 ◽  
Vol 6 (2) ◽  
pp. 1049
Author(s):  
Aulian Humaira ◽  
Lili Adi Wibowo
Keyword(s):  
Word Of Mouth ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Tie Strength ◽  
Electronic Word Of Mouth ◽  
Normative Influence ◽  
Tourism Destination ◽  
Tourism Potential ◽  
The Impact

It has been acknowledged that tourism is a dynamic sector which is staying at a big competition globally. More countries around the world are competing to develop the tourism potential to be well-known. Asian Pasific region has high commitment to win the global tourism competition, proved by the average calculation of tourist visits, which is dominated by Asian Pasific than other regions. Malaysia is the only country in South East Asian which counted in The World’s Top Destination. It has many tourism destinations. One of them is Langkawi Island that is a well-known and popular tourism destination which successfully achieved a lot of awards. The visit growth in Langkawi Island has instability, and the most decreasing growth appeared in 2007 to 2009 amount of 1, 3% and followed by 2, 5% from 2009 to 2010. The decrease was caused by the lower visit intention of tourist or to be called as future behavioral intention. Visit decision is motivated by push and pull factors, which come from the internal of tourist as well as the external factors of tourism destination. The strategy by Langkawi Island authority to increase the visit decision is by implementing electronic word of mouth (EWOM) which shared through social media. EWOM consists of tie strength, homophile, trust, normative influence and informative influence. This research used descriptive and verified method. The respondents are tourists of Langkawi Island with the number of sample 100 tourists. This research is using Partial Least Square (PLS) analyzing technique. Independent variable is electronic word of mouth with its dimensions are tie strength (X1), homophile (X2), trust (X3), normative influence (X4), and informative influence (X5). Furthermore, the tourist visit decision is the dependent variable (Y). The result shows that EWOM factors are placed in high category whereas it has a weak positive impact upon the tourist's visit decision in Langkawi Island, Malaysia. PLS result shows that the dominant factors of EWOM are homophile and normative influence. Meanwhile, the impact of EWOM to the tourist visit decision is 0,284 and the residue by other factors, which is not studied for this research.

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