Nowdays, social media has the potential to become a wave of information and opinion. Mass mobilization is now easier with social media, and of course the cost is very affordable and free. In addition, exposure to social media is very fast taking reactions from the public. If it is not done well, the legitimacy and reputation of a political figure can decline rapidly. Social media is able to provide the public with information both about politics and the capacity and credibility of the attitudes of political leaders, with the breadth of networks owned by social media, people can learn about politics from social media. In fact, social media facilitates the public to know the statements of the attitudes of political leaders regarding a particular discussion and can make the community become political literate. Thus, in general, social media is a trend that can be useful as a media for political campaigning, expressing cheap and effective political attitudes and political learning. This study, the authors focus on analyzing the Use of Social Media as a Form of Political Attitude in Indonesia, with the aim to be achieved by the author to find out, Firstly, this study is to understand the cultural context of political actors in using social media as a form of political attitudes to influence the final community recently on social media. Secondly, the desire to describe the ways political actors use social media to express their political attitudes and express themselves through social media to influence everyday people's behavior. Thirdly, in the form of political attitudes using cultural symbols both based on religion, ethnicity, streams or certain groups that have interests expressed by various political actors and other groups to provoke the public through social media. Using the review literature method is descriptive analytical. Analytical descriptive research can be used to analyze data and facts that occur about the use of social media as a form of political attitudes. The results and conclusions of this study that, the use of social media to express political attitudes by political leaders, both in speeches, influencing and provoking the public are very easily spread through social media. This must be responded to well by social media users to use reasoning to think positively in expressing their political attitudes through social media, by using an understanding of media literacy, information literacy and technology literacy which is basically a source of truth.
Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan
